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Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011) ...

Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)

http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing

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    Mobile Strategy Considerations for SMB Mobile Strategy Considerations for SMB Presentation Transcript

    • Webling Interactive
      Mobile Marketing for SME’s
      Strategies for the future of mobile
      Ian Farmer Strategy Director Webling
    • More people have access to a Mobile than clean water
    • 35% of Smartphone users use an app before getting out of bed
      Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
    • Elements of a Mobile Strategy
    • Mobile Strategy: Branded Entertainment
    • Mobile Strategy: Mobile Advertising
      75% Australians comfortable with mobile ads
      Perceived top benefits
      • Introduced you to something new 56%
      • Helped you learn more about something 37%
      Source: “A Global Perspective on Mobile Advertising”
      Consider mobile within advertising mix
    • Mobile Strategy: QR codes
      From print, outdoor to online
      Extend communications
    • Mobile Strategy: Payments
      • Ebay
      • 2.5 million items via mobile (Aust 2010)
      • One every 15 seconds or $2M / week
      • 8% of Australian eBay transactions - Mobile
      • Selling App - simplified experience
      • Mobile commerce in Aust $155 million
      • = World in 2009
      • 4 million PAYPAL users in Australia
      Does your business allow for m-commerce?
      6/8/2011
      8
    • Mobile Strategy: Twitter
      >40% of tweets published from mobile device
      Establishing relationships with key influencers
      Mobile communications channel
      “Special 2 for 1 offer today only”
    • Mobile Strategy: Podcast / Vodcasts
      Live / pre-corded broadcasts
      Product instruction
      What Mobile friendly content do you have?
      Short 2-3 mins
      http://www.dailygrape.net
    • Mobile Strategy: Places
    • Mobile Strategy: Location based marketing
      Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
    • Mobile Strategy: Coupons & Deals
      Specials & Last min offers
      Facebook DEALS – coming soon
      • Drive’s measurable foot traffic
      • Promotes product trial
      • Socialises deal redemption via facebook
    • CASE STUDY : McDonald’s FourSquare day Campaign
      McDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)
      Results:
      Generated 2,865 total check-ins
      Increased check-ins by 33%
    • SME Takeaways for mobile
    • Tip # 1: Mobilise your website
      Have you logged into your website via your smartphone?
      What core information on mobile?
      Include Mobile sitemap
      Review metrics
    • Tip # 2 Stake your claim to places pages
    • Tip # 3: Encourage Testimonials, Rate & Reviews
      Understand that people will review you, help them
      http://www.facebook.com/socialdinnerclub
      Future mobile web will be dominated by maturing recommendation engines
    • Tip # 4: Encourage and reward check-ins
      Is foot-traffic important for your business?
      Recognise the viral effect of the check-in
      Facebook deals launching soon in Aust
      Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
    • Tip #5 Experiment while you can
      Don’t FAIL to LEARN
      DO FAIL to LEARN
    • Ian Farmerian@webling.com.auTwitter: @ifarmer
      webling interactive
      Extraordinary Brand Experiences Online
      www.webling.com.au