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Web design for business.ppt

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  • 1. Web design for business Chris Simpson, CETLE [email_address] www.york.ac.uk /enterprise/students/
  • 2. What do you need?
    • Website
    • Domain name(s)
    • Payment system
    • Free for basic needs
    • ~ £5 / year
    • ~ 1–4% / transaction
  • 3. Choose a type of site
    • First decision you should make
    • Affects how the site looks & feels
    • Depends on content
    1
  • 4. Traditional site
    • Collection of pages, linked together
    • E.g. University of York website
    • Pay a web designer
    • or Use an online tool
    1
  • 5. Blog-based site
    • Collection of ‘items’ or ‘posts’
    • Arranged by date and/or category
    • Traditionally for news/diaries, but now used for almost everything
    • E.g. racetobeusa.com
    • Usually free
    1
  • 6. Group/network site
    • Tools for groups, societies, projects etc.
    • E.g. facebook
    • Owner controls the members
    • Often include discussion, calendars, file-sharing
    • Can do it for free
    1
  • 7. Traditional site (designer)
    • Good
    • Structure
    • Custom features
    • Unique sites
    • Advanced needs
    • Not so good
    • Can be more complicated
    • Editing yourself – very possible but will cost you more
    1
  • 8. Traditional site (online)
    • Good
    • Do it yourself
    • Very easy to set up
    • Edit from anywhere
    • Can cost nothing!
    • Not so good
    • Fewer advanced features
    • May not look as unique
    • Harder to get the ‘professional’ look
    1
  • 9. Blog-based site
    • Good
    • Very easy to update
    • Organised for you
    • Easy to search
    • Users can subscribe to updates
    • Not so good
    • If you don’t like the blog style of sites
    • Can be harder to get ‘the professional look’
    1
  • 10. Group/network site
    • Good
    • Can control access
    • Organisational tools
    • Collaboration tools
    • Private discussion
    • ‘ Mailing lists’
    • Not so good
    • May not have the features you want
    • Often ad-supported
    • Can require management
    1
  • 11. Traditional site (designer)
    • You will need
    • Web designer to create it – but think about long-term editing (CMS)
    • Hosting to store it e.g. godaddy.com
    • Plus: domain & payment (later)
    1
  • 12. Traditional site (designer)
    • How to find a designer & hosting
    • Friends etc. – popular with students!
    • Meet people at events like this!
    • Designers can often arrange hosting
    • Or, look around for one that suits you
    1
  • 13. Traditional site (online)
    • You will need
    • Account with your chosen service
    • Plus: domain & payment (later)
    1
  • 14. Traditional site (online)
    • How to do it
    • Choose a service that suits you
    • Google Sites (ad-free): sites.google.com
    • Others, e.g. multiply.com , webs.com
    • Sign up, make your site (more later!)
    1
  • 15. Blog-based site
    • You will need
    • Account
    • Some designers can make advanced blog customisations for you
    • Plus: domain & payment (later)
    1
  • 16. Blog-based site
    • How to do it
    • Choose a service that suits you
    • E.g. blogger.com wordpress.com
    • Sign up, make your site
    1
  • 17. Group/network site
    • You will need
    • Account
    • Optional domain (later)
    1
  • 18. Group/network site
    • How to do it
    • Have you thought about facebook?
    • groupspaces.com : good for societies
    • kickapps.com : general ‘social networking’ sites
    • groups.google.com : basic discussion
    • sites.google.com : group and traditional
    • vyew.com : online collaboration
    • Sign up, make your site
    1
  • 19. Buy a domain (if you like)
    • A domain is the .com, .co.uk etc.
    • ~ £2.50/year for .co.uk; ~ £5 for .com
    • Makes sites look professional
    • Choose a memorable name!
    • Think about safeguarding
    2
  • 20. Buying a domain
    • Now very cheap, but many are taken!
    • E.g. domainmonster.com
    • Register to your business/society, but avoid using a university address
    • Societies: think about future ownership
    2
  • 21. Link the domain to your site
    • If you use a web designer, ask them
    • Otherwise, log in, find ‘control panel’, then ‘framed/cloaked web forwarding’ and enter the details of your site
    • You can now use your .com/.co.uk etc.
    2
  • 22. 2
  • 23. Online payment systems
    • Allow you to
    • Create a catalogue of products/services
    • Users use a ‘checkout’ to buy these
    • You receive money
    • Host company takes a percentage
    3
  • 24. Online payment systems
    • Options include
    • PayPal – trusted, advanced
    • Google Checkout – low commission (~1.5% + £0.15), also Base (shop index)
    • Amazon Marketplace – free customers!
    • ebay – can do auctions, free customers!
    3
  • 25. Online payment systems
    • Things to consider
    • ebay can look ‘home grown’ – this may be good or bad for you!
    • Amazon and ebay give you access to millions of potential customers
    • Google Base potentially does this too
    3
  • 26. Online payment systems
    • Things to consider
    • With PayPal and Google Checkout you keep your design – is image is important to you?
    • Commission rates vary by income
    • Commission can be fee, percentage, or both
    • Is ease of payment important?
    3
  • 27. Demo – Google Sites sites.google.com
  • 28. Demo – Google Sites
  • 29. Demo – Google Sites
  • 30. Demo – Google Sites Plan the structure of your site – what pages do you need?
  • 31. Demo – Google Sites Create your pages, then edit them
  • 32. Demo – Google Sites Insert links between pages
  • 33. Demo – Google Sites Edit the sidebar to make your site easy to navigate
  • 34. What else can you do?
    • Video: upload to YouTube and add
    • Pictures: add pictures or slideshows
    • Calendar: insert a Google calendar
    • Gadgets: can be useful, but be careful!
    • Upload files (e.g. PDFs)
    • Be careful you create the right image
  • 35. What have we looked at?
    • Types of site: traditional, blog, group
    • Free/cheap options
    • Domain names
    • Linking a domain to a free site
    • Online catalogue and payment systems
    • Getting started with Google Sites
  • 36. What else is there?
    • Accessibility – don’t exclude people based on browser, sight, IT literacy
    • SEO (Search engine optimisation)
    • Advertising your site (e.g. Adwords)
    • Money from advertising (difficult)
  • 37. Any questions?

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