Build vs. Buy Internet Datacenter Models and Scaling Criteria

Build vs. Buy: Internet Datacenter William B. Norton – Equinix [email_address] Michael Lucking – Epoch Internet

Goals ,[object Object],[object Object],[object Object],[object Object]

Non-Goals (Out-of-Order) ,[object Object],[object Object],[object Object],[object Object],Background…

Some with very Secure Fiber Access… Source: Technology Center of the Americas Tour

Some with less so Source: Don’t Ask.

Some Very Secure… http://www.thebunker.net

Some not quite cat proof. Loading Dock

Great religious debate over ties Velcro vs. Plastic cable ties vs. String

Time to white paper what I’ve seen & Facilitate BOF Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Datacenter Model Data Center Operations Core Infrastructure Real Estate Network Transport Business Models Internet Service Models Content & Support Dependence Relationship Increased Value

Internet Datacenter Model Example Data Center Operations Core Infrastructure Real Estate Transport Mkt: UA WCom Level3 AtlMedia... Transit Mkt: C&W Nacamar TeleGlobe AT&T... Value Dependence CP/e*/ASP/Support: BMA IBM Schwab Yahoo! Akamai Site Smith

Ultimate Goal ,[object Object],[object Object],[object Object],[object Object],+ + = Buy Build

Real Estate for Internet Datacenter Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],Data Center Operations Core Infrastructure Real Estate Increased Value Relationship Scaling of Datacenter Real Estate?

Scaling of the Real Estate Model # Sq. Ft. Premium Real Estate Market (Tokyo, NYC,…) Real Estate Market (everywhere else) $/sq. ft.

Real Estate Size is Important ,[object Object],[object Object],[object Object],[object Object],[object Object]

Commitment to DataCenter ,[object Object],[object Object],[object Object],Time to Market Issue – 6 – 9 months to build

Hidden Charges ,[object Object],[object Object],[object Object],[object Object]

Size & Finding Real Estate ,[object Object],[object Object],[object Object],[object Object]

Infrastructure Scaling ,[object Object],[object Object],[object Object],[object Object],Data Center Operations Core Infrastructure Real Estate

Heating, Venting, Air Conditioning Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HVAC Scaling Direct Expansion Air Cooled Chilled Water System HVAC Cost # Racks $1,000/ton $478/ton $250/ton HVAC System Cost: Economies of Scale DX Systems: 25-300 tons of Cooling ~ 10K sq ft or ~150-200 racks

Crossover point where Chilled Water lowest per-rack solution

Security Infrastructure ,[object Object],[object Object],[object Object],Sliding Glass

Power Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fire Suppression Infrastructure ,[object Object],[object Object]

Infrastructure Operations ,[object Object],[object Object],Data Center Operations Core Infrastructure Real Estate

Internet Service ,[object Object]

Content Providers ,[object Object]

Sample Crank of the Model: Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Crank of the Model: Internet Datacenter Build vs. Buy Note: Fictitious

References – Don’t Squint… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Document Availability ,[object Object],[object Object]

Thanks to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build vs. Buy Internet Datacenter Models and Scaling Criteria

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