E-Commerce Solutions Olga Streltchenko Yelena Yesha
E-Commerce Solutions <ul><li>In-house development vs commercial solutions </li></ul><ul><li>Intershop </li></ul><ul><li>Br...
In-House Development versus Commercial Solutions <ul><li>In-house development </li></ul><ul><ul><li>Customized for individ...
Intershop <ul><li>www.intershop.com </li></ul><ul><li>Founded in 1994; headquarters in San Francisco; has operations in 24...
Customers <ul><li>Hewlett -Packard, Intel, Motorola, Shell and Time Warner. </li></ul><ul><li>Application Service Provider...
Solutions <ul><li>Cross-industry solutions  </li></ul><ul><ul><li>B2B; </li></ul></ul><ul><ul><li>B2C;  </li></ul></ul><ul...
Enfinity <ul><li>Enterprise e-business platform. </li></ul><ul><li>Sell-side application. </li></ul><ul><li>Functionality:...
Enfinity Architecture Management Center Database Java 2 Enterprise edition Enfinity Application Server Catalog  Server Tra...
Business Functionality <ul><li>Fully functional templates for a sell-side e-commerce Web site . </li></ul><ul><li>Commerce...
Enfinity Components: EMC <ul><li>Provides a Windows GUI called the Enfinity  Management Center (EMC) which consolidates </...
Enfinity Components (cont’d) <ul><li>Visual Pipeline Manager (VPM) is used to view and edit graphical representation of th...
Enfinity Components: Transaction Server <ul><li>Or Enfinity Transactivity Center (ETS), according to Intershop. </li></ul>...
Performance and Scalability <ul><li>Multiple Web Adapters within clusters to distribute incoming requests. </li></ul><ul><...
Intershop4 <ul><li>Hosting product. </li></ul><ul><li>For service providers: </li></ul><ul><ul><li>ASP; </li></ul></ul><ul...
Intershop4 Product Line <ul><li>ePages  allows  x SPs to deploy and host entry-level communities for small and mid-sized s...
Hosting and Merchant System Architecture <ul><li>Four-tier, platform independent architecture.  </li></ul><ul><ul><li>Web ...
Hosting and Merchant System Architecture (cont’d) <ul><ul><li>Application Servers </li></ul></ul><ul><ul><ul><li>Two types...
Intershop4 Developer Tools <ul><li>Intershop4 is an open e-commerce platform. </li></ul><ul><ul><li>Allows to extend the f...
Intershop4 Developer Tools (cont’d) <ul><li>Intershop Developer Kit (IDK)  </li></ul><ul><ul><li>A set of Java-based devel...
Industry-Specific Solutions <ul><li>Enfinity Server is customized to meet specific needs. </li></ul><ul><li>Example: high-...
Cross-Industry Solutions <ul><li>Enfinity Server is customized to meet specific sector needs, e.g, B2B, B2C, marketplace, ...
BroadVision <ul><li>http://www.broadvision.com/ </li></ul><ul><li>BroadVision provides a line of Internet software product...
BroadVision Product Line <ul><li>BroadVision Analytics </li></ul><ul><ul><li>Analysis and reporting application; </li></ul...
BroadVision Product Line (cont’d) <ul><li>BroadVision One-To-One Enterprise </li></ul><ul><ul><li>Complete e-commerce plat...
BroadVision Product Line (cont’d) <ul><li>BroadVision Finance </li></ul><ul><ul><li>Support high-volume Internet banking, ...
BroadVision Product Line (cont’d) <ul><li>BroadVision Retail Commerce Suite </li></ul><ul><ul><li>Seller-side suit; </li><...
BlueMartini <ul><li>http://www.bluemartini.com/ </li></ul>
BlueMartini Product Line <ul><li>Blue Martini Marketing </li></ul><ul><ul><li>A comprehensive solution for customer analys...
BlueMartini Product Line (cont’d) <ul><li>Blue Martini Commerce  </li></ul><ul><ul><li>B2C and B2B seller-side application...
BlueMartini Product Line (cont’d) <ul><li>Blue Martini Service  </li></ul><ul><ul><li>Customer service application. </li><...
BlueMartini 4 Architecture
BlueMartini 4 Architecture (cont’d) <ul><li>Ensures scalability by providing for an expandable pool of web servers.  </li>...
