Top-Level Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
I’m Bob Parsons, CEO and Founder

While we have received many awards over the
years, our greatest ...
Go Daddy
                DOMAIN NAME BASICS
Chapter 1 - Domain Name Basics

High-priced registrars like Network Solutions® a...
Chapter 1 - Domain Name Basics

Once you complete registration, how you use your new domain name is up to you.
Here are a ...
Chapter 1 - Domain Name Basics

There is also a professional Transfer Concierge available to assist you personally, 24/7,...
Chapter 1 - Domain Name Basics

When you register a domain, your name, address, email address...
Chapter 1 - Domain Name Basics

Protected Registration
Add Protected Registration and you’ll also take advantage of Busine...
Chapter 1 - Domain Name Basics

Take advantage of year-round discounts on domain names. Join the
Go Daddy® Discount Domain...
Chapter 2 - Building a Web Site

Chapter 2 - Building a Web Site

Use colors and fonts sparingly. Less is more with Web design. Stick with one or
two colo...
Chapter 2 - Building a Web Site

delight, she found that dealing with Go Daddy was easier than dealing with any of
her dev...
Go Daddy
Chapter 3 - e-Commerce Web Sites

Step 6: Seamlessly synchronize critical business data between your store
        and Qui...
Chapter 3 - e-Commerce Web Sites

Why You Need a Merchant Account
A Merchant Account lets you accept c...
Chapter 4 - Marketing Your Web Site

Driving visitors to your site is one of the greates...
Chapter 4 - Marketing Your Web Site

Although search engine optimization can go a long way toward promo...
Chapter 4 - Marketing Your Web Site

Chapter 4 - Marketing Your Web Site

Known as “The Animal Whisperer™ ” Colleen Paige found her calling, lov...
Information on the Internet is easily accessible to anyone who has an Internet
connection. Unfortu...
Chapter 5 - Security And Protection

A Patent is the grant of a property right to an inventor. What is granted is the righ...
Go Daddy
Chapter 6 - Company Information And Our Commitment To You

Bob Parsons has an impressive record of entr...
Making the Internet Work for You
Making the Internet Work for You
Making the Internet Work for You
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Making the Internet Work for You


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Making the Internet Work for You

