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  • SWsoft is the global leader in hosting infrastructure software with a worldwide presence, numerous software deployments, strong venture backing, and an expert team of engineers. Deployments: SWsoft has been deployed by over 10,000 hosting providers in over 100 countries. SWsoft software powers over 150,000 servers allowing service providers to offer a broad range of services to over 10 million domains and 50 million email users. Nine of the top 10 worldwide service providers use SWsoft software as do the top 5 service providers in Europe. Funding: SWsoft is cash flow positive, profitable, and growing. SWsoft is backed by a strong team of venture partners including investments from Intel Capital, Bessemer, and Insight. Finally, SWsoft is backed by a $750 million company with the same founders as SWsoft. Expertise: SWsoft has over 700 employees including 500 engineers. A highly skilled development team led by Alexey Kuznetsov acquires top talent from the MIPT (Moscow Institute of Physics and Technology) and NSU (Novosibirsk State University). There are over 40 patents pending to cover the innovations developed by SWsoft, Inc. SWsoft has recently received four awards which attests to its leadership in the hosting automation and virtualization space. LinuxWorld Product Excellence (August 2005), IDG World Expo Top 50 Vendor for the Service Provider Industry for 2005, Service Provider Weekly Top 50 Technology Innovator List for 2005, IT Week Magazine Web Host Magazine’s Editors’ Choice Award – Virtuozzo (July 2005)
  • SWsoft is the global leader in hosting infrastructure software with a worldwide presence, numerous software deployments, strong venture backing, and an expert team of engineers. Deployments: SWsoft has been deployed by over 10,000 hosting providers in over 100 countries. SWsoft software powers over 150,000 servers allowing service providers to offer a broad range of services to over 10 million domains and 50 million email users. Nine of the top 10 worldwide service providers use SWsoft software as do the top 5 service providers in Europe. Funding: SWsoft is cash flow positive, profitable, and growing. SWsoft is backed by a strong team of venture partners including investments from Intel Capital, Bessemer, and Insight. Finally, SWsoft is backed by a $750 million company with the same founders as SWsoft. Expertise: SWsoft has over 700 employees including 500 engineers. A highly skilled development team led by Alexey Kuznetsov acquires top talent from the MIPT (Moscow Institute of Physics and Technology) and NSU (Novosibirsk State University). There are over 40 patents pending to cover the innovations developed by SWsoft, Inc. SWsoft has recently received four awards which attests to its leadership in the hosting automation and virtualization space. LinuxWorld Product Excellence (August 2005), IDG World Expo Top 50 Vendor for the Service Provider Industry for 2005, Service Provider Weekly Top 50 Technology Innovator List for 2005, IT Week Magazine Web Host Magazine’s Editors’ Choice Award – Virtuozzo (July 2005)
  • note the difference between hosted infrastructure and hosted applications note the difference between applications developed for SaaS and those developed for stand-alone environments
  • Virtualization effect: note that the effect is greater with traditional applications than it is for multi-tenant applications Automation effect: note that the effect is the same for all applications -
  • SWsoft Hosting Platform – designed to bring Hosting Companies, ISVs, and End Users together OPEN FUSION provides the standards base to connect ISVs and Hosting Providers Virtuozzo provides a flexible and manageable infrastructure for hosting applications Provides higher density for traditional (non-multi-tenant) applications Provides QoS parameters and application isolation for applications sharing the same physical hardware Provides service portability and an upgrade/downgrade path PEM delivers management and automation tools Automated ordering and provisioning Integrated domain registration and pament processing Business logic and workflow Billing and fraud control Control panels for 24x7 customer self-service