Consulting Services <ul><li>Often the level of product expertise required exceeds the one that a customer’s tech support c...
Conclusion <ul><li>Commercial solutions provide rich and mature business functionality. </li></ul><ul><li>The companies ar...
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ECommerce Solutions

  1. 1. E-Commerce Solutions Olga Streltchenko Yelena Yesha
  2. 2. E-Commerce Solutions <ul><li>In-house development vs commercial solutions </li></ul><ul><li>Intershop </li></ul><ul><li>BroadVision </li></ul><ul><li>BlueMartini </li></ul><ul><li>Conclusions </li></ul>
  3. 3. In-House Development versus Commercial Solutions <ul><li>In-house development </li></ul><ul><ul><li>Customized for individual needs; </li></ul></ul><ul><ul><ul><li>Often include only bare necessities. </li></ul></ul></ul><ul><ul><li>Optimized performance; </li></ul></ul><ul><ul><li>Longer time-to-market </li></ul></ul><ul><ul><ul><li>For complex enterprises. </li></ul></ul></ul><ul><ul><li>Need for in-house programming expertise. </li></ul></ul><ul><li>Commercial Solutions </li></ul><ul><ul><li>Generic; </li></ul></ul><ul><ul><li>Sometimes an overkill; </li></ul></ul><ul><ul><li>Expensive support; </li></ul></ul><ul><ul><ul><li>Need for vendor consulting. </li></ul></ul></ul><ul><ul><li>Short time-to-market. </li></ul></ul>
  4. 4. Intershop <ul><li>www.intershop.com </li></ul><ul><li>Founded in 1994; headquarters in San Francisco; has operations in 24 countries. </li></ul><ul><li>more than 3,000 customers. </li></ul><ul><li>200 implementation partners. </li></ul><ul><li>Provider of comprehensive e-business software; </li></ul><ul><ul><li>offers cross-industry and industry-specific solutions. </li></ul></ul><ul><li>Intershop's solutions enable global enterprises to </li></ul><ul><ul><li>optimize relationships with key trading partners (PR), </li></ul></ul><ul><ul><li>improve business efficiencies, </li></ul></ul><ul><ul><li>leverage existing sales channels and integrate new ones. </li></ul></ul><ul><li>Forrester Research recently awarded Intershop Enfinity with a number one ranking in its Commerce Platform TechRankings™. </li></ul>
  5. 5. Customers <ul><li>Hewlett -Packard, Intel, Motorola, Shell and Time Warner. </li></ul><ul><li>Application Service Providers (ASPs), Internet Service Providers (ISPs), telecommunications companies providing hosted solutions to their customers. </li></ul><ul><ul><li>BellSouth, ISION, Agiliti and Deutsche Telekom. </li></ul></ul>
  6. 6. Solutions <ul><li>Cross-industry solutions </li></ul><ul><ul><li>B2B; </li></ul></ul><ul><ul><li>B2C; </li></ul></ul><ul><ul><li>Marketplace; </li></ul></ul><ul><ul><li>Supply chain management. </li></ul></ul><ul><li>Industry-specific solutions for </li></ul><ul><ul><li>Automotive; </li></ul></ul><ul><ul><li>consumer goods; </li></ul></ul><ul><ul><li>high tech and engineering; </li></ul></ul><ul><ul><li>retail markets; </li></ul></ul><ul><ul><li>Others under development. </li></ul></ul>
  7. 7. Enfinity <ul><li>Enterprise e-business platform. </li></ul><ul><li>Sell-side application. </li></ul><ul><li>Functionality: </li></ul><ul><ul><li>Supply chain management; </li></ul></ul><ul><ul><li>Cataloging; </li></ul></ul><ul><ul><li>Transaction processing; </li></ul></ul><ul><ul><li>E-marketplace integration. </li></ul></ul><ul><li>Built-in integration capability; </li></ul><ul><ul><li>Customize and extend the server. </li></ul></ul>
  8. 8. Enfinity Architecture Management Center Database Java 2 Enterprise edition Enfinity Application Server Catalog Server Trans- action Server Compo- nents <ul><li>Allows integration with custom and third-party solutions. </li></ul><ul><li>Separates catalog and transaction functions.  </li></ul><ul><li>MC provides a central business management point. </li></ul><ul><li>AS provides interface to a distributed environment. </li></ul>
