Websites 101 PowerPoint Presentation
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Websites 101 PowerPoint Presentation






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Websites 101 PowerPoint Presentation Presentation Transcript

  • 1.  
  • 2. So you want a website . . .
    • Presentation Goals
    • Explain the basic building blocks
    • Speak “non-geek” and demystify the process
    • Answer your questions
    • Help you know where to go from here
  • 3. What is your name?
    • What is a domain name?
    • A domain name is the name that customers will use to find your site, e.g.
    • How do I pick a name?
    • Pick a name that’s easy to connect with you
    • Pick a name that’s short
    • Consider more than one name in some cases
    • Typically pick a .com name if you are a business and .org if you are a non-profit organization
    • Have more than one name in mind in case your top choice is taken
  • 4. Getting a Domain Name Where do I get one? You become the “owner” of a domain name when you pay a registration fee for using it. The companies that provide the registrations are called “registrars”. To register a name, you go to the website of any accredited registrar (or a reseller), create an account and pay the registration fee. How much are the registration fees? Registrars compete for your business so fees vary. Typical fees range from $10/year to $35/year per name.
  • 5. Buyer Beware
    • Make sure your domain name is registered in your name or the name of your organization
    • Know your registrar. If you get a notice from a registrar other than your own, ignore it!
  • 6. Summary
    • Your domain name is your identity on the web
    • Pick a name that’s short and easy to remember
    • You register domain names with an accredited registrar for a yearly fee
    • Get your name registered in YOUR name
  • 7. Who are you?
    • Where do I start with a design?
    • What do you need?
      • Logo?
      • Consistent branding?
      • New site? Redesign?
    • Who is your site FOR?
    • What do you want your site to DO?
    • What is your budget?
  • 8. The “look”
    • What defines your organization?
    • Use a consistent branding
    • Determine what “feel” you want
    • Determine the top 5 or 6 blocks of information you need to convey, e.g. “About Us”, “Products”, “Services”
    • Know your audience, e.g. age, web-savvy, on-the-go
    • How much does “look” matter?
  • 9. What should it DO?
    • How will people use your site?
    • Gather information about you
    • Buy your products
    • Networking with you and/or each other
    • Register for events
    • Share files
    • Access confidential information
    • Watch videos
  • 10. Who should build it?
    • Use internal resources
    • Do it yourself
    • Use a relative, employee, neighbor
    • Get started with a template
    • Buy a template and build on it
    • Hire a designer and/or developer
    • Hire a graphic designer for a logo and/or site template
    • Hire a developer to add your features
    All of the above
  • 11. Who should build it?
    • Use internal resources
    • Do it yourself or use a relative, employee, neighbor
    • Low cost but quality and timing may suffer
    • Get started with a template
    • Buy a template and build on it
    • Inexpensive, Quick start
    • Hire a designer and/or developer
    • Hire a graphic designer for a logo and/or site template
    • Hire a developer to add your features
    • Most expensive but offers most options
  • 12. How much does it cost?
    • Consider all “costs”
    • Money
    • Your time
    • Weigh it with the benefits
    • Saving staff time
    • Increase office efficiency
    • Money
    • Templates: Free – Thousands; Lots around $50
    • Logo design: Plan for $1000 - $2000
    • Custom design: Plan for $1000 - $2000
    • Custom Full site: Plan for $1500 - $5000 depending on features
  • 13. Important Features
    • Content
    • Write for the web
    • Use pictures to liven up pages
    • Avoid twirling flaming things
    • Avoid background music unless needed
    • Use the power of linking
  • 14. Important Features
    • Accessibility
    • About 20% of people have a disability
    • Make sure your site is programmed well for all types of disability
      • Visual - Blindness, low vision, color-blindness
      • Hearing – use captioning
      • Movement - Inability to use a mouse, slow response time
      • Cognitive - Learning disabilities, inability to remember or focus on large amounts of information
    • It’s good business … and may be the law
  • 15. Important Features
    • Help people find your site
    • Make your pages search-engine friendly
    • Get linked with other partner businesses
    • Include your web address on all printed materials
    • Test, test, test
    • Do your menus work?
    • Do your links work?
    • Spelling ok? Grammar?
    • Does your site work in all major browsers?
  • 16. Summary
    • Determine what you need
    • Determine the features you’d like
    • Determine your budget
    • Examine your resources
    • Make your site a reflection of you
    • Make your site usable by everyone
    • Test!
  • 17. Where do you live?
    • What is hosting?
    • Hosting involves putting your web pages on a computer (server) that has a connection to the Internet
    • What does that really mean?
    • Web servers are computers specially designed for delivering your web pages to your customers.
    • “ Hosting companies” maintain several of these servers and support them so that your site is always available
  • 18. Why do I need a host?
    • Professional web hosting offers:
    • Power backups
    • Data backups
    • Email service, e.g. [email_address] (use it!)
    • Fast connections to the internet
    • Ability to handle lots of requests at once
    • Climate control
    • Security
    • 24/7 monitoring
    • Customer service
  • 19. How much does it cost?
    • How much does hosting cost?
    • Packages vary widely
    • Typical prices are $10/month - $50/month for “shared hosting” services
    • If you have greater needs, you can pay several hundred dollars/month
    • Are all similarly-priced packages equal?
    • No. Check around and get references for hosting companies. Some inexpensive packages may not provide you with the level of speed, reliability and customer services that you need.
  • 20. Summary
    • Hosting means putting your web pages on a special “server” computer
    • Hosting companies maintain banks of servers designed just deliver web pages, email and other related features
    • Hosting prices and packages vary:
      • Check out the reputation of the company – get referrals
      • If your site is down all the time or is too slow, customers won’t come back
  • 21. Will you still love me tomorrow?
    • Keep your content fresh
    • Offer reasons for people to come back
      • Coupons
      • Be a resource
      • Offer a useful service
    • Search engines like active sites
  • 22. Will you still love me tomorrow?
    • Who will do your updates?
    • Internal Resources
    • Outside Developers
    • Both
    • Can you do it yourself?
    • Content Management Systems (CMS)
    • Editing Software (works like a word processor)
      • Adobe Contribute
      • Coffee Cup
      • Homesite
    • Hand-program it
  • 23. What do you need to know? Questions?