  • OPEN FUSION is a SWsoft technology initiative move SWsoft products to a common technology platform advance integration among a wide range of systems, third-party applications and modules, and in-house solutions OPEN FUSION embraces the SaaS model of software delivery to help ISVs and service providers take advantage of new business opportunities in the hosting market OPEN FUSION is NOT the same as Microsoft’s Consolidated Services Framework Iteration One for each product is focused on different applications OPEN FUSION is initially focused on web-based applications and a single-sign on framework for hosting providers CSF is mostly targeted towards VoIP and services for Telecom providers Different types of integration OPEN FUSION is about integrating existing applications CSF delivers a framework to build integrated applications The two can work together! Applications developed using CSF can be integrated with legacy applications via OPEN FUSION
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    1. 1. Web Hosting Keynote SWsoft and SaaS Serguei Beloussov CEO, SWsoft Tuesday, May 8, 2007
    2. 2. Thank You All For Coming and Specifically The Sponsors <ul><li>Platinum </li></ul><ul><li>Gold </li></ul><ul><li>Silver </li></ul><ul><li>Media </li></ul><ul><li>Exhibitor </li></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion ModernBill HACKER SAFE GlobalSign CCMedia Absolute Performance @Mail
    3. 3. Everything New is Just Forgotten Old – This Picture is from Jan 2000 May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Virtuozzo supports now 10+ Linux distributions and Windows SWsoft Services & Support PEM Virtuozzo Virtuozzo Management Tools File System - Future HA/LB Solution - Future ASPstreet.com
    4. 4. About SWsoft, Inc. <ul><li>Strong financials </li></ul><ul><ul><li>Profitable, Cashflow positive </li></ul></ul><ul><ul><li>Strong revenue growth each year since 2001: </li></ul></ul><ul><ul><li>900%, 150%, 160%, 170% and 133% in 2006 </li></ul></ul><ul><ul><li>Backed by Insight, Bessemer, and Intel Capital </li></ul></ul><ul><li>Expertise </li></ul><ul><ul><li>700+ experts, including 500+ engineers </li></ul></ul><ul><ul><li>Unique hiring model at MIPT, MSU, NSU </li></ul></ul><ul><ul><li>45+ patents pending, 3 issued </li></ul></ul><ul><li>Industry and Product Awards </li></ul><ul><ul><li>InfoWorld 2007 Technology of the Year winner </li></ul></ul><ul><ul><li>IT Week 2006 Top 100 IT Vendor </li></ul></ul><ul><ul><li>LinuxWorld 2006 Best Server Virtualization Solution Award </li></ul></ul><ul><li>Strong partner focus - 500+ partners </li></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Barcelona Paris Seattle
    5. 5. SWsoft – Three Business Units <ul><li>Virtualization, Management Tools and Automation </li></ul><ul><ul><li>Complementary, synergetic and complete technologies and channel set </li></ul></ul><ul><li>Broad Customer Target: </li></ul><ul><ul><li>Enterprise, SMB, Consumer Products, Traditional and Service Provider channel </li></ul></ul><ul><li>Broad Platform Support: </li></ul><ul><ul><li>Desktop & Server products; Windows, Linux/Unix and Mac OS; x86, x64, Itanium and Power, Sparc </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion <ul><li>Hosting/SaaS (SP) Automation </li></ul><ul><ul><li>PEM </li></ul></ul><ul><ul><li>Plesk </li></ul></ul><ul><li>Virtuozzo </li></ul><ul><ul><li>Virtuozzo </li></ul></ul><ul><ul><li>Virtuozzo Tools (standalone soon) </li></ul></ul><ul><li>Parallels </li></ul><ul><ul><li>Parallels Desktop </li></ul></ul><ul><ul><li>Parallels Server (coming soon) </li></ul></ul>
