Q3 2009 Hardware Teleconference
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Q3 2009 Hardware Teleconference

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Q3 2009 Hardware Teleconference Q3 2009 Hardware Teleconference Presentation Transcript

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  • October 15, 2009. Call in at 12:55 p.m. Eastern time Teleconference The State Of Emerging Hardware Trends Frank E. Gillett VP and Principal Analyst Tim Harmon Senior Analyst Forrester Research
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • Business Data Services is …
    • 14,000 annual responses from IT executives and technology decision-makers
    • North American, European, and global business data through 24 surveys conducted annually across 19 countries on six continents
    • Survey respondents who are involved in key steps in the purchase process including:
      • Setting IT budgets
      • Setting strategy
      • Choosing vendors
      • Authorizing purchases
    Topical areas Include: Networks and Telecommunications; IT Services; Hardware; Security; Software; Global Tech Adoption; IT Budgets; Global Budgets
  • Our data provides forward looking insight into …
      • Business technology adoption
      • IT budgets and spending priorities
      • Unique market segments
      • Purchasing and selection drivers
      • Preferred purchasing channels
      • Preferred information sources
      • Mindshare data for vendors in the marketplace
  • BDS data quality checklist
    • Set industry and company size quotas to reflect actual IT spending
    • Aggressively screen by job title, IT decision-making influence, and domain-specific knowledge
    • Allow IT managers and above only – no individual contributors
    • Surveys are written jointly by industry analysts and market research professionals, combining content expertise with survey expertise
    • Rigorous post-survey cleaning removes 5-10% of respondents that exhibit careless survey-taking behavior, including
      • Speeding
      • Logically-inconsistent answers
      • Lack of knowledge on a topic they claim to have authority over
      • Straightlining
  • Business Data Services’ client deliverables
    • Direct and unlimited access to Data Advisor!
    • Web delivery
    • Cite data
    • Exclusive BDS teleconferences with Forrester Analyst
    • Master data workbook (Excel)
    • Database file
    • Survey design involvement
    • Want to learn more? Contact Lisa Helstrom ( [email_address] )
  • 2009 Business Data Services: Enterprise and SMB Hardware Survey methodology and demographics
    • 2204 North American and European technology decision makers responsible for purchasing hardware infrastructure
    • 40% were companies with 2-499 employees. 48% were companies with 500-19,999 employees and 12% were companies with 20,000+ employees.
    • Countries – 62% US, 7% CA, 10% UK, 11% GER, 10% FR
    • 73% of the respondents were IT executives/senior decision makers
    • Industries:
      • Manufacturing: 25%
      • Business Services & Construction: 19%
      • Finance & Insurance: 12%
      • Public Sector & Healthcare: 20%
      • Retail & Wholesale: 11%
      • Utilities & Telecom: 4%
      • Media, Entertainment & Leisure: 8%
  • We can cut survey results based on the following:
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • Enterprise hardware budget trends match overall IT budget trends “ How do you expect the current global economic conditions will affect the following over the next 12 months?”
  • Infrastructure is 35% of NA enterprise IT budget “ In 2009, how much of your firm's IT budget will go specifically towards hardware and infrastructure — including storage, servers, PCs, systems management and operating systems?” Base: Enterprise hardware decision-makers who have budget knowledge
  • More enteprises prioritize cuts and justification over shifting to services “ Which of the following actions do you expect to take in the next year as a result of the current economic conditions?”
  • Half of enterprises will increase spending on storage “ How do you expect your firm's spending on the following IT infrastructure expenses to change over the next 12 months?”
  • Enterprises prioritize consolidation and virtualization, but not cloud “ Which of the following initiatives are likely to be your firm's/organization's top hardware/IT infrastructure priorities over the next 12 months?”
  • SMBs’ HW spending to outpace overall IT budget “ How do you expect the current global economic conditions will affect the following over the next 12 months?” Base: 792 North American and European SMB hardware decision-makers who have budget knowledge
  • HW makes up >40% of SMBs’ IT budgets “ In 2009, how much of your firm's IT budget will go specifically towards hardware and infrastructure — including storage, servers, PCs, systems management and operating systems?” Base: SMB hardware decision-makers who have budget knowledge
  • Cost management weighs on SMBs’ decisions “ Which of the following actions do you expect to take in the next year as a result of the current economic conditions?” Base: 792 North American and European SMB hardware decision-makers who have budget knowledge
  • SMBs’ storage and server spending on the rise “ How do you expect your firm's spending on the following IT infrastructure expenses to change over the next 12 months?” Base: 792 North American and European SMB hardware decision-makers who have budget knowledge
  • Virtualization, business continuity top SMB initiatives “ Which of the following initiatives are likely to be your firm's/organization's top hardware/IT infrastructure priorities over the next 12 months?”
