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Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
Websites 101 PowerPoint Presentation
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Websites 101 PowerPoint Presentation

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Transcript

  • 1.  
  • 2. So you want a website . . .
    • Presentation Goals
    • Explain the basic building blocks
    • Speak “non-geek” and demystify the process
    • Answer your questions
    • Help you know where to go from here
  • 3. What is your name?
    • What is a domain name?
    • A domain name is the name that customers will use to find your site, e.g. www.agora-net.com
    • How do I pick a name?
    • Pick a name that’s easy to connect with you
    • Pick a name that’s short
    • Consider more than one name in some cases
    • Typically pick a .com name if you are a business and .org if you are a non-profit organization
    • Have more than one name in mind in case your top choice is taken
  • 4. Getting a Domain Name Where do I get one? You become the “owner” of a domain name when you pay a registration fee for using it. The companies that provide the registrations are called “registrars”. To register a name, you go to the website of any accredited registrar (or a reseller), create an account and pay the registration fee. How much are the registration fees? Registrars compete for your business so fees vary. Typical fees range from $10/year to $35/year per name.
  • 5. Buyer Beware
    • Make sure your domain name is registered in your name or the name of your organization
    • Know your registrar. If you get a notice from a registrar other than your own, ignore it!
  • 6. Summary
    • Your domain name is your identity on the web
    • Pick a name that’s short and easy to remember
    • You register domain names with an accredited registrar for a yearly fee
    • Get your name registered in YOUR name
  • 7. Who are you?
    • Where do I start with a design?
    • What do you need?
      • Logo?
      • Consistent branding?
      • New site? Redesign?
    • Who is your site FOR?
    • What do you want your site to DO?
    • What is your budget?
  • 8. The “look”
    • What defines your organization?
    • Use a consistent branding
    • Determine what “feel” you want
    • Determine the top 5 or 6 blocks of information you need to convey, e.g. “About Us”, “Products”, “Services”
    • Know your audience, e.g. age, web-savvy, on-the-go
    • How much does “look” matter?
  • 9. What should it DO?
    • How will people use your site?
    • Gather information about you
    • Buy your products
    • Networking with you and/or each other
    • Register for events
    • Share files
    • Access confidential information
    • Watch videos
  • 10. Who should build it?
    • Use internal resources
    • Do it yourself
    • Use a relative, employee, neighbor
    • Get started with a template
    • Buy a template and build on it
    • Hire a designer and/or developer
    • Hire a graphic designer for a logo and/or site template
    • Hire a developer to add your features
    All of the above
  • 11. Who should build it?
    • Use internal resources
    • Do it yourself or use a relative, employee, neighbor
    • Low cost but quality and timing may suffer
    • Get started with a template
    • Buy a template and build on it
    • Inexpensive, Quick start
    • Hire a designer and/or developer
    • Hire a graphic designer for a logo and/or site template
    • Hire a developer to add your features
    • Most expensive but offers most options
  • 12. How much does it cost?
    • Consider all “costs”
    • Money
    • Your time
    • Weigh it with the benefits
    • Saving staff time
    • Increase office efficiency
    • Money
    • Templates: Free – Thousands; Lots around $50
    • Logo design: Plan for $1000 - $2000
    • Custom design: Plan for $1000 - $2000
    • Custom Full site: Plan for $1500 - $5000 depending on features
  • 13. Important Features
    • Content
    • Write for the web
    • Use pictures to liven up pages
    • Avoid twirling flaming things
    • Avoid background music unless needed
    • Use the power of linking
  • 14. Important Features
    • Accessibility
    • About 20% of people have a disability
    • Make sure your site is programmed well for all types of disability
      • Visual - Blindness, low vision, color-blindness
      • Hearing – use captioning
      • Movement - Inability to use a mouse, slow response time
      • Cognitive - Learning disabilities, inability to remember or focus on large amounts of information
    • It’s good business … and may be the law
  • 15. Important Features
    • Help people find your site
    • Make your pages search-engine friendly
    • Get linked with other partner businesses
    • Include your web address on all printed materials
    • Test, test, test
    • Do your menus work?
    • Do your links work?
    • Spelling ok? Grammar?
    • Does your site work in all major browsers?
  • 16. Summary
    • Determine what you need
    • Determine the features you’d like
    • Determine your budget
    • Examine your resources
    • Make your site a reflection of you
    • Make your site usable by everyone
    • Test!
  • 17. Where do you live?
    • What is hosting?
    • Hosting involves putting your web pages on a computer (server) that has a connection to the Internet
    • What does that really mean?
    • Web servers are computers specially designed for delivering your web pages to your customers.
    • “ Hosting companies” maintain several of these servers and support them so that your site is always available
  • 18. Why do I need a host?
    • Professional web hosting offers:
    • Power backups
    • Data backups
    • Email service, e.g. [email_address] (use it!)
    • Fast connections to the internet
    • Ability to handle lots of requests at once
    • Climate control
    • Security
    • 24/7 monitoring
    • Customer service
  • 19. How much does it cost?
    • How much does hosting cost?
    • Packages vary widely
    • Typical prices are $10/month - $50/month for “shared hosting” services
    • If you have greater needs, you can pay several hundred dollars/month
    • Are all similarly-priced packages equal?
    • No. Check around and get references for hosting companies. Some inexpensive packages may not provide you with the level of speed, reliability and customer services that you need.
  • 20. Summary
    • Hosting means putting your web pages on a special “server” computer
    • Hosting companies maintain banks of servers designed just deliver web pages, email and other related features
    • Hosting prices and packages vary:
      • Check out the reputation of the company – get referrals
      • If your site is down all the time or is too slow, customers won’t come back
  • 21. Will you still love me tomorrow?
    • Keep your content fresh
    • Offer reasons for people to come back
      • Coupons
      • Be a resource
      • Offer a useful service
    • Search engines like active sites
  • 22. Will you still love me tomorrow?
    • Who will do your updates?
    • Internal Resources
    • Outside Developers
    • Both
    • Can you do it yourself?
    • Content Management Systems (CMS)
    • Editing Software (works like a word processor)
      • Adobe Contribute
      • Coffee Cup
      • Homesite
    • Hand-program it
  • 23. What do you need to know? Questions?

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