OVERVIEW
WHAT IS FEEDBURNER? ESTABLISHED MEDIA BRANDS
FeedBurner is the leading provider of online
media distribution and audience engagement
services for the world’s most recognizable
collection of publishers and marketers. Our
award-winning services help customers
measure their influence on the Web while
engaging and building an audience. By reaching
highly targeted audiences with text, audio and
video content bolstered by advertising services,
FeedBurner helps its customers participate in a
thriving online media marketplace.
WHY ADVERTISE WITH FEEDBURNER?
FeedBurner offers the biggest, baddest
advertising network for blogs and feeds you’ll
find anywhere on the planet. We’ll put your
advertising message in front of an impressive
online audience spanning highly desirable
media companies, A-list bloggers, blog
networks and individual publishers. Many of
these subscribers are unreachable via other
media – but you already knew that.
You can choose to feed your message to
specific audiences via broad content channels
such as Business, Travel or Consumer
Electronics or target niche audiences interested HIGH QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERS
in more specific topics like Personal Finance, B5 Media KnowMore Media
Fashion & Style, Music or Marketing. Blogcenter.net Lockergnome
The Blog Herald Mazoo.net
BlogHer Network Metroblogging Network
Blogo.it MojoSupreme.com
Blogpire Productions The Mortgage Reports
BoingBoing Parent Hacks
BuzzMachine Pajamas Media
Cool Hunting Real Clear Politics
Corante SeekingAlpha
Crooks and Liars SheFinds
Federated Media Slashdot
Gamers Circle TechCrunch
Gawker Media TechTarget
GenerationMP3 Treehugger
Glam Media, Inc. Traffic.com
Gothamist, LLC Thoughts Media, Inc.
Hollywood.com Weblogs SL
Instapundit Quotes of the Day
WANT TO KNOW MORE? adsales@feedburner.com

OVERVIEW
AD PLACEMENT OPPORTUNITIES SAMPLE AD PLACEMENTS
FeedBurner’s ad network offers innovative
placements that put your message in front
of the right audience. Ask about unique ad
placements in the uncluttered, nearly ad-free
“dialogue zone” of blogs and Web sites (a
hot place to be). Alternatively, position your
message in front of RSS feed subscribers, an
explicit demographic who have expressed a
specific and ongoing interest in feed content.
No other online medium offers the ability
to communicate as regularly with such a
measurable and growing audience.
BENEFITS OF FEEDBURNER’S AD NETWORK
• Highly attractive blog advertising
opportunities across a wide range of
categories
• The most RSS feed inventory on the Web
• Millions of subscribers and visitors —
probably more since you started AD ON A BLOG / SITE
reading this
• Media is priced on a CPM basis so you can
compare it to stodgy, old-school media
• Direct sales staff to assist agency buyers,
and self-serve
• Domestic and international inventory
available
AD IN A FEED
WANT TO KNOW MORE? adsales@feedburner.com

OVERVIEW ENTIRE AD NETWORK
OVERVIEW GENDER
As the leading provider of media distribution and Female
audience engagement services for blogs and 18.6%
RSS feeds, FeedBurner offers an unprecedented
caliber of content aggregated from the world’s
leading media companies, A-list bloggers and
blog networks, and individual publishers.
Unlike web site visitors who may have arrived
at content via search, a link or a daily visit, feed
subscribers make up an explicit demographic
who have expressed a specific interest in a
feed’s content. No other online medium offers
the ability to communicate as regularly with Male
81.4%
such a measurable and growing content
subscriber base.
FEATURES OF THE AD SERVER
AGE
• Ads are targeted by content channel (can
you say “customization”?)
