SBDC e-Comm Seminar Presentation


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SBDC e-Comm Seminar Presentation

  1. 1. GOING FROM bricks-n-mortar TO clicks-n-mortar: EXPANDING YOUR SMALL BUSINESS
  2. 2. <ul><li>Module I </li></ul><ul><li>E-Commerce: The Global Frontier for Small Businesses </li></ul><ul><ul><li>Dot com failures and successes </li></ul></ul><ul><ul><li>Why should you be online? </li></ul></ul><ul><ul><li>Advantages of E-Commerce for Small Business </li></ul></ul><ul><ul><li>B2C Implementation Framework </li></ul></ul><ul><ul><li>E-Commerce and your Business Strategy </li></ul></ul><ul><li>Module II </li></ul><ul><li>Step-by-step guidance for launching a web-based business </li></ul><ul><ul><li>Domain Services </li></ul></ul><ul><ul><li>Hosting Services </li></ul></ul><ul><ul><li>Website Design </li></ul></ul><ul><ul><li>Website Marketing, Promotion & Analytics </li></ul></ul><ul><li>Module III </li></ul><ul><li>Software solution providers </li></ul><ul><ul><li>Local Service Providers </li></ul></ul><ul><ul><li>National Service Providers </li></ul></ul>
  3. 3. <ul><li>Dot Com Failures </li></ul><ul><li> (1999-2001) </li></ul><ul><li>Online grocer </li></ul><ul><li>In a mere 18 months, expanded from the San Francisco Bay Area to </li></ul><ul><li>eight U.S. cities, and built a gigantic infrastructure from the ground up </li></ul><ul><li>Grocery business has razor-thin margins to begin with, so it was never able to attract enough customers to justify its spending spree </li></ul><ul><li>FAILED - Lack of proper cost/benefit analysis </li></ul><ul><li> (1998-2001) </li></ul><ul><li> was a combination of Disney's online properties and Infoseek, in which the Mouse had previously acquired a controlling interest </li></ul><ul><li>Though it was meant to be a &quot;destination site&quot; much like Yahoo, had its own little quirks, such as content restrictions against adult material. </li></ul><ul><li>Disney was never able to make popular enough to validate the millions spent on promotion </li></ul><ul><li>FAILED - Lack of proper cost/benefit analysis </li></ul>
  4. 4. <ul><li>Dot Com Failures </li></ul><ul><li> (1998-2000) </li></ul><ul><li>Pet supplies sold online </li></ul><ul><li>After they ordered kitty litter, a customer had to wait a few days to get it </li></ul><ul><li>FAILED - Selling the wrong product or service </li></ul><ul><li> (1998-2000) </li></ul><ul><li>Founded in the United Kingdom as an online fashion store </li></ul><ul><li>It’s complicated website was very slow to load at a time when dial-up Internet was the norm </li></ul><ul><li>FAILED - Poor website </li></ul><ul><li> (1999-2000) </li></ul><ul><li>Web site for citizens to do business with municipal government </li></ul><ul><li>Personalities and egos clashed, technology was stolen, software never worked as it should have </li></ul><ul><li>FAILED - Poor human resource management </li></ul>
  5. 5. <ul><li>Dot Com Successes </li></ul><ul><li> </li></ul><ul><li>Online arm of Staples Inc. </li></ul><ul><li>To compete and improve online customer service there was a complete revamp of the office supplier's 18-month-old site </li></ul><ul><li>Staples .com streamlined the checkout process, installed two new </li></ul><ul><li>search tools, added several small-business services, and improved </li></ul><ul><li>purchasing management </li></ul><ul><li>SUCCESS – Good customer service </li></ul><ul><li> </li></ul><ul><li>World's biggest online grocery service </li></ul><ul><li>The key to Tesco's success has been to piggy-back its internet business on its existing supermarket operation </li></ul><ul><li>This means it picks and delivers orders from its network of stores rather than from a handful of purpose-built depots </li></ul><ul><li>SUCCESS – Good business plan </li></ul>