  9. 9. Business Functionality <ul><li>Fully functional templates for a sell-side e-commerce Web site . </li></ul><ul><li>Commerce concepts supported </li></ul><ul><ul><li>Multi-currency; </li></ul></ul><ul><ul><li>Advanced parametric search; </li></ul></ul><ul><ul><li>Buyer alerts; </li></ul></ul><ul><ul><li>Product bundling (recall combinatorial selling) and variation; </li></ul></ul><ul><ul><li>Cross-selling; </li></ul></ul><ul><ul><li>Promotions and e-mail product recommendations; </li></ul></ul><ul><ul><li>Product comparisons; </li></ul></ul><ul><ul><li>Buyer shopping lists; </li></ul></ul><ul><ul><li>Buyer notification; </li></ul></ul><ul><ul><li>Product bookmarks. </li></ul></ul>
  10. 10. Enfinity Components: EMC <ul><li>Provides a Windows GUI called the Enfinity Management Center (EMC) which consolidates </li></ul><ul><ul><li>E-business processes; </li></ul></ul><ul><ul><li>Product information; </li></ul></ul><ul><ul><li>Buyer Information; </li></ul></ul><ul><ul><li>Transaction processing; </li></ul></ul><ul><ul><li>Integration with other systems; </li></ul></ul><ul><ul><li>Development environment for the HTML designers and business analysts; </li></ul></ul><ul><ul><li>Integrated OLAP reporting engine </li></ul></ul><ul><li>Unicode-compliant for localization. </li></ul><ul><li>Languages currently supported: German, French, Spanish, Japanese. </li></ul>
  11. 11. Enfinity Components (cont’d) <ul><li>Visual Pipeline Manager (VPM) is used to view and edit graphical representation of the business processes called pipelines. </li></ul><ul><ul><li>Over 100 configurable pre-packaged business logic building blocks called pipelets are defined. </li></ul></ul><ul><li>Catalog server </li></ul><ul><ul><li>supports user-defined categorization hierarchies, product types, product bundles, product variations, and display parameters; </li></ul></ul><ul><ul><li>Has built-in XML capabilities; </li></ul></ul><ul><ul><li>Allows to control relationships between products, create product pricing groups, manage rules for up-selling and cross-selling. </li></ul></ul>
  12. 12. Enfinity Components: Transaction Server <ul><li>Or Enfinity Transactivity Center (ETS), according to Intershop. </li></ul><ul><li>Core Enfinity function. </li></ul><ul><li>ETS defines how transactions are handled. </li></ul><ul><li>User defines business rules to </li></ul><ul><ul><li>Manage product availability status; </li></ul></ul><ul><ul><li>Handle orders; </li></ul></ul><ul><ul><li>Check order status; </li></ul></ul><ul><ul><li>Access customer/buyer information; </li></ul></ul><ul><ul><li>Set parameters for tax and shipment. </li></ul></ul><ul><li>ETS transacts in a distributed environment. </li></ul><ul><ul><li>XML application. </li></ul></ul><ul><li>Provides business reporting capabilities (business intelligence). </li></ul>
  13. 13. Performance and Scalability <ul><li>Multiple Web Adapters within clusters to distribute incoming requests. </li></ul><ul><li>Load balancing. </li></ul><ul><li>Session fail-over. </li></ul><ul><li>Benchmark numbers available. </li></ul><ul><li>Support for system interoperability, extensibility and integration. </li></ul><ul><ul><li>Use of standard-based technologies; </li></ul></ul><ul><ul><ul><li>XML; </li></ul></ul></ul><ul><ul><ul><li>WAP; </li></ul></ul></ul><ul><ul><ul><li>J2EE. </li></ul></ul></ul>
  14. 14. Intershop4 <ul><li>Hosting product. </li></ul><ul><li>For service providers: </li></ul><ul><ul><li>ASP; </li></ul></ul><ul><ul><li>ISP; </li></ul></ul><ul><ul><li>Telecommunications. </li></ul></ul>ePages Hosting Merchant
  15. 15. Intershop4 Product Line <ul><li>ePages allows x SPs to deploy and host entry-level communities for small and mid-sized sellers. </li></ul><ul><li>As their businesses grow, SPs can upgrade sellers to Hosting . </li></ul><ul><li>Hosting enables x SPs to host fully featured e-commerce solutions for small and mid-sized sellers on a shared-server environment. </li></ul><ul><li>As their businesses grow, SPs can upgrade sellers to a single store with Merchant . </li></ul><ul><li>Merchant is dedicated server solution. </li></ul>