25-34
• Full third-party ad serving support 32.9% 35-44
24.8%
• Geo-targeting: country / state / DMA
• Day-partitioning: day of week / time of day
• Frequency-capping
• Listed in Atlas & MediaVisor
AVAILABLE CHANNELS 18-24 45-54
16.6% 17.3%
Arts & Entertainment
Automotive under 18 55+
Business 4.2% 4.2%
Personal Finance
Small / Medium Business
Computing & Technology
Enterprise Computing INCOME
Personal Computing
Mac
$250K+ 6.0%
Consumer Electronics
Current Affairs & Politics $150K-$249,999 8.4%
Digital Culture 17.7%
$100K-$149,999
Health & Wellness $250K+ 6.0%
News & Information $75K-$99,999 16.1%
$150K-$249,999 8.4%
PC & Console Games $50K-$74,999 18.7%
6.0%
Sports & Recreation $250K+
$100K-$149,999 17.7%
$25K-$49,999 18.4%
Travel $150K-$249,999
$75K-$99,999
8.4% 16.1%
under $25K 14.7%
$100K-$149,999 17.7%
18.7%
$50K-$74,999
$75K-$99,999 5.0% 16.1%
18.4% 15.0%
$25K-$49,999
0.0% 10.0% 20.0%
$50K-$74,999 14.7%18.7%
under $25K
$25K-$49,999 18.4%
0.0% 5.0% 10.0% 15.0% 20.0%
under $25K 14.7%
WANT TO KNOW MORE? adsales@feedburner.com
0.0% 5.0% 10.0% 15.0% 20.0%

OVERVIEW ENTIRE AD NETWORK
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed
15.2% CEO/President/
Chairperson/Owner
13.7% Computers 52.9%
& Software 49.6%
COO/CFO/CIO/
CTO/CMO Music
33.5%
1.4% 50.4%
VP/SVP/EVP Consumer 45.5%
2.4% Electronics 44.6%
Director 32.8%
6.6% Airline Tickets 48.6%
30.5%
Hotel Rooms
41.9%
Manager/
Supervisor Rental Cars
18.9%
Other Staff 14.4% 27.2%
Position 25.3%
Investments (Stocks,
46.2% Mutual Funds) 18.3%
Movie or 25.2%
Sports Tickets 35.0%
25.7%
HAVE CHILDREN? Automobile
5.8%
College or Post- 17.0%
College Education 8.8%
YES
28.9% Toys
19.8%
23.4%
11.0%
Flowers
23.8%
27.6%
Gifts
42.2%
22.4%
Real Estate
4.1%
13.3%
NO Sporting Goods
14.5%
71.1%
22.1%
Apparel
34.0%
Home Furnishings 29.1%
& Appliances 27.9%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
57.1%
Other people ask me for technology product
58.2% Research
I’m usually the first person in my neighborhood to try Purchase
new technologies
35.4%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
25.4%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
ARTS & ENTERTAINMENT
ARTS & ENTERTAINMENT GENDER
You know all those people who love to read
about celebrities, events, movies, shows Male
41.7%
and music? We can help you reach ’em via
of some of the most sought-after online arts
and entertainment content from publishers
like Gawker Media, Ain’t it Cool News, the
Gothamist properties, B5Media, and
Parent Hacks.
ESTABLISHED MEDIA BRANDS
USA Today (Books, Art, Movies, Television) Female
58.3%
Wired News (Culture, Music)
Houston Chronicle (Entertainment, Life, Music)
Christian Science Monitor (Arts, Entertainment,
Books, Living, Weekend)
AGE
HIGH-QUALITY BLOGS, NETWORKS
& INDEPENDENT PUBLISHERS
25-34
B5 Media 44% 35-44
24%
Metroblogging Network
Ain’t it Cool News
The Stage
Gothamist LLC
Braingle
Gawker Media (Gawker, Defamer, Idolator) 45-54
8%
Popsugar
55+
Hollywood.com 4%
under 18
Star Trek Pioneers 18-24 4%
16%
Reality TV Radio
Go Fug Yourself
Hip Hop Press
BritneySpears.org INCOME
Live Music Blog
JamBase $250K+ 6.5%
SheFinds $150K-$249,999 10.9%
Top Button $100K-$149,999 13.0%
UrbanSpy 15.2%
$75K-$99,999
Uncrate
$50K-$74,999 26.1%
Comic List
$25K-$49,999 23.9%
Parent Hacks
Kitchen Contraptions under $25K 4.3%
Double-Tongued Word Wrestler
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Quotes of the Day
ARTS & ENTERTAINMENT WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
ARTS & ENTERTAINMENT
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed
14.6% CEO/President/
Chairperson/Owner
9.8% Computers 46.9%
& Software 44.9%
VP/SVP/EVP
40.8%
2.4% Music
63.3%
Director 44.9%
Consumer
7.3% Electronics 42.9%
30.6%
Airline Tickets 61.2%
30.6%
Hotel Rooms
55.1%
Manager/
Supervisor 24.5%
Rental Cars
19.5% 40.8%
Other Staff
Position Investments (Stocks, 18.4%
46.3% Mutual Funds) 16.3%
Movie or 28.6%
Sports Tickets 49.0%
32.7%
HAVE CHILDREN? Automobile
12.2%
College or Post- 22.4%
College Education 6.1%
YES 26.5%
22.4% Toys 28.6%
14.3%
Flowers
30.6%
38.8%
Gifts
57.1%
36.7%
Real Estate
4.1%
10.2%
Sporting Goods
NO 14.3%
77.6%
30.6%
Apparel
51.0%
Home Furnishings 34.7%
& Appliances 38.8%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
21.1%
Other people ask me for technology product
19.5% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
10.5%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
9.0%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
BUSINESS
BUSINESS GENDER Female
12.1%
Think business people are getting their info from
newsradio? That’s so ‘80s. Today’s movers and
shakers (remember that phrase?) are being fed
finance, real estate, law and marketing content
from established media properties and networks
including MarketWatch, Fast Company, Inc.,
BuzzMachine, the Always On and Corante
networks, and top venture capitalists.
