0
5 Steps to Growing Your
Membership Through
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Session Agenda
• Maximize your
pre...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
About Me
• Curt Moss, Senior
Produ...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
About WebLink
• SaaS Company (Soft...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
About WebLink
• Membership
Managem...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
WebLink Websites
• Responsive webs...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
About WebLink
• iPad app for mobil...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Why bother using LinkedIn?
“Even if you’re
on the right
track, you’ll get
run over if you
just sit there.”
- Will Rogers
Fish where the fish are.
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
LinkedIn Stats
• 240 Million Users...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
43% of marketers have acquired a
c...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
LinkedIn = Better Conversions
Link...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
LinkedIn = Big Deal for Business
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Which best describes your knowledg...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Do you store your members’ LinkedI...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
How is your staff using LinkedIn?
...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
How much of an impact has LinkedIn...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
How Can LinkedIn Benefit
Your Orga...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Extend Your Reach
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Increase Member Engagement
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Grow Your Membership
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Maximize Your Presence
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
1 2
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
• Company Type
• Company size
• We...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
• Company Name
• Description
• Lan...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Add Products and Services
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Add Products and Services
• Big ev...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Add Products and Services
• Name
•...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Get Recommendations
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Add Job Listings
1 2
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Connect Your Blog
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Connect Your Blog
• Auto-post or s...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Post Updates
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Targeted Content
• Company size
• ...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Examples
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
LinkedIn Pages vs. Groups
Pages
• ...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Attract Followers
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Send Invites
• Co-workers
– Add cu...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Create a campaign strategy
• Creat...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Leverage LinkedIn Groups
• Start c...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Engage Followers
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Content!
• Use content as question...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Creating Great Content
• Understan...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Tell a story
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Creating Great Content
• Informati...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
The Two Yutes
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
What does
“My Cousin Vinny” and
th...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
The Three “U”s
• Unique
• Useful
•...
“Tastes like chicken” isn’t a compliment
- Seth Godin
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Great Content
“Don’t interrupt wha...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
This isn’t the content you’re look...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
LinkedIn Posting: Best Practices
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Use Images (98% higher comment rat...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Include Links (drives 2x engagemen...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Add Videos (75% higher share rate)
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
More Best Practices
• KISS (Keep i...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
More Best Practices
• 80/20 rule -...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
More Best Practices
• Engage your ...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Clear Calls To Action
• Sign up fo...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Frequency
Companies that post 20 t...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Thank Your Recommenders!
• Send Li...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Measure Engagement
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Insight & Analytics
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
View Your Followers
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Website Traffic
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Try LinkedIn Ads
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Sponsored Updates Resources
• 3 St...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Have You Tried LinkedIn Ads?
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Bonus Tip – For your members
Add m...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Use your AMS to store
members’ pro...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Personal Profile Tips
• Profession...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
WebLink Recap: An Integrated Solut...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Association & Chamber Websites
• 5...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
iPad App for Mobile Commerce
• Sel...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
A Question
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Webinar Recap
• We will email copy...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Additional Resources
• 4 Reasons Y...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Additional Resources
• 15 Tips for...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
Webinar Summary
• Great content
• ...
5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
“Turn strangers
into friends.
Turn...
WebLink International
3905 Vincennes Road, Suite 210 Indianapolis, IN 46268
P 317-872-3909 | 1-877-231-4970 | F 317-872-39...
5 Steps to Growing Your Membership Through LinkedIn
Upcoming SlideShare
Loading in...5
×

5 Steps to Growing Your Membership Through LinkedIn

3,107

Published on

Learn how to attract new members, engage current members and measure the results.

As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts?

Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your organization can utilize LinkedIn to help exceed your membership goals.

In this webinar you'll learn how to:

- Create a company profile, including some of the newest features you may not know are available.
- Attract followers through the right content and by leveraging LinkedIn Groups.
- Utilize best practices to achieve more views, comments and shares.
- Create an affordable, targeted ad campaign that generates results.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,107
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
61
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "5 Steps to Growing Your Membership Through LinkedIn "