  1. 1. Chapter 1 DOMAIN NAME BASICS Top-Level Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Don’t Be Fooled By High-Priced Registrars . . . . . . . . . . . . . . . . . . . . . . . . . . .2 To Register A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 To Transfer A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Private Domain Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Domain Registration Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Buy And Sell Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Wild West® Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Chapter 2 BUILDING A WEB SITE Web Site Building Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Hosting Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Web Design Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Chapter 3 E-COMMERCE WEB SITES Sell Products Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Securing Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Accept Credit Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Chapter 4 MARKETING AND BUSINESS TOOLS Domain Name Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Brand Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Getting Traffic To Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Advertising Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Spam-Free Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Personalized Email Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Send Faxes Online, Anytime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Organize Schedules In Your Group Or Office . . . . . . . . . . . . . . . . . . . . . . . .18 On-The-Go Online File Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Chapter 5 SECURITY AND PROTECTION Copyright Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 The Difference Between Copyright, Patent And Trademark . . . . . . . . . . . . .20 Devious Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Chapter 6 COMPANY INFORMATION AND OUR COMMITMENT TO YOU About The Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 The Go Daddy 10-Point Value Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 eNews Monthly Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 BobParsons.TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Service And Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 page i
  2. 2. Welcome I’m Bob Parsons, CEO and Founder of While we have received many awards over the years, our greatest honor is that you have chosen to visit Thank you. We appreciate all of our customers and visitors and we are committed to providing each of them—including you—the best value and service possible. Making the Internet Work For You is part of that commitment. We want you to be informed, knowledgeable and ready to take full advantage of Bob Parsons your domain ownership experience. CEO and Founder, The Go Daddy Group, Inc. So the next time you’re looking for a more complete understanding of the Web, or wish you had a handy guide that could tell you the difference between registering and transferring a domain, look no further. Making the Internet Work For You is your guide to the basics, from domains to Web sites, e-Commerce to marketing and much more. Enjoy! Bob Parsons page ii
  3. 3. Go Daddy DOMAIN NAME BASICS Fun Fact The Go Daddy Group serves more than 5 You might know a domain name simply as the Web address or “.COM.” When million customers someone types a domain name into a Web browser, the requested Web page opens. worldwide, and has For example, the domain name locates an Internet address for “” more than 28 million domain names under TOP-LEVEL DOMAINS management. A Top-Level Domain (TLD) is the part of the domain name located to the right of the dot (“.”). The most common TLD in use today is .COM, closely followed by .NET and What is a registrar? .ORG. There are several other popular top-level domains, including .BIZ, .INFO, .NAME, A domain name .WS and .MOBI. registrar is the Top-level domains have certain guidelines attached, but are generally available to any person or company registrant, anywhere in the world. Exceptions are restricted TLDs (rTLDs)—which that lets you search include .BIZ and .NAME—that require the registrant to represent a certain type of for an available entity, or to belong to a certain community. For example, the .NAME TLD is available domain name strictly to individuals. and register that A top-level domain can also be of geographic significance and only available to name for use on registrants in the locale defined by the TLD. These are called country-code TLDs the Internet. (ccTLDs) and include such top-level domains as .US (United States), .EU (Europe), .TV (Tuvalu), .CC (Cocos Islands), .DE (Germany), .JP (Japan), .BE (Belgium), .UK (United Kingdom), .NZ (New Zealand) and .CN (China). FREE Tip: If the .COM you want to register is already taken, you can check to see if with every it’s available with an alternate TLD. You may also want to consider registering domain: all or some of the more common TLDs of the same domain name in order to •Personalized Email protect your brand, your site or yourself from someone else with your brand or •Hosting with name in mind. Web site Builder To find out which TLDs we currently offer, or for more information on registering •Quick Blogcast domain names, please visit our Web site at Visit today and you •Photo Album can get a 1-year, new domain name, transfer or renewal for only $1.99* •Starter Web Page with each and every new, non-domain product you buy—no limit! •Parked or “For Sale” Page •Getting Started Guide •Domain Forwarding/ Masking •100 Email Forwards •Total DNS Control •Change of Registration •Status Alerts •Domain Locking * Plus ICANN® fee of 20 cents per domain name year. Certain TLDs only. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 1
  4. 4. Chapter 1 - Domain Name Basics DON’T BE FOOLED BY HIGH-PRICED REGISTRARS High-priced registrars like Network Solutions® and try to maintain their Editorial business on a flimsy foundation: the lingering misconception that you have to pay $30-35 to register your domain name with a quality outfit. This simply is not true. Comments Every day, thousands of sensible, informed buyers—individuals, families, businesses small and large and speculators—come to Go Daddy for low prices and premium value. & Reviews In fact, Go Daddy registers, renews or transfers a domain name every second. “There are dozens of registrars online that Go Daddy is the #1 ICANN-accredited registrar in the world for .COM, .NET, .ORG, you can use to .INFO, .BIZ and .US domain names. During 2007, The Go Daddy Group registered register a domain; one more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs. of the best values is” So how did we make it to #1? We were able to achieve this exciting milestone thanks to the help of our loyal, smart customers. Our reputation for industry-best service and – Merlin Mann, value has kept them coming back for more and led them to refer us to their friends, Popular Science family members and business associates. Go Daddy customers register their domains for prices up to 70% less than the competition, and receive FREE with every domain purchase: Personalized Email Hosting with Web site Builder Quick Blogcast Photo Album Valuable domain essentials, such as a Starter Page, domain forwarding and masking, DNS control and domain locking Comprehensive management tools Stable, secure, world-class data center Expert, “best-in-industry” live customer service and support, 24/7 State-of-the-art, “best-of-breed” systems And much more TO REGISTER A DOMAIN NAME Simply follow these five easy steps: Step 1: Check Domain Name Availability—See if the name you want is taken, and what your options are if it is. Step 2: Select Length of Your Registration—Register your domain from one year up to 10. Step 3: Create Your Contact Information—Verify accurate information, as it will be important when the time comes to renew your domain name. Step 4: Select From Hosting Options—Choose the best plan to put your domain name on the Internet. Step 5: Confirm Your Registration Details Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 2
