4 Simple Steps
to Help Your
Association
Tackle Twitter &
Increase Member
Engagement
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Session Agen...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
About Me
• C...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
About WebLin...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
About WebLin...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
WebLink Webs...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
About WebLin...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
WebLink Blog
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Why bother u...
“Even if you’re
on the right
track, you’ll get
run over if you
just sit there.”
- Will Rogers
Fish where the fish are.
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Twitter Stat...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Twitter = Bi...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
How Can Twit...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Extend Your ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Improve Your...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Increase Mem...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Grow Your Me...
4 Simple Steps
to Help Your
Association
Tackle Twitter and
Increase Member
Engagement
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Maximize You...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
• Profile im...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Examples
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Strategy & P...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
What is your...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Relevant & U...
Use Twitter for the same things!
(and more)
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Establish Yo...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Define An Au...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Build Your N...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Create a cam...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Sample Twitt...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Content for ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
It doesn’t h...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Take Action
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Create & Sha...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Create & Sha...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Keep It Shor...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Keywords for...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Reply!
• Whe...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
#Hashtags
• ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Creating & S...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
“Use” your m...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Tell a story
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
11 Tweet Tem...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
1. The Quest...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
2. The Answe...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
3. The Retwe...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4. The Promo...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
5. The Insid...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
5. The Insid...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
6. The How T...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
7. The Surve...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
8. The Stati...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
9. The @repl...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
10. The Ment...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
11. The List...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
11. The List...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Twitter Card...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
https://dev....
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
When and how...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
When is the ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Source: http...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Which Tweets...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
How To Write...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Management, ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Mention
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
ManageFlitter
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Demographics...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Twazzup
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Measure & Ad...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Insight & An...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Website Traf...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
What were yo...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Bonus Tip – ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Use your AMS...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Opening Rema...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Opening Rema...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Opening Rema...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Opening Rema...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Opening Rema...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
Webinar Summ...
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
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4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement
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4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement

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In today's tech driven environment, there are an array of communication outlets that you can utilize to interact with others. From your organization website to your monthly newsletter to your social media sites, the means by which you can reach your members on a daily basis are endless.

With this in mind, it is no surprise that in order to effectively interact and engage with those who matter most to your association, you must find new ways to share information. This webinar will give you a place to start sharpening your social media skills by providing you with 4 simple steps to help your association tackle Twitter.

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4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement

  1. 1. 4 Simple Steps to Help Your Association Tackle Twitter & Increase Member Engagement
  2. 2. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Session Agenda • Maximize your presence • Strategy & Plan • Take Action • Measure & Adjust
  3. 3. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International About Me • Curt Moss, Senior Product Marketing Manager @ WebLink • 12 years at member- based orgs – Las Vegas Chamber of Commerce – Chapter of National Safety Council • 7 years @ WebLink – Faculty for W.A.C.E. – Present at association and chamber conferences linkedin.com/in/curtmoss @curtmoss linkedin.com/company/weblink-international @WebLink
  4. 4. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International About WebLink • SaaS Company (Software as a Service), Leading Software Provider to Chambers of Commerce and Business Associations • Established in 1996, 60 Employees, based in Indianapolis, IN • 94% Customer Retention Rate • Based in Indianapolis, Indiana • 94% Customer Retention Rate
  5. 5. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International About WebLink • Association Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success
  6. 6. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  7. 7. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  8. 8. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International WebLink Websites • Responsive website design • Automatically adjusts for any screen • Fully integrated database & website
  9. 9. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International About WebLink • iPad app for mobile commerce • Integrated credit card reader • New member sales • Event registrations • Pay open invoices
  10. 10. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International WebLink Blog
  11. 11. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Why bother using Twitter?
  12. 12. “Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers
  13. 13. Fish where the fish are.
  14. 14. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Twitter Stats Total number of active registered Twitter users 650,000,000+ Number of new Twitter users signing up every day 135,000 Average number of tweets per day 500,000,000+ Number of Twitter search engine queries every day 2,100,000,000 Number of active Twitter users every month 241,000,000 Percent of active Twitter users on mobile 76 % Number of tweets that happen every second 5,800 Sources: Statistics Brain, Twitter, Huffington Post, eMarketer
  15. 15. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Twitter = Big Deal
  16. 16. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International How Can Twitter Benefit Your Organization?
  17. 17. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Extend Your Reach
  18. 18. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Improve Your Value
  19. 19. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Increase Member Engagement
  20. 20. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Grow Your Membership
  21. 21. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement
  22. 22. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Maximize Your Presence
  23. 23. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  24. 24. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International • Profile image • Header image • Bio • Location • Website/Facebook • Design • Account settings
  25. 25. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  26. 26. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  27. 27. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Examples
  28. 28. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  29. 29. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  30. 30. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  31. 31. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  32. 32. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Strategy & Plan
  33. 33. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International What is your strategy for... • Newsletter • Events • Email • Website • Blog • Mailers
  34. 34. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Relevant & Useful Information... • Business issues • Government advocacy efforts • Organizational programs • Benefits • Events • Educational or community topics
  35. 35. Use Twitter for the same things! (and more)
  36. 36. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Establish Your Purpose (Goals) • Retention • New member sales • Generate website traffic • Event attendance • Connect businesses • Highlight government affairs items • Industry/community awareness
  37. 37. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Define An Audience • Members • Prospective members • Geographic area • Industry experts • Interested others • Follow them!
  38. 38. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Build Your Network • Find your audience • Follow them • Post valuable content • Share others’ content • Connect and engage • Inspire ideas & responses • “Listen”
  39. 39. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  40. 40. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  41. 41. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  42. 42. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Create a campaign strategy • Create editorial calendar for posts (Plan!) – Date, topic, link, author, target audience • Add link/icon/widget on your website to Twitter page • Email signature • Reward users for following you or sharing your posts
  43. 43. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Sample Twitter Calendar Date Type of post Topic Text Link/Media? Goal 4/15/2014 Promotion Annual Dinner Early bird registration ends tomorrow for the annual dinner. Registration page for event Event attendance 4/16/2014 Answer Benefits Looking for ways to save money for your biz? Check out our exclusive member discounts. Benefits page Member sales 4/17/2014 Question Business Needs? Take our 1 minute poll: What’s the biggest challenge facing your business? Poll page on website Retention 4/17/2014 Inside Look New office space Get a sneak peak at our new office digs! Photos of new office Awareness, engagement
  44. 44. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Content for Tweets • Events – 3-5, spaced out before event (maybe more) • Photos during/after event • Blog posts – 1 immediately, 1 a week or two later • “Breaking” news about industry or community • Legislative issues – 1-3 before votes, 1 after (maybe more) • News articles on your site or about your org • New members • Articles about members • New staff
  45. 45. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International It doesn’t have to be all yours! • Valuable industry or community information – Local news outlet – National or local association – Industry experts • Replies to others • Retweets • 80/20 rule – 1 post sharing your content – 4 posts sharing others’ content, retweets, replies
  46. 46. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Take Action
  47. 47. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Create & Share Great Content • Use content as question prompts • Answers to common questions • Blog posts • Events • Photos & videos • Industry/community news • Research, case studies, whitepapers
  48. 48. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Create & Share Great Content • Understand your audience • Connect with them • Give them information they want & need • Use emotion
  49. 49. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Keep It Short(er) • Tweets under 100 characters get 17% higher engagement (Buddy Media) • Tweets with 120-130 characters have highest click through rate (Hubspot) • Include enough info to get the point across
  50. 50. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Keywords for Tweets • How will people find you? • Use words your audience would use • Use geo terms – City – Region – State • Avoid acronyms
  51. 51. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Reply! • When members or followers ask you questions, reply! • Direct messages (DM) may be better sometimes • Lets them know you’re paying attention • Other users can see how much you engage your followers and other Twitter users
  52. 52. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International #Hashtags • Way of “tagging” posts to be found later. • search.twitter.com • Create them for events and major initiatives #too #many #hashtags #is #very #overwhelming #for #other #users • Use others’ hashtags in your posts • Don’t use more than two
  53. 53. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  54. 54. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  55. 55. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Creating & Sharing Great Content • Informative – Expertise – Tips – Insight • Different – Personality – Fresh Take – Surprises
