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SWSOFT GLOBAL HOSTING SUMMIT 2006




Integrated Automation and Billing Solution



Doug Johnson, Oleg Shaikhatarov
June 1, 2006
HSPcomplete Background


• 2000 - development started in Singapore
   – Virtuozzo needed management tools
       • Create and manage VPSs
       • Application templates
       • Billing, monitoring

• 2001 - focus on hosting providers
   – First customer: Usonyx

• 2002 - June - HSPcomplete 2.0
   – Reseller features
   – Payment gateways
   – Packaged solution
HSPcomplete Background

• 2003 - Plesk integration begins                     H SPcomplete Growth
                                                         (num ber of screens)
   – Combination of shared and VPS
     hosting                               3,000

                                           2,500

                                           2,000

• 2004 - September - HSPcomplete 3.0       1,500

                                           1,000
   – Integration with SiteBuilder           500

   – International focus                      0
                                                   HSPcom plete 1.0     HSPcom plete 3.0



• 2005 – HSPcomplete growth                         HSPcomplete Worldwide
                                                    (percent age of providers by region)
   – SiteBuilder, SWsoft KA Integration
   – Providers in 35 different countries            10%        6%

       • Multi-lingual notifications                                                       47%
       • International domain names
       • Bank transfer payments                    37%



• 2006 – Expansion and growth                  N orth America       Europe     Asia    Other
HSPcomplete Principles


• Providers need an easy-to-deploy automation solution
   – Integrate all systems
   – Deliver all common hosting services

• HSPcomplete requirements
   – Completely integrated solution
   – Works out of the box

• Revenue generation is part of a control panel’s job
   – Upgrade users directly from maintenance screens
   – Equip administrators with marketing messages and
     promotional tools
HSPcomplete Functional Architecture

 Provider Control Center             Reseller Control Center            Customer Control Panel           Customer Storefront




                                                                                                                                Extended Systems

                                                                                           30+ Domain
                                                                                           Registrars

                                                                                           50+ Payment
                                                                                           Gateways
                                           Firewall & Load Balancer
   Hosting Servers
                                                                                                         Management Servers

                                         E-mail &                                                                               Extended Systems
       Web Site             Web                           VPS         Dedicated &     DNS
                                        Webforward
       Builder             Hosting                       Hosting      Co-location    Service
                                         Hosting                                                                                     Monitoring

                                                                                                                                     Help Desk

                                                                                                                                     Accounting

                                                                                                                                     Online store
                                                                                                                     DataBase        CRM

                                                                                                                                     Ext. Applic.

                                        Distributed Storage
HSPcomplete Business Benefits – Cost Savings

• Costs and Prevention
   – $3 / customer / month
       • Reported cost for a large, well-known service provider to complete
         routine tasks that are automated by HSPcomplete
       • Includes: changing passwords, adding / deleting mailboxes,
         updating contact information, managing mailbox sizes, monitoring
         storage, answering questions such as “Is my service ready yet?”
   – $2 / customer / month
       • Reported cost for a large telecom carrier to manually create bills
         and process checks
   – 5% of revenue
       • Reported cost of uncollectible revenue without a fraud checking
         system like that provided in HSPcomplete
   – $2,000 / month
       • Reported online advertising cost of a medium size hosting provider
       • HSPcomplete provides tools for up-selling customers
HSPcomplete Business Benefits – Increased Revenue


• Revenues and Retention
   – $25 to acquire each customer
       • Reported acquisition cost per customer
       • HSPcomplete automatic renewals and rapid provisioning improves
         customer retention by up to 5% per year
   – 10% revenue increase
       • Amount of money service providers can make by making upgrades
         easily available to their customers
       • HSPcomplete provides upgrade capabilities directly from the
         customer control panel
   – 6 extra months of revenue
       • Internally developed solutions can take 6 months to 1 year to
         deploy
       • HSPcomplete deployment can be completed in 2 weeks
HSPcomplete in Production – eApps – Rick Lingsch


