Using the web to stimulate & sustain community initiatives Introducing Participatory Web 2.0 Creative Commons Share Alike ...
The Internet, as a many-to-many medium is radically altering the way that we  create, share, collaborate and publish.
Africans are not just media consumers
Africans are starting to produce media
Participatory Development http://www.iied.org/pubs/pdfs/14563IIED.pdf
Web 2.0 in Africa <ul><li>Web 2.0 in Agriculture </li></ul><ul><li>Launch Website </li></ul><ul><li>An eight minute Busine...
BROSDI <ul><li>Agriculture </li></ul><ul><li>Launch Website </li></ul><ul><li>Busoga Rural Open Source & Development Initi...
WikiForets <ul><li>Environment </li></ul><ul><li>Launch Website </li></ul><ul><li>Wikiforets is a dictionary and encyclopa...
HIV911 <ul><li>Health </li></ul><ul><li>Launch Website </li></ul><ul><li>HIV-911 is a national referral network of HIV/AID...
Inzwa  <ul><li>Social Justice </li></ul><ul><li>Interactive voice service  </li></ul><ul><li>Inzwa is a project of an Kuba...
Voices of Africa <ul><li>Citizen Journalism </li></ul><ul><li>Launch Website </li></ul><ul><li>Voices of Africa aims to em...
BrandMonday <ul><li>Customer Service </li></ul><ul><li>Launch Website </li></ul><ul><li>BrandMonday started out as a campa...
Creating an Architecture of Participation
Participatory development <ul><li>Participatory development is the process through which people, including the poor or the...
Participatory communication modes Monologic Dialogic
Participatory Web 2.0 <ul><li>Participatory Web 2.0 for Development is a way of employing web services, in order to improv...
Passive participation  <ul><li>Primary stakeholders of a project participate by being informed about what is going to happ...
Online, participation is illusive <ul><li>According to Jacob  Nielsen, participation often more or less follows a  90-9-1 ...
Participation by consultation  <ul><li>Outside researchers or experts consult with stakeholders because they think somethi...
Information literacy is required for online participation <ul><li>Research suggests that a “barrier to the efficient utili...
Participation by collaboration <ul><li>Groups of primary stakeholders participate in the discussion and analysis of predet...
Conditions required for collaboration <ul><li>James Surowiecki  suggests that if four basic conditions are met, a crowd's ...
Empowerment participation <ul><li>Primary stakeholders are capable and willing to initiate the process and take part in th...
Empowerment participation <ul><li>Participation by stake holders is technology-mediated. Social networking tools and media...
Can the web be used for participatory development? Information Conversation
Which route?  Passive Empowerment Consultative Collaborative It is not necessary that everybody participate, but it is cru...
Which route?  Passive Empowerment Consultative Collaborative Decisions shaping the design and implementation of the initia...
Which route?  Passive Empowerment Consultative Collaborative Communication should not be used simply, or mostly, to transm...
Which route?  Passive Empowerment Consultative Collaborative Change can only occur through people’s active involvement  Me...
What tools? <ul><li>Blogs, Microblogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarking </li></ul><ul...
How do we travel? Keep it Simple Be Modular Offer value  Start Small
READY TO HOP ON? <ul><li>Prepared for Farmer Support Group by Derek Moore </li></ul>
Credits <ul><li>Sources  </li></ul><ul><li>Mefalopulos , P. (2009)  Dialogic Approaches to Development: Beyond Media and M...
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Using the web to stimulate & sustain community initiatives

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The slide show looks at how a participatory development can make use of the web in order to improve information sharing and collaborative production of content in the context of development work.

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  • Namibian Road | http://www.flickr.com/photos/coda/186602534/
  • Satellite Dishes | http://www.flickr.com/photos/rytc/3237534938/
  • African ICT blogs http://www.apc.org/en/pubs/research/development/africa/african-blogs-ict-development Dell Computer http://www.flickr.com/photos/thaths/1665410518/
  • http://www.iied.org/pubs/pdfs/14563IIED.pdf Web2forDev can be visualised as an image of two hands. The left hand represents the main Web 2.0 tools. The right hand represents the issues we need to address when using them, considering people, access, participation, content, and impact.