  56. 56. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International “Use” your members • Who has a big following on Twitter? • Find ways to engage them to talk about you • Their followers work for businesses, too! • Reach the next level
  57. 57. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Tell a story
  58. 58. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 11 Tweet Templates to heighten user engagement and interaction
  59. 59. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 1. The Question • Use content as a question prompt • Post a link, ask a related question • “How do you feel about…” • “How will this impact your business?” • “What’s your experience with…”
  60. 60. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 2. The Answer • “What’s the association’s position on [issue]?” • When does the [industry] report come out? • How often are certification classes offered? • Include a link!
  61. 61. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 3. The Retweet • The “email forward” of Twitter • Allows your followers to see someone else’s content on your timeline • You’re saying “this is valuable to you.”
  62. 62. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 4. The Promotion • Contests • Giveaways • Special promotions for events
  63. 63. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 5. The Inside Look • Behind the scenes, sneak peeks • Interesting internal content • “Exclusive” in-house content/activities. • Include photo & videos to increase engagement
  64. 64. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 5. The Inside Look
  65. 65. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 6. The How To • Similar to answers, but more direct • Instructions to get something done • Implies “easy”
  66. 66. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 7. The Survey • Share the results later • Thank members who completed the survey (phone, email, letters) • Ask your members’ & followers’ opinions • Connect to benefits and value
  67. 67. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 8. The Statistician • Use a number to attract attention • “Top X Ways to …” • “90% of SMBs use X, do you?” • Relate the stat to what your audience values
  68. 68. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 9. The @reply • Engages your audience • Lets them know that you’re paying attention • Resist the urge to “sell” • Have a conversation
  69. 69. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 10. The Mention • “Tagging” another Twitter user • They receive notice that you mentioned them • Can increase their followers, drives engagement
  70. 70. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 11. The Listener • @replies to someone you’re not following • Search for a keyword • search.twitter.com • 3rd party applications – Hootsuite – Tweetdeck
  71. 71. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International 11. The Listener
  72. 72. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Twitter Cards • Additional information when someone shares your content • Append to blog posts, news articles, event pages. • Summary card • Summary card with large image • Photo card • Gallery card • Player card (video/audio) • Product card
  73. 73. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  74. 74. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International https://dev.twitter.com/docs/cards
  75. 75. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International When and how often to post • 3-5 times per day • Create a calendar • Schedule some posts • Tweet on weekends, too • Experiment
  76. 76. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  77. 77. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  78. 78. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International When is the best time to Tweet? • Engagement for brands is 17% higher on weekends • Retweets have been shown to be highest around 5:00 pm. • For click-throughs, the best times seem to be around noon and 6:00 pm Source: http://www.huffingtonpost.com/belle-beth-cooper/a-scientific-guide-to-pos_b_4262571.html Source: http://www.mediabistro.com/alltwitter/social-best-times-post_b49546
  79. 79. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Source: http://www.bitrebels.com/social/best-time-to-post-on-twitter-facebook-infographic/
  80. 80. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Which Tweets Get the Most Engagement? (Twitter study) Retweet boost: • Photos – 35% • Videos – 28% • Quotes – 19% • Number/stat - 17% • Hashtag – 16% Source: http://www.clickz.com/clickz/news/2335489/twitter-study-which-tweets-get-the-most-engagement
  81. 81. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International How To Write The Perfect Tweet • Amplify • Engage • Convert • Is it interesting and readable? • Is it interesting enough to click? • Is it compelling and built to be retweeted? Source: http://www.linkedin.com/today/post/article/20140319110058-1897408-how-to-write-the-perfect-tweet
  82. 82. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Management, listening & influencer tools • Hootsuite • TweetDeck • Buffer • Radian 6/Salesforce • trackur • Klout • Google “social media monitoring software”
  83. 83. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  84. 84. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Mention
  85. 85. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International ManageFlitter
  86. 86. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Demographics Pro
  87. 87. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Twazzup
  88. 88. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Measure & Adjust
  89. 89. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Insight & Analytics analytics.twitter.com
  90. 90. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  91. 91. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Website Traffic
  92. 92. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International What were your goals? • Retention • New member sales • Generate website traffic • Event attendance • Connect businesses • Highlight government affairs items • Industry/community awareness
  93. 93. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  94. 94. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Bonus Tip – For your members Add members’ social media links on their listing on your website. Connect them with potential customers.
  95. 95. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Use your AMS to store members’ profile data
  96. 96. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International
  97. 97. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Opening Remarks – DJ & Terry Coming up: 3 Questions
  98. 98. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Opening Remarks – DJ & Terry WebLink Recap: An Integrated Solution • ONE web-based centralized database • Prospects, members, non- members and all reps in same system • Financials, events, email, committees, website, reporting Central DB Financial System Website Email Marketing Members Events Prospects
  99. 99. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Opening Remarks – DJ & Terry Association & Chamber Websites • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue • Responsive website design – automatically looks great on all devices
  100. 100. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Opening Remarks – DJ & Terry WebLink Website Management System • Very easy to add pages and edit content • Drag and drop new content sections • Quickly modify the navigation menu • Easily add photos, videos, buttons, documents, blog posts and more
  101. 101. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Opening Remarks – DJ & Terry 3 Questions Please answer these to receive a copy of the presentation.
  102. 102. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International Webinar Summary • Great content • Right audience • Right time • Right channel • Ways to respond • Ways to share • Engage your audience • Stand out from the crowd
  103. 103. 4 Simple Steps to Help Your Association Tackle Twitter and Increase Member Engagement © WebLink International “Turn strangers into friends. Turn friends into customers. Turn customers into salespeople.” - Seth Godin
  104. 104. WebLink International 3905 Vincennes Road, Suite 210 Indianapolis, IN 46268 P 317-872-3909 | 1-877-231-4970 | F 317-872-3929 weblinkinternational.com | weblinkblog.com Curt Moss Senior Product Marketing Manager curt.moss@weblinkinternational.com

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