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<ul><li>Outsourcing Golf Course  </li></ul><ul><li>Website - Email-Marketing -  E-commerce  </li></ul>
Golf Industry Online Marketing Landscape <ul><li>Internet? </li></ul><ul><li>28.8 Modems </li></ul><ul><li>25% of golf cou...
2006 and Beyond . . .  <ul><li>Full scale shift to online marketing  </li></ul><ul><li>Website becomes Marketing Hub </li>...
Websites  <ul><li>Inferior Design </li></ul><ul><li>Outdated Technology </li></ul><ul><li>Difficult to update </li></ul><u...
Turn your Website Visitors into Customers   <ul><li>eCommerce </li></ul><ul><li>Pro Shop </li></ul><ul><li>Gift Certificat...
E-Commerce <ul><li>Limited by Design </li></ul><ul><li>Unsecured Form </li></ul><ul><li>Sent Via Email </li></ul><ul><li>N...
E-commerce Gift Certificates, Lessons, Events   <ul><li>Sell gift cards, certificates, lessons, packages, clinics, members...
Email-Marketing <ul><li>Limited in Number of Emails </li></ul><ul><li>ISP Prohibited </li></ul><ul><li>Text Only </li></ul...
Email-marketing  Specials  and eCommerce  Contests, News and Information Use Photos Custom Header and Background Course Br...
Industry Pricing Guidelines <ul><li>Website Hosting: $50-$100 </li></ul><ul><li>Email-Marketing: $125 - $300 </li></ul><ul...
End of Presentation  <ul><li>Thank you for your time </li></ul><ul><li>Cybergolf – Booth 4450   </li></ul>
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Outsourcing Golf Course Website - Email-Marketing - E-commerce

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Transcript of "Outsourcing Golf Course Website - Email-Marketing - E-commerce "

  1. 1. <ul><li>Outsourcing Golf Course </li></ul><ul><li>Website - Email-Marketing - E-commerce </li></ul>
  2. 2. Golf Industry Online Marketing Landscape <ul><li>Internet? </li></ul><ul><li>28.8 Modems </li></ul><ul><li>25% of golf courses have Internet connection </li></ul><ul><li>5% have websites </li></ul><ul><li>No email-marketing and eCommerce </li></ul><ul><li>Internet becoming marketing focal point </li></ul><ul><li>60% of courses have high speed connection </li></ul><ul><li>55% have websites </li></ul><ul><li>25% email marketing </li></ul><ul><li><10% eCommerce </li></ul>1995 2006
  3. 3. 2006 and Beyond . . . <ul><li>Full scale shift to online marketing </li></ul><ul><li>Website becomes Marketing Hub </li></ul><ul><li>Opt-in email-marketing growth continues </li></ul><ul><li>E-commerce explodes! </li></ul>
  4. 4. Websites <ul><li>Inferior Design </li></ul><ul><li>Outdated Technology </li></ul><ul><li>Difficult to update </li></ul><ul><li>No Email Hosting </li></ul><ul><li>No Stats Tracking </li></ul><ul><li>Lacks SEO Tools </li></ul><ul><li>No Customer Support </li></ul><ul><li>Professional Design </li></ul><ul><li>Utilizes latest website technology </li></ul><ul><li>Content Management System </li></ul><ul><li>Provides email hosting </li></ul><ul><li>24-7 website tracking </li></ul><ul><li>Search Engine Tools </li></ul><ul><li>Customer Support </li></ul>Client Based Professionally Outsourced
  5. 5. Turn your Website Visitors into Customers <ul><li>eCommerce </li></ul><ul><li>Pro Shop </li></ul><ul><li>Gift Certificates </li></ul><ul><li>Hot Times </li></ul><ul><li>Online Events </li></ul><ul><li>Specials! </li></ul><ul><li>Coupons </li></ul><ul><li>News </li></ul><ul><li>Data Capture </li></ul><ul><li>Opt-in </li></ul><ul><li>Guestbook </li></ul><ul><li>Tee Times </li></ul>
  6. 6. E-Commerce <ul><li>Limited by Design </li></ul><ul><li>Unsecured Form </li></ul><ul><li>Sent Via Email </li></ul><ul><li>No Email-marketing integration </li></ul><ul><li>Limited Tracking </li></ul><ul><li>Easy to Add and Manage Products </li></ul><ul><li>Secured Encrypted System </li></ul><ul><li>Automated Order Confirmation </li></ul><ul><li>Full Tracking Systems </li></ul><ul><li>Integrates With Email-Marketing </li></ul><ul><li>Reporting Features </li></ul>Client Based E-commerce Professionally Outsourced
  7. 7. E-commerce Gift Certificates, Lessons, Events <ul><li>Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items </li></ul><ul><li>Link from websites and email-marketing e-newsletters </li></ul><ul><li>Data-Collection </li></ul>
  8. 8. Email-Marketing <ul><li>Limited in Number of Emails </li></ul><ul><li>ISP Prohibited </li></ul><ul><li>Text Only </li></ul><ul><li>No Database Management </li></ul><ul><li>No Stats Tracking </li></ul><ul><li>No Automated unsubscribe, bounced and duplicate email systems </li></ul><ul><li>Complies with CANSPAM Act? </li></ul><ul><li>No Customer Support </li></ul><ul><li>Professionally Design E-Newsletter </li></ul><ul><li>Unlimited Number of Emails </li></ul><ul><li>Multi-Database Capable </li></ul><ul><li>Automated unsubscribe, bounced and duplicate email systems </li></ul><ul><li>Tracks Number of Sends, Opens, Bounces website tracking </li></ul><ul><li>Complies with CANSPAM </li></ul><ul><li>Customer Support </li></ul>Client Based Email-marketing Professionally Outsourced
  9. 9. Email-marketing Specials and eCommerce Contests, News and Information Use Photos Custom Header and Background Course Branding <ul><li>CAN SPAM </li></ul><ul><li>Physical Address </li></ul><ul><li>Unsubscribe </li></ul>
  10. 10. Industry Pricing Guidelines <ul><li>Website Hosting: $50-$100 </li></ul><ul><li>Email-Marketing: $125 - $300 </li></ul><ul><li>E-Commerce: $75 - $200 </li></ul><ul><li>Bundled Systems: $200 - $1000 </li></ul>
  11. 11. End of Presentation <ul><li>Thank you for your time </li></ul><ul><li>Cybergolf – Booth 4450 </li></ul>
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