  • http://w Rural Open Source and Development Initiative (BROSDI) approach to sharing farming knowledge is a blend of participatory development approaches with information communication technologies (ICTs) and Web 2.0 tools. In particular, the use of mobile telephone text messaging services (SMS) for sharing information has proved very effective.ww.brosdi.or.ug/
  • Radio Production | http://www.flickr.com/photos/internews/3366553386
  • Participatory communication is based on dialogical communication rather than on monlogic communication. http://www.flickr.com/photos/tekmagika/491754641/ http://www.flickr.com/photos/--stromberg--/2312262654/
  • Radio and Boy http://www.flickr.com/photos/53509485@N00/131908540/ Watching TV http://www.flickr.com/photos/75016602@N00/171623512/
  • Radio and Boy http://www.flickr.com/photos/53509485@N00/131908540/ Watching TV http://www.flickr.com/photos/75016602@N00/171623512/
  • Telkom Sat Phones http://www.flickr.com/photos/worldbank/1128198519/
  • Telkom Sat Phones http://www.flickr.com/photos/worldbank/1128198519/
  • Mobile Phone http://www.flickr.com/photos/whiteafrican/2736560904/
  • Diversity of opinion Each person should have private information even if it&apos;s just an eccentric interpretation of the known facts. Independence People&apos;s opinions aren&apos;t determined by the opinions of those around them. Decentralization People are able to specialize and draw on local knowledge. Aggregation Some mechanism exists for turning private judgments into a collective decision. James Surowiecki
  • Internet Café sign| http:// www.flickr.com/photos/noodlepie/4016373215/
  • Internet Café sign| http:// www.flickr.com/photos/noodlepie/4016373215/
  • http://www.flickr.com/photos/tekmagika/491754641/ http://www.flickr.com/photos/--stromberg--/2312262654/ MONOLOGIC (one-way communication) DIALOGIC (two-way communication)
  • Radio - http://www.flickr.com/photos/quareba/131908540/ TV - http://www.flickr.com/photos/brookebocast/171623512/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ Arrow http://www.flickr.com/photos/b-tal/116220689/
  • Radio - http://www.flickr.com/photos/quareba/131908540/ TV - http://www.flickr.com/photos/brookebocast/171623512/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ Arrow http://www.flickr.com/photos/b-tal/116220689/
  • Radio - http://www.flickr.com/photos/quareba/131908540/ TV - http://www.flickr.com/photos/brookebocast/171623512/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ Arrow http://www.flickr.com/photos/b-tal/116220689/
  • Radio - http://www.flickr.com/photos/quareba/131908540/ TV - http://www.flickr.com/photos/brookebocast/171623512/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ Arrow http://www.flickr.com/photos/b-tal/116220689/
  • Bulk SMS http://www.flickr.com/photos/dcmetroblogger/3852330334/ Drip Tech http://www.flickr.com/photos/angelinux/2775117345/ Bar Graph http://www.flickr.com/photos/joshhough/788672384/
  • Arrow http://www.flickr.com/photos/b-tal/116220689/
  • Internet Taxi http://www.flickr.com/photos/zerihoun/229955045/
  • Using the web to stimulate & sustain community initiatives

    1. 1. Using the web to stimulate & sustain community initiatives Introducing Participatory Web 2.0 Creative Commons Share Alike Derek Moore http://www.weblearning.co.za
    2. 2. The Internet, as a many-to-many medium is radically altering the way that we create, share, collaborate and publish.