  16. 16. Hosting and Merchant System Architecture <ul><li>Four-tier, platform independent architecture. </li></ul><ul><ul><li>Web Browser </li></ul></ul><ul><ul><ul><li>Intershop is managed and administered from any remote computer via a standard Web browser. </li></ul></ul></ul><ul><ul><li>Web Adapters </li></ul></ul><ul><ul><ul><li>Optimize the interaction between end-user requests and the Intershop application server; </li></ul></ul></ul><ul><ul><ul><li>Balance the request load among the Application Servers to assure uninterrupted performance. </li></ul></ul></ul>
  17. 17. Hosting and Merchant System Architecture (cont’d) <ul><ul><li>Application Servers </li></ul></ul><ul><ul><ul><li>Two types of Application Servers: </li></ul></ul></ul><ul><ul><ul><ul><li>for administrative requests, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>for storefront requests. </li></ul></ul></ul></ul><ul><ul><ul><li>By default, Intershop installs two of each type. </li></ul></ul></ul><ul><ul><ul><li>Create and add more Application Servers. </li></ul></ul></ul><ul><ul><ul><li>The Application Servers remain persistently loaded in memory; </li></ul></ul></ul><ul><ul><ul><ul><li>No process initiation overhead. </li></ul></ul></ul></ul><ul><ul><li>Sybase Adaptive Server XI </li></ul></ul><ul><ul><ul><li>Complies with the Open Database Connectivity standard (ODBC); </li></ul></ul></ul><ul><ul><ul><li>Can be accessed through ODBC drivers. </li></ul></ul></ul>
  18. 18. Intershop4 Developer Tools <ul><li>Intershop4 is an open e-commerce platform. </li></ul><ul><ul><li>Allows to extend the functionality of its core technology. </li></ul></ul><ul><li>Developer Tools serve to integrate Intershop 4 with third-party applications. </li></ul><ul><li>XML Interface Developer Kit (xIDK) </li></ul><ul><ul><li>A set of development tools that provide an interface to the Intershop 4 database using Java and XML. </li></ul></ul><ul><ul><li>Service Providers can enable sellers to export and import XML-encoded order, customer and content data, or to connect to third-party applications. </li></ul></ul><ul><ul><li>Service Providers can connect Intershop 4 Hosting, Merchant or ePages(version 4.2) to external systems. </li></ul></ul><ul><ul><li>Sellers can transfer content to external systems, such as marketplaces. </li></ul></ul>
  19. 19. Intershop4 Developer Tools (cont’d) <ul><li>Intershop Developer Kit (IDK) </li></ul><ul><ul><li>A set of Java-based development tools that enables Service Providers to integrate Intershop 4 with their existing enterprise business systems. </li></ul></ul><ul><ul><li>Allows communication with Intershop 4 Hosting, Merchant or ePages database to retrieve and update business objects. </li></ul></ul><ul><ul><li>Includes a Java Classes library, documentation, tools, sample code, and case studies . </li></ul></ul><ul><li>Cartridge Developer Kit (CDK) </li></ul><ul><ul><li>Allows software vendors to create a functional connection between Intershop 4 Hosting/Merchant with their third-party applications. </li></ul></ul><ul><ul><li>A development tool that enables a way to integrate applications and payment systems with Intershop 4. </li></ul></ul><ul><ul><li>To obtain the CDK, software vendors must be accepted into the Integrated Technology Partner (ITP) Program. </li></ul></ul>
  20. 20. Industry-Specific Solutions <ul><li>Enfinity Server is customized to meet specific needs. </li></ul><ul><li>Example: high-tech and engineering solution: </li></ul><ul><ul><li>Manages customer relations; </li></ul></ul><ul><ul><ul><li>Personalization, market analysis. </li></ul></ul></ul><ul><ul><li>Integrates supply chain and builds direct online connections to suppliers and distributors; </li></ul></ul><ul><ul><ul><li>Integration through private procurement markets. </li></ul></ul></ul><ul><ul><li>Customers: HP, Bosch, Canon, Compaq, etc. </li></ul></ul><ul><li>Also see other industry-specific solutions from Intershop at http://www.Intershop.com/ </li></ul>