  6. 6. <ul><li>Dot Com Successes </li></ul><ul><li> </li></ul><ul><li>Amazon's initial business plan was unusual: the company did not expect to turn a profit for four to five years </li></ul><ul><li>Amazon grew at a steady pace in the late 1990s while many other </li></ul><ul><li>internet companies grew at a blindingly fast pace </li></ul><ul><li>When the Internet &quot;bubble&quot; burst and many e-companies went out of business, Amazon remained profitable and maintained revenues of over $1 billion per fiscal quarter </li></ul><ul><li>SUCCESS – Good business plan </li></ul><ul><li> </li></ul><ul><li>Dress Barn, in Suffern, N.Y., has many offline advantages - a back end fulfillment system, catalog and database architecture and an eager online customer base </li></ul><ul><li>Web-site lets customers order store merchandise online. Customers will also be able to return merchandise bought online to any of Dress Barn's 700 stores </li></ul><ul><li>SUCCESS – Brick-n-mortar to support online business </li></ul>
  7. 7. <ul><li>Dot Com Successes </li></ul><ul><li> </li></ul><ul><li>Grand Prix coverage </li></ul><ul><li>As the season shifts into gear, the site attracts one million users </li></ul><ul><li>Revenue comes from advertising, ticket sales and merchandise sales </li></ul><ul><li>SUCCESS – Good promotion </li></ul><ul><li> </li></ul><ul><li>Focuses on helping parents understand a child's learning abilities and purchase the appropriate toys and software </li></ul><ul><li> realized that spending hundreds of thousands of dollars in marketing for strong brand recognition wouldn't amount to much if customers didn't come back </li></ul><ul><li>It would take quite an effort to put the brand ahead of the likes of KB Kids and Toys &quot;R&quot; Us, and even dot-coms like </li></ul><ul><li>What it could do was make it clear that was more than just a toy site </li></ul><ul><li>SUCCESS – Good business plan </li></ul>
  8. 8. <ul><li>Why should you be online? </li></ul><ul><li>68% of Americans and 12.3% of ‘Rest of the world’ use the Internet each day </li></ul><ul><li>-- Internet World Stats 2006 </li></ul><ul><li>$192.8 million: U.S. Internet revenue from single online purchases for the first half of 2005 </li></ul><ul><li>--Online Publishers Association/ComScore Networks, November 2005 </li></ul><ul><li>83% of small- and medium-sized businesses with websites containing e-commerce features are receiving monthly revenue from it </li></ul><ul><li>--Interland, September 2005 </li></ul><ul><li>Integration between physical stores and the Web site is an important part of any brick-and- </li></ul><ul><li>mortar's online success </li></ul><ul><li>-- Chris Correia, </li></ul><ul><li>53% of small businesses with websites say their sites are primarily to provide company </li></ul><ul><li>credibility; 49% use it to generate sales; 38% brand awareness; 33% generate leads; 29% it </li></ul><ul><li>provides a critical building block for developing the products and services they sell </li></ul><ul><li>--Interland, September 2005 </li></ul>
  9. 9. <ul><li>Advantages of E-Commerce for Small Business </li></ul><ul><li>Small Businesses have just as much space in the heavily used Web search </li></ul><ul><li>engines as large Corporations </li></ul><ul><li>Internet is considered to be the least expensive way for Small Businesses to market their goods and services globally </li></ul><ul><li>Small Businesses can demonstrate the company’s products and services in a multimedia Format </li></ul><ul><li>They can reach younger, more affluent buyers </li></ul><ul><li>They can maintain full scale after sales customer service </li></ul><ul><li>They can maintain continuous contact with the customer for all aspects of </li></ul><ul><li>business activities </li></ul>
  10. 10. <ul><li>B2C Implementation Framework </li></ul>
  11. 11. <ul><li>E-Commerce and your business strategy </li></ul><ul><li>Mission </li></ul><ul><ul><li>Decide clearly how to make the Website relevant to your business </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Know exactly who will visit your site </li></ul></ul><ul><li>Audience relationship </li></ul><ul><ul><li>Find out the characteristics and Internet habits and preferences of your customers </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>Do you want to build your brand or conduct online commerce? </li></ul></ul><ul><ul><li>Will you provide customer support through technical information or in-house staff? </li></ul></ul><ul><li>Current Web presence </li></ul><ul><ul><li>Analyze whether limited success with an existing site is a result of concept, content, </li></ul></ul><ul><li> design or marketing </li></ul><ul><ul><li>Identify what the new/improved website should accomplish for your company in three months, six months and one year after it is implemented; </li></ul></ul><ul><ul><li>Quantitatively measure success of your website </li></ul></ul>