  5. 5. Chapter 1 - Domain Name Basics Once you complete registration, how you use your new domain name is up to you. Here are a few of the most common options: Go Daddy Fun Fact Get a personalized email address. An email account can be a great way to put your domain to use, and gives you a personalized address that friends, family and business contacts will easily remember and associate directly with you. The Go Daddy Group registers, renews or Put your Web site on the Internet. If your site design is complete, transfers a domain you will need to acquire a hosting account to upload your site on the name every second. Internet. If you have not built your Web site, there are several easy and affordable options for you to quickly put together a professional, quality site (see Chapter 2—Building a Web Site). Launch your own blog. Establish your online presence by creating a blog. All Go Daddy domain names come with free, easy-to use blogging tools to let you take advantage of this popular format, without additional software or experience. Forward domain names that are similar to your primary domain name. The more domain names you register, the better. You’ll prevent others from registering a similar domain name to yours. What to do with all these names? Forward them to your main domain name! Turn your parked domain into cash! It’s easy with CashParking. Whether you have one domain or a growing portfolio, CashParking can turn those domains into a cash generator! Each time someone clicks on advertising that generates revenue on your parked pages, you share Customers in the revenue. say... Sell a domain name for a profit. Domain names can be a great I just changed ALL of investment. Visit The Go Daddy Domain Name Aftermarket® my domains from a ( when the time comes to buy, sell or find a previously competitor to Go Daddy registered domain name. and it was HASSLE-FREE, PAINLESS, FAST and best Wait. Maybe you haven’t decided what to do with your new domain name. of all I’m saving a TON There’s no rush. You can leave it parked with Go Daddy for the length of your registration. OF MONEY! – Dena W. TO TRANSFER A DOMAIN NAME You may transfer your domain name from your current registrar to Go Daddy at any time (within the restrictions set by ICANN® and your current registrar). Note: ICANN regulations prohibit transferring a domain name that has been registered or transferred within the last 60 days. Go Daddy offers a fast, automated, risk-free domain transfer thanks to an innovative Rapid Transfer System™ that spares you steps and saves you time (transfers are often completed in five days or less, but may take up to seven days to complete). Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 3
  6. 6. Chapter 1 - Domain Name Basics There is also a professional Transfer Concierge available to assist you personally, 24/7, in the transfer process. Best of all, any time remaining on your existing registration Editorial Comments transfers with your domain, plus you receive a FREE one-year extension. & Reviews Call a Transfer Concierge anytime! 1-480-505-8866 Domain name transfers may only be initiated once acceptance of the transfer agreement is recorded, payment is made, and the administrative contact has “I am not a computer responded positively giving permission to transfer the domain name. Your transfer is person at all. That is risk-free. If it fails to go through for any reason at all, Go Daddy will refund your fee, why I am thankful that no questions asked. my first Web developer Follow these easy steps to ensure a smooth and timely transfer: recommended Go Daddy.” Step 1: Purchase a transfer from our Web site by visiting Step 2: Advise the administrative contact of your domain that the name is being – Dona Rosene, transferred. Go Daddy will email your administrative contact by the next Dona Rosene business day to request transfer approval. Step 3: When this acceptance is received, Go Daddy will send a transfer Interiors request to the Registry and then the Registry will email your current registrar. Step 4: Most likely, your current registrar will send your administrative contact an email asking for your approval of the transfer to Go Daddy. Please respond as directed. Step 5: Your current registrar will send an acceptance or rejection notice to the Registry and the Registry will email Go Daddy a notice of the acceptance or rejection. Step 6: Go Daddy will send you an email informing you that the transfer is complete or has failed. After Go Daddy has notified you that the transfer is complete, log in to your account at and verify the contact information for your domain. Note: You are responsible for updating the administrative contact’s email identified in the previous registrar’s WhoIs database. Tip: Some registrars lock domain names to prevent unauthorized transfers. Your domain name must be unlocked before the transfer can be completed. You can usually unlock your domain name by logging into your account at your current registrar, or by contacting their Customer Service department. Visit this URL to view your domain in the WhoIs database: To retrieve your login information, visit us at and click the “Forgot Your Password?” link. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 4
  7. 7. Chapter 1 - Domain Name Basics PRIVATE DOMAIN REGISTRATION When you register a domain, your name, address, email address and phone number are made available to anyone who wants to see it. Your personal information is exposed 24 hours a day, everyday, to anyone, anywhere. You have the power to change this. With a Go Daddy private (“unlisted”) registration, registering a domain name doesn’t mean sacrificing your privacy. Your new or existing domain is registered in the name of Domains By Proxy® (a Go Daddy affiliate company)—so their information is made public—not yours. Your information stays private, but you retain full benefits of domain registration. You can cancel, sell, renew or transfer your domain; set-up name servers for your domain; and resolve disputes involving your domain. Public WHOIS Listing: Private WHOIS Listing: Registrant: John Smith Domains By Proxy, Inc. 1234 Elm Street 15111 N. Hayden Road Hometown, AZ 85000 Ste. 160/PMB 353 Protects Your Scottsdale, AZ 85260 Privacy! Registered through: Domain Name: Created on: 15-Oct-08 15-Oct-08 Expires on: 15-Oct-09 15-Oct-09 Last Updated on: 17-Oct-08 17-Oct-08 To find out more about private registration, visit us at DOMAIN REGISTRATION TYPES Business Registration Making sure your domain name is seen by potential customers is one of the biggest challenges for any Web site—and one of the biggest keys to success online. Go Daddy’s Business Registration exposes your online business to MILLIONS of daily searches at both and other registrars. Business Registration gives online shoppers all of your vital business information—including your business name, address, phone, fax, email, link to Web site, hours of operation and even a map to your business—in just one click! Plus our Business Registration lets you add custom images and links (perfect for product images, coupons, special offers and more). Best of all, your information is instantly available to anyone who searches the Directory on Go Daddy Connections (, our small business portal, by key word or tag. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 5
  8. 8. Chapter 1 - Domain Name Basics Protected Registration Add Protected Registration and you’ll also take advantage of Business Registration and the important safeguards and security of Domain Ownership Protection: Go Daddy Expiration Protection: protects you from losing your domain name due to credit card expiration, failed billing, or outdated contact information. Fun Fact Deadbolt Transfer Protection: makes it impossible for MOST transfers The Go Daddy Group to occur—inadvertent, accidental, malicious or otherwise. includes three Ownership Protection Reports: email updates help you keep track of ICANN-accredited vital domain information. domain name registrars: flagship Certified Domain registrar Inspire trust with a Certified Domain validation seal. This domain validation process, Inc., proves to visitors and potential customers that you are who you say you are. By placing the Certified Domain seal on your Web site and in your WhoIs display, you’ll membership-based tell them you are the legal originator of your domain name. Visitors will come back registrar Blue Razor again and again knowing that your site is legitimate and backed by a Certified Domains, Inc., and Domain. The validation process is simple and can generally be completed in reseller registrar just 10 minutes! Wild West Domains, Inc. BUY AND SELL DOMAIN NAMES Ready to sell your domain name? Want to bid on a name that already exists? Looking for the Internet’s best auction house for the hottest domains, all backed by proven Go Daddy systems and support? Then you’ll want to be a member of the Go Daddy Domain Name Aftermarket®! The Go Daddy Domain Name Aftermarket offers a simple, hassle-free way to make domain transactions, whether you’re buying or selling. Your private account is very affordable and the interface is remarkably easy to use. So set up your account, grab some new domains or sell a few of your own…the Go Daddy Domain Name Aftermarket is ready and waiting! To find out more about the Go Daddy Domain Name Aftermarket, visit If you’re thinking about selling your domain name—or just curious about how much your domain name might be worth—Go Daddy’s Domain Name Appraisals is the perfect solution. We offer two different types of expert appraisal services, both of which are based on six key industry factors: Commercial Use, Brand Recognition, Name Length, Dot Value, Hyphen/Numeric and Word Count. Our Express Appraisal delivers fast, reliable results in two hours or less, while our Certified Appraisal goes more in-depth—offering a personal review by one of our industry experts as well as a certification indicator to display on your Web site or auction, should you choose to sell your domain name. Certified Appraisals are available within two business days. To find out more about domain name appraisals, visit us at Email us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 6