ESTABLISHED MEDIA BRANDS
Wall Street Journal
Male
Barron’s 87.9%
MarketWatch
Fast Company
Inc.com
USA Today (Money, Stocks, Business Blogs) AGE
Houston Chronicle (Business)
35-44
HIGH-QUALITY BLOGS, NETWORKS 27.9%
& INDEPENDENT PUBLISHERS 25-34
BuzzMachine by Jeff Jarvis 46.7%
Corante (Marketing, Going Global)
Always On Network
John Batelle’s Searchblog
Duct Tape Marketing
Marketing Defined
45-54
Search Engine Roundtable 18-24 15.6%
9.8%
Between Lawyers
The China Stock Blog
Seeking Alpha: Stock Market Opinion
and Analysts
INCOME
A VC: Venture Capital and Technology
Footnoted.org
$250K+ 21.6%
Consumerism Commentary
The Mortgage Reports $150K-$249,999 20.7%
Lifehack.org $100K-$149,999 22.4%
$75K-$99,999 12.9%
$50K-$74,999 11.2%
$25K-$49,999 4.3%
under $25K 6.9%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
CHANNELS
BUSINESS
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed
Other Staff 4.6%
Position 53.6%
Computers
27.5% CEO/President/ & Software 56.8%
Chairperson/Owner
29.4% Music
35.2%
57.6%
Consumer 46.4%
Electronics 48.0%
43.2%
Airline Tickets 70.4%
41.6%
Hotel Rooms
58.4%
COO/CFO/CIO/
CTO/CMO
Manager/ 3.7% Rental Cars
28.8%
Supervisor VP/SVP/EVP
50.4%
15.6% Director 7.3% Investments (Stocks, 37.6%
11.9%
Mutual Funds) 32.0%
Movie or 28.8%
Sports Tickets 50.4%
28.0%
HAVE CHILDREN? Automobile
5.6%
College or Post- 16.8%
College Education 7.2%
YES
20.8%
34.4% Toys 27.2%
14.4%
Flowers
29.6%
34.4%
Gifts
49.6%
35.2%
Real Estate
8.8%
16.8%
Sporting Goods
NO 22.4%
65.6%
25.6%
Apparel
35.2%
Home Furnishings 33.6%
& Appliances 30.4%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
58.6%
Other people ask me for technology product
53.4% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
35.3%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
24.8%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
COMPUTING & TECHNOLOGY
COMPUTING & TECHNOLOGY GENDER Female
8%
Nobody brings you the geek market like
FeedBurner. We can offer you developers,
interface designers, IT managers and enterprise
decision makers because we can offer them
publishers like Slashdot, Ars Technica, TechCrunch,
PC World, Neowin, TechTarget, Wired News, CIO,
Computerworld and Mac Megasite.