  21. 21. Cross-Industry Solutions <ul><li>Enfinity Server is customized to meet specific sector needs, e.g, B2B, B2C, marketplace, etc. </li></ul><ul><li>Example: B2B Solution: </li></ul><ul><ul><li>Enables the following functionality: </li></ul></ul><ul><ul><ul><li>Request for quotes (RFQs); </li></ul></ul></ul><ul><ul><ul><li>Order management; </li></ul></ul></ul><ul><ul><ul><li>Personalization; </li></ul></ul></ul><ul><ul><ul><li>Online help desk integration; </li></ul></ul></ul><ul><ul><ul><li>Online stock availability and pricing; </li></ul></ul></ul><ul><ul><ul><li>Recurring orders; </li></ul></ul></ul><ul><ul><ul><li>Staggered purchases; </li></ul></ul></ul><ul><ul><ul><li>Customer-specific prices, terms, and conditions; </li></ul></ul></ul><ul><ul><ul><li>Product configuration; </li></ul></ul></ul><ul><ul><ul><li>Multiple payment and shipment functionality; </li></ul></ul></ul><ul><ul><ul><li>Business intelligence. </li></ul></ul></ul>
  22. 22. BroadVision <ul><li>http://www.broadvision.com/ </li></ul><ul><li>BroadVision provides a line of Internet software products and services for enabling large-scale Net business. </li></ul><ul><li>Company’s goals: </li></ul><ul><ul><li>adherence to open software standards; </li></ul></ul><ul><ul><li>scalability and performance; </li></ul></ul><ul><ul><li>foolproof data and transaction security; </li></ul></ul><ul><ul><li>functionality based on expert business logic; </li></ul></ul><ul><ul><li>rigorous testing for quality assurance. </li></ul></ul>
  23. 23. BroadVision Product Line <ul><li>BroadVision Analytics </li></ul><ul><ul><li>Analysis and reporting application; </li></ul></ul><ul><ul><li>Transforms information collected from observation logs, customer profiles, and transaction databases; </li></ul></ul><ul><ul><li>Goal: service personalization. </li></ul></ul><ul><li>BroadVision Billing </li></ul><ul><ul><li>Reduces operating costs; </li></ul></ul><ul><ul><li>manages customers relations. </li></ul></ul><ul><li>BroadVision Business Commerce </li></ul><ul><ul><li>PR management; </li></ul></ul><ul><ul><li>Supply chain management; </li></ul></ul><ul><ul><li>Transaction support. </li></ul></ul>
  24. 24. BroadVision Product Line (cont’d) <ul><li>BroadVision One-To-One Enterprise </li></ul><ul><ul><li>Complete e-commerce platform; </li></ul></ul><ul><ul><li>Support for open standards: </li></ul></ul><ul><ul><ul><li>J2EE (including support for Enterprise JavaBeans, JavaServer Pages, Java servlets, and Java, programming), XML, CORBA, C++, COM, LDAP, and WML and WAP for wireless communication. </li></ul></ul></ul><ul><ul><li>Analytics to support reporting capabilities, plus analysis of content, fulfillment, sales, shopping patterns, visitors, and web activity. </li></ul></ul><ul><ul><li>Content management; </li></ul></ul><ul><ul><ul><li>XML content creation. </li></ul></ul></ul><ul><ul><li>Session management and customer profiling; </li></ul></ul><ul><ul><li>Security (login, SSL and S-HTTP, digital signatures, etc.); </li></ul></ul><ul><ul><li>Wireless support </li></ul></ul><ul><ul><ul><li>Allows to restyle applications for wireless devises. </li></ul></ul></ul>
  25. 25. BroadVision Product Line (cont’d) <ul><li>BroadVision Finance </li></ul><ul><ul><li>Support high-volume Internet banking, online bill presentment, brokerage, and asset management services. </li></ul></ul><ul><li>BroadVision InfoExchange Portal </li></ul><ul><ul><li>Single personalized gateway. </li></ul></ul><ul><li>BroadVision MarketMaker </li></ul><ul><ul><li>Supports formation of trading communities with automated order processing, attribute-based RFQs, sophisticated catalog management, dynamic auctioning, and robust analytic and reporting capabilities. </li></ul></ul>