• About eApps
   – eApps is a premier provider of managed hosting services
     specializing in mission critical web applications using Tomcat
     and JBoss Java application servers, relational databases, and
     other advanced technologies
   – Offering consists of VPS and dedicated, no shared
   – Service and support is demanding for these users
   – We package many of our applications ourselves


• eApps decision to automate
   – Needed “ERP” system to meet aggressive growth plans
   – Standardized technologies and business processes
   – Wanted vendor dedicated to hosting industry


• Implemented HSPcomplete as sole platform in June 2004
HSPcomplete in Production – eApps – Rick Lingsch


• eApps – Looking ahead
   – Doubled revenue since June 2004
   – 2,500+ VPS customers on HSPcomplete (and growing)
   – HSPcomplete foundation will help us:
       • Deliver new and improved offerings
       • Grow revenue faster than headcount




• Virtuozzo and HSPcomplete Integration Benefits
   – Self service functions allow customers to do more, without our help
   – Billing integration allows us to deploy services quickly
   – Support staff effectiveness is maximized through standardization and Provider
     Control Interface
HSPcomplete 3.3+ PRIORITIES

1. Do What Customers Want
   –   Effective tracking of feature requests
   –   Product community
   –   Get feedback on early stages
2. OPEN with OPEN FUSION
   –   Impossible to implement everything
   –   Modular design and documented API
   –   Easy accessible samples and documentation
3. International ready
   –   Automate providers in 40+ countries
   –   From solid markets like US and Germany to South Africa, Korea and New Zealand
4. Improve quality and usability
   –   Better QA process and longer release cycles
   –   Simplify interface and make it standard
5. Improve scalability
   –   Automation is needed to help you grow
   –   More customers means more load
   –   Dedicated team working on architectural improvements and optimization
What’s new in HSPcomplete 3.3


1. SOAP API
   –   Standard XML-based API
   –   Language and platform independent
   –   Can be called from remote server

2. SDK with docs and samples
   –   Customization techniques with samples
   –   Plug-ins how-to with samples (payment, anti-fraud, promo, domain and dns)
   –   Migration toolkit
   –   SOAP API reference

3. PHP shopping cart-like online store
   –   Based on SOAP API
   –   Can be installed on remote server
   –   Can be used as a sample for creating any kind of shopping cart to plug into
       HSPcomplete
What’s new in HSPcomplete 3.3 (continued)


4. Improved Plesk/Virtuozzo/SiteBuilder support
   –   Virtuozzo Zero-Downtime Migration (ZDTM)
   –   Virtuozzo EZ templates (Linux) and .efd templates (Windows) management
   –   Plesk Domain Aliases, Application Vault and Plesk Desktop management
   –   SiteBuilder for Windows 3.1

5. Improved Domain/DNS services
   –   Bulk domain registration
   –   WHOIS privacy support
   –   Unlimited TLDs/registrars with different pricing
   –   Provide resellers with their own registrars setup

6. Many billing improvements
   –   Complete set of billing reports
   –   Move subscriptions between accounts
   –   Cancellation requests management
   –   Mass print PDF invoices and more
What’s new in HSPcomplete 3.3 (continued)


7. HSPcomplete management node clustering
   –   Possibility to install HSPcomplete on multiple servers to handle 100,000s customers
   –   Allows fault-tolerant setup with monitoring and load balancing
   –   HSPcomplete Advanced Configuration Manual included

8. Integration with 3rd-party helpdesk systems
   –   Kayako SupportSuite and Cerberus Helpdesk integrated
   –   Integration based on SOAP API

9. Integration with Varilogix
   –   Prevent fraud using automatic calling system

10.Improved User Interface
   –   Improved browsing efficiency
   –   Hide/show search and action bars
   –   Export to Excel from any listing
HSPcomplete Roadmap


  3.3      3.3           3.4 3.4             3.5       3.5                   4.0         4.0
 Beta      GA           Beta GA             Beta       GA                   Beta         GA



  June   July    Aug    Sep   Oct   Nov   Dec   Jan    Feb    Mar   Apr    May    June   July



                Q3’06               Q4’06             Q1’07               Q2’07                 Q3’07
HSPcomplete Roadmap


• Please contact hostsales@swsoft.com for an updated
  HSPcomplete roadmap slide.
HSPcomplete 3.4 (OPEN FUSION)

                                                Plesk Control Panel




                                                                           HSPcomplete
   Virtuozzo Power Panels
                                                                           Control Panel




                            CP PROXY
                                                                       3rd party
  Customization
                                                                      Application
    Modules
                                                                        Panels

                            OPEN FUSION Panel
Wrap up and questions


Thank you for your attention.