    3. 3. Africans are not just media consumers
    4. 4. Africans are starting to produce media
    5. 5. Participatory Development http://www.iied.org/pubs/pdfs/14563IIED.pdf
    6. 6. Web 2.0 in Africa <ul><li>Web 2.0 in Agriculture </li></ul><ul><li>Launch Website </li></ul><ul><li>An eight minute Business Africa/CTA video production documenting actual cases on the use of Web 2.0 applications in the development sector, specifically among farmers in Africa. </li></ul><ul><li>http://video.google.co.uk/videoplay?docid=-2469769595078354835# </li></ul>
    7. 7. BROSDI <ul><li>Agriculture </li></ul><ul><li>Launch Website </li></ul><ul><li>Busoga Rural Open Source & Development Initiative (Brosdi) is an not for profit organization that works with government and the civil society in improving rural livelihoods. This is through the use of ICT and open development mediums that include effective knowledge sharing, information management and use of FOSS in rural settings. </li></ul><ul><li>See http://brosdi.or.ug/ </li></ul>
    8. 8. WikiForets <ul><li>Environment </li></ul><ul><li>Launch Website </li></ul><ul><li>Wikiforets is a dictionary and encyclopaedia that brings French speaking Africans together to share their knowledge of the indigenous forests in West and Central Africa. </li></ul><ul><li>http://www.wikiforets.org/ </li></ul>
    9. 9. HIV911 <ul><li>Health </li></ul><ul><li>Launch Website </li></ul><ul><li>HIV-911 is a national referral network of HIV/AIDS-related service providers across South Africa. HIV-911 focuses on giving you hope and connection in a time of need, and enabling like-minded organisations working in the sector to network with ease. </li></ul><ul><li>http://www.hiv911.org.za/ </li></ul>
    10. 10. Inzwa <ul><li>Social Justice </li></ul><ul><li>Interactive voice service </li></ul><ul><li>Inzwa is a project of an Kubatana, an online community for Zimbabwean activists. </li></ul><ul><li>http://www.kubatana.net/html/archive/archinzwa_index.asp </li></ul>
    11. 11. Voices of Africa <ul><li>Citizen Journalism </li></ul><ul><li>Launch Website </li></ul><ul><li>Voices of Africa aims to empower African men and women with limited media experience to pursue a career as community reporter. They train reporters to use the mobile phone to create objective news about their own communities. http://voicesofafrica.africanews.com/ </li></ul>
    12. 12. BrandMonday <ul><li>Customer Service </li></ul><ul><li>Launch Website </li></ul><ul><li>BrandMonday started out as a campaign to promote customer service in Cape Town. It is now becoming a South African campaign on brand reputation - ground up! Via Twitter. </li></ul><ul><li>http://www.brandmonday.biz/ </li></ul>
    13. 13. Creating an Architecture of Participation
    14. 14. Participatory development <ul><li>Participatory development is the process through which people, including the poor or the marginalized, shape projects, programmes and policies that affect their lives. (IDS) </li></ul>Definition
    15. 15. Participatory communication modes Monologic Dialogic
    16. 16. Participatory Web 2.0 <ul><li>Participatory Web 2.0 for Development is a way of employing web services, in order to improve information sharing and collaborative production of content in the context of development work. (WikiPedia) </li></ul>Definition
    17. 17. Passive participation <ul><li>Primary stakeholders of a project participate by being informed about what is going to happen or has already happened. </li></ul>
    18. 18. Online, participation is illusive <ul><li>According to Jacob Nielsen, participation often more or less follows a 90-9-1 rule : </li></ul><ul><li>90% of users are lurkers . </li></ul><ul><li>9% of users contribute from time to time , but other priorities dominate their time. </li></ul><ul><li>1% of users participate a lot and account for most contributions </li></ul>http://www.useit.com/alertbox/participation_inequality.html
    19. 19. Participation by consultation <ul><li>Outside researchers or experts consult with stakeholders because they think something tangible and worthwhile will come out of it </li></ul>
    20. 20. Information literacy is required for online participation <ul><li>Research suggests that a “barrier to the efficient utilisation of ICT in developing countries is the relatively low level of information literacy .” </li></ul><ul><li>Information literacy skills are vital if developing countries are to make the best use of ICT for development initiatives </li></ul>INFORMATION LITERACY IN KENYA - http://www.ejisdc.org/ojs2/index.php/ejisdc/article/viewFile/613/296