  12. 12. <ul><li>E-Commerce and your business strategy (continued) </li></ul>
  13. 13. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step I : Domain Services </li></ul><ul><li>Domain name registration </li></ul><ul><ul><li>Top level domains (TLD) are .com, .net, .biz, .us, .ca, .info etc. </li></ul></ul><ul><ul><li> has a list of accredited domain name registrars </li></ul></ul><ul><li>Domain name availability </li></ul><ul><ul><li>Check can be performed using Allwhois™ ( ), a free service provided by MarkMonitor </li></ul></ul><ul><li>Domain name hosting </li></ul><ul><ul><li>Ensure that the Domain name you have purchased points to the website being hosted by your web hosting provider </li></ul></ul><ul><li>Features of a good domain registrar: </li></ul><ul><ul><li>No cost domain forwarding or domain parking </li></ul></ul><ul><ul><li>No cost for change of Registrant </li></ul></ul><ul><ul><li>Domain Name Locking </li></ul></ul><ul><ul><li>DNS Server Changes </li></ul></ul>
  14. 14. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step II : Hosting Services </li></ul><ul><li>Web Hosting Service </li></ul><ul><li>Front Page site hosting </li></ul><ul><li>Ecommerce Hosting </li></ul><ul><li>Key considerations to evaluate the web host provider: </li></ul><ul><ul><li>History and reputation </li></ul></ul><ul><ul><li>Choice of operating system (Windows NT/2000, Unix) </li></ul></ul><ul><ul><li>Amount of server space, traffic limits allowed (Bandwidth) </li></ul></ul><ul><ul><li>Scalability of the web host service, up-time and money back guarantees </li></ul></ul><ul><ul><li>Amount of backup and restore capabilities </li></ul></ul><ul><ul><li>Site creation, management and commerce tools, development and technical support </li></ul></ul><ul><ul><li>Web based email accounts (e.g. [email_address] ) </li></ul></ul><ul><ul><li>Security features </li></ul></ul><ul><ul><li>Cost </li></ul></ul>
  15. 15. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design </li></ul><ul><li>Eight most important guidelines for designing your Website </li></ul>
  16. 16. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Build your Website/Web Store </li></ul><ul><ul><li>Purchase software 'out of a box' </li></ul></ul><ul><ul><li>Use software provided by an ecommerce hosting company </li></ul></ul><ul><ul><li>Create your own system, writing the code necessary </li></ul></ul><ul><li>Companies offering low-cost, out-of-the-box solutions: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Yahoo Store </li></ul></ul><ul><ul><li> </li></ul></ul>
  17. 17. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>The 7 C’s Framework </li></ul>CONTEXT CONNECTION COMMUNITY CUSTOMIZATION COMMERCE CONTENT COMMUNICATION
  18. 18. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Context </li></ul><ul><li>Aesthetically dominant Functionally dominant Integrated </li></ul>
  19. 19. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Content </li></ul><ul><li>Digital information (text and multimedia) </li></ul><ul><li>Streaming media </li></ul><ul><ul><li>Streaming media can add value to your new website </li></ul></ul><ul><ul><li>It may include audio clips, video clips, or other media formats that the viewer can access while on your website </li></ul></ul><ul><ul><li>It allows viewers to consume (view or listen) to media without downloading </li></ul></ul><ul><ul><li>Can provide viewers with stimulating and informative information with a click of the mouse </li></ul></ul><ul><ul><li>Can be used as an advertisement or mini-commercial on your website or as an instructional video </li></ul></ul><ul><li>Content classification: </li></ul><ul><ul><li>Product dominant – primary purpose is to sell physical goods </li></ul></ul><ul><ul><li>Information dominant – houses vast archives of information and tools for finding specific topics </li></ul></ul><ul><ul><li>Service dominant – perform a service for its users, often for a fee </li></ul></ul>
