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What's the Point of My Blog?

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One of the most common questions marketers and business owners will have is whether or not they should invest their time and money into creating a content-rich blog. This visual presentation offers a …

One of the most common questions marketers and business owners will have is whether or not they should invest their time and money into creating a content-rich blog. This visual presentation offers a few points about the effectiveness of blogs in SEO and internet marketing and provides several tips on ways to improve your blogging efforts.

Published in: Marketing, Business, Technology

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Transcript

  • 1. QUESTIONS YOU MIGHT ASK YOURSELF? Are there better uses for my time than blogging? Is anyone actually reading what I write? Is there a ROI? Is blogging even a good SEO tactic?
  • 2. LET THE NUMBERS SPEAK FOR THEMSELVES According to the Inbound Marketing Report of 2013: • 82% of bloggers who blogged daily saw an ROI • 79% of companies with a blog had a positive ROI • Only 20% of companies without a blog had a positive ROI • 57% of companies with a monthly blog saw an ROI • Operating a blog only takes up 9% of a marketer’s work hours and 7% of their marketing budget • 43% of marketers acquired a new customer through their blog in the past year.
  • 3. TIPS FOR CREATING A SUCCESSFUL BLOG • Use an Engaging Title • Update Often • Write Posts People Actually Want to Read (Veer away from the promotional stuff) • Images Are Your Friend. Embedded Videos Work Too • Promote, Promote, Promote on Social Media
  • 4. IN SUMMATION… Blogging is rather easy to do and a proven marketing strategy that gets results. It doesn’t take much time, and it can help build your customer base. In addition, it could build reputation in the industry. So get blogging!