    6. 6. SWsoft Hosting Momentum May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion <ul><li>Global “market” leader in Web Hosting automation and virtualization software </li></ul><ul><ul><li>Over 200,000 servers powered by SWsoft control panels </li></ul></ul><ul><ul><li>Over 700,000 VEs deployed </li></ul></ul><ul><ul><li>Over 17,000 Virtuozzo physical servers </li></ul></ul><ul><ul><li>Over 10 million active sites/domains </li></ul></ul><ul><ul><li>Over 50 million mailboxes </li></ul></ul><ul><li>Serving Web Hosting Industry since 1999 </li></ul><ul><ul><li>Over 10,000 service providers using our products </li></ul></ul><ul><ul><li>Over 400+ certified hosting partners </li></ul></ul>
    7. 7. Web Hosting Infrastructure Opportunity* <ul><li>WW 07 Web Hosting Market: $11-14B </li></ul><ul><li>Opportunity (in USA) </li></ul><ul><ul><li>5 million SMB hosted websites and growing (see chart) </li></ul></ul><ul><ul><li>60% of SMBs are looking to improve existing web presence </li></ul></ul><ul><ul><li>Penetration grows 9% annual on the average (revenue grows a bit faster) </li></ul></ul><ul><li>Opportunity (in EU) </li></ul><ul><ul><li>11% annual growth rate in managed web hosting </li></ul></ul><ul><ul><li>Market growth from $3.7 billion (2004) to $6.3 billion (2009) </li></ul></ul><ul><li>Large and Real Market but the unit growth is slowing and there is price erosion too! </li></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion 0% 20% 40% 60% 80% 100% SMB Web Presence Expected to grow to 92% 2005 2009 Learn More from Melanie Posey (IDC) Tomorrow’s Keynote
    8. 8. New Opportunity - SaaS – The Definition May 2007 Software deployed as a hosted service and accessed over the Internet <ul><li>Web Conferencing </li></ul><ul><li>WebEx </li></ul><ul><li>LiveMeeting </li></ul><ul><li>Spreed </li></ul><ul><li>CRM </li></ul><ul><li>Salesforce.com </li></ul><ul><li>SugarCRM </li></ul><ul><li>Email / Collaboration </li></ul><ul><li>Exchange </li></ul><ul><li>SharePoint </li></ul><ul><li>HR Portals </li></ul><ul><li>Employease </li></ul><ul><li>Taleo </li></ul><ul><li>Workstream </li></ul><ul><li>E-commerce/E-marketing </li></ul><ul><li>Digital River </li></ul><ul><li>ExactTarget </li></ul><ul><li>Omniture </li></ul><ul><li>ERP </li></ul><ul><li>NetSuite </li></ul><ul><li>Hosted Quickbooks </li></ul><ul><li>Traditional Apps Deployed into VPSs </li></ul><ul><li>Accounting, business adm., spreadsheets, doc mgmt management, CAD/CAM, etc. </li></ul><ul><li>Web Infrastructure </li></ul><ul><li>Shared web hosting </li></ul><ul><li>Basic email/webmail </li></ul><ul><li>Dedicated, VPS </li></ul>Online Games SWsoft Keynote – Hosting, SaaS, Open Fusion
    9. 9. Market Evolution Example <ul><li>Infrastructure </li></ul><ul><ul><li>Resource focused </li></ul></ul><ul><ul><li>Tech driven </li></ul></ul><ul><ul><li>Build your own application </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion <ul><li>Applications </li></ul><ul><ul><li>Benefit focused </li></ul></ul><ul><ul><li>User driven </li></ul></ul><ul><ul><li>Use our application </li></ul></ul>
    10. 10. Take Note: Big Players are Moving to SaaS <ul><li>Google </li></ul><ul><ul><li>Bundles for small business, enterprise, education, and family </li></ul></ul><ul><ul><li>SMB offering: mail, VoIP, calendar, file sharing, page creator </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Nothing you cannot already offer! Take advantage of opportunity! <ul><li>Microsoft SaaS </li></ul><ul><ul><li>Main link goes to hosting area! </li></ul></ul><ul><ul><li>HMC and WBH are cornerstones </li></ul></ul><ul><ul><li>SPLA including more applications </li></ul></ul>Learn More from Michael van Dijken (Microsoft) 11:30am Today
