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Web design for business.ppt
 

Web design for business.ppt

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    Web design for business.ppt Web design for business.ppt Presentation Transcript

    • Web design for business Chris Simpson, CETLE [email_address] www.york.ac.uk /enterprise/students/
    • What do you need?
      • Website
      • Domain name(s)
      • Payment system
      • Free for basic needs
      • ~ £5 / year
      • ~ 1–4% / transaction
    • Choose a type of site
      • First decision you should make
      • Affects how the site looks & feels
      • Depends on content
      1
    • Traditional site
      • Collection of pages, linked together
      • E.g. University of York website
      • Pay a web designer
      • or Use an online tool
      1
    • Blog-based site
      • Collection of ‘items’ or ‘posts’
      • Arranged by date and/or category
      • Traditionally for news/diaries, but now used for almost everything
      • E.g. racetobeusa.com
      • Usually free
      1
    • Group/network site
      • Tools for groups, societies, projects etc.
      • E.g. facebook
      • Owner controls the members
      • Often include discussion, calendars, file-sharing
      • Can do it for free
      1
    • Traditional site (designer)
      • Good
      • Structure
      • Custom features
      • Unique sites
      • Advanced needs
      • Not so good
      • Can be more complicated
      • Editing yourself – very possible but will cost you more
      1
    • Traditional site (online)
      • Good
      • Do it yourself
      • Very easy to set up
      • Edit from anywhere
      • Can cost nothing!
      • Not so good
      • Fewer advanced features
      • May not look as unique
      • Harder to get the ‘professional’ look
      1
    • Blog-based site
      • Good
      • Very easy to update
      • Organised for you
      • Easy to search
      • Users can subscribe to updates
      • Not so good
      • If you don’t like the blog style of sites
      • Can be harder to get ‘the professional look’
      1
    • Group/network site
      • Good
      • Can control access
      • Organisational tools
      • Collaboration tools
      • Private discussion
      • ‘ Mailing lists’
      • Not so good
      • May not have the features you want
      • Often ad-supported
      • Can require management
      1
    • Traditional site (designer)
      • You will need
      • Web designer to create it – but think about long-term editing (CMS)
      • Hosting to store it e.g. godaddy.com
      • Plus: domain & payment (later)
      1
    • Traditional site (designer)
      • How to find a designer & hosting
      • Friends etc. – popular with students!
      • Meet people at events like this!
      • Designers can often arrange hosting
      • Or, look around for one that suits you
      1
    • Traditional site (online)
      • You will need
      • Account with your chosen service
      • Plus: domain & payment (later)
      1
    • Traditional site (online)
      • How to do it
      • Choose a service that suits you
      • Google Sites (ad-free): sites.google.com
      • Others, e.g. multiply.com , webs.com
      • Sign up, make your site (more later!)
      1
    • Blog-based site
      • You will need
      • Account
      • Some designers can make advanced blog customisations for you
      • Plus: domain & payment (later)
      1
    • Blog-based site
      • How to do it
      • Choose a service that suits you
      • E.g. blogger.com wordpress.com
      • Sign up, make your site
      1
    • Group/network site
      • You will need
      • Account
      • Optional domain (later)
      1
    • Group/network site
      • How to do it
      • Have you thought about facebook?
      • groupspaces.com : good for societies
      • kickapps.com : general ‘social networking’ sites
      • groups.google.com : basic discussion
      • sites.google.com : group and traditional
      • vyew.com : online collaboration
      • Sign up, make your site
      1
    • Buy a domain (if you like)
      • A domain is the .com, .co.uk etc.
      • ~ £2.50/year for .co.uk; ~ £5 for .com
      • Makes sites look professional
      • Choose a memorable name!
      • Think about safeguarding
      2
    • Buying a domain
      • Now very cheap, but many are taken!
      • E.g. domainmonster.com
      • Register to your business/society, but avoid using a university address
      • Societies: think about future ownership
      2
    • Link the domain to your site
      • If you use a web designer, ask them
      • Otherwise, log in, find ‘control panel’, then ‘framed/cloaked web forwarding’ and enter the details of your site
      • You can now use your .com/.co.uk etc.
      2
    • 2
    • Online payment systems
      • Allow you to
      • Create a catalogue of products/services
      • Users use a ‘checkout’ to buy these
      • You receive money
      • Host company takes a percentage
      3
    • Online payment systems
      • Options include
      • PayPal – trusted, advanced
      • Google Checkout – low commission (~1.5% + £0.15), also Base (shop index)
      • Amazon Marketplace – free customers!
      • ebay – can do auctions, free customers!
      3
    • Online payment systems
      • Things to consider
      • ebay can look ‘home grown’ – this may be good or bad for you!
      • Amazon and ebay give you access to millions of potential customers
      • Google Base potentially does this too
      3
    • Online payment systems
      • Things to consider
      • With PayPal and Google Checkout you keep your design – is image is important to you?
      • Commission rates vary by income
      • Commission can be fee, percentage, or both
      • Is ease of payment important?
      3
    • Demo – Google Sites sites.google.com
    • Demo – Google Sites
    • Demo – Google Sites
    • Demo – Google Sites Plan the structure of your site – what pages do you need?
    • Demo – Google Sites Create your pages, then edit them
    • Demo – Google Sites Insert links between pages
    • Demo – Google Sites Edit the sidebar to make your site easy to navigate
    • What else can you do?
      • Video: upload to YouTube and add
      • Pictures: add pictures or slideshows
      • Calendar: insert a Google calendar
      • Gadgets: can be useful, but be careful!
      • Upload files (e.g. PDFs)
      • Be careful you create the right image
    • What have we looked at?
      • Types of site: traditional, blog, group
      • Free/cheap options
      • Domain names
      • Linking a domain to a free site
      • Online catalogue and payment systems
      • Getting started with Google Sites
    • What else is there?
      • Accessibility – don’t exclude people based on browser, sight, IT literacy
      • SEO (Search engine optimisation)
      • Advertising your site (e.g. Adwords)
      • Money from advertising (difficult)
    • Any questions?