ESTABLISHED MEDIA BRANDS
CIO
Computerworld
Male
PC World 92%
Macworld
eWeek
Wired News
Extreme Tech AGE
Baseline Magazine
PC Magazine 25-34
28% 35-44
Publishing 2.0
26%
Slashdot
HIGH-QUALITY BLOGS, NETWORKS
& INDEPENDENT PUBLISHERS 18-24
TechTarget 16.6%
Ars Technica
Apple Matters
45-54
Mac Megasite under 18 17.9%
5.7% 55+
TechCrunch 5.7%
Neowin
All about Linux
Geekzone INCOME
Quick Online Tips
Lifehacker $250K+ 6.7%
We Break Stuff
$150K-$249,999 6.7%
Random Bytes
$100K-$149,999 15.3%
Read/Write Web
Technology Evangelist $75K-$99,999 14.2%
Thoughts on VOIP $50K-$74,999 18.7%
MobileCrunch $25K-$49,999 20.4%
Smartphone Thoughts under $25K 18.1%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
COMPUTING & TECHNOLOGY
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE ONLINE
Not Currently Employed
19.9% CEO/President/
Chairperson/Owner
Computers 52.0%
16.2% & Software 54.3%
COO/CFO/CIO/ 30.6%
Music
CTO/CMO 51.8%
1.1%
Consumer 43.3%
VP/SVP/EVP Electronics 46.7%
1.5%
26.3%
Director Airline Tickets 43.1%
6.3%
25.9%
Hotel Rooms
36.6%
Manager/
16.8%
Supervisor Rental Cars
22.3%
Other Staff 15.5%
Position Investments (Stocks, 22.8%
39.5% Mutual Funds) 15.4%
Movie or 23.9%
Sports Tickets 29.9%
HAVE CHILDREN? Automobile
6.0%
24.8%
College or Post- 14.3%
College Education 7.8%
YES
16.8%
31.2% Toys 19.0%
8.7%
Flowers
18.7%
22.5%
Gifts
36.4%
19.7%
Real Estate
2.9%
13.2%
Sporting Goods
NO 12.0%
68.8%
18.1%
Apparel
26.4%
Home Furnishings 28.8%
& Appliances
INFLUENCE
25.7%
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
60.9%
Other people ask me for technology product
63.9% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
40.8%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
27.7%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
CONSUMER ELECTRONICS
CONSUMER ELECTRONICS GENDER Female
11.5%
They’re wireless, yet they read content from
Wired News. Electronics aficionados are a
puzzle to many, but we get them. And we
deliver the content they really want from popular
sites like Gizmodo, Ubergizmo, MobileCrunch
and Technology Gadgets and Gizmos from
Wired News.
ESTABLISHED MEDIA BRANDS
Wired (Gadgets, Wireless)
PC Magazine
Male
Laptop Magazine 88.5%
USA Today (Consumer Electronics)
HIGH-QUALITY BLOGS, NETWORKS AGE
& INDEPENDENT PUBLISHERS
Gizmodo
25-34
Ubergizmo 33.3% 35-44
18.9%
Xataka
MobileTracker
GPS Lodge
QJ.net
45-54
Home Theater Blog 10%
Shooting the Kids
ISpeakFilm
55+
Planet Gadgets 18-24 5.6%
26.7%
Anything But iPod under 18
5.6%
INCOME
$250K+
$150K-$249,999 10.3%
$100K-$149,999 15.4%
$75K-$99,999 16.7%
$50K-$74,999 14.1%
$25K-$49,999 26.9%
under $25K 16.7%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
CONSUMER ELECTRONICS
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed
10.9%
CEO/President/
Chairperson/Owner 57.5%
Computers
12.5% & Software 47.1%
28.7%
Director Music
33.3%
3.1%
Consumer 48.3%
Electronics 46.0%
Manager/ 29.9%
Supervisor Airline Tickets 35.6%
12.5%
31.0%
Hotel Rooms 26.4%
14.9%
Rental Cars
14.9%
Other Staff
Position Investments (Stocks, 25.3%
60.9% Mutual Funds) 11.5%
Movie or 21.8%
Sports Tickets 29.9%
20.7%
HAVE CHILDREN? Automobile
0.0%
College or Post- 19.5%
College Education 8.0%
YES
26.4%
24.1% Toys 28.7%
16.1%
Flowers
19.5%
29.9%
Gifts
35.6%
23.0%
Real Estate
1.1%
10.3%
Sporting Goods
NO 6.9%
75.9%
20.7%
Apparel
31.0%
Home Furnishings 21.8%
& Appliances 20.7%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
59.8%
Other people ask me for technology product
60.9% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
43.7%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
33.3%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
DIGITAL CULTURE
DIGITAL CULTURE GENDER
If you’re unfamiliar with names like BoingBoing
or Cool Hunting, you’re just not in with the
in crowd - the digital cognoscenti. Fortunately, Female
27.1%
we are, and we’re willing to share. We know the
wired set is seeking clever commentary and
often off-beat news items covering a range of
topics including gadgets, music, design and
entertainment. So that’s what we feed them.