  20. 20. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Community </li></ul><ul><li>Feeling of membership in a group and sense of involvement and shared interests </li></ul><ul><li>Community classifications: </li></ul><ul><ul><li>Nonexistent - sites that have no community offer no way for users to interact with one another, on either a one-to-one basis or one-to-many basis </li></ul></ul><ul><ul><li>Limited - sites that offer features such as reading and posting information, stories, or opinions (non-interactive tools) </li></ul></ul><ul><ul><li>Strong - sites that offer interactive community functions such as chat rooms and message boards </li></ul></ul><ul><li>Customer feedback </li></ul><ul><ul><li>One of the best tools for improving the quality of your site or product </li></ul></ul><ul><ul><li>An interactive website makes your visitors feel more comfortable and increases your chances of making a sale. For e.g. a simple feedback form in the &quot;Contact Us&quot; section of your website </li></ul></ul><ul><ul><li>Message boards, posted customer feedback or reviews, a question-and-answer forum, or a blog can encourage customer involvement </li></ul></ul><ul><ul><li>Have a strategy for dealing with the different kinds of feedback you receive </li></ul></ul><ul><ul><li>Listen to what users have to say and be prepared to rethink your product based on their comments </li></ul></ul>
  21. 21. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Customization </li></ul><ul><li>A website's ability to tailor itself to each user or to be tailored by the user </li></ul><ul><li>Customization classification: </li></ul><ul><ul><li>Generic – website presents same face to each user </li></ul></ul><ul><ul><li>Moderately customized – site does not vary widely among users </li></ul></ul><ul><ul><li>Highly customized – make extreme efforts to give each user an individualized experience </li></ul></ul><ul><li>Communication </li></ul><ul><li>The dialogue between a site and its users </li></ul><ul><li>Communication classification: </li></ul><ul><ul><li>One-to-many, non-responding user broadcast communications to defined audiences </li></ul></ul><ul><ul><li>One-to-many, responding user – sends messages to registered users and invites them to submit comments and response </li></ul></ul><ul><ul><li>One-to-one, non-responding user sends personalized messages to address users’ specific needs </li></ul></ul><ul><ul><li>One-to-one, responding user – site sends a personalized message to which the user may respond </li></ul></ul>
  22. 22. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Connection </li></ul><ul><li>Ability to link to other sites </li></ul><ul><li>Connection classification: </li></ul><ul><ul><li>Destination site – predominately self-generated content with few links to other sites </li></ul></ul><ul><ul><li>Hub site – combination of self-generated content and selective links to related websites </li></ul></ul><ul><ul><li>Portal site – almost exclusively outsourced content and links to other sites </li></ul></ul><ul><li>Commerce </li></ul><ul><li>Use website to sell goods, products or services </li></ul><ul><li>Commerce classification: </li></ul><ul><ul><li>Low – have the ability to process transactions, but few or no e-commerce tools </li></ul></ul><ul><ul><li>Medium – allow financial transactions but without all the ‘e-commerce bells and whistles’ </li></ul></ul><ul><ul><li>High – equipped with all or almost all e-commerce tools </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>SSL Encryption allows a secure session that guarantees privacy </li></ul></ul><ul><ul><li>SSL Certificates can be purchased through several companies. 93% of Fortune 500 use VeriSign on their sites </li></ul></ul>
  23. 23. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step III : Website Design (continued) </li></ul><ul><li>Mapping the Seven C’s Framework </li></ul>High Medium Low Commerce Portal Hub Destination Connection One-to-one, responding user One-to-one, nonresponding user One-to-many, responding user One-to-many, nonresponding user Communication Highly customized Moderately customized Generic Customization Strong Limited Nonexistent Community Service- dominant Information-dominant Product-dominant Content Integrated Functionally dominant Aesthetically dominant Context