  1. 1. 5 Steps to Growing Your Membership Through
  2. 2. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Session Agenda • Maximize your presence • Attract followers • Engage followers • Measure engagement • Try LinkedIn ads
  3. 3. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn About Me • Curt Moss, Senior Product Marketing Manager @ WebLink • 12 years at member- based orgs – Las Vegas Chamber of Commerce – Chapter of National Safety Council • 7 years @ WebLink – Faculty for W.A.C.E. – Present at association and chamber conferences linkedin.com/in/curtmoss linkedin.com/company/weblink-international #WebLinkedIn
  4. 4. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn About WebLink • SaaS Company (Software as a Service), Leading Software Provider to Chambers of Commerce and Business Associations • Established in 1996, 60 Employees, based in Indianapolis, IN • 94% Customer Retention Rate • Based in Indianapolis, Indiana • 94% Customer Retention Rate
  5. 5. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn About WebLink • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success
  6. 6. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  7. 7. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn WebLink Websites • Responsive website design • Automatically adjusts for any screen • Fully integrated database & website
  8. 8. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn About WebLink • iPad app for mobile commerce • Integrated credit card reader • New member sales • Event registrations • Pay open invoices
  9. 9. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Why bother using LinkedIn?
  10. 10. “Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers
  11. 11. Fish where the fish are.
  12. 12. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn LinkedIn Stats • 240 Million Users • 3 Million Company Pages • 1.5 Million Groups • 42% of users update profile regularly • 81% of users belong to at least one group • 50% have Bachelor’s or Master’s degree Sources: Business 2 Community, LinkedIn
  13. 13. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn 43% of marketers have acquired a customer through LinkedIn. Source: HubSpot, 2013 State of Inbound Marketing
  14. 14. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn LinkedIn = Better Conversions LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). Source: HubSpot Internal Customer Study
  15. 15. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn LinkedIn = Big Deal for Business
  16. 16. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Which best describes your knowledge of LinkedIn? Little or no knowledge 12% Limited 41% Moderate 43% Extensive 4%
  17. 17. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Do you store your members’ LinkedIn pages and profiles in your membership management software? Unsure 33% We don’t have that feature in our system 51% We have LinkedIn data stored for a FEW of our members 12% We have LinkedIn data stored for MOST of our members 4%
  18. 18. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn How is your staff using LinkedIn? No one at our organization is using LinkedIn 8% Staff uses LinkedIn but we don’t use it as an organization 37% We have a company page but don’t do much to engage 40% We update our company page often and engage in discussions 15%
  19. 19. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn How much of an impact has LinkedIn made to your organization? It’s essential for us and makes a big impact on membership 5% We use LinkedIn but it hasn’t made a big impact 46% LinkedIn has not made any impact on our organization 49%
  20. 20. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn How Can LinkedIn Benefit Your Organization?
  21. 21. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Extend Your Reach
  22. 22. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Increase Member Engagement
  23. 23. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Grow Your Membership
  24. 24. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Maximize Your Presence
  25. 25. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn 1 2
  26. 26. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  27. 27. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn • Company Type • Company size • Website URL • Industry (Non-Profit) • Operating Status • Year Founded • Locations
  28. 28. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn • Company Name • Description • Language • Admins
  29. 29. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  30. 30. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Add Products and Services
  31. 31. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Add Products and Services • Big event • Benefit programs • Affinity programs • Government affairs efforts • Membership tiers • Foundation • Educational programs
  32. 32. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Add Products and Services • Name • Category • Description • Image • Company contact • URL • YouTube Video • Features/Benefits
  33. 33. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Get Recommendations
  34. 34. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Add Job Listings 1 2
  35. 35. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Connect Your Blog
  36. 36. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Connect Your Blog • Auto-post or schedule posts via Hootsuite or other service • Buffer now supports LinkedIn pages • Or, post manually each time
  37. 37. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Post Updates
  38. 38. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Targeted Content • Company size • Industry • Job function • Seniority • Geography • Include/Exclude company employees
  39. 39. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Examples
  40. 40. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  41. 41. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  42. 42. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  43. 43. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  44. 44. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  45. 45. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  46. 46. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  47. 47. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  48. 48. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  49. 49. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  50. 50. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn LinkedIn Pages vs. Groups Pages • Add many more details about your organization • Images • Product/services • Anyone can see updates and interact Groups • Private • Have to join to see what’s going on • Require moderation • Good for discussion among group members
  51. 51. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  52. 52. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Attract Followers
  53. 53. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Send Invites • Co-workers – Add current position at your organization • Members • Industry thought leaders • Business associates • Tell them why they’ll benefit • Reward them?
  54. 54. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Create a campaign strategy • Create editorial calendar for posts (Plan!) – Date, topic, link, author, target audience • Add link/icon on your website to LinkedIn page • Email signature • Reward users for following you or sharing your posts
  55. 55. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Leverage LinkedIn Groups • Start conversations • Give members a reason to share content or comment • Join related or similar groups • Post questions & content in these groups as well