  9. 9. Chapter 1 - Domain Name Basics Take advantage of year-round discounts on domain names. Join the Go Daddy® Discount Domain Club, pay one low annual fee and you’ll SAVE all year long on the industry’s lowest-priced domains. Whether you’re a domain monetizer or Go Daddy Fun Fact you simply want to get your hands on drastically discounted top-level domains, the Go Daddy Discount Domain Club is for YOU! To find out more about discount domain names, visit us at Go Daddy was founded in 1997 by Bob Parsons and Get the domain you want even if it’s taken with Domain Buy Service. The was originally service acts as an intermediary between you and the legal owner of the domain negotiating the sales price of your desired domain (if the owner is willing to sell named Jomax their domain). Technologies. The company stemmed To find out more about Domain Buy Service, visit us at from Parsons’ computer programming hobby. WILD WEST® DOMAINS If you are looking for a fast, easy way to launch your own full-fledged Internet business—Wild West Domains is for you. As’s sister company, Wild West Domains is a turn-key reseller program that lets you sell all of Go Daddy’s products and services, from domain names and hosting packages to e-Commerce tools, with the very best combination of pricing, products and support available. We supply the products, back you with support and management tools...we’ve even built professional Web sites for you to choose from. To find out more about Wild West Domains, visit Email us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 7
  10. 10. BUILDING A WEB SITE Customers Putting a Web site on the Internet is one of the most common uses for a domain name. A Web site can help you keep in touch with family, friends or business say... customers. It can sell products or services, improve customer service or simply After running out of expand your exposure into new market areas. time and energy working with FrontPage, ® WEB SITE BUILDING OPTIONS I thankfully found WebSite Tonight. It was There are many options when it comes to building and hosting a Web site. With every easy to use and even Go Daddy domain name, customers receive a free 5-page Web site (free sites are ad- fun! I constantly get supported). When you’re ready for more, Go Daddy offers WebSite Tonight, the ® perfect tool for clicking and building a more complete site online in minutes. Choose remarks and emails from from 8,000 custom photographic images and hundreds of professionally created customers about how templates or create your own. Best of all, hosting and email are included. impressive my site is! Not ready to do the work yourself? Then let us build a Web site for you. The Go Daddy – T. Trenda Custom Design Group offers professional, custom-built Web sites and consultants who will work with you one-on-one from start to finish. And when you’re ready to build and maintain a thriving online store, Quick Shopping Cart® offers everything you will need. It makes selling goods and services on the Internet easy and affordable. Everything you need is built right in: storefront and catalog builders; hosting; payment methods; shipping options; tax calculation; inventory management; reporting and more. A web log (or “blog”) is similar to an online journal. It’s designed to be easy to update and maintain—even if you have no experience running a Web site. Any type of information can be presented on a blog, from stories about a family vacation to in-depth commentary on global events. In addition, most blogs allow visitors to post comments and leave feedback for the person running the site, known as a “blogger.” Every Go Daddy domain name comes with a free ad-supported blog builder. For those who are interested in additional disk space and bandwidth, Go Daddy also offers an ad-free version of Quick Blogcast. The expanded Quick Blogcast includes over 60 customizable templates, capacity for multiple blogs and authors, email updates, built-in blog management tools, and both audio and video podcast capabilities. You can even share, print and manage your photos online! Go Daddy’s Online Photo Filer, free with every domain name, gives you an online photo album site for sharing photos, as well as easy-to-use editing tools to make sure your photos look their very best. You can also order high quality prints directly from your album— and have them delivered right to your door! Best of all, Online Photo Filer provides login-free photo sharing at your personal domain name* so your friends and family , don’t have to hassle with signing up or logging in just to view your pictures. Visit us at for more information on our Web site tools. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 8
  11. 11. Chapter 2 - Building a Web Site HOSTING YOUR DOMAIN NAME Go Daddy Fun Fact Hosting (also known as Web site hosting or Web hosting) is the business of housing, serving and maintaining files for one or more Web sites, and providing Internet access (bandwidth). In a sense, you rent space on a computer to hold your Web site. Your host, the computer where your Web site files are stored, assigns an Go Daddy is the address (DNS) for your files to your domain name so that anyone can find your Web largest paid hosting site on the Internet by typing in your domain name. provider in North America, according Go Daddy is an excellent choice for Web hosting, providing customers with world-class hosting and servers. Unlike many of its competitors, Go Daddy owns, operates and to Netcraft Ltd. supports the hosting plans and servers it provides, down to the very last cable and disk. With Go Daddy, you’ll get fast, dependable hosting and servers, 24/7 live support, unbeatable prices and and free access to our exclusive Go Daddy Hosting Connection. All Hosting While our shared hosting plans are ideal for most individuals and small businesses, plans include: our dedicated servers and virtual dedicated servers are perfect for hosting •World-Class Data Center multiple traffic-intensive Web sites on one server, running enterprise or gaming •Lots of bandwidth applications, or operating development environments. You have the option of •Multiple plans to choose from purchasing a preconfigured dedicated or virtual dedicated server plan or the •PHP & FrontPage flexibility to build your own server. •FREE Access to Go Daddy Hosting Connection In order to choose the right hosting or server plan, you’ll need to consider a few things: •FREE Microsoft® adCenter® Credit How was your Web site designed? •FREE Google® How much traffic or how many visitors do you expect monthly? AdWords® Credit How large is your site? •FREE MySQL Databases What Web applications will you need? •FREE SQL Server 2000 How many sites do you plan to host? •FREE Software Scripts •FREE Email/Webmail Visit to see which Go Daddy Hosting or Server Plan •FREE Spam Filter works best for you. •FREE Email Forwarding •FREE Site Statistics •FREE 24/7 Phone WEB DESIGN BASICS & Web Support •99.9% Uptime Guarantee There are principles fundamental to Web design that you should keep in mind when creating your Web site: Design for the lowest common denominator. Remember Deluxe & Premium plans also include: that not every user—not even the majority of users—have the fastest computer on the •Unlimited Web sites market with a 19- or 21-inch monitor. When designing your Web site, accommodate •PHP, PERL, JAVA, ASP.NET, an 800x600-pixel view and an average processor speed. In other words, don’t use a PYTHON & RUBY ON lot of large, high-resolution graphics on a page that defaults to a 1600x1200-pixel RAILS support view. Ideally, your visitors should be able to see the whole page, or at least the •FREE SSL Certificate majority of the page, without having to scroll. (Premium Plans) In addition, you don’t want your visitors waiting five minutes for your graphics to load PLUS, Virtual Dedicated & before they can view the page. Try to keep your use of graphics or images to a Dedicated Servers Include: minimum and optimize file sizes as much as possible. Include images only where •Up to 2,000GB Bandwidth they support the content of your page. Also, try not to include too many images on a •Up to (2) 300GB Disk Drives single page. If your pages take too long to load, it will discourage your visitors and •Up to 2GB RAM they may move on to a different Web site. •Full Admin Access •And Much More Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 9
