Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
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Enterprise B2B SEO at SMX with Barbara 'webmama' Coll

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At SMX Barbara Coll, CEO WebMama.com Inc., talked about the uniqueness of the Enterprise B2B world and helping companies achieve high visibility in search results. Basic SEO tactics covered, then ...

At SMX Barbara Coll, CEO WebMama.com Inc., talked about the uniqueness of the Enterprise B2B world and helping companies achieve high visibility in search results. Basic SEO tactics covered, then what? Direct the engines to show what you want based on 5 key influencers:
1. internal linking
2. Subdomains
3. Keywords distribution decisions
4. Content Writing
5, Webmaster Tools

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Enterprise B2B SEO at SMX with Barbara 'webmama' Coll Enterprise B2B SEO at SMX with Barbara 'webmama' Coll Presentation Transcript

  • Enterprise SEOSMX East
    Barbara C. Coll, CEOWebMama.com Inc.
    September 2011
  • WebMama MethodologyNever Leave it Up to the Search Engines
  • VMware
    Content for High Search Visibility
  • Strategic Goals:
    Category Ownership
    Keep the Customers Happy
    Solve a Problem that New Customers Need a Solution For
    Tactical Goals:
    Be Present When Needed
    Online Sales
    Lead Generation for Direct and Channel Sales
  • Fully Optimized, Fully Indexed, High Visibility with Search
    All SEO Basics Covered
    (Guidelines built into CMS system)
    Multiple Platforms
    Tech Pubs, KB (Consona), Communities (Jive), Store (Digital River), Typo3, Interwoven, more…
    What Next?
  • Web Team Organizational Structure
  • Help I can’t install the product!
    Can I talk with somebody please?
    Looking for Customer Support
    Support Comes in Different Flavours
    Give me information now!
    Has anybody seen this problem today?
    I already know what I am looking for but I can’t find it.
  • Choices of Content
    Website content (CMS)
    Support centers
    Product information including documentation, release information
    Contact Support Information
    Knowledgebase (6 to 24 hour responses)
    Tweets (instant information to customers)
    Community (instant and archived information)
    Tech Pubs
    Education/Training
  • Influencing Search Results
    Internal Linking – links and text
    Subdomains
    Keyword distribution decisions (tiger team)
    Content writing
    Webmaster tools
  • Infrastructure Optimized for Search FriendlinessSEO Components Present and optimized for relevant keywordsContent Optimized for relevant keywordsInternal Linking points to key pages
  • Internal Linking Priorities
    Main Navigation
    Fly-over navigation
    Bottom Footer
    Related Links (right side bar)
  • HP
    Using Competitive Keywords
  • Goal
    Appealing content
    Use competitor’s brands words legally and where relevant
    Search Visibility
  • One Strategic Link
    (not to be confused with 200,000 non-strategic links)
    One Keyword Change
  • Increasing density of the word virtualization increases the search visibility under the word virtualize?
  • Get VisibleDominate the search results
    Barbara C. Coll, CEO
    WebMama.com Inc.
    webmama.com
    blog.webmama.com
    Twitter: @webmama