  56. 56. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Engage Followers
  57. 57. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Content! • Use content as question prompts • Answers to common questions • Blog posts • Webinars • Events • Discussion questions • Research, case studies, whitepapers
  58. 58. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Creating Great Content • Understand your audience • Connect with them • Give them information they want & need • Use emotion
  59. 59. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Tell a story
  60. 60. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Creating Great Content • Informative – Expertise – Tips – Insight • Different – Personality – Fresh Take – Surprises
  61. 61. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn The Two Yutes
  62. 62. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn What does “My Cousin Vinny” and the Two Yutes have to do with creating content?
  63. 63. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn The Three “U”s • Unique • Useful • Updated
  64. 64. “Tastes like chicken” isn’t a compliment - Seth Godin
  65. 65. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Great Content “Don’t interrupt what people are interested in. Be what people are interested in.”
  66. 66. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn This isn’t the content you’re looking for
  67. 67. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn LinkedIn Posting: Best Practices
  68. 68. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Use Images (98% higher comment rate) Source: LinkedIn
  69. 69. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  70. 70. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Include Links (drives 2x engagement) Source: LinkedIn
  71. 71. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Add Videos (75% higher share rate)
  72. 72. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn More Best Practices • KISS (Keep it Short & Simple) • Give audience a reason to engage • Ask questions – Worst/best customer service – Biggest business mistake/success – Hiring tips – Networking advice
  73. 73. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn More Best Practices • 80/20 rule - post 4 audience-focused items for every 1 promoting your organization • Mix entertaining, inspirational with informative and insightful posts
  74. 74. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  75. 75. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn More Best Practices • Engage your co-workers • Share updates • Add comments • LinkedIn Company Page, Groups and your own personal accounts
  76. 76. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Clear Calls To Action • Sign up for an event • Share an article • Download a case study • Tell their story • Take a survey • Contact their representative
  77. 77. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Frequency Companies that post 20 times per month reach at least 60% of their audience (LinkedIn)
  78. 78. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Thank Your Recommenders! • Send LinkedIn messages • Email • Mention/tag them on Twitter or Facebook • Thank you notes • Phone calls
  79. 79. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Measure Engagement
  80. 80. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Insight & Analytics
  81. 81. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn View Your Followers
  82. 82. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Website Traffic
  83. 83. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Try LinkedIn Ads
  84. 84. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  85. 85. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  86. 86. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  87. 87. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  88. 88. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Sponsored Updates Resources • 3 Steps to Targeting LinkedIn Sponsored Updates • How-To Use LinkedIn Sponsored Updates Campaign Options [VIDEO] • Making Changes to Your Sponsored Updates On The Go [VIDEO]
  89. 89. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  90. 90. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Have You Tried LinkedIn Ads?
  91. 91. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  92. 92. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  93. 93. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  94. 94. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  95. 95. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  96. 96. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Bonus Tip – For your members Add members’ social media links on their listing on your website. Connect them with potential customers.
  97. 97. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Use your AMS to store members’ profile data
  98. 98. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Personal Profile Tips • Professional Photo! • Concise description • Use keywords • Complete education and work history, with descriptions • Make connections! • Ask for recommendations and endorsements
  99. 99. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn
  100. 100. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn WebLink Recap: An Integrated Solution • ONE web-based centralized database • Prospects, members, non-members and all reps in same system • Financials, events, email, committees, website, reporting Central DB Financial System Website Email Marketing Members Events Prospects
  101. 101. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Association & Chamber Websites • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue • Responsive website design
  102. 102. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn iPad App for Mobile Commerce • Sell memberships • Event registrations • Integrated credit card reader
  103. 103. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn A Question
  104. 104. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Webinar Recap • We will email copy of presentation to attendees • Link to video recording of webinar • Please let us know if you have any questions
  105. 105. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Additional Resources • 4 Reasons Your LinkedIn Company Page Needs Work • In Good Company: How Best In Class Marketers Use LinkedIn Company Pages To Grow Their Business • Announcing The 12 Best LinkedIn Company Pages of 2012 [SLIDESHOW] • 20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW]
  106. 106. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Additional Resources • 15 Tips for Compelling Company Updates on LinkedIn • Creating the Right Content for Your Association's Content Marketing Strategy • Why Chambers and Associations Have A Content Marketing Advantage • Using Google Analytics for Chambers and Associations
  107. 107. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn Webinar Summary • Great content • Right audience • Right time • Right channel • Ways to respond • Ways to share • Engage your audience • Stand out from the crowd
  108. 108. 5 Steps to Growing Your Membership Through LinkedIn © WebLink International#WebLinkedIn “Turn strangers into friends. Turn friends into customers. Turn customers into salespeople.” - Seth Godin
  109. 109. WebLink International 3905 Vincennes Road, Suite 210 Indianapolis, IN 46268 P 317-872-3909 | 1-877-231-4970 | F 317-872-3929 weblinkinternational.com | weblinkblog.com Curt Moss Senior Product Marketing Manager curt.moss@weblinkinternational.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×