  12. 12. Chapter 2 - Building a Web Site Use colors and fonts sparingly. Less is more with Web design. Stick with one or two colors, three at the most, when designing your Web site. And remember that it is easier on the eyes to read dark text on a light background than light text on a dark Go Daddy background. Ideally, it is best to have black text on a white background; the more contrast the better. It is also important to know that Sans Serif fonts are easier to Fun Fact read on a computer screen than Serif fonts are. (Serif fonts are typefaces that have Go Daddy is “tails” on the letters, like Times New Roman or Courier. Sans Serif fonts are typefaces the world’s #1 ICANN- that do not have “tails” like Arial or Verdana.) On a computer screen, Serif fonts accredited domain usually appear blurry, especially in smaller font sizes. Choose one Sans Serif font type and stick with it throughout your site. registrar for .COM, .NET, .ORG, Organization and navigation. Arrange your pages and links in a logical flow so .INFO, .BIZ and .US your visitors can make their way around your site without getting lost or having to domains. search for additional information. Navigational menus help visitors jump quickly from page to page or find their way back to a page they previously viewed. One important rule: Don’t move the location of your navigation on each page, forcing the visitor to look for it. Give your visitors relevant content. Visitors come to your site looking for content they believe they will find on your site. If your domain name has the word “cats” in it and your content is all about kitchen appliances, your visitors will not return. Try to ensure that each page of your site has a specific point or main idea, and then stick to that point. If you have additional content that is related, link to that content as a related page. Keep your page content short and to the point. Not comfortable creating your own graphics or Web site? Try a Custom Logo or Custom Web Site Design from Go Daddy. To find out more about Custom Logo Design or Custom Web Site Design visit or SUCCESS STORY As an interior designer in Dallas, Dona Rosene knew she had to have something that would make her business stand out from the crowd. While her colorful rooms definitely showcased the talent of her full-service studio, Dona knew that many clients would be looking for something that would provide an overview of her services and her success. And so, was born. Her full-fledged Web site, registered through Go Daddy and utilizing the company’s hosting and deluxe email accounts, not only lists her contact information and accreditation, but also provides photos of rooms she has designed. “My Web developer recommended Go Daddy because of its pricing and its easy-to-use tools, said Rosene. However, her Web developer soon had to move on ” and Dona was left with a site she knew nothing about. After having issues with another Web developer, she decided to try working with Go Daddy directly. To her Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 10
  13. 13. Chapter 2 - Building a Web Site delight, she found that dealing with Go Daddy was easier than dealing with any of her developers.”I called Go Daddy’s customer support and the representative helped me put my site online, fixing my problems with my pictures and helping me make the site more cohesive,” said Rosene. “I am not a computer person at all. That is why I am thankful that my first Web developer recommended Go Daddy.” Since posting the site online, Rosene has received many calls for her services, which includes both residential and commercial projects. As someone who bases her career on customer service, she said she recognizes the value of Go Daddy’s pricing but appreciates the value of Go Daddy’s customer service. “I would have nothing if not for Go Daddy’s help,” said Rosene. “Go Daddy was the easiest, most helpful technical service I have had since I started this Web site. It is available whenever I need it, and they answer their phones every hour of every day without fail.” Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 11
  14. 14. Go Daddy E-COMMERCE WEB SITES Fun Fact Go Daddy provides the small business Web sites intended to function as online stores where customers can shop for customer or merchandise, place orders and pay for products are referred to as e-Commerce Web individual everything sites. When establishing your site as a reliable and safe place to do business, where your customers will be comfortable providing you with their credit card and other they need to acquire, personal information, there are important features you should consider having in create, build and place, including Quick Shopping Cart® an SSL Certificate and a Merchant Account. , safeguard their Web presence. SELL PRODUCTS ONLINE Quick Shopping Cart® gives you everything you need to build and maintain a thriving online store—it makes selling goods on the Internet easy and affordable. Everything you need is built right in: storefront and catalog builders; hosting; payment methods; QuickBooks® integration; shipping options; tax calculation; inventory management; reporting and more. In just six easy steps, you can build and publish a stand-alone store, or add one to an existing Web site. No technical expertise required. Step 1: Use the Wizard to build an attractive, online store in just minutes...choose from a number of professionally designed templates and layouts! With Quick Shopping Cart®, Step 2: Build your product catalog. Add photos and graphics, multiple you’ll manage your growing purchase options, special pricing—including coupons and free business using online, shipping—and more to each product listing. Offer shipping services like real-time management USPS®and UPS® . tools, including order Step 3: Select from a variety of payment choices for your shoppers. fulfillment and comprehensive Accept credit cards online—using either a merchant account or sales reporting. PayPal®—or offline through your own credit card swipe machine. With QuickBooks Merchant Services (included with Deluxe & Premium plans), you’ll have full reconciliation of your online sales. Step 4: Publish and manage your online business. Simple one-click publishing lets you take your Web site “live” on the Internet. You can even monitor changes to your Web site in real-time and manage your growing business with a customer database, order fulfillment and sales reporting tools. Step 5: Set up eBay® auctions and include your products in Google™ Product Search! List your products on eBay® using the Monitor and assess the new and easy-to-use eBay listing tool and automatically submit your changes you make—Quick products to Google™ Product Search! Shopping Cart®makes it easy. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 12