    21. 21. Participation by collaboration <ul><li>Groups of primary stakeholders participate in the discussion and analysis of predetermined objectives set by the project. </li></ul>
    22. 22. Conditions required for collaboration <ul><li>James Surowiecki suggests that if four basic conditions are met, a crowd's &quot;collective intelligence&quot; will produce better outcomes than a small group of experts. “ </li></ul>James Surowiecki – Wisdom of the Crowds
    23. 23. Empowerment participation <ul><li>Primary stakeholders are capable and willing to initiate the process and take part in the analysis. These abilities lead to joint decision making about what should be achieved and how. </li></ul>
    24. 24. Empowerment participation <ul><li>Participation by stake holders is technology-mediated. Social networking tools and media are employed by stakeholders in decision-making and resource development </li></ul>
    25. 25. Can the web be used for participatory development? Information Conversation
    26. 26. Which route? Passive Empowerment Consultative Collaborative It is not necessary that everybody participate, but it is crucial that everybody has the opportunity to participate; Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages
    27. 27. Which route? Passive Empowerment Consultative Collaborative Decisions shaping the design and implementation of the initiative should be made through a joint process Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages
    28. 28. Which route? Passive Empowerment Consultative Collaborative Communication should not be used simply, or mostly, to transmit information, but rather to generate new knowledge in a problem-solving mode Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages
    29. 29. Which route? Passive Empowerment Consultative Collaborative Change can only occur through people’s active involvement Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages
    30. 30. What tools? <ul><li>Blogs, Microblogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Podcasts </li></ul><ul><li>Feeds </li></ul><ul><li>Mash-ups </li></ul><ul><li>SMS, Mobile </li></ul>
    31. 31. How do we travel? Keep it Simple Be Modular Offer value Start Small
    32. 32. READY TO HOP ON? <ul><li>Prepared for Farmer Support Group by Derek Moore </li></ul>
    33. 33. Credits <ul><li>Sources </li></ul><ul><li>Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages http://blogs.worldbank.org/publicsphere/publicsphere/dialogic-approaches-development-beyond-media-and-messages </li></ul><ul><li>IDS (2006) Higher Education and Participatory Development http://www.unescobkk.org/fileadmin/template2/apeid/Conference/11thConference/docs/HE_and_Participatory_Development.pdf </li></ul><ul><li>International Institute for Environment and Development (2009) Participatory Learning and Action http://www.iied.org/pubs/pdfs/14563IIED.pdf </li></ul><ul><li>Tufte, T & Mefalopulos, P. (2009) Participatory Communication, a practical guide http://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdf </li></ul><ul><li>Web 2.0 for development http://en.wikipedia.org/wiki/Web2fordev </li></ul><ul><li>Advice and Comments </li></ul><ul><li>David Ferguson ( http://www.daveswhiteboard.com/ ) </li></ul><ul><li>Steve Flowers ( http://twitter.com/xpconcept ) </li></ul><ul><li>Kishyr Ramdial ( http://kishyr.ramdial.co.za/ ) </li></ul><ul><li>Image Credits </li></ul><ul><li>Internet Taxi http://www.flickr.com/photos/zerihoun/229955045/ </li></ul><ul><li>Two Hands http://www.iied.org/pubs/pdfs/14563IIED.pdf </li></ul><ul><li>Bulk SMS http://www.flickr.com/photos/dcmetroblogger/3852330334/ </li></ul><ul><li>Drip Tech http://www.flickr.com/photos/angelinux/2775117345/ </li></ul><ul><li>Bar Graph http://www.flickr.com/photos/joshhough/788672384/ </li></ul><ul><li>Radio Production | http://www.flickr.com/photos/internews/3366553386/ </li></ul><ul><li>Dell Computer http://www.flickr.com/photos/thaths/1665410518/ </li></ul><ul><li>Satellite Dishes | http://www.flickr.com/photos/rytc/3237534938/ </li></ul><ul><li>Arrow http://www.flickr.com/photos/b-tal/116220689/ </li></ul><ul><li>Radio - http://www.flickr.com/photos/quareba/131908540/ </li></ul><ul><li>TV - http://www.flickr.com/photos/brookebocast/171623512/ </li></ul><ul><li>Dell Computer http://www.flickr.com/photos/thaths/1665410518/ </li></ul><ul><li>Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ </li></ul><ul><li>Street signs http://www.flickr.com/photos/tekmagika/491754641/ </li></ul><ul><li>Street signs http://www.flickr.com/photos/--stromberg--/2312262654/ </li></ul><ul><li>Namibian Road | http://www.flickr.com/photos/coda/186602534/ </li></ul><ul><li>CEAD Photographs http://www.cead.org.za </li></ul>

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