  24. 24. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step IV : Website Marketing, Promotion and Analytics </li></ul><ul><li>Marketing </li></ul><ul><li>What is Link Popularity? </li></ul><ul><ul><li>Measurement of links to your website from other websites </li></ul></ul><ul><ul><li>Example: The Pantagraph, B-N Web guide </li></ul></ul><ul><li>Why do you need Link Popularity? </li></ul><ul><ul><li>Search engines rate your website based on Link Popularity </li></ul></ul><ul><ul><li>Determines what order your website is ranked in a given search </li></ul></ul><ul><li>How to get Link Popularity </li></ul><ul><ul><li>Link Exchange - Find sites that you would like to have your link on and email a Link Exchange request </li></ul></ul><ul><ul><li>Important to look for high quality links that would have a high rating </li></ul></ul>
  25. 25. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step IV : Website Marketing, Promotion and Analytics </li></ul><ul><li>Promotion </li></ul><ul><li>Gift certificates for coming to your site </li></ul><ul><li>Discount codes offered at your site </li></ul><ul><ul><li>Both will cause interest in what you are selling </li></ul></ul><ul><li>E-Newsletters </li></ul><ul><ul><li>Cost effective way of getting news about your company out to customers </li></ul></ul><ul><ul><li>Drive people to your website using the E-Newsletter </li></ul></ul><ul><ul><li>Websites with templates/tutorials: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  26. 26. <ul><li>Step-by-step guidance for launching a Web-based business </li></ul><ul><li>Step IV : Website Marketing, Promotion and Analytics </li></ul><ul><li>Analytics </li></ul><ul><li>Service available to monitor your website </li></ul><ul><li>Provides statistics on what visitors are looking at on your site </li></ul><ul><li>Will give you the best feedback for what works and what doesn’t </li></ul>
  27. 27. <ul><li>Software Solution providers </li></ul><ul><li>There is a lot to consider when choosing who will develop and host your site. </li></ul><ul><li>It is important to evaluate your options before choosing your Provider. </li></ul><ul><li>Local/Full Service Providers: </li></ul><ul><ul><li>Offer most if not all services </li></ul></ul><ul><ul><li>May offer more personal service and customer support </li></ul></ul><ul><ul><li>May tend to be more expensive </li></ul></ul><ul><li>National Service Providers: </li></ul><ul><ul><li>Not many are full service providers </li></ul></ul><ul><ul><li>Individual companies or sites that specialize in specific services (Web hosting, </li></ul></ul><ul><li> website design e-commerce) </li></ul><ul><ul><li>There might not be much interaction between you and your provider </li></ul></ul>
  28. 28. <ul><li>Local Service Provider: </li></ul><ul><li>A5 (Bloomington, IL) </li></ul><ul><li> </li></ul><ul><li>Started in 1996 as Dave’s World and changed to A5 in 2001 </li></ul><ul><li>Claim to be one of the oldest and most experienced companies in Central Illinois </li></ul><ul><li>Specifically provide web solutions to the small company market </li></ul><ul><li>Provides many web services: </li></ul><ul><li>Website Development </li></ul><ul><ul><li>$100-125 hourly rate </li></ul></ul><ul><ul><li>Full site productions typically range between $2,000-$15,000 </li></ul></ul><ul><li>Web Hosting </li></ul><ul><ul><li>Variety of web hosting packages </li></ul></ul><ul><ul><li>Range anywhere from $9.95 a month to </li></ul></ul><ul><ul><li>$99.95 a month depending on client’s </li></ul></ul><ul><li>Website Consulting </li></ul><ul><ul><li>Guide clients to build a productive and efficient website </li></ul></ul><ul><ul><li>Charges are $125 an hour </li></ul></ul>
