Free information, products, services to all visitors
Currency rates, news briefs, stock portfolios
$34 to get a new customer…it pays to keep them
Free Content – example, MSN Zone Free Internet Gaming Site. Supports game sales but also place for free games. Why? Sticky site. Banners sold to others. Banners for own sites. Requires use of .Net “Passport” to create market for that service (used at Citibank.com and ESPN).
Free Content – example, MSN Zone (cont.) Proprietary client allows control over banners and extended viewing