How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members

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The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others …

The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.

Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.

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  • 1. HowtoSucceedina MobileWorld Use the Growth of Mobile to Better Serve Your Members
  • 2. BENJI CRAIG Senior Web Designer – 17 years experience designing websites / 13 years for associations and chambers – Website, SEO and Analytics – Married for 15 Years with 2 Boys #WebLink @benjicraig
  • 3. ABOUT WEBLINK • Leading Software and Website Provider to 600+ Chambers of Commerce and Business Associations • Established in 1996 • SaaS Company (Software as a Service) • Based in Indianapolis, Indiana • 60 Employees • 94% Customer Retention Rate #WebLink
  • 4. ABOUT WEBLINK • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs #WebLink
  • 5. PRE-WEBINAR QUESTION Has your organization adopted a mobile strategy? 6% 37% 46% 11% Yes,wehaveadoptedastrategy Weareworkingonimplementing astrategy Wehaven’tdoneanythingto adoptamobilestrategyyet Wewouldn’tevenknowwhere tostart #WebLink
  • 6. PRE-WEBINAR QUESTION How ready is your website for mobile? 14% 14% 40% 32% Ourwebsiteusesresponsive websitedesign Wehaveaseparatemobile site/app Ourwebsiteisnotreadyfor mobile I’mnotsure #WebLink
  • 7. YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. - KAREN MCGRANE #WebLink
  • 8. 1973 Year of the first mobile cell phone call by Dr. Martin Cooper #WebLink
  • 9. NOT PRETTY, BUT ALIVE. Elvis was still alive. #WebLink
  • 10. THE GODFATHER The best movie of the year… #WebLink
  • 11. RICHARD NIXON Our Commander-In-Chief #WebLink
  • 12. PONG Kids started to play… #WebLink
  • 13. WORLD SERIES CHAMPS The Oakland A’s #WebLink
  • 14. #WebLink
  • 15. #WebLink
  • 16. #WebLink
  • 17. #WebLink
  • 18. DATA DON’T LIE #WebLink
  • 19. 77% As of 2012, Internet Access in Developed World #WebLink
  • 20. EARTH COVERED BY WATER #WebLink
  • 21. MOBILE > PEOPLE Some predict that by end of 2013 #WebLink
  • 22. 7 BILLION #WebLink
  • 23. MOBILE > DESKTOP By 2017, some predict local search #WebLink
  • 24. 85 BILLION #WebLink
  • 25. #WebLink PHONE + INTERNET
  • 26. WHY? Mobile explosion…
  • 27. Set up…imagine this…
  • 28. WHAT IS VITAL? Ask the question… #WebLink
  • 29. #WebLink KEYS
  • 30. MONEY #WebLink KEYS
  • 31. MONEY #WebLink KEYS PHONE
  • 32. MONEY #WebLink KEYS PHONE
  • 33. ORGANIZATION? What is vital to my
  • 34. • Brand Awareness • Retention/Loyalty • New Members • Communication • mCommerce #WebLink
  • 35. BRAND AWARENESS • Extent your brand • Consistent look and feel on all platforms • Additional exposure for Members and Partners #WebLink
  • 36. RETENTION/LOYALTY • Member receive benefits • Access anywhere • Maintain user experience #WebLink
  • 37. NEW MEMBERS • Any visitor might become a member • Utilize member data as sales tool #WebLink
  • 38. COMMUNICATIONS • Maintain consistent touches with members • Full products and services access • Links from Emails and SMS are easier to read #WebLink
  • 39. mCOMMERCE • Non-dues revenue opportunities • Mobile event registrations • Sponsorships #WebLink
  • 40. DEVELOPING A MOBILE STRATEGY Organization Need #WebLink
  • 41. WHERE TO START… • Start By Listening • Allow Data To Drive Decisions • Consider Costs • Consider Competition • Be Innovative #WebLink
  • 42. LISTENING • What does your membership want? • What does your organization want? • What do consumers want from you? • What do partners want from you? • What does your community want from you? #WebLink
  • 43. DATA DECISIONS • Review your website analytics by Mobile traffic only • Review traffic from social websites • Review mobile types / screen resolutions #WebLink
  • 44. CONSIDER COSTS • New RWD website • Retro fit website to RWD • App development (platform?) #WebLink
  • 45. CONSIDER COMPETITION • Are you a competitive space? • Can you make this a competitive advantage? • Can you make this a member benefit? #WebLink
  • 46. INNOVATE • Setup A/B survey to members using standard page and mobile-friendly page • Develop a test mobile-friendly email • Build micro mobile-friendly page for an event #WebLink
  • 47. WHAT ARE THE OPTIONS? Great!?!? #WebLink
  • 48. #WebLink
  • 49. #WebLink
  • 50. RESPONSIVE WEB DESIGN? What is #WebLink
  • 51. RESPONSIVE WEB DESIGN (RWD) A web design process to provide an optimal viewing experience across a wide range of devices. #WebLink
  • 52. HTTP://CSIA.ORG/ Example #WebLink
  • 53. HTTP://MANHATTANBEACHCHAMBER.COM/ Example #WebLink
  • 54. HTTP://NEMA.ORG/ Example #WebLink
  • 55. HTTP://WEBLINKINTERNATIONAL.COM/ Example #WebLink
  • 56. “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” #WebLink
  • 57. “We plan to roll out ranking changes in the near future that address sites that are misconfigured for smartphone users.” #WebLink
  • 58. RWD Google Analytics Example #1 Visits Pages/Visit Ave. Visit Duration % New Visits Bounce Rate + 124% + 46% + 35% - 5% - 20% #WebLink
  • 59. RWD Google Analytics Example #2 Visits Pages/Visit Ave. Visit Duration % New Visits Bounce Rate - 28% + 20% + 118% - 4% - 45% #WebLink
  • 60. RWD VS. APP Always available Full featured Speed Development Costs Maintenance #WebLink
  • 61. Where are the benefits? Your Membership • More exposure • Better user experience • More access to data and information • Better membership experience • More opportunities #WebLink
  • 62. YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. - KAREN MCGRANE
  • 63. ADDITIONAL RESOURCES
  • 64. HTTP://WWW.GOOGLE.COM/THINK/
  • 65. HTTP://MOBILE.SMASHINGMAGAZINE.COM
  • 66. HTTP://ETHANMARCOTTE.COM/
  • 67. Question #WebLink
  • 68. ASSOCIATION & CHAMBER WEBSITES • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue #WebLink
  • 69. ABOUT WEBLINK • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs #WebLink
  • 70. ABOUT WEBLINK • ONE web-based centralized database • Prospects, members, non- members and all reps in same system • Financials, events, email, committees, website, reporting #WebLink
  • 71. Thank you! WebLink International 3905 West Vincennes Road, Suite 210 Indianapolis, IN 46268 Phone: 317-872-3909 Toll-free: 1-877-231-4970 www.weblinkinternational.com #WebLink