    11. 11. SaaS Market Opportunity* <ul><li>2005 – 5% of new business software deployed as a service </li></ul><ul><li>2011 – 25% of new business software deployed as a service </li></ul><ul><li>Opportunity </li></ul><ul><ul><li>$8B (2006) -> $40B (2011) </li></ul></ul><ul><ul><li>50 million SMB customers </li></ul></ul><ul><ul><li>40% average annual growth </li></ul></ul><ul><li>Types of applications </li></ul><ul><ul><li>CRM, web conferencing, web content management, HR, supply chain, collaboration, email, games, community and others </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion SaaS % of Business Software Market Opportunity: $8B increasing to $40B 0% 5% 10% 15% 20% 25% 2005 2011
    12. 12. SaaS Benefits <ul><li>Licensing model without upfront cost </li></ul><ul><li>No need to manage or own infrastructure </li></ul>May 2007 <ul><li>New markets & trends for software </li></ul><ul><li>Attractive recurring revenue models </li></ul><ul><li>Differentiator with the big guys </li></ul><ul><li>More to sell to the same customer ► </li></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion End User Customers Service Providers ISVs
    13. 13. SaaS – The Track to Higher Revenue Mar 2007 May 2007 Customer Needs Domain Registration $1-$3 Shared Static Web Hosting $3-$10 Shared Dynamic Web , DB, Apps $5-$20 Virtual Private Servers $15-$100 Dedicated & Managed Server $100-$500 Business-Class E-mail (i.e. Hosted Exchange) $150-$300 Add Business Collaboration (i.e. SharePoint, LCS, VoIP) $200-$500 Advanced Apps (CRM, ERP, vertical) $250-$1500+ Infrastructure SaaS SWsoft Keynote – Hosting, SaaS, Open Fusion Web Presence Email E-commerce Collaboration Application Mgmt Revenue Opportunity (SMB: 20 Users/Month) $10 $100 $1,000
    14. 14. SaaS – Simply Natural Progression for Webhosting <ul><li>Mass market Web hosting providers – ideal channel for SaaS! </li></ul><ul><li>Yesterday </li></ul><ul><ul><li>Domain, Basic Web, Basic Email, Basic server </li></ul></ul><ul><li>Today </li></ul><ul><ul><li>Content Management, Web Marketing, eCommerce, Managed Server, VPS, Various Web Applications, Antispam, Antivirus, WebMail, IMAP, Various Security Applications and services, Value added services </li></ul></ul><ul><ul><li>Customer is SMB/consumer – 40-50 mln+ entities using webhosting </li></ul></ul><ul><ul><li>Already buying and paying monthly, communicating for support </li></ul></ul><ul><ul><li>Hoster Advantage Against specialty players and big guys – providing comprehensive multiple-choice and integrated solution/service/experience </li></ul></ul><ul><li>Tomorrow – happening now! </li></ul><ul><ul><li>Rich email, collaboration, VOIP, Web conferencing, game servers, online backup </li></ul></ul><ul><li>Future </li></ul><ul><ul><li>CRM, HR, ERP, Hosted Desktop and more </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
    15. 15. Conclusion - Hosting Platforms in 2010 <ul><li>In 2010, hosting platforms must be able to deliver hosted infrastructures for SaaS AND hosted SaaS applications </li></ul><ul><li>Hosted SaaS Infrastructures </li></ul><ul><ul><li>Shared Web Hosting </li></ul></ul><ul><ul><li>VPS Hosting </li></ul></ul><ul><ul><li>Dedicated Server Hosting </li></ul></ul><ul><ul><li>Collocation </li></ul></ul><ul><ul><li>Managed Hosting </li></ul></ul><ul><li>Applications Readiness for SaaS </li></ul><ul><ul><li>Traditional Applications </li></ul></ul><ul><ul><li>Configurable Applications </li></ul></ul><ul><ul><li>Multi-Tenant Applications </li></ul></ul><ul><li>More detail on many sessions this two days! </li></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion SaaS covered throughout all sessions over the next two days
