Outsourcing Golf Course Website - Email-Marketing - E-commerce
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Outsourcing Golf Course Website - Email-Marketing - E-commerce

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    Outsourcing Golf Course Website - Email-Marketing - E-commerce Outsourcing Golf Course Website - Email-Marketing - E-commerce Presentation Transcript

      • Outsourcing Golf Course
      • Website - Email-Marketing - E-commerce
    • Golf Industry Online Marketing Landscape
      • Internet?
      • 28.8 Modems
      • 25% of golf courses have Internet connection
      • 5% have websites
      • No email-marketing and eCommerce
      • Internet becoming marketing focal point
      • 60% of courses have high speed connection
      • 55% have websites
      • 25% email marketing
      • <10% eCommerce
      1995 2006
    • 2006 and Beyond . . .
      • Full scale shift to online marketing
      • Website becomes Marketing Hub
      • Opt-in email-marketing growth continues
      • E-commerce explodes!
    • Websites
      • Inferior Design
      • Outdated Technology
      • Difficult to update
      • No Email Hosting
      • No Stats Tracking
      • Lacks SEO Tools
      • No Customer Support
      • Professional Design
      • Utilizes latest website technology
      • Content Management System
      • Provides email hosting
      • 24-7 website tracking
      • Search Engine Tools
      • Customer Support
      Client Based Professionally Outsourced
    • Turn your Website Visitors into Customers
      • eCommerce
      • Pro Shop
      • Gift Certificates
      • Hot Times
      • Online Events
      • Specials!
      • Coupons
      • News
      • Data Capture
      • Opt-in
      • Guestbook
      • Tee Times
    • E-Commerce
      • Limited by Design
      • Unsecured Form
      • Sent Via Email
      • No Email-marketing integration
      • Limited Tracking
      • Easy to Add and Manage Products
      • Secured Encrypted System
      • Automated Order Confirmation
      • Full Tracking Systems
      • Integrates With Email-Marketing
      • Reporting Features
      Client Based E-commerce Professionally Outsourced
    • E-commerce Gift Certificates, Lessons, Events
      • Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items
      • Link from websites and email-marketing e-newsletters
      • Data-Collection
    • Email-Marketing
      • Limited in Number of Emails
      • ISP Prohibited
      • Text Only
      • No Database Management
      • No Stats Tracking
      • No Automated unsubscribe, bounced and duplicate email systems
      • Complies with CANSPAM Act?
      • No Customer Support
      • Professionally Design E-Newsletter
      • Unlimited Number of Emails
      • Multi-Database Capable
      • Automated unsubscribe, bounced and duplicate email systems
      • Tracks Number of Sends, Opens, Bounces website tracking
      • Complies with CANSPAM
      • Customer Support
      Client Based Email-marketing Professionally Outsourced
    • Email-marketing Specials and eCommerce Contests, News and Information Use Photos Custom Header and Background Course Branding
      • CAN SPAM
      • Physical Address
      • Unsubscribe
    • Industry Pricing Guidelines
      • Website Hosting: $50-$100
      • Email-Marketing: $125 - $300
      • E-Commerce: $75 - $200
      • Bundled Systems: $200 - $1000
    • End of Presentation
      • Thank you for your time
      • Cybergolf – Booth 4450