Bob McDonald


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Bob McDonald

  1. 2. Introduction <ul><li>What is a domain name? </li></ul><ul><li>Why would I want one? </li></ul><ul><li>How can I use my domain name? </li></ul><ul><li>Can anyone get one? </li></ul><ul><li>What opportunities exist in domains? </li></ul><ul><li>How do I get mine? </li></ul>
  2. 3. What is a domain name? <ul><li>In the e-mail address, is the domain name. </li></ul><ul><li>In the web address , is the domain name. </li></ul><ul><li>A domain name is an address on the Internet that points to a location. </li></ul><ul><ul><li>Like name listings in a phone book. </li></ul></ul>
  3. 4. Why would I want one? <ul><li>Personal and easy to remember address for your web site. </li></ul><ul><ul><li>Increase type-in traffic to your site </li></ul></ul><ul><ul><li>Increase return traffic to your site </li></ul></ul><ul><ul><li>More professional </li></ul></ul><ul><li>Unchanging e-mail address wherever you go, whatever ISP you use. </li></ul><ul><ul><li>Easy to remember/meaningful e-mail address </li></ul></ul><ul><ul><li>No need to send those annoying “My e-mail address is changing – AGAIN” messages to your friends and family! </li></ul></ul>
  4. 5. Why would I want one? [Part 2] <ul><li>For resale </li></ul><ul><ul><li>The record price for a domain was $7,500,000 for </li></ul></ul><ul><ul><li>There are still recent offers in the domain name aftermarket in the thousands of dollars. </li></ul></ul><ul><li>Future Projects </li></ul><ul><ul><li>Domain names are being snapped up very quickly, register your desired domain names in advance. </li></ul></ul>
  5. 6. How can I use my domain name? <ul><li>Create a new website or make your web page’s address easy to remember. </li></ul><ul><li>Generate more traffic to your web site, by adding more domain names that point to your site. </li></ul><ul><ul><li>e.g. , , , </li></ul></ul><ul><li>Create a professional looking, unchanging, easy-to-remember e-mail address. </li></ul>
  6. 7. Can anyone get one? <ul><li>Depends on the type </li></ul><ul><ul><li>.com, .net, .org, .info, and .tv are for everyone. </li></ul></ul><ul><ul><li>.name is for individuals </li></ul></ul><ul><ul><li>.biz is for business </li></ul></ul><ul><ul><li>.jp is for individuals or organizations with an address in Japan </li></ul></ul><ul><li>If you meet the requirements of the domain, and the domain is available and not in violation of trademarks, you can get it. </li></ul>
  7. 8. What opportunities exist in domains? <ul><li>Register