    16. 16. SaaS – Critical Issues <ul><li>Deploying SaaS can be as simple as moving applications to a hosted server </li></ul>May 2007 Application 1 Customer Site Server Client PC Traditional Deployment Application 1 Hosting Provider Site Server Internet SaaS Deployment Server Application <ul><li>Historical & Present Issues & Perceptions: </li></ul><ul><ul><li>Network impact on system performance </li></ul></ul><ul><ul><li>Mental model on how software is expected to be deployed </li></ul></ul><ul><ul><li>Unknown and not proven business models for ISVs and Service Providers </li></ul></ul><ul><ul><li>Integration with other applications </li></ul></ul><ul><ul><li>Data backup & disaster recovery & availability requirenments </li></ul></ul><ul><ul><li>Data security & privacy </li></ul></ul><ul><ul><li>COST / Easy – better cost / better product </li></ul></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion
    17. 17. Profitability and Simplicity are Critical <ul><li>Two Ways to Offer Hosted Services / SaaS </li></ul><ul><li>The Expensive Way </li></ul><ul><ul><li>Hosted in the service provider location </li></ul></ul><ul><ul><li>But same 1 server = 1 application = 1 customer </li></ul></ul><ul><ul><li>Manual provisioning, maintenance, and support </li></ul></ul><ul><li>The Profitable Way </li></ul><ul><ul><li>Automate, virtualize and standardize – consolidate: </li></ul></ul><ul><ul><ul><li>IT staff, data centers, servers, network, management tools </li></ul></ul></ul><ul><ul><li>Virtualization impact: </li></ul></ul><ul><ul><ul><li>1 server = many applications = many virtual environment = many customers </li></ul></ul></ul><ul><ul><li>Automation impact </li></ul></ul><ul><ul><ul><li>Reduce costs and improve delivery times by automating provisioning, billing, and providing customer self-service </li></ul></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
    18. 18. Reducing SaaS Costs May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion <ul><li>Cost Drivers: </li></ul><ul><li>Hardware </li></ul><ul><li>Licensing </li></ul><ul><li>Maintenance </li></ul><ul><li>Management </li></ul>Traditional Configurable Multi-Tenant SaaS Deployment Types Note Converting traditional applications to multi-tenant applications is more expensive than virtualizing. Virtualization effect Automation effect
    19. 19. SWsoft 2010 Hosting Platform – modern version of the old picture! <ul><li>Standardize and automate interaction among customers, hosting providers, and ISVs </li></ul><ul><li>Utilize virtualization as a key platform technology </li></ul>May 2007 <ul><li>OPEN FUSION provides a standards base </li></ul><ul><li>Virtuozzo provides a flexible and manageable platform </li></ul><ul><li>PEM delivers automation and service delivery </li></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion OPEN FUSION Standards Application Format and Packaging Common Licensing Models Code Re-Usability Shared Code Base Authentication Single Sign On Standard Update Process End User Customers ISVs Hosting Providers and Resellers SWsoft PEM Service Plan Management Billing Control Panels (end user, reseller, service provider) Storefront Reseller Module Payment Gateway Interface Domain Registration Interface Business Rules (workflow) Reporting SWsoft Virtuozzo Application Density Application Isolation Quality of Service Parameters Service Portability
    20. 20. Virtualization Continues to Grow <ul><li>100% of Fortune 500 are using virtualization today </li></ul><ul><ul><li>50+ of them acquired Virtuozzo in the last 12 months </li></ul></ul><ul><li>100% of Top 25 hosting providers are using virtualization today </li></ul><ul><ul><li>All are using Virtuozzo </li></ul></ul><ul><li>Virtualization market is forecasted to double every year for the next 4 years </li></ul><ul><ul><li>Number of Virtuozzo servers shipped is almost doubling every quarter </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion <ul><li>a </li></ul>1000+