ESTABLISHED MEDIA BRANDS
Wired (Culture, Reviews, Video)
Male
Always On Network 72.9%
Gizmag
Corante Innovation Hub
HIGH-QUALITY BLOGS, NETWORKS AGE
& INDEPENDENT PUBLISHERS
BoingBoing
35-44
Cool Hunting 19.3%
Photojojo
25-34
Uneasy Silence 39.1%
Table of Malcontents
Exploding Barrels 45-54
Tachophobia 8.7%
Yes But No But Yes
Loaded Pun 55+
6.2%
Digital Photography School 18-24 under 18
Mad Professor 20.5% 6.2%
Pop Occulture Blog
MP3 Buzz
INCOME
$250K+ 3.5%
$150K-$249,999 5.7%
$100K-$149,999 14.9%
$75K-$99,999 12.8%
$50K-$74,999 24.8%
$25K-$49,999 22.0%
under $25K 16.3%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
DIGITAL CULTURE
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed CEO/President/
14.0% Chairperson/Owner
7.8%
COO/CFO/CIO/ Computers 64.3%
CTO/CMO & Software 46.5%
3.1%
45.9%
VP/SVP/EVP Music
50.3%
2.3%
Director Consumer 61.1%
3.1% Electronics 49.7%
44.6%
Airline Tickets 52.2%
Manager/
Supervisor 35.0%
14.7% Hotel Rooms
45.2%
15.3%
Rental Cars
21.7%
Other Staff
Position Investments (Stocks, 26.1%
55.0% Mutual Funds) 14.0%
Movie or 29.3%
Sports Tickets 38.2%
28.0%
HAVE CHILDREN? Automobile
7.0%
College or Post- 22.9%
College Education 10.2%
YES
22.9%
29.3% Toys 26.1%
8.3%
Flowers
20.4%
33.8%
Gifts
46.5%
22.9%
Real Estate
1.9%
14.0%
Sporting Goods
NO 16.6%
70.7%
24.2%
Apparel
36.3%
Home Furnishings 29.9%
& Appliances 28.7%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
17.4%
Other people ask me for technology product
19.7% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
12.3%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
8.7%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
PC & CONSOLE GAMES
PC & CONSOLE GAMES GENDER Female
8.3%
How in the world can you reach gamers?
Or, more accurately, what world do you have
to live in to reach gamers? That’s simple – ours.
FeedBurner offers content for gamers of all kinds
who are looking for tips, sharing strategies and
researching the latest hotness, from PC World
product reviews to Kotaku and PSP World.
ESTABLISHED MEDIA BRANDS
Ziff Davis - 1up.com (PS2, GameBoy, Nintendo,
PC Game News, Xbox)
Macworld (Gameroom) Male
91.7%
Wired (Joystick)
HIGH-QUALITY BLOGS, NETWORKS
& INDEPENDENT PUBLISHERS AGE
Kotaku 35-44
Neowin Gamers 10.8%
25-34
Slashdot: Games 40.5%
under 18
Portable Gaming World 5.4%
QJ.net
Cathode Tan
Gamers Circle
PSPWorld
GameLife Blog
Infendo
18-24
The Console Conspiracy 43.2%
INCOME
$250K+
$150K-$249,999 6.3%
$100K-$149,999 9.4%
$75K-$99,999 18.8%
$50K-$74,999 15.6%
$25K-$49,999 28.1%
under $25K 21.9%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
PC & CONSOLE GAMES
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed CEO/President/
Chairperson/Owner
20.0%
6.7%
Computers 56.8%
& Software 59.5%
VP/SVP/EVP 40.5%
Music
13.3% 35.1%
Consumer 45.9%
Electronics 48.6%
Director
3.3% 32.4%
Airline Tickets 43.2%
Manager/
Supervisor 29.7%
3.3% Hotel Rooms
32.4%
21.6%
Rental Cars
21.6%
Other Staff
Position Investments (Stocks, 35.1%
53.3% Mutual Funds) 21.6%
Movie or 40.5%
Sports Tickets 45.9%
29.7%
HAVE CHILDREN? Automobile
8.1%
College or Post- 27.0%
College Education 10.8%
YES 35.1%
21.6% Toys 37.8%
24.3%
Flowers
21.6%
29.7%
Gifts
37.8%
29.7%
Real Estate
13.5%
13.5%
Sporting Goods
NO 21.6%
78.4%
24.3%
Apparel
32.4%
Home Furnishings 29.7%
& Appliances 35.1%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
17.3%
Other people ask me for technology product
18.0% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
13.5%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
12.8%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
NEWS & INFORMATION
NEWS & INFORMATION GENDER Female
24.2%
These guys aren’t reading newspapers.
And they’re not watching the network news
with what’s-her-name. They’re getting national
and international news, local information,
sports, weather, current affairs, and business
news online from publishers like USA Today,
Houston Chronicle and Blog Herald. Hey, those
are FeedBurner feeds!