  26. 26. BroadVision Product Line (cont’d) <ul><li>BroadVision Retail Commerce Suite </li></ul><ul><ul><li>Seller-side suit; </li></ul></ul><ul><ul><li>Enables marketing and merchandising professionals to employ automated tools that identify customers and products and dynamically serve content for individual consumers. </li></ul></ul><ul><li>BroadVision Procurement </li></ul><ul><ul><li>A complete, web-based self-service purchasing system for maintenance, repair, and operations (MRO) goods. </li></ul></ul><ul><ul><li>Wireless accessibility to purchasing information through standard industry tools. </li></ul></ul><ul><li>BroadVision Publishing, etc. </li></ul>
  27. 27. BlueMartini <ul><li>http://www.bluemartini.com/ </li></ul>
  28. 28. BlueMartini Product Line <ul><li>Blue Martini Marketing </li></ul><ul><ul><li>A comprehensive solution for customer analysis and marketing automation. </li></ul></ul><ul><ul><li>Identification and segmenting high-value customers; </li></ul></ul><ul><ul><li>Executing targeted campaigns optimized for response rate; </li></ul></ul><ul><ul><li>Personalization of interactions to retain customers and increase wallet share; </li></ul></ul><ul><ul><li>Creating virtual focus groups to test-market new ideas. </li></ul></ul>
  29. 29. BlueMartini Product Line (cont’d) <ul><li>Blue Martini Commerce </li></ul><ul><ul><li>B2C and B2B seller-side application. </li></ul></ul><ul><ul><li>Personalization. </li></ul></ul><ul><ul><li>Interactions over the web and through mobile devices </li></ul></ul><ul><ul><li>Site management capabilities. </li></ul></ul><ul><li>Blue Martini Channels </li></ul><ul><ul><li>A complete channel management solution for maximizing revenues from channel partners and online marketplaces. </li></ul></ul><ul><ul><li>Partner relation management. </li></ul></ul><ul><ul><ul><li>Creation of partner portals that provide resellers with the information and tools they need. </li></ul></ul></ul>
  30. 30. BlueMartini Product Line (cont’d) <ul><li>Blue Martini Service </li></ul><ul><ul><li>Customer service application. </li></ul></ul><ul><ul><li>Improves customer satisfaction </li></ul></ul><ul><ul><ul><li>Increases CSRs (customer service representative) efficiency. </li></ul></ul></ul><ul><ul><ul><li>Increases web-page interactiveness. </li></ul></ul></ul><ul><ul><li>Provides integration with other Blue Martini applications. </li></ul></ul>
  31. 31. BlueMartini 4 Architecture
  32. 32. BlueMartini 4 Architecture (cont’d) <ul><li>Ensures scalability by providing for an expandable pool of web servers. </li></ul><ul><li>Provides real-time customer purchasing experience by assigning a dedicated database to each webstore server. </li></ul><ul><li>Utilizes hardware investment effectively by including server load balancing capabilities to optimize response time and eliminate down servers from the pool. </li></ul><ul><li>Ensures customer data and merchandising system security. </li></ul><ul><li>Provides for integration with legacy systems by providing APIs to each solution component. </li></ul><ul><li>Includes a graphical interface for designers, buyers and marketers. </li></ul>
  33. 33. Consulting Services <ul><li>Often the level of product expertise required exceeds the one that a customer’s tech support can provide. </li></ul><ul><li>All the above companies provide </li></ul><ul><ul><li>Consulting services to integrate their software into their customers’ businesses; </li></ul></ul><ul><ul><li>Product training. </li></ul></ul>
  34. 34. Conclusion <ul><li>Commercial solutions provide rich and mature business functionality. </li></ul><ul><li>The companies are concerned with </li></ul><ul><ul><li>Scalability; </li></ul></ul><ul><ul><li>Performance; </li></ul></ul><ul><ul><li>Security. </li></ul></ul><ul><li>All the solutions provide for </li></ul><ul><ul><li>Extensibility; </li></ul></ul><ul><ul><li>Integration and interoperation; </li></ul></ul><ul><ul><li>Open standard support. </li></ul></ul>
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