    21. 21. Best of Both Worlds in the Integrated Solution in CY’07 <ul><li>OS Virtualization </li></ul><ul><ul><li>Virtualizes access to OS </li></ul></ul><ul><ul><li>Single, standard OS is running per box </li></ul></ul><ul><ul><li>SWsoft/Virtuozzo , Sun Solaris Containers </li></ul></ul>May 2007 <ul><li>VMM/Hypervisor </li></ul><ul><ul><li>Virtualizes access to hardware </li></ul></ul><ul><ul><li>Host OS and each guest has full OS – standard or special </li></ul></ul><ul><ul><li>SWsoft/Parallels , Microsoft Virtual Server, VMware, XEN </li></ul></ul><ul><li>Same management tools, same API, same UI – where do you want to run your workload today ? </li></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion
    22. 22. Virtuozzo Was Designed for ASPs which are now SaaS <ul><li>The main disadvantage – same kernel on the same server is irrelevant for SaaS </li></ul><ul><li>The efficiency and manageability is super important: </li></ul><ul><ul><li>Density 2-10x higher </li></ul></ul><ul><ul><li>No Performance overhead </li></ul></ul><ul><ul><li>No Scalability overhead </li></ul></ul><ul><ul><li>Dynamic Resource Management </li></ul></ul><ul><ul><li>Simple Live Migration </li></ul></ul><ul><ul><li>Ultra Fast Management Operations </li></ul></ul><ul><ul><li>Consolidated OS/App update management </li></ul></ul><ul><ul><li>Complete Set of Service Provider Tools/APIs </li></ul></ul><ul><li>Proven with 10s of 1000s of servers in use </li></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
    23. 23. Virtualization Platform Uses <ul><li>Old VPS offerings </li></ul><ul><ul><li>VPS servers </li></ul></ul><ul><ul><li>“Dedicated” servers </li></ul></ul><ul><ul><li>Resale offerings with Plesk bundled </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion New hosting opportunity! <ul><li>New SaaS offerings </li></ul><ul><ul><li>VPS provides isolated resources for applications </li></ul></ul><ul><ul><li>Customers add a-la-carte applications </li></ul></ul>Learn More From Mike Riolo (SWsoft) 1:30pm Today VPS Server Applications Application 1 - $99 / month Collaboration and more – 2 user license Application 2 - $149 / month Business process and CRM – 5 user license Application 3 - $499 / month Web conferencing – 1 simultaneous conference Application 4 - $499 / month Dental office suite – 10 seats Application 5 - $999 / month ERP / inventory management – 20 seats
    24. 24. WebHosting Provider Challenges May 2007 Provider Challenges Lack of Automation Results <ul><li>Hard to order : cumbersome ordering process </li></ul><ul><li>High customer acquisition costs : provisioning not fully automated </li></ul><ul><li>Lack of self-service : customers cannot manage their own services </li></ul><ul><li>Lack of self-upgrade : customer must call provider to change a service plan or add resources </li></ul><ul><li>Multiple control panels : each new service offering adds a new control panel </li></ul><ul><li>Low density : multi-purpose servers not tuned for optimum performance </li></ul><ul><li>Low revenue per customer : difficult to migrate customers between plans and sell customers additional resources </li></ul><ul><li>High integration costs : non-extensible systems require programming </li></ul><ul><li>High management costs : manually install system updates </li></ul><ul><li>Hard to differentiate : same offerings as others, must compete on price </li></ul><ul><li>Incomplete service offerings : customers shop elsewhere for missing services and features </li></ul><ul><li>Long time-to-market for new services : gaming, blogs, VoIP, streaming, Exchange, SharePoint all require development, control panels, training </li></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion Slow Growth Loss of Customers Loss of Profits Loss of Opportunity