  15. 15. Chapter 3 - e-Commerce Web Sites Step 6: Seamlessly synchronize critical business data between your store and QuickBooks® Quick Shopping Cart integrates your sales and order .* information—while QuickBooks reconciles all your transactions, saving you Go Daddy Fun Fact time and reducing errors (when used with a QuickBooks Merchant Services account). It’s easy! All that’s left is to choose the version that’s right for you. With Quick Shopping Cart, Go Daddy is the 2nd you’re in business! Choose from Economy Edition (20-product catalog), Deluxe Edition largest Certificate (100-product catalog) and Premium Edition (unlimited-product catalog). Authority provider of SSL Certificates Find out more about Quick Shopping Cart at worldwide. (Source: Netcraft) SECURING YOUR WEB SITE SSL (Secure Sockets Layer) Certificates let your customers know that their information, including their credit card number, is passing through a secured connection from them to you. Your customers will know and trust a Secure Certificate because they’ll recognize the Secure Site Seal. It tells them that you met the thorough approval criteria it takes to obtain the certificate and that transactions with your site are safe. A Go Daddy Secure Certificate verifies that: Standard SSL Certificates provide complete protection, Your domain name and domain control have been validated by an turbo-fast, verifying domain independent authority. (Standard SSL Certificates) name and domain control. Your domain name, domain control, requesting party’s identity and authority have been validated by an independent authority. (Deluxe High-Assurance SSL Certificates) Your organization’s identity, the validity of your request and the overall legitimacy of your business have been validated by an independent authority. (Premium Extended Validation SSL Certificates) Their sensitive information remains private. High-Assurance SSL Transactions between their browser and your site are secure. All Certificates verify domain Go Daddy certificates support both industry-standard 128-bit encryption name and domain control, and high-grade 256-bit encryption. along with the requesting party’s identity and authority. Go Daddy SSL Certificates are WebTrust Certified. The WebTrust Seal of Assurance ensures that a site has been audited by an independent security consulting firm. Learn more about SSL Certificates and the WebTrust Seal from Go Daddy at Extended Validation SSL Certificates provide the highest level of online assurance for your customers, with a standardized process across all certification authorities verifying the organization’s identity, the validity of the request and overall legitimacy of the business. *QuickBooks® works with the Deluxe and Premium plans only. Compatible with QuickBooks 2005 Pro or later. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 13
  16. 16. Chapter 3 - e-Commerce Web Sites ACCEPT CREDIT CARDS Why You Need a Merchant Account A Merchant Account lets you accept credit card purchases through your e-Commerce site. Your Merchant Account provider will authorize credit card purchases, process them and deposit the funds into your account. A Merchant Account helps you to not only increase sales, but also cut paperwork and reduce risk. A Merchant Account, however, does not provide a shopping cart; only the means to process credit card transactions. Go Daddy offers Standard U.S., Specialty, and International merchant accounts. Find out more about Merchant Accounts at Email us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 14
  17. 17. Editorial MARKETING AND BUSINESS TOOLS Comments & Reviews Getting potential prospects and customers to visit your Web site may prove to be one “Companies like of the most challenging undertakings when entering the online world. Many factors Go Daddy have influence your site’s visibility and how quickly and easily visitors can locate it. made it easy and Understanding search engines and search result rankings are important keys to getting your Web site listed higher in search results. Keep reading for more ideas on affordable for anyone how to increase your Web site traffic. to acquire their own domain name and immediately manage DOMAIN NAME VARIATIONS it through a consumer-friendly You should consider registering any variations of your domain name(s) that your visitors may possibly mistype in their browser when searching for your site—the cost is control panel.” minimal, but the return on investment can be tremendous. – Ron Jackson, Start by registering the most common alternatives to your chosen domain name: Domain Name such as misspellings, alternate spellings or other names your business may be Journal editor known as. These are simple variations or misspellings of your domain name, such as “” or “” While you can’t anticipate all of the possible alternatives, starting with the simple and obvious alternatives can save your customers hours trying to figure out why they can’t locate your site. You can forward these variations of your domain name to your actual Web site so that your customers or visitors who mistype your domain name will still find themselves at your Web site. BRAND IDENTITY Ever heard the story about the Web entrepreneur who built a booming business on his .COM, only to find a competitor making money off his identity by registering the .NET version of the entrepreneur’s domain name? Unfortunately, it’s not just a story. This technique of buying up domains that are similar to existing business domain names, then demanding extraordinary fees to sell them, is called cyber-squatting. Although there are laws to protect those with a legitimate claim to a particular domain name, it can be cheaper to buy the domain name than to sue the cybersquatter. To avoid this, many companies register multiple domain names containing their primary name. So in addition to registering yourpersonaldomainname.COM, they also register yourpersonaldomainname.INFO, yourpersonaldomainname.BIZ, yourpersonaldomainname.MOBI and so on. By taking related domain names out of circulation, they can be sure no one else will be able to infringe on their online brand. And, of course, keep these domain names for their own future use. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 15
  18. 18. Chapter 4 - Marketing Your Web Site GETTING TRAFFIC TO YOUR WEB SITE Driving visitors to your site is one of the greatest, and most important, challenges on the Web. We’ve already discussed some effective and affordable ways to increase traffic and market your Web site, Go Daddy’s Business and Protected Registrations (see page 5). But perhaps the most powerful tool for boosting your site’s traffic is making sure your site is optimized for search engines. Your Web site may be perfect, but if it’s not designed and organized in a way that makes sense to search engines, it may never be seen. Traffic Blazer® makes it easy to prepare, analyze, optimize and Most Web site traffic and online purchases come from search engines or directories like submit your Web pages to key Google® Yahoo!® or MSN® Internet users enter keywords on these search engines in , . search engines and directories. order to receive a listing of Web sites most relevant to their keywords. Although a keyword may return thousands of results, most Internet users will only browse through the first 10, maybe 20 entries in the results and may actually visit less than five of the pages listed before searching for a new keyword. Traffic Blazer® from Go Daddy makes it easy to optimize, analyze and submit your Web pages to key search engines and directories—no experience necessary: 4 Steps to Success: Find your site’s strengths and potential weaknesses, as well Step 1: Search Engine Optimization—Position your Web site for top as effective keywords. rankings with Google and other leading search engines. Traffic Blazer’s keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!’s Sponsored Search). Step 2: Web Site Analysis—Traffic Blazer’s robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site’s strengths and potential weaknesses helps you secure crucial search engine success. Step 3: Submission—Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it’s up to you. Traffic Blazer submits your site to more than 200 search engines and directories in all! You can even use Traffic Blazer to submit your blog to more than 75 blog search engines and directories. Or, target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and™. Step 4: Reporting—No more wondering about results. Traffic Blazer is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet’s leading search engines and directories; Alexa® /Google® Rank to assess your page’s online performance; Competitor Rank to compare your site’s search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista, HotBot, Lycos® and MSN. ® ® ® Most Web site traffic and Get all the features of Traffic Blazer for all your Web sites—at a 33% online purchases come from savings! Add Traffic Blazer to your second, third, fourth or more Web sites and search engines or directories save big with each additional site. For more information, visit like Google® Yahoo® or MSN®. , Get your share of that business! Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 16