ESTABLISHED MEDIA BRANDS
USA Today
Male
Houston Chronicle 75.8%
Huffington Post
Christian Science Monitor
HIGH-QUALITY BLOGS, NETWORKS AGE
& INDEPENDENT PUBLISHERS
The Blog Herald 25-34
29.2% 35-44
Traffic.com 27.6%
Interesting Things of the Day
BikePortland.org
New West Network
Bad Astronomy Blog 18-24
11.8%
Apartment Ratings
Very Vocabulary
under 18
2.7% 55+
2.7% 45-54
26%
INCOME
$250K+ 2.8%
$150K-$249,999 8.2%
$100K-$149,999 19.8%
$75K-$99,999 20.0%
$50K-$74,999 18.8%
$25K-$49,999 16.7%
under $25K 13.6%
0.0% 5.0% 10.0% 15.0% 20.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
NEWS & INFORMATION
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed CEO/President/
13.7% Chairperson/Owner
9.3%
COO/CFO/CIO/ Computers 49.7%
& Software 42.9%
CTO/CMO
1.3%
32.6%
VP/SVP/EVP Music
49.0%
1.3%
Director Consumer 42.2%
7.2% Electronics 38.5%
34.1%
Airline Tickets 48.4%
30.2%
Manager/ Hotel Rooms
Supervisor 43.3%
14.2%
19.5%
Rental Cars
28.7%
Other Staff
Position Investments (Stocks, 24.7%
53.1% Mutual Funds) 20.1%
Movie or 24.3%
Sports Tickets 34.1%
24.7%
HAVE CHILDREN? Automobile
5.3%
College or Post- 16.6%
College Education 10.3%
YES
18.2%
26.5% Toys 22.8%
12.3%
Flowers
28.0%
26.0%
Gifts
43.8%
20.1%
Real Estate
3.7%
12.9%
Sporting Goods
NO 14.7%
73.5%
23.2%
Apparel
39.4%
Home Furnishings 28.0%
& Appliances 26.9%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
45.9%
Other people ask me for technology product
45.9% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
24.1%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
23.3%
WANT TO KNOW MORE? www.feedburner.com/FAN

CHANNELS
CURRENT AFFAIRS & POLITICS
CURRENT AFFAIRS & POLITICS GENDER
The Red Staters antagonize the Blue Staters and
vice versa. We love them both and we can
Female
serve them all to you. We offer Righties, Lefties 24.4%
and Centrists A-list political blogs and other
sites covering current affairs and related news
including Daily Kos, Instapundit, Wonkette and
PoliticalWire.
ESTABLISHED MEDIA BRANDS
The Nation
USA Today
Male
Huffington Post 75.6%
Wired News (Politics)
HIGH-QUALITY BLOGS, NETWORKS AGE
& INDEPENDENT PUBLISHERS
Wonkette
25-34
RedState.com 30.2% 35-44
27.9%
Political Wire
Real Clear Politics
Hot Air
Talking Points Memo
Daily Kos 18-24
12%
Instapundit
Raw Story
under 18
Crooks and Liars 2% 55+
Outside the Beltway 2% 45-54
25.9%
Swing State Project
Treehugger
Atrios
INCOME
Conservative Culture
$250K+ 3.0%
$150K-$249,999 8.5%
$100K-$149,999 19.9%
$75K-$99,999 20.6%
$50K-$74,999 18.7%
$25K-$49,999 15.7%
under $25K 13.7%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
WANT TO KNOW MORE? adsales@feedburner.com

CHANNELS
CURRENT AFFAIRS & POLITICS
PROFESSIONAL ROLE PRODUCT CATEGORIES YOU RESEARCH & PURCHASE
Not Currently Employed CEO/President/
13.2% Chairperson/Owner
9.9%
Computers 49.7%
COO/CFO/CIO/ & Software 43.4%
CTO/CMO
1.1% 32.9%
Music
VP/SVP/EVP 49.7%
1.4%
Consumer 42.2%
Director Electronics 39.2%
7.4%
34.3%
Airline Tickets 49.4%
30.5%
Manager/ Hotel Rooms
Supervisor 44.3%
14.0%
19.8%
Rental Cars
29.6%
Other Staff
Position Investments (Stocks, 25.4%
53.2% Mutual Funds) 21.0%
Movie or 24.7%
Sports Tickets 35.2%
24.0%
HAVE CHILDREN? Automobile
5.6%
College or Post- 16.3%
College Education 10.5%
YES
18.2%
25.4% Toys 23.3%
12.4%
Flowers
28.7%
26.8%
Gifts
44.5%
19.8%
Real Estate
3.7%
12.1%
Sporting Goods
NO 14.9%
74.6%
23.5%
Apparel
40.1%
Home Furnishings 28.7%
& Appliances 27.5%
INFLUENCE
Other people ask me for product recommendations 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
50.3%
Other people ask me for technology product
50.3% Research
I’m usually the first person in my neighborhood to try
new technologies Purchase
24.5%
I consider myself an expert on consumer electronics products
such as MP3 players, PVRs, smart phones, etc.