    25. 25. SaaS/Webhosting Key Success Factors <ul><li>Automation is the key </li></ul><ul><ul><li>Must be fully integrated single system, which is also Complete, Comprehensive, Flexible and Different </li></ul></ul><ul><ul><li>Single system/vendor could not deliver all (even with 500+ engineers) – cooperation, interoperability is required </li></ul></ul><ul><li>Interoperability ensures: </li></ul><ul><ul><li>Widest distribution channel </li></ul></ul><ul><ul><li>Widest choice of services and applications </li></ul></ul><ul><li>Interoperability is achieved via standards: </li></ul><ul><ul><li>Set of open specifications </li></ul></ul><ul><ul><li>Guidelines and tools </li></ul></ul><ul><ul><li>Certification </li></ul></ul><ul><ul><li>Developer community </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
    26. 26. OPEN FUSION Standards-based Integration Platform <ul><li>OPEN FUSION delivers: </li></ul><ul><ul><li>Open integration and application standards for hosting/SaaS platforms </li></ul></ul><ul><ul><li>Lower total cost of ownership </li></ul></ul><ul><ul><ul><li>Simplified delivery of SWsoft and third-party applications </li></ul></ul></ul><ul><ul><ul><li>Simplified customer management and migration tasks </li></ul></ul></ul>May 2007 <ul><li>Core Consolidated Ingredients </li></ul><ul><li>Open API </li></ul><ul><li>SDK(s) </li></ul><ul><li>SWDN </li></ul><ul><li>Application Packaging/Version </li></ul><ul><li>Application Licensing </li></ul><ul><li>Single Sign-On </li></ul><ul><li>UI integration </li></ul><ul><li>UI customization </li></ul><ul><li>Consolidated Localization </li></ul><ul><li>Billing </li></ul><ul><li>Migration </li></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today
    27. 27. Application Standard Specification (Mar 26, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today
    28. 28. Single Sign-On Protocol (May 3, 2007) May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today
    29. 29. SWsoft Development Network (SWDN) <ul><li>Toolkit for Developers providing: </li></ul><ul><ul><li>Access to SWsoft products </li></ul></ul><ul><ul><ul><li>Developer’s licenses to SWsoft products </li></ul></ul></ul><ul><ul><li>Online library and downloads </li></ul></ul><ul><ul><ul><li>Documentation, SDKs, and tools for all SWsoft products </li></ul></ul></ul><ul><ul><li>Developer knowledge base </li></ul></ul><ul><ul><ul><li>Continuously improved and updated </li></ul></ul></ul><ul><ul><li>Forums and support </li></ul></ul><ul><ul><ul><li>Dedicated forums and support for developers </li></ul></ul></ul><ul><ul><ul><li>Dedicated feedback channel for developers </li></ul></ul></ul><ul><ul><li>Early access to SWsoft product betas </li></ul></ul>May 2007 SOFTWARE LICENSING BENEFITS 1000+ Subscribers and growing! <ul><ul><li>Join online: http://swdn.swsoft.com/register </li></ul></ul>SWsoft Keynote – Hosting, SaaS, Open Fusion Learn More from Ilya Baimetov (SWsoft) 2:00pm Today Software Licenses Value <ul><li>HSPcomplete </li></ul>$5,000 <ul><li>Plesk – 30 Domains (Windows and Linux) </li></ul>$199 X2 <ul><li>Plesk Expand – server + central mail license </li></ul>$199 +$399 <ul><li>SiteBuilder – 100 sites </li></ul>$199 <ul><li>Virtuozzo (Windows and Linux) </li></ul>$1,250 X2 TOTAL VALUE $8,695
    30. 30. Rapidly Growing Ecosystem of 500+ Technology Partners May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion
    31. 31. Final Notes and Questions & Answers <ul><li>Strong first quarter 2007 </li></ul><ul><ul><li>140+% revenue growth over Q1’2006 </li></ul></ul><ul><ul><li>620+% virtualization revenue growth </li></ul></ul><ul><li>SaaS offerings bringing together ISVs, hosting providers, and end users </li></ul><ul><li>Every opportunity is also a threat </li></ul><ul><li>OPEN FUSION has delivered: </li></ul><ul><ul><li>Application Packaging Standard (APS) </li></ul></ul><ul><ul><li>Single Sign On (SSO) </li></ul></ul><ul><li>Lots of work and more to come: </li></ul><ul><ul><li>Watch our announcements in the next few months, lots in the pipeline </li></ul></ul>May 2007 SWsoft Keynote – Hosting, SaaS, Open Fusion

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