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • x86 virtualization is widespread in enterprises “ What are your firm's plans to adopt x86 server virtualization?”
  • Enterprises plan big virtualization growth Percentage of your x86 server OS instances operated as virtual servers rather than run directly on server hardware: (average percent of servers virtualized in companies of respondents)
  • Few enterprises use cloud hosted servers today “ What are your firm's plans to adopt pay-per-use hosting of virtual servers (also known as cloud computing) at service providers such as Amazon Web Services, Savvis, or Rackspace/Mosso?”
  • Capacity and flexibility top enterprise reasons to use cloud hosted servers “ How important were the following in your firm's decision to adopt pay-per-use hosting of virtual servers (also known as cloud computing)?”
  • Few enterprises use cloud hosted storage “ What are your firm's plans to adopt pay-per-use hosted storage capacity (also known as cloud storage or storage-as-a-service) at service providers such as Amazon Simple Storage Service, EMC Atmos, Nirvanix, Planet, or AT&T?”
  • Security, costs top enterprise storage cloud concerns “ Why isn't your firm interested in pay-per-use hosted storage capacity (also known as cloud storage)?”
  • More enterprises use cloud services for disaster recovery options than for compute “ What are your firm's plans to adopt the following disaster recovery technologies?”
  • v86 virtualization is widespread for SMB too “ What are your firm's plans to adopt x86 server virtualization?” Base: 580 North American and European SMB hardware decision-makers who have at least one x86 server
  • SMBs plan big virtualization growth Percentage of your x86 server OS instances operated as virtual servers rather than run directly on server hardware: (average percent of servers virtualized in companies of respondents) Base: 211 North American and European SMB x86 server virtualization decision-makers
  • The SMB cloud computing market still developing “ What are your firm's plans to adopt pay-per-use hosting of virtual servers (also known as cloud computing) at service providers such as Amazon Web Services, Savvis, or Rackspace/Mosso?” Base: 593 North American and European SMB hardware decision-makers
  • Capacity, continuity drive cloud computing interest in SMBs “ How important were the following in your firm's decision to adopt pay-per-use hosting of virtual servers (also known as cloud computing)?”
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • More than 20% of enterprises use some form of client virtualization “ What are your firm's plans to adopt the following alternative client PC technologies?”
  • More enterprises cite Dell as supplier of PCs “ Which PC manufacturer is your firm’s PRIMARY provider for PCs?”
  • Windows XP leads for enterprises “ What percentage of your firm's PCs run the following operating systems?”*
  • Windows 7 shows promise for enterprise “ Twelve months from now, which operating system do you expect to be installed most frequently on new end user PCs?” (multiple responses accepted)
  • SMBs’ interests in alternative PC tech is high “ What are your firm's plans to adopt the following alternative client PC technologies?”
  • SMBs favor Dell, HP, Lenovo, Fujitsu, Toshiba, and Apple as HW vendors “ Which manufacturer(s) does your firm currently use for PCs?”
  • Windows XP dominates SMB OS preferences “ What percentage of your firm's PCs run the following operating systems?”
  • Windows 7 shows promise for SMBs “ Twelve months from now, which operating system do you expect to be installed most frequently on new end user PCs?” (multiple responses accepted)
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • Enterprises educate on power management “ Which of the following PC power management tactics, if any, does your firm currently use?”
  • SMBs’ interests in business continuity are high and getting higher “ Do you have a backup data center or other site that acts as a failover location in the event of a data center failure?”
  • Half of SMBs are provisioning their backup in the cloud “ You previously said that your firm has a backup data center(s). How does your firm provision its backup data center(s)?”
  • Agenda
    • Business Data Services overview
    • Budgets and priorities
    • Servers, virtualization, and cloud computing
    • Clients, PCs, and laptops
    • Data center, power & cooling, and green IT
    • Sources and influence
  • Web searches, peers, and sales staff are primary sources for enterprises’ purchase info “ When researching and comparing hardware and technology infrastructure products, how important is each of the following media as a source of information for informing your purchase decisions?”
  • For information, enterprise buyers prefer web sites, technology press, and peers “ How do you expect your usage of the following online sources to change in the next 12 months?”
  • Peers, web sites, and social media inform SMBs’ purchase decisions “ When researching and comparing hardware and technology infrastructure products, how important is each of the following media as a source of information for informing your purchase decisions?”
  • SMBs will increasingly tap search, webinars, and social media “ How do you expect your usage of the following online sources to change in the next 12 months?”
  • Thank you
    • Frank E. Gillett
    • +1 617.613.6017
    • fgillett@forrester.com
    • Tim Harmon
    • +1 650.455.8307
    • [email_address]
    • www.forrester.com