18.6%
WANT TO KNOW MORE? www.feedburner.com/FAN

AD SPECS FEEDS
OVERVIEW
Feed advertising is an excellent way to get your message in front of an audience of opt-in subscribers. Only FeedBurner
has rebundled the Internet’s most influential and diverse audience up and down the long tail to provide a compelling
platform for brand advertising. If you want your brand in front of a plugged-in segment of loyal subscribers who are
consuming content via RSS feeds, you’ve found the best place in town.
EXAMPLE OF AN AD AS IT APPEARS IN A FEED
AD UNIT:
TEXT LOGO
AD SIZE:
468 X 60 PIXELS
Loop
Display File 3rd Party Standard Loop
Ad Unit Dimensions Title Body Logo Size Max Comments
URI Types Tags File Size Interval
Rotation
Standard iFrames,
468 x 60 GIF
Text Ad 32 190 50 Image/ 15K N/A 2 sec. 3 Flash, Java,
pixels JPEG
Click Tags Not Supported
Standard iFrames,
Text Ad 468 x 60 GIF
45 55 55 Image/ 15K 80 x 40 2 sec. 3 Flash, Java,
with Logo pixels JPEG
Click Tags Not Supported
Standard iFrames,
468 x 60 GIF
Banner N/A N/A N/A Image/ 15K N/A 2 sec. 3 Flash, Java,
pixels JPEG
Click Tags Not Supported
WANT TO KNOW MORE? adoperations@feedburner.com

AD SPECS BLOG & SITE
OVERVIEW
Give your media spend that extra boost. Take advantage of the best content on the Web today by advertising back
on publishers’ and podcasters’ Web sites and blogs. Unique feed-driven positioning within blog posts puts your message
front and center. If your media plan calls for the top blogs and sites, FeedBurner has you more than covered.
EXAMPLE OF AN AD AS IT APPEARS ON A SITE
AD UNIT:
BANNER
AD SIZE:
300 X 250 PIXELS
AD UNIT:
TEXT
AD SIZE:
FLEXIBLE
Loop
Display File 3rd Party Standard Loop
Ad Unit Dimensions Title Body Logo Size Max Comments
URI Types Tags File Size Interval
Rotation
SWF iFrames iFrame / Flash
300 X 250
Banner Ad N/A N/A N/A GIF Standard 25K N/A 2 sec. 3 tags
pixels
JPEG Tags accepted *
Standard iFrames,
GIF
Text Ad Flexible 32 190 50 Image/ 15K N/A N/A N/A Flash, Java,
JPEG
Click Tags Not Supported
* Clickthrough URL must be submitted as a parameter and will be assigned dynamically. When a viewer does not have the Flash plug-in,
a default GIF file must be served.
WANT TO KNOW MORE? adoperations@feedburner.com

OVERVIEW DEMOGRAPHIC PROFILE BY CHANNEL
All Feeds A&E Comp. & Digital Business News & PC & Cons. Current
Tech Culture Info. Console Electron. Affairs &
GENDER Games Politics
Male 81.3% 41.6% 91.9% 72.9% 87.9% 75.7% 91.6% 88.5% 75.5%
Female 18.6% 58.3% 8.0% 27.1% 12.1% 24.2% 8.3% 11.4% 24.4%
AGE
Under 18 4.2% 4.0% 5.7% 6.2% 0.0% 2.6% 5.4% 5.5% 1.9%
18-24 16.5% 15.9% 16.5% 20.4% 9.8% 11.7% 43.2% 26.6% 11.9%
25-34 32.9% 43.9% 28.0% 39.1% 46.7% 29.2% 40.5% 33.3% 30.1%
35-44 24.7% 23.9% 26.0% 19.2% 27.8% 27.6% 10.8% 18.8% 27.9%
45-54 17.2% 7.9% 17.9% 8.6% 15.5% 26.0% 0.0% 9.9% 25.9%
