Outsourcing Golf Course Website - Email-Marketing - E-commerce
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Outsourcing Golf Course Website - Email-Marketing - E-commerce

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Outsourcing Golf Course Website - Email-Marketing - E-commerce Outsourcing Golf Course Website - Email-Marketing - E-commerce Presentation Transcript

    • Outsourcing Golf Course
    • Website - Email-Marketing - E-commerce
  • Golf Industry Online Marketing Landscape
    • Internet?
    • 28.8 Modems
    • 25% of golf courses have Internet connection
    • 5% have websites
    • No email-marketing and eCommerce
    • Internet becoming marketing focal point
    • 60% of courses have high speed connection
    • 55% have websites
    • 25% email marketing
    • <10% eCommerce
    1995 2006
  • 2006 and Beyond . . .
    • Full scale shift to online marketing
    • Website becomes Marketing Hub
    • Opt-in email-marketing growth continues
    • E-commerce explodes!
  • Websites
    • Inferior Design
    • Outdated Technology
    • Difficult to update
    • No Email Hosting
    • No Stats Tracking
    • Lacks SEO Tools
    • No Customer Support
    • Professional Design
    • Utilizes latest website technology
    • Content Management System
    • Provides email hosting
    • 24-7 website tracking
    • Search Engine Tools
    • Customer Support
    Client Based Professionally Outsourced
  • Turn your Website Visitors into Customers
    • eCommerce
    • Pro Shop
    • Gift Certificates
    • Hot Times
    • Online Events
    • Specials!
    • Coupons
    • News
    • Data Capture
    • Opt-in
    • Guestbook
    • Tee Times
  • E-Commerce
    • Limited by Design
    • Unsecured Form
    • Sent Via Email
    • No Email-marketing integration
    • Limited Tracking
    • Easy to Add and Manage Products
    • Secured Encrypted System
    • Automated Order Confirmation
    • Full Tracking Systems
    • Integrates With Email-Marketing
    • Reporting Features
    Client Based E-commerce Professionally Outsourced
  • E-commerce Gift Certificates, Lessons, Events
    • Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items
    • Link from websites and email-marketing e-newsletters
    • Data-Collection
  • Email-Marketing
    • Limited in Number of Emails
    • ISP Prohibited
    • Text Only
    • No Database Management
    • No Stats Tracking
    • No Automated unsubscribe, bounced and duplicate email systems
    • Complies with CANSPAM Act?
    • No Customer Support
    • Professionally Design E-Newsletter
    • Unlimited Number of Emails
    • Multi-Database Capable
    • Automated unsubscribe, bounced and duplicate email systems
    • Tracks Number of Sends, Opens, Bounces website tracking
    • Complies with CANSPAM
    • Customer Support
    Client Based Email-marketing Professionally Outsourced
  • Email-marketing Specials and eCommerce Contests, News and Information Use Photos Custom Header and Background Course Branding
    • CAN SPAM
    • Physical Address
    • Unsubscribe
  • Industry Pricing Guidelines
    • Website Hosting: $50-$100
    • Email-Marketing: $125 - $300
    • E-Commerce: $75 - $200
    • Bundled Systems: $200 - $1000
  • End of Presentation
    • Thank you for your time
    • Cybergolf – Booth 4450