  29. 29. <ul><li>Local Service Provider: </li></ul><ul><li>CTech Services (Normal, IL) </li></ul><ul><li> </li></ul><ul><li>Started in 1994 as a computer service and training center </li></ul><ul><li>In 1998 widened its business scope to include website development services </li></ul><ul><li>Business model is to work with small to medium size businesses - Allow their clients to focus on the business core competencies and not the website </li></ul><ul><li>Provides many web services: </li></ul><ul><ul><li>Website design - Will build websites for any size to fit the clients needs. All sites are custom designed </li></ul></ul><ul><ul><li>E-Commerce – Offers total ecommerce solutions </li></ul></ul><ul><ul><li>Can build from the ground up or integrate a commerce system into an already existing site </li></ul></ul><ul><ul><li>Web Hosting </li></ul></ul><ul><ul><li>Offers a variety of plans to suit different sites; Ranges from $10 to $35 a month for plans </li></ul></ul>
  30. 30. <ul><li>Local Service Provider: </li></ul><ul><li>Webpresence group (Peoria, IL) </li></ul><ul><li> </li></ul><ul><li>Offers many different services to a growing </li></ul><ul><li>and existing businesses </li></ul><ul><ul><li>Web services (Design, Hosting, ECommerce) </li></ul></ul><ul><ul><li>Development (Software and Multimedia) </li></ul></ul><ul><ul><li>Network (Servers and Security) </li></ul></ul><ul><li>Provides many web services: </li></ul><ul><li>Website Design </li></ul><ul><ul><li>Gets to know your business before designing the site </li></ul></ul><ul><ul><li>Understands the goals of your business to enhance the effect of the new site </li></ul></ul><ul><li>Web Hosting </li></ul><ul><ul><li>4 different solutions to fit the clients’ needs </li></ul></ul><ul><ul><li>Ranges from a standard simple solution to a complex e-commerce solution </li></ul></ul>
  31. 31. <ul><li>National Service Provider: </li></ul><ul><li>Yahoo Small Business </li></ul><ul><li> </li></ul><ul><li>Offers web design and web hosting </li></ul><ul><li>Many different options for the user </li></ul><ul><li>Website design: </li></ul><ul><ul><li>Allows you to design your own website using Yahoo! SiteBuilder (free) </li></ul></ul><ul><ul><li>Can also have their partner, Website Pros develop your site </li></ul></ul><ul><ul><li>Different packages ranging from a simple 1 page site for $99.99 to a fully customized 10 page site for $2099 </li></ul></ul><ul><li>Web Hosting: </li></ul><ul><ul><li>Offers 3 different plans; Starter, Standard, and Professional </li></ul></ul><ul><ul><li>Prices range from $11.95 a month to $39.95 a month - Includes free domain name, business emails, and many other options </li></ul></ul>
  32. 32. <ul><li>National Service Provider: </li></ul><ul><li>Apollo Hosting </li></ul><ul><li> </li></ul><ul><li>Website hosting since 1999 </li></ul><ul><li>Winner of best e-commerce hosting award in </li></ul><ul><li>2005 and many other hosting awards </li></ul><ul><li>Primarily focuses on providing a genuine, </li></ul><ul><li>dedicated hosting plan to fit their client’s needs </li></ul><ul><li>Also allows for the client to order software for do-it yourself web design </li></ul><ul><li>Many different hosting plans: </li></ul><ul><ul><li>Simple, basic plan that serves as almost as an electronic business card; information only - $6.96 a month </li></ul></ul><ul><ul><li>Business plan for those who are just starting to sell their products online - $13.96 a month </li></ul></ul><ul><ul><li>E-commerce Pro Plan for advanced hosting and successful e-businesses - $20.96 a month </li></ul></ul>
  33. 33. <ul><li>Questions </li></ul><ul><li>??? </li></ul>
  34. 34. <ul><li>References: </li></ul><ul><li>Poon, Pak-Lok & Lau, Amy, H. L. (2006). The PRESENT B2C Implementation Framework. </li></ul><ul><li>Communications of the ACM, 49(2) , 96-103. </li></ul><ul><li>Clyman, John (2003, Feb 8). Even easier e-commerce. PC Magazine , 118-127. </li></ul><ul><li>Rayport, J., & Jaworski, B.H. (2004). Introduction to e-Commerce . McGraw Hill Irwin. </li></ul><ul><li>Information on ‘Considerations to evaluate web host providers” retrieved March 01, 2006, </li></ul><ul><li>from Web site: </li></ul><ul><li>Information on ‘Prepare a strategy for your website” by Mary Ann Chapman, retrieved </li></ul><ul><li>March 10, 2006, from Web site: </li></ul><ul><li>Information on ‘Web Solution providers’ retrieved March 10, 2006, from following Websites: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>