While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before. But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts? In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"

1. 21st Century Salute:
KEEPING DONORS
CONNECTED TO YOU AND
YOUR CAUSE

2. Katie Wilson
Regional VP
National Partnerships & Alliances
BidPal, Inc.
• 750+ Chambers of Commerce and Trade
Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 55 Employees
• 94% Customer Retention Rate

3. Welcome
Katie Wilson
Regional VP
National Partnerships & Alliances
BidPal, Inc.

4. Your Host
Col. Benjamin Farrell
BidPal Brand Ambassador
Fundraising Consultant
Professional Auctioneer
Keynote Speaker &
Author

5. 21st Century Salute

6. Today’s Topics
• Techniques to increase giving activity
• Share ideas for mobile campaigns
• Learn to grow social media & increase
engagement
• How to make the most of your fundraising
software

7. 99%
of text messages are opened,
compared to 14% of emails.
90% within 3 minutes
The World is Going Mobile
171.5 Million
people in U.S. own a smartphone
86%
of mobile internet time is
spent in mobile apps
Per month, Americans spend more time on their
mobile phones than their computers:
27
hours
VS.
58%
of donors prefer to
receive non profit news
via text or Push
Notification
65%
of social media usage happens on
a mobile phone
84%
of millennials have given
online
97%
of US adults have a
mobile phone. 71% have
a Smartphone

8. SOCIAL MULTIPLIER
SOCIAL MEDIA
Eva Turner has:
1,125 Facebook friends
930 Twitter followers
595 LinkedIn connections
Her reach is 2,650 people.
NOW, IMAGINE EVERYONE ELSE’S…

9. Increase Mobile Giving
• Integrated software solution is key
• Make it easy for your client base to connect
• Ability to share information via text and push
notifications
• Integrate your message via social media
• Orchestrate year round giving
• Offer multiple channels

10. Need an image to introduce
online fundraising

11. HOST ONLINE FUNDRAISING
 Customizable websites
 Online registration and ticketing
 Sell raffle tickets online
 Online donation campaigns
 Increase sponsorship sales and
advertisement opportunities
 Online auctions and merchandise sales
Custom site options are unlimited:
online auction, Gala, golf, walk, runs.

12. Host a Live Event
Custom Websites

13. Host a Live Event

14. Create a fun and competitive atmosphere!
 Utilize and promote via a custom website
 Guests register and purchase tickets online
 Sell online sponsorships
 Open the bidding early
 Easy to use mobile interface
 Integrated payments, happy guests
 Instantaneous auction reporting
Raise more funds

15. Match Items3X on average the #
of bids per item

16. Host a Live Event
Launch
Text2Give

17. 64% increase in 2014 over prior year.
Non-Profits raised nearly $46 million!

18.  Personal opportunity to
communicate with members/donors
 Year-round fundraising
 Supporters can pledge and pay for
any donation amount in seconds
 Member engagement, Run, Walk,
Ride, Special Appeals
Direct Giving Opportunity

19. Host a Live Event
Mobile App
Possibilities…

20. Host a Live Event
Reach your
members/donors
with the
convenience of a
Mobile App.
Guest receipting
Push notifications
Mobile donations
Volunteer
opportunities
Upcoming events

21. Why Mobile
According to the Pew Research Center.
90% of American adults own a cellphone
64% own a smartphone
42% own a tablet computer
“Nearly two-thirds of Americans are now
smartphone owners, and for many these devices
are a key entry point to the online world”

22. BIDPAL MOBILE APP
 Now available in Apple App Store and
Google Playstore
 Log in with Facebook or Google
account
 Track charitable giving year-round
 Donate directly to an Organization

23. BidPal Software + App
You will:
• Promote your
Organization
• Gain new membership
• Share success stories
• Sell Advertisements
• Fundraise for your cause
or a cause you support
Because:
• Millennials surpass Gen
Xers as the largest
generation in U.S. labor
force
• Text messaging is the most
widely-used smartphone
feature!
• Donors, members, and
supporters are all online.
• Make it easy to connect.

24. BIDPAL IS…
MOBILE SOFTWARE PAYMENTS

25. 1. SET UP
Our clients use
our software to
customize their
website,
manage their
events and track
donations.
2. EARLY START
Advertise the event, sell tickets, promote
sponsorships, and offer mobile app
download.
3. UPON ARRIVAL
Seamlessly capture guest info, swipe credit
cards for express checkout, and download
the mobile app for best experience.
4. DURING THE EVENT
Mobile bidding lets
lets guests bid,
donate, and
purchase from
anywhere
at any time.
5. CLOSE OUT
Instantaneous
checkout, emailed
receipts and robust
post-event analytics.
Member Mixer or Event

26. CONSTITUENT ENGAGEMENT
Track Giving
Activity
Find Nearby
Events
Shop & Bid
for a Cause
Search
Volunteer
Opportunities
Discover
Organizations &
Donate
Get Others
Involved
Get Tax
Reminders

27. ORGANIZATION ENGAGEMENT
27
Raise More
Money
Easy to Use,
End-to-End
Solution
Adds Fun &
Excitement
Cloud-based
System
Available 24/7
Raise Money
Year-Round
Record
Keeping &
Metrics
Affordable
Software

28. SOCIAL MULTIPLIER
SOCIAL MEDIA
Eva Turner has:
1,125 Facebook friends
930 Twitter followers
595 LinkedIn connections
Her reach is 2,650 people.
NOW, IMAGINE EVERYONE ELSE’S…

29. 1. According to Fast Company, 93% of marketers
use social media to promote their business.
2. Interest Targeting on Facebook - New Feature
allows you to get your information into the
Newsfeeds of specific segments of your
donor-base.
3. Ask questions to promote on-line
conversations
Social Media Strategy

30. Be careful not to have too many cooks in the kitchen
1. How many vendors are you using?
2. How often are you updating your content and sites?
3. Plan for year round activity and opportunities…
New site for each season
Countdown to tax-day
Countdown to end of the year
Giving Tuesday
4. Analyze your data, use reports to see what areas are
generating the most and build there.
Let’s not expect more, by doing the same.
Focused Fundraising

31. EVENTSSOFTWARE SERVICESMOBILE SOCIAL
Technology for Good
888-729-0399

32. Katie Wilson
Regional VP
National Partnerships & Alliances
BidPal, Inc.
WebLink International, Inc.
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
P 317-872-3909 x126
1-877-231-4970
F 317-872-3929
weblinkinternational.com
marketing@weblinkinternational.com

33. Thank you
Questions, Comments?