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IECch03.ppt IECch03.ppt Presentation Transcript

  • CONFIDENTIAL Copyright © 2001 by Marketspace LLC Chapter 3 Lecture Slides The Basics of Doing Business on the Internet Rayport, Jaworski Intro to e-Commerce Exhibits and Tables
  • The Basics of Doing Business on the Internet — Today’s Objectives
    • Objectives will be to:
      • Discuss the underlying principles that enable online business
      • Uncover similarities and differences between online and offline businesses
      • Provide brief overviews of the technologies that support basic business concepts on the web
      • Deliver a basic understanding of the technologies that enable e-commerce
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample web business presentations
      • Online customer-service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample web business presentations
      • Online customer-service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Table 3–1: Bandwidth Types Source: http://bandwidth.about.com/industry/bandwidth/library/blbwquickreference.htm
  • Table 3–2: Data Powers of Ten Note: These numbers are approximate and are simplified for illustrative purposes. A kilobyte is actually 1,024 bytes; a megabyte is 1,024 kilobytes; a gigabyte is 1024 megabytes. The remaining terms are scaled accordingly. Source: Williams, Roy. Center for Advanced Computing Research, California Institute of Technology. “Data Powers of Ten.” http://www.cacr.caltech.edu/~roy/dataquan/.
  • Exhibit 3–1: E-commerce Hosting: Development Server, Staging Server, Production Server High-bandwidth connection Co-Location Facility Developmental server Staging server Production server Production server Production server Production server Internet
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample Web business presentations
      • Online customer-service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Exhibit 3–2: EBay User Interface EBay has a very simple user interface that features plain text.
  • Exhibit 3–3: Gartner User Interface Gartner employs a relatively advanced user interface that includes elements of interactivity and advanced graphics.
  • Exhibit 3–4: Yahoo User Interface My Yahoo uses templates to let users customize the look and feel of their pages. These templates allow Yahoo to display content in a variety of formats.
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample Web business presentations
      • Online customer-service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Exhibit 3–5: Lands’ End Customer Support Lands’ End uses a chat tool to provide quick and inexpensive customer support.
  • Exhibit 3–6: Buy.Com Customer Login Screen
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample Web business presentations
      • Online customer service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Exhibit 3–7: Digital Certificate Transmission Trusted third-party certificate provider 1. Digital certificate / public key and private key sent to server (when server is initially set up) Customer’s PC 4. Certificate used to encrypt data 5. Encrypted data sent to server via internet 6. Private key used to decrypt data 7. Server stores and processes credit card data Web server with private key 2. Copy of public key is sent to customer’s PC. Customer accepts this certificate to create SSL “pipe” between user’s PC and server = non-SSL transmission = SSL transmission 3. Encryption “tunnel” created Note: Step 3 indicates the creation of an SSL encryption “tunnel” for data to pass through. Steps 4 through 7 show what happens behind the scenes in SSL. Internet Credit card information VISA ****************** Encrypted credit card Information ****************** Credit card information VISA ****************** Encrypted credit card Information ******************
  • Exhibit 3–8: Digital Signature Authentication Trusted third-party certificate provider 1. Digital certificate / public key sent to customer Customer’s PC 4. Public key / certificate used to decrypt digital signature Web server with private key Internet 5. User is presented with digital-signature information. If user accepts certificate, SSL tunnel is created. 2. Private key encrypts digital-signature document 3. Encrypted signature sent Encrypted digital signature ****** ************ Digital signature ABC Corp. ************ Digital signature ABC Corp. ************ Encrypted digital signature ****** ************
  • Exhibit 3–9: Fulfillment Order Processing Systems Potential Partners Internal Accounting Systems
    • Payment processing
    • Security
    • Database systems
    • Order entry
    • Banks
    • Payment processors
    • Customers
    Procurement Systems Potential Partners
    • Inventory management
    • Purchasing systems
    • Multiple suppliers
    Shipping Systems Potential Partners Returns Systems Potential Partners
    • Multiple tracking systems
    • Multiple shipping partners
    • ESPs
    Picking / Pricing Systems Potential Partners
    • Warehouse logistics
    • Inventory management
    • Security
    • Multiple outsourced suppliers
    • ESPs
    • Multiple tracking systems
    • Return processing systems
    • Multiple shipping partners
    • ESPs
    Product Information exchange Integrating multiple partners, technologies and systems is a major challenge.
  • Chapter 3: The Basics of Doing Business on the Internet
      • The basics of digitized data and e-commerce hosting
      • Sample Web business presentations
      • Online customer-service options
      • Technologies that enable e-commerce
      • Conclusion and summary
  • Conclusion: The Basics of Doing Business on the Internet
    • After today’s lesson, you should be able to answer the following questions:
    • What is meant by digitized data ?
    • What are some successful user interface strategies employed by popular websites?
    • How does the Internet affect customer service ?
    • What is meant by digital signature authentication ?