  19. 19. Chapter 4 - Marketing Your Web Site ADVERTISING ONLINE Although search engine optimization can go a long way toward promoting a Web Go Daddy site, the only way to guarantee a high search engine ranking is to join a pay-per- click advertising program. While pay-per-click can be a costly solution, Web visibility is guaranteed for those willing to pay for it. Pay-per-click is usually based on Fun Fact advertiser bidding, where the advertisers bid on the highest ranking for a given Go Daddy develops and search phrase. The highest bidder gains the highest ranking; the second-highest owns most of bidder gains the second-highest ranking; and so on. The advertisers are then billed their technology the bid amount each time a visitor clicks to the site via the paid-inclusion and products. This provider’s search engine listing. enables Go Daddy to continually innovate, Although bidding is the most common way to determine the per-click cost, some pay- per-click providers charge a flat click-through fee. Pay-per click programs are offered releasing new and by search engines like Google® Yahoo® and Windows Live™ Search, all of which , improved products at a provide listings for a number of leading search engines, directories and Web portals. pace unrivaled in the In search engines, pay-per-click listings generally show up either as Sponsored industry. Listings or as regular search results. In some cases, the listing will mention the per- click cost to the advertiser. Traffic Blazer introduces users to the top paid placement search engines like Google, Yahoo, & Windows Live Search. Joining these programs will add your business to the search results of the Internet’s top search engines, directories and portals. For more information, visit SPAM-FREE EMAIL MARKETING Face it: There’s a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abiding citizen ever wants to be associated with is spam. That’s why Go Daddy created Express Email Marketing ® Now you can enjoy all the benefits of email . marketing—and steer clear of ever being considered a spammer. No one wants to receive marketing emails they didn’t request. But there are many people who want to know about your products, company or organization. These people will welcome hearing from you and actually look forward to getting your emails. Express Email Marketing® Express Email Marketing shows you how to be in-touch the right way, providing you helps you attract customers, with the tools that make sure you comply 100% with anti-spam laws. Prospects and send attention-getting email, customers will opt in to the dazzling, eye-catching emails that you create (no design analyze results and grow and skills necessary). Include your own branding, enhance your emails with graphics manage your list. from our image library, track your results, even do surveys! It’s all easy with Express Email Marketing. Visit to learn more about Express Email Marketing. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 17
  20. 20. Chapter 4 - Marketing Your Web Site PERSONALIZED EMAIL ACCOUNTS Editorial Comments A great way to promote your domain name is with an easy-to-remember, personalized email address (e.g. Go Daddy email accounts are fast, ultra-reliable and secure; POP3 configured; advertising-free; and spam-, fraud- and virus-protected. Plus, each email plan & Reviews includes free WebMail—featuring built-in message encryption to keep your messages “Go Daddy is, quite private and secure; calendar; and even online greeting cards—to read, send, store simply, amazing. and organize email wherever you have Internet access. There’s no other Find out more about Go Daddy email accounts at company to which I’d consider sending any of my 4 million listeners... Domain SEND FAXES ONLINE, ANYTIME holders rely so Fax Thru Email is an affordable alternative to expensive telephone connections and heavily on their dedicated hardware that lets you send and receive faxes from your email address, registrars that using any computer with an Internet connection. Even if you already have a fax they need to machine, Fax Thru Email gives you anywhere, anytime fax freedom. be absolutely trustworthy— Find out more about Fax Thru Email at and that’s what Go Daddy has ORGANIZE SCHEDULES IN YOUR GROUP OR OFFICE been for me.” Log on to a new level of organization. Online Group Calendar lets you not only – David Lawrence, manage your own schedule and contacts, it lets you create your own groups— Online Tonight/ personal or business—and share your calendar. Coordinating events with your friends, family members or co-workers is a snap. The David Lawrence Show Online Group Calendar also lets you search your entire group for free time, schedule events, reserve resources, send invitations, share files and much more. It’s an affordable resource for any group or office. Find out more about Online Group Calendar at Go Daddy Fun Fact ON-THE-GO ONLINE FILE ACCESS Go Daddy was recognized with Accessing important files has never been easier! Online File Folder gives you 24/7 access to your files from any computer with an Internet connection. Store, access and several honors from share everything from business presentation and reports to personal photos and the 2007 Arizona videos. And with up to 2GB of storage, you can say goodbye to the hassle of emailing Corporate Excellence files to yourself or juggling removable disks and memory. (ACE) Awards, including designation Find out more about Online File Folder at as the state’s “Most Innovative Company.” Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 18
  21. 21. Chapter 4 - Marketing Your Web Site SUCCESS STORY Known as “The Animal Whisperer™ ” Colleen Paige found her calling, love and , Go Daddy passion for animals at an early age. At 18, she was faced with eviction and the task of having 24 hours to find a home for “Spike,” her handsome German Shepherd. Fun Fact Colleen vowed to do whatever she could to prevent this from ever happening again to Go Daddy was listed anyone—dog or human. among the Deloitte Colleen now spreads her message as an international animal trainer/behaviorist, TV Technology Fast 500 personality and author. And while her love and support for animals is legendary, it in 2007, a list that was support of another kind that brought her to Go Daddy. honors the fastest growing, private or “Because of a problem with a credit card showing fraudulent charges, I had to block public, technology my card,” says Colleen. companies in North Go Daddy then made several attempts to bill the card, with no success, and was America. Deloitte, an forced to take Colleen’s site off the Internet. accounting firm, has bestowed this honor “If I had used any other company I’d have been waiting forever on hold,” says Colleen, on Go Daddy three “only to then wait a week or more for my site to come back up. I panicked because previous years. my site is my life! Before I even hung up the phone with Go Daddy, however, the site was back up and running. I was floored!” “When I need to call Go Daddy, I don’t ever feel that normal dread associated with calling the phone or cable company. I’m a super busy person and am happy to know that my problems will be solved in a timely and friendly way. I can’t express how much it means to me. In this fast-paced, busy, technological world, Go Daddy sets the precedent for what companies should be about: Customer Service, Efficiency and Reliability.” Colleen’s clients have nicknamed her “The Oprah of the Pet World” for her sensitive and humorous appeal. As for Go Daddy, we’re simply called the “#1 Overall Best Registrar,” for good reason. Just ask Colleen Paige. * *An annual survey by Domain Name Wire shows Go Daddy® is the top-rated Web name registrar for 2007. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 19
  22. 22. SECURITY AND PROTECTION Information on the Internet is easily accessible to anyone who has an Internet connection. Unfortunately, not everyone looking for your information is searching for innocent reasons. There are many ways to ensure the safety and security of your personal information, as well as the content on your Web site. Go Daddy offers several services that can help ensure your personal information, your Web site and even your original work are kept safe. COPYRIGHT REGISTRATION When you value your Web site or source code and the hard work that went into it, you need indisputable legal proof that you own your work. And that proof is a Registration Certificate issued by the U.S. Copyright Office. Just as a trademark protects a logo and a patent protects an invention, a federal c-Site® takes the copyright protects your Web site, literary works and more. c-Site® takes the confusion and complexity out confusion and complexity out of the copyright process. Its step-by-step wizard and of the copyright process. Its expert assistance guides you through completing the copyright application in step-by-step wizard and expert just minutes. assistance guide you along the way. Once completed, simply upload your work. The Go Daddy team of experts will review it for accuracy and compliance with federal copyright laws. Then file it with the U.S. Copyright Office. Upon approval, the Registration Certificate is mailed directly to you. It’s that simple! Find out more about c-Site at Just as a trademark protects a THE DIFFERENCE BETWEEN COPYRIGHT, logo and a patent protects an PATENT AND TRADEMARK invention, a federal copyright protects your Web A Copyright is a form of protection provided to authors of “original works of site, literary works and more! authorship” both published and unpublished. Copyright protects the form of , expression rather than the subject of the expression. Federal copyright registrations are issued by the U.S. Copyright Office. They give the copyright owner exclusive rights to reproduce the copyrighted work, to prepare derivative works, to distribute copies of the work and to perform and display the work publicly. A Trademark is a word, name, symbol or device which indicates the source of a product and distinguishes it from the products of others. A service mark identifies and distinguishes the source of a service instead of a product. Trademarks are issued by the U.S. Patent & Trademark Office. They prevent others from using a confusingly similar mark, but cannot prevent others from making the same products or from selling the same products under a clearly different mark. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 20
  23. 23. Chapter 5 - Security And Protection A Patent is the grant of a property right to an inventor. What is granted is the right to exclude others from using, offering for sale, selling or importing the invention. Patents are issued by the U.S. Patent & Trademark Office. Editorial DEVIOUS DOMAIN NAMES Comments Whether you’re new to domain names or a seasoned veteran, you should & Reviews consider registering any under-handed versions of your domain name(s) to “Go Daddy offers protect your personal and professional identity (harmful domain name alternatives bargain-basement can include, but are not limited to, “ihateyourpersonaldomainname” or pricing on a full range “yourpersonaldomainnamesucks”). of Internet services, While you can’t anticipate all the possible alternatives, starting with the simple including email, Web removal of the more obvious domain names can save you legal hassles and site development tools frustration in the event a third party attempts to use these names in a way that and hosting, is harmful to you or your business. e-Commerce services (shopping carts, etc.) In the event that someone else does own a harmful version of your domain name, consider backordering that name and getting it off the market the second it and ‘secure site’ becomes available. certificates for customer peace of mind.” – Daniel Kehrer, BizBest Editor Customers say... If you have ever tried to copyright or trademark via the government, it can become a convoluted mess. c-Site® made it so easy. Having the express service was a definite plus. I received my copyright certificate last week, much faster than the four months I was expecting. For anyone with information that needs to be protected, c-Site® is the way to go. – James M. Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 21
  24. 24. Go Daddy COMPANY INFORMATION AND OUR Fun Facts Computer users COMMITMENT TO YOU named Founded by Bob Parsons in 1997, The Go Daddy as the best domain Group, Inc. has grown to include more than 28 registrar in the million domains under management. Go Daddy offers business two years a complete product service line, including domain in a row. name registration, Web site hosting, Web site (Source: Domain Name Wire, development tools, personalized email accounts, 2006 & 2007) aftermarket solutions, sales and marketing software applications, SSL certificates and more. Go Daddy is widely recognized for its success, winning the CNET Editor’s Choice Award in 2001, the Name Intelligence Largest Net Gain Award in 2007—the seventh year in a row—and the #1 Best Overall Registrar in 2003. Go Daddy also won the Arizona Corporate Excellence Award for fastest-growing privately held company in 2003 and Most Innovative Company in 2007. In April 2005, just four years and four months after selling its first domain name, Go Daddy became the World’s #1 Registrar with more domain names under management than any other registrar. Later that same year, Go Daddy was also rated the World’s Largest Web Host, according to Netcraft® Ltd. An ICANN-accredited domain registrar, Go Daddy offers products at prices up to 70% less than the competition and supports these products with world-class 24/7 live customer service. Go Daddy is the sole developer and proprietor of its technology, enabling the company to provide its customers better support and ensure the most advanced and competitively priced products and services available. Go Daddy honors and awards include: “Best Registrar” Award for 2008 according to Domain Name Wire Domainers’ Choice Award for Best Hosting Company, 2008 and CEO & Founder Bob Parsons are the recipients of the 2007 Arizona Business Leadership Award The Valley’s Best Places to Work, four years running (2004-07) Finalist, Alfred P. Sloan Award Bob Parsons—Ed Dennison Business Leader of the Year, 2005 5-Star Rating, Review Place Ranked #1, Inc. 500 list of the nation’s fastest growing privately held technology companies, 2004 Deloitte Technology Fast 500, 2007 Users’ Choice and Largest Net Gain, 2007, Name Intelligence Editor’s Choice Award—Discount Domains, CNET “The computer users that we polled clearly prefer Go Daddy over other domain registrars.” —Andrew Allemann, Editor, Domain Name Wire Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 22
  25. 25. Chapter 6 - Company Information And Our Commitment To You ABOUT THE CHAIRMAN Bob Parsons has an impressive record of entrepreneurial and business success. He Go Daddy Fun Facts founded his first venture, Parsons Technology, in 1984 and sold it in 1994 to Mountain View, California-based Intuit, Inc. In 1997, Bob founded The Go Daddy Group, Inc., carving out a unique niche In 2007, Go Daddy and as an alternative to the early monopoly held by much larger companies in the Internet its CEO and Founder domain registration market. Go Daddy was founded on Bob’s commitment to provide superior customer service, highly competitive pricing, innovative product offerings Bob Parsons were the and a responsibility to do the right thing. recipients of the 2007 Arizona Business These ideals continue to drive the company’s success today. Go Daddy is currently Leadership Award. ranked the world’s #1 ICANN-accredited domain name registrar for .COM, .NET, .ORG, .INFO, .BIZ and .US domain extensions. THE GO DADDY 10-POINT VALUE PLAN Go Daddy delivers superior value to customers by adhering to a 10-point value plan, ensuring that it is the very best choice for your domain name and Web services needs. 1. Guaranteed renewal price. You’ll never pay more to renew your domain name than the rate you paid when you initially registered it, or what Go Daddy’s registration rate was when you transferred. (The only exceptions would be if the price the registry charges increased, or if you took advantage of a limited-time, special price. If the registry increases our cost, yours will go up by no more than the same percentage ours did.) 2. Risk-free, money-back guarantee transfers. A domain transfer occasionally fails. This is usually due to your former registrar trying to keep your money, even though that registrar is legally required to comply with your transfer request. With Go Daddy, you’re protected by a Rapid Transfer System™ that saves time and eliminates errors, extracting critical information automatically. You no longer need to find it and type it yourself. And there’s a Transfer Concierge team trained, dedicated and available to you 24/7. Lastly, Go Daddy transfers are absolutely risk free and fully refundable. If your transfer to Go Daddy fails for any reason, you will be notified and issued a refund. Guaranteed. 3. More free, value-added services with every domain. Go Daddy is proud to have you as a customer and wants you to get the most out of your domain ownership. With every domain purchase, you receive all the following, FREE: Personalized Email; Hosting with Web Site Builder; Quick Blogcast; Photo Album; Change of Registrant; Parked or “For Sale” Page; Domain Locking; Status Alerts; Domain Forwarding; Domain Masking; Total DNS Control and 100 Email Forwards. 4. Consistently lower prices on everything we offer. It starts with low-cost domains. But it extends to everything else Go Daddy develops and offers. Like hosting accounts; domain services; fraud-, spam-, Email Us: 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877 page 23