55+ 4.2% 4.0% 5.7% 6.2% 0.0% 2.6% 0.0% 5.5% 1.9%
INCOME
Under $25K 14.6% 4.3% 18.1% 16.3% 6.8% 13.6% 21.8% 16.6% 13.6%
$25K - $49,999 18.4% 23.9% 20.4% 21.9% 4.3% 16.7% 28.1% 26.9% 15.6%
$50K - $74,999 18.6% 26.1% 18.7% 24.8% 11.2% 18.8% 15.6% 14.1% 18.6%
$75K - $99,999 16.1% 15.2% 14.1% 12.7% 12.9% 19.9% 18.7% 16.6% 20.6%
$100K - $149,999 17.7% 13.0% 15.2% 14.8% 22.4% 19.7% 9.3% 15.3% 19.9%
$150K - $249,999 8.4% 10.8% 6.6% 5.6% 20.6% 8.2% 6.2% 10.2% 8.4%
$250K + 5.9% 6.5% 6.6% 3.5% 21.5% 2.8% 0.0% 0.0% 2.9%
PROFESSIONAL ROLE
CEO/President/ 13.7% 9.7% 16.1% 7.7% 29.3% 9.2% 6.6% 12.5% 9.8%
Chairperson/Owner
COO/CFO/CIO/CTO/CMO 1.3% 0.0% 1.1% 3.1% 3.6% 1.2% 0.0% 0.0% 1.1%
VP/SVP/EVP 2.3% 2.4% 1.5% 2.3% 7.3% 1.2% 13.3% 0.0% 1.3%
Director 6.6% 7.3% 6.3% 3.1% 11.9% 7.2% 3.3% 3.1% 7.3%
Manager/Supervisor 14.4% 19.5% 15.5% 14.7% 15.5% 14.1% 3.3% 12.5% 13.9%
Other staff position 46.2% 46.3% 39.5% 55.0% 27.5% 53.1% 53.3% 60.9% 53.1%
Not currently employed 15.2% 14.6% 19.8% 13.9% 4.5% 13.6% 20.0% 10.9% 13.1%
HAVE CHILDREN?
Yes 28.8% 22.4% 31.1% 29.2% 34.3% 26.4% 21.6% 24.1% 25.4%
No 71.1% 77.5% 68.8% 70.7% 65.5% 73.5% 78.3% 75.8% 74.5%
INFLUENCE
Other people ask me for 57.1% 21.1% 60.8% 17.3% 58.6% 45.8% 17.2% 59.7% 50.3%
product recommendations
Other people ask me for 58.1% 19.5% 63.9% 19.7% 53.3% 45.8% 18.0% 60.9% 50.3%
technology product
I’m usually the first person 35.4% 10.5% 40.7% 12.3% 35.3% 24.1% 13.5% 43.6% 24.4%
in my neighborhood to try
new technologies
I consider myself an expert 25.3% 9.0% 27.7% 8.6% 24.8% 23.3% 12.7% 33.3% 18.6%
on consumer electronics
products such as MP3
players, PVRs, smart
phones, etc.
WANT TO KNOW MORE? adsales@feedburner.com

CONTACT INFO
ADVERTISING SALES
BRENT HILL ED D’ONOFRIO
VICE PRESIDENT - ADVERTISING SALES DIRECTOR - MIDWEST
brenth@feedburner.com edd@feedburner.com
Office: 312.756.0022, x2014 Office: 312.756.0022 x2036
Mobile: 773.251.3848 Mobile: 312.543.6183
BRET HENNINGTON MIKE LAMATTINA
SALES MANAGER SALES MANAGER
WESTERN REGION NEW ENGLAND & EASTERN CANADA
bhenn@feedburner.com mikel@feedburner.com
Mobile: 925.240.9705 Mobile: 617.827.9882
ERIC KAZANJIAN BRIAN ZIMMERMAN
SALES MANAGER SALES MANAGER
NEW YORK & MID-ATLANTIC SOUTHEAST & SOUTHWEST REGION
erick@feedburner.com brianz@feedburner.com
Mobile: 347.546.481 Mobile: 404.386.0424
ADVERTISING OPERATIONS
MATTHEW CORBIN
ADVERTISING OPERATIONS
matthewc@feedburner.com
adoperations@feedburner.com
Office: 312.756.0022, x2032
Mobile: 312.259.9546
PUBLISHER & PARTNER SERVICES
RICK KLAU STEVE OLECHOWSKI
VICE PRESIDENT - PUBLISHER SERVICES COFOUNDER & COO
rickk@feedburner.com International Inquiries
Office: 312.756.0022, x2012 steveo@feedburner.com
Mobile: 630.362.8911
DON LOEB
VICE PRESIDENT - PARTNER SERVICES
donl@feedburner.com
Mobile: 415.806.3136
WANT TO KNOW MORE? www.feedburner.com/FAN