Contact information:

Douglas Johnson
+1 703 995 6221, djohnson@swsoft.com

Oleg Shaikhatarov
olsh@swsoft.com

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Slide 1 - Mac Virtual Machines and Virtual PC. Automation and ...

  • 1. SWSOFT GLOBAL HOSTING SUMMIT 2006 Integrated Automation and Billing Solution Doug Johnson, Oleg Shaikhatarov June 1, 2006
  • 2. HSPcomplete Background • 2000 - development started in Singapore – Virtuozzo needed management tools • Create and manage VPSs • Application templates • Billing, monitoring • 2001 - focus on hosting providers – First customer: Usonyx • 2002 - June - HSPcomplete 2.0 – Reseller features – Payment gateways – Packaged solution
  • 3. HSPcomplete Background • 2003 - Plesk integration begins H SPcomplete Growth (num ber of screens) – Combination of shared and VPS hosting 3,000 2,500 2,000 • 2004 - September - HSPcomplete 3.0 1,500 1,000 – Integration with SiteBuilder 500 – International focus 0 HSPcom plete 1.0 HSPcom plete 3.0 • 2005 – HSPcomplete growth HSPcomplete Worldwide (percent age of providers by region) – SiteBuilder, SWsoft KA Integration – Providers in 35 different countries 10% 6% • Multi-lingual notifications 47% • International domain names • Bank transfer payments 37% • 2006 – Expansion and growth N orth America Europe Asia Other
  • 4. HSPcomplete Principles • Providers need an easy-to-deploy automation solution – Integrate all systems – Deliver all common hosting services • HSPcomplete requirements – Completely integrated solution – Works out of the box • Revenue generation is part of a control panel’s job – Upgrade users directly from maintenance screens – Equip administrators with marketing messages and promotional tools
  • 5. HSPcomplete Functional Architecture Provider Control Center Reseller Control Center Customer Control Panel Customer Storefront Extended Systems 30+ Domain Registrars 50+ Payment Gateways Firewall & Load Balancer Hosting Servers Management Servers E-mail & Extended Systems Web Site Web VPS Dedicated & DNS Webforward Builder Hosting Hosting Co-location Service Hosting Monitoring Help Desk Accounting Online store DataBase CRM Ext. Applic. Distributed Storage
  • 6. HSPcomplete Business Benefits – Cost Savings • Costs and Prevention – $3 / customer / month • Reported cost for a large, well-known service provider to complete routine tasks that are automated by HSPcomplete • Includes: changing passwords, adding / deleting mailboxes, updating contact information, managing mailbox sizes, monitoring storage, answering questions such as “Is my service ready yet?” – $2 / customer / month • Reported cost for a large telecom carrier to manually create bills and process checks – 5% of revenue • Reported cost of uncollectible revenue without a fraud checking system like that provided in HSPcomplete – $2,000 / month • Reported online advertising cost of a medium size hosting provider • HSPcomplete provides tools for up-selling customers
  • 7. HSPcomplete Business Benefits – Increased Revenue • Revenues and Retention – $25 to acquire each customer • Reported acquisition cost per customer • HSPcomplete automatic renewals and rapid provisioning improves customer retention by up to 5% per year – 10% revenue increase • Amount of money service providers can make by making upgrades easily available to their customers • HSPcomplete provides upgrade capabilities directly from the customer control panel – 6 extra months of revenue • Internally developed solutions can take 6 months to 1 year to deploy • HSPcomplete deployment can be completed in 2 weeks
  • 8. HSPcomplete in Production – eApps – Rick Lingsch • About eApps – eApps is a premier provider of managed hosting services specializing in mission critical web applications using Tomcat and JBoss Java application servers, relational databases, and other advanced technologies – Offering consists of VPS and dedicated, no shared – Service and support is demanding for these users – We package many of our applications ourselves • eApps decision to automate – Needed “ERP” system to meet aggressive growth plans – Standardized technologies and business processes – Wanted vendor dedicated to hosting industry • Implemented HSPcomplete as sole platform in June 2004
