• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
 

Enterprise B2B SEO at SMX with Barbara 'webmama' Coll

on

  • 886 views

At SMX Barbara Coll, CEO WebMama.com Inc., talked about the uniqueness of the Enterprise B2B world and helping companies achieve high visibility in search results. Basic SEO tactics covered, then ...

At SMX Barbara Coll, CEO WebMama.com Inc., talked about the uniqueness of the Enterprise B2B world and helping companies achieve high visibility in search results. Basic SEO tactics covered, then what? Direct the engines to show what you want based on 5 key influencers:
1. internal linking
2. Subdomains
3. Keywords distribution decisions
4. Content Writing
5, Webmaster Tools

Statistics

Views

Total Views
886
Views on SlideShare
763
Embed Views
123

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 123

http://www.webmama.com 123

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Enterprise B2B SEO at SMX with Barbara 'webmama' Coll Enterprise B2B SEO at SMX with Barbara 'webmama' Coll Presentation Transcript

    • Enterprise SEOSMX East
      Barbara C. Coll, CEOWebMama.com Inc.
      September 2011
    • WebMama MethodologyNever Leave it Up to the Search Engines
    • VMware
      Content for High Search Visibility
    • Strategic Goals:
      Category Ownership
      Keep the Customers Happy
      Solve a Problem that New Customers Need a Solution For
      Tactical Goals:
      Be Present When Needed
      Online Sales
      Lead Generation for Direct and Channel Sales
    • Fully Optimized, Fully Indexed, High Visibility with Search
      All SEO Basics Covered
      (Guidelines built into CMS system)
      Multiple Platforms
      Tech Pubs, KB (Consona), Communities (Jive), Store (Digital River), Typo3, Interwoven, more…
      What Next?
    • Web Team Organizational Structure
    • Help I can’t install the product!
      Can I talk with somebody please?
      Looking for Customer Support
      Support Comes in Different Flavours
      Give me information now!
      Has anybody seen this problem today?
      I already know what I am looking for but I can’t find it.
    • Choices of Content
      Website content (CMS)
      Support centers
      Product information including documentation, release information
      Contact Support Information
      Knowledgebase (6 to 24 hour responses)
      Tweets (instant information to customers)
      Community (instant and archived information)
      Tech Pubs
      Education/Training
    • Influencing Search Results
      Internal Linking – links and text
      Subdomains
      Keyword distribution decisions (tiger team)
      Content writing
      Webmaster tools
    • Infrastructure Optimized for Search FriendlinessSEO Components Present and optimized for relevant keywordsContent Optimized for relevant keywordsInternal Linking points to key pages
    • Internal Linking Priorities
      Main Navigation
      Fly-over navigation
      Bottom Footer
      Related Links (right side bar)
    • HP
      Using Competitive Keywords
    • Goal
      Appealing content
      Use competitor’s brands words legally and where relevant
      Search Visibility
    • One Strategic Link
      (not to be confused with 200,000 non-strategic links)
      One Keyword Change
    • Increasing density of the word virtualization increases the search visibility under the word virtualize?
    • Get VisibleDominate the search results
      Barbara C. Coll, CEO
      WebMama.com Inc.
      webmama.com
      blog.webmama.com
      Twitter: @webmama