E-Commerce: The Second Wave Fifth Annual Edition

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E-Commerce: The Second Wave Fifth Annual Edition

  1. 1. E-Commerce: The Second Wave Fifth Annual Edition Chapter 9: Electronic Commerce Software
  2. 2. Objectives <ul><li>In this chapter, you will learn about: </li></ul><ul><li>Finding and evaluating Web hosting services </li></ul><ul><li>Basic functions of electronic commerce software </li></ul>
  3. 3. Web Hosting Alternatives <ul><li>Self-hosting </li></ul><ul><ul><li>Running servers in-house </li></ul></ul><ul><li>Commerce service providers (CSPs) </li></ul><ul><ul><li>Provide Internet access to companies and individuals </li></ul></ul><ul><ul><li>Offer </li></ul></ul><ul><ul><ul><li>Web hosting services </li></ul></ul></ul><ul><ul><ul><li>Web server management and the renting of application software </li></ul></ul></ul>
  4. 4. Web Hosting Alternatives (Continued) <ul><li>Shared hosting </li></ul><ul><ul><li>Client’s Web site is on a server that hosts other Web sites simultaneously </li></ul></ul><ul><li>Dedicated hosting </li></ul><ul><ul><li>Service provider makes a Web server available to client </li></ul></ul>
  5. 5. The List Web Host Directory
  6. 6. Basic Functions of Electronic Commerce <ul><li>All electronic commerce solutions must provide </li></ul><ul><ul><li>A catalog display </li></ul></ul><ul><ul><li>Shopping cart capabilities </li></ul></ul><ul><ul><li>Transaction processing </li></ul></ul>
  7. 7. Basic Functions of Electronic Commerce (Continued) <ul><li>Additional software components </li></ul><ul><ul><li>Middleware </li></ul></ul><ul><ul><li>Application integration </li></ul></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>Integration with enterprise resource planning (ERP) software </li></ul></ul><ul><ul><li>Supply chain management (SCM) software </li></ul></ul>
  8. 8. Catalog Display <ul><li>Catalog </li></ul><ul><ul><li>Listing of goods and services </li></ul></ul><ul><li>Static catalog </li></ul><ul><ul><li>Simple list written in HTML that appears on a Web page </li></ul></ul><ul><li>Dynamic catalog </li></ul><ul><ul><li>Stores information about items in a database </li></ul></ul>
  9. 9. Small Electronic Commerce Site
  10. 10. Shopping Cart <ul><li>Problems with forms-based shopping </li></ul><ul><ul><li>Shoppers had to write down product information before going to order form </li></ul></ul><ul><ul><li>Customers sometimes forgot whether they had clicked the submit button </li></ul></ul><ul><ul><li>Confusing and error prone </li></ul></ul>
  11. 11. Shopping Cart (Continued) <ul><li>Forms-based method of ordering </li></ul><ul><ul><li>Has given way to electronic shopping carts </li></ul></ul><ul><li>Shopping cart </li></ul><ul><ul><li>Keeps track of items customer has selected </li></ul></ul><ul><ul><li>Allows customers to view contents of their carts, add new items, or remove items </li></ul></ul>
  12. 12. Typical Shopping Basket Page
  13. 13. Transaction Processing <ul><li>Occurs when shopper proceeds to virtual checkout counter by clicking a checkout button </li></ul><ul><li>Calculation complications </li></ul><ul><ul><li>Computing taxes and shipping costs </li></ul></ul><ul><ul><li>Provisions for coupons, special promotions, and time-sensitive offers </li></ul></ul>
  14. 14. Web Services <ul><li>Combination of software tools that let application software in one organization communicate with other applications over network </li></ul><ul><li>Companies are using Web services </li></ul><ul><ul><li>To offer improved customer service and reduce costs </li></ul></ul>
  15. 15. Electronic Commerce Software for Small and Midsize Companies <ul><li>CSPs </li></ul><ul><ul><li>Offer free or low-cost electronic commerce software for building electronic commerce sites </li></ul></ul>
  16. 16. Interland Web Hosting Services Home Page
  17. 17. Yahoo! Store <ul><li>Serves as the business Web host for </li></ul><ul><ul><li>Kennedy Space Center Space Shop </li></ul></ul><ul><ul><li>The Sharper Image </li></ul></ul><ul><ul><li>PalmPilotGear </li></ul></ul><ul><li>Merchants </li></ul><ul><ul><li>Can create, change, and maintain their Yahoo! storefronts through a Web browser </li></ul></ul>
  18. 18. Bigstep <ul><li>Received many industry awards for its CSP offering </li></ul><ul><li>Provides series of four different storefront packages </li></ul><ul><li>Others: </li></ul><ul><li>MonsterCommerce </li></ul><ul><li>ShopFactory </li></ul><ul><li>http://www.shopsite.com/ </li></ul><ul><li>Nexternal </li></ul><ul><li>Bazaar </li></ul>

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