11 11 Steps to Building an effective Website DIY GUIDE TO BUILDING BETTER WEB PRESENCE BY

People are attracted to Is your website Rockstars. a Rockstar?! 11

Is your website really Do people enter your website only to find a maze? Is it hard for other viewers to link to your pages? Every time this happens, you will end up losing precious customers. effective? 10

Do people enter your website only

to find a maze?

Is it hard for other viewers to link

to your pages?

Every time this happens, you will end up losing precious customers.

Do NOT exclude your name from your own website. Make sure that your name is mentioned at least in a few places on your site. No need to plaster it all over, but your presence should be felt. It will give your site a little recognition. Scared of popularity? 9

Do NOT exclude your name from your own website.

Make sure that your name is mentioned at least in a few places on your site. No need to plaster it all over, but your presence should be felt. It will give your site a little recognition.

Make your site reader Aesthetics play a very important part in making a website succeed. A dull, drab site will not be re-visited, even if it has really good content. friendly 8

Aesthetics play a very important part in making a website succeed. A dull, drab site will not be re-visited, even if it has really good content.

The colors you choose for a website are very important. Certain colors enhance certain moods. For example, green is good for concentration. Using positive colors will help your visitors feel more comfortable. are important Colors 7

The colors you choose for a website are very important.

Certain colors enhance certain

moods. For example, green is

good for concentration.

Using positive colors will

help your visitors feel more

comfortable.

Appearance Make it a point to have a good background scheme; nothing too loud or flashy. Light colored backgrounds with dark text always works, but you can also do the opposite. The point is to make your website easy on the eyes. If you do insist on having some zany designs, set the image as the background for the page, and put a plain white table on every page that contains text. plays a big role 6

Make it a point to have a good background scheme; nothing too loud or flashy.

Light colored backgrounds with dark text always works, but you can also do the opposite. The point is to make your website easy on the eyes.

If you do insist on having some zany designs, set the image as the background for the page, and put a plain white table on every page that contains text.

Be Make sure your users get the message you are trying to convey The web page should be self-explanatory, leaving absolutely no room for doubt. Beating around the bush will only test readers’ patience. So DON’T do that! clear 5

Make sure your users get the message you are trying to convey

The web page should be self-explanatory, leaving absolutely no room for doubt.

Beating around the bush will only test readers’ patience. So DON’T do that!

Get users to Take the strongest point that your website has to offer, and present it to the users A subtle mixture of both visual and textual details should tell users what they are in for This allows readers to trust your site, as it gives them a fair idea of what it is all about focus 4

Take the strongest point that your website has to offer, and present it to the users

A subtle mixture of both visual and textual details should tell users what they are in for

This allows readers to trust your site, as it gives them a fair idea of what it is all about

Write Be direct with consumers. Long, drawn out writing will work for print, but never for online media. If you stray away from the topic at hand, it is likely you will lose a lot of potential customers. Stick to talking business instead. Use simple words. Using long and ‘intellectual’ words will only make you sound like an idiot Smart 3

Be direct with consumers. Long, drawn out writing will work for print, but never for online media.

If you stray away from the topic at hand, it is likely you will lose a lot of potential customers. Stick to talking business instead.

Use simple words. Using long and ‘intellectual’ words will only make you sound like an idiot

Keep It The more complicated you make your website, the more potential buyers you will shoo away. Your site should be designed in a way that anyone can understand what message it is trying to give out. Simple 2

The more complicated you make your website, the more potential buyers you will shoo away.

Your site should be designed in a way that anyone can understand what message it is trying to give out.

Getting If you want sales, you have to let people get in touch. Call to action links have to be included on all pages. When you are adding a call to action link, make sure it is subtly done. Readers get turned off with too much sales talk, and patronizing them will not help either. In Touch 1

If you want sales, you have to let people get in touch. Call to action links have to be included on all pages.

When you are adding a call to action link, make sure it is subtly done. Readers get turned off with too much sales talk, and patronizing them will not help either.

Our work “ WI was a pleasure to work with. They were quick to understand and respond to our needs. They are knowledgeable and creative and made the process very easy. A great company that we totally recommend!!!” - Tammie Rocke “ It was a pleasure to work with every Webidiotz team member and we wish you every success in the future.” “ We are very pleased with the improved functionality and usability of our new website. WI’s highly knowledgeable expertise has opened up some great new marketing avenues for us.” - RYAN W. DUPUIS, B.Sc.M.E .

Neil Patel, Webidiotz, 2157 Henderson Highway, Winnipeg Manitoba R2G 1P9. Email: [email_address] Tel: 1-888 211 8133 A Presentation by

Neil Patel,

Webidiotz,

2157 Henderson Highway,

Winnipeg Manitoba R2G 1P9.

Email: [email_address]

Tel: 1-888 211 8133