  • 9. HSPcomplete in Production – eApps – Rick Lingsch • eApps – Looking ahead – Doubled revenue since June 2004 – 2,500+ VPS customers on HSPcomplete (and growing) – HSPcomplete foundation will help us: • Deliver new and improved offerings • Grow revenue faster than headcount • Virtuozzo and HSPcomplete Integration Benefits – Self service functions allow customers to do more, without our help – Billing integration allows us to deploy services quickly – Support staff effectiveness is maximized through standardization and Provider Control Interface
  • 10. HSPcomplete 3.3+ PRIORITIES 1. Do What Customers Want – Effective tracking of feature requests – Product community – Get feedback on early stages 2. OPEN with OPEN FUSION – Impossible to implement everything – Modular design and documented API – Easy accessible samples and documentation 3. International ready – Automate providers in 40+ countries – From solid markets like US and Germany to South Africa, Korea and New Zealand 4. Improve quality and usability – Better QA process and longer release cycles – Simplify interface and make it standard 5. Improve scalability – Automation is needed to help you grow – More customers means more load – Dedicated team working on architectural improvements and optimization
  • 11. What’s new in HSPcomplete 3.3 1. SOAP API – Standard XML-based API – Language and platform independent – Can be called from remote server 2. SDK with docs and samples – Customization techniques with samples – Plug-ins how-to with samples (payment, anti-fraud, promo, domain and dns) – Migration toolkit – SOAP API reference 3. PHP shopping cart-like online store – Based on SOAP API – Can be installed on remote server – Can be used as a sample for creating any kind of shopping cart to plug into HSPcomplete
  • 12. What’s new in HSPcomplete 3.3 (continued) 4. Improved Plesk/Virtuozzo/SiteBuilder support – Virtuozzo Zero-Downtime Migration (ZDTM) – Virtuozzo EZ templates (Linux) and .efd templates (Windows) management – Plesk Domain Aliases, Application Vault and Plesk Desktop management – SiteBuilder for Windows 3.1 5. Improved Domain/DNS services – Bulk domain registration – WHOIS privacy support – Unlimited TLDs/registrars with different pricing – Provide resellers with their own registrars setup 6. Many billing improvements – Complete set of billing reports – Move subscriptions between accounts – Cancellation requests management – Mass print PDF invoices and more
  • 13. What’s new in HSPcomplete 3.3 (continued) 7. HSPcomplete management node clustering – Possibility to install HSPcomplete on multiple servers to handle 100,000s customers – Allows fault-tolerant setup with monitoring and load balancing – HSPcomplete Advanced Configuration Manual included 8. Integration with 3rd-party helpdesk systems – Kayako SupportSuite and Cerberus Helpdesk integrated – Integration based on SOAP API 9. Integration with Varilogix – Prevent fraud using automatic calling system 10.Improved User Interface – Improved browsing efficiency – Hide/show search and action bars – Export to Excel from any listing
  • 14. HSPcomplete Roadmap 3.3 3.3 3.4 3.4 3.5 3.5 4.0 4.0 Beta GA Beta GA Beta GA Beta GA June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Q3’06 Q4’06 Q1’07 Q2’07 Q3’07
  • 15. HSPcomplete Roadmap • Please contact hostsales@swsoft.com for an updated HSPcomplete roadmap slide.
  • 16. HSPcomplete 3.4 (OPEN FUSION) Plesk Control Panel HSPcomplete Virtuozzo Power Panels Control Panel CP PROXY 3rd party Customization Application Modules Panels OPEN FUSION Panel
  • 17. Wrap up and questions Thank you for your attention. Contact information: Douglas Johnson +1 703 995 6221, djohnson@swsoft.com Oleg Shaikhatarov olsh@swsoft.com