Get your website noticed by Jason King of HAVS


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Get your website noticed by Jason King of HAVS

  1. 1. Get your website noticed by Jason King of HAVS
  2. 2. If you build it they will come: well no actually, that only works in the movies. Just because you have a website doesn’t mean anyone is actually likely to visit it. Website promotion has to be an ongoing effort to attract visitors to your site. Website promotion
  3. 3. Choosing a domain name - 1 <ul><li>The domain name you choose will dictate your website and email addresses. </li></ul><ul><li>Voluntary organisations should purchase domains that end in They cost about £7. After two years they must be renewed. </li></ul><ul><li>Keep it short if you can e.g. or make it descriptive e.g. </li></ul>
  4. 4. Choosing a domain name - 2 <ul><li>If your domain is memorable then people will be able to find your website easily. </li></ul><ul><li>If your domain is easy to spell then people will be less likely to mistype it. </li></ul><ul><li>Put your domain name on all your organisation’s business cards, newsletters, stationery and email signatures. </li></ul>
  5. 5. Good website design matters <ul><li>The Worldwide Web Consortium (W3C) develops the international standards for the code on websites. </li></ul><ul><li>HTML code sets out the structure & content of a web page. It should meet W3C standards: </li></ul><ul><ul><ul><li>Check the html code is correct at </li></ul></ul></ul><ul><li>CSS code defines the look & style of your web pages. It also should meet W3C standards: </li></ul><ul><ul><ul><li>Check the CSS at </li></ul></ul></ul>
  6. 6. Headings & subheadings in HTML <ul><li>HTML code sets out the structure of a document’s content. </li></ul><ul><li>The most important headings in your web page should be enclosed in <h1> tags. </li></ul><ul><li>The second most important headings should be in <h2> tags. </li></ul><ul><li>The text on your website should be in <p> tags. It should also be well-written and grammatical. </li></ul>
  7. 7. Accessibility <ul><li>The Disability Discrimination Act 1995 requires you to have an accessible website but the Act does not define this very clearly. </li></ul><ul><li>The Web Accessibility Initiative (WAI) is the internationally recognised definitive set of guidelines for accessible web design </li></ul><ul><li>The RNIB website at has practical advice on how to design accessible websites. </li></ul>
  8. 8. Meta tags <ul><li>Meta tags aren’t a visible part of your website. But they provide additional information about your pages and are used by search engines (e.g. Google) to rate your website. </li></ul><ul><li>All your web pages must have a Title tag, a few words that will appear in search engine listings. </li></ul><ul><li>All your pages must have a Description tag, describing briefly (25 words) what the page is about. </li></ul><ul><li>The Keyword tag is no longer important as these days the main search engines ignore it. </li></ul>
  9. 9. What to instruct your web designer <ul><li>Use CSS for style and layout; </li></ul><ul><li>Don’t use font tags or tables for layout; </li></ul><ul><li>Use H1 and H2 tags to identify a web page’s most important headings and subheadings; </li></ul><ul><li>Create valid html and CSS code; </li></ul><ul><li>Meet Web Accessibility Initiative AA standard; </li></ul><ul><li>Every page should have Title and Description tags; </li></ul><ul><li>Put group’s contact details where they can be easily found. </li></ul>
  10. 10. Google Google is the most popular search engine: a website that can be used to find other websites. Most visitors to your website are likely to find it by using Google. When people search for appropriate words using Google, you want your website to be listed high, preferably on the first page of results. So you need to understand how Google rates websites.
  11. 11. How Google works Google sends out spiders: software that travels from one website to another, remembering what they find on each page and how all the pages link to each other. That information is stored in Google’s massive database of about eight billion web pages. When people type words into Google’s website, it compares those words with its database of web pages and gives you a list of those that match.
  12. 12. How Google rates websites <ul><li>Google will rate your website more highly if the words that someone are searching for are found: </li></ul><ul><li>In your domain name; </li></ul><ul><li>In your Title tag; </li></ul><ul><li>In your H1 or H2 tags; </li></ul><ul><li>Or elsewhere in the text of your page. </li></ul><ul><li>So when you are writing the text content of your site, consider the words that people might be searching for on the Internet. </li></ul>
  13. 13. Google likes links <ul><li>But most of all Google will rate your website high if: </li></ul><ul><li>A lot of other websites link to your site; </li></ul><ul><li>If those websites are on a similar topic to yours; </li></ul><ul><li>If those websites are highly ranked themselves; </li></ul><ul><li>If those websites link to you but you don’t link back; </li></ul><ul><li>So if you want to be ranked high in Google, start asking other websites in similar fields to link to yours. </li></ul>
  14. 14. Get listed on search engines <ul><li>You need to tell the search engines that your site exists so they can add it to their database. These are some of the main ones you should tell: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>But… don’t pay anyone to submit your site to the search engines. It’s a waste of money. </li></ul>
  15. 15. Site statistics When you a website hosting company make sure that the package they sell you includes site statistics. If you can’t find out how many visitors you have and what they look at, how will you know whether your website is successful or not? How will you know if your efforts to promote the site have been worthwhile? And how will you prove the website’s value to your funders?
  16. 16. What site statistics can tell you <ul><li>How many people visit your website </li></ul><ul><li>How long they stay for </li></ul><ul><li>How many pages they look at </li></ul><ul><li>Which are the most (and least) popular pages </li></ul><ul><li>Which countries visitors come from </li></ul><ul><li>Which websites provide popular links to your website </li></ul>
  17. 17. How to use your site statistics To see your statistics you normally go to your hosting company’s website and type in the user name and password they gave you. You should then see a link to your web stats. Below is a link to an example of web statistics:
  18. 18. A checklist for site promotion <ul><li>Choose an appropriate domain name </li></ul><ul><li>Create a standards-compliant website </li></ul><ul><li>Get other similar websites to link to yours </li></ul><ul><li>Put your website address on all your stationery </li></ul><ul><li>Check your site statistics every month </li></ul>
  19. 19. Other ideas Change the content of your site regularly to encourage repeat visitors: for example have a news section or a discussion board. Consider paying for visits using Read Get your website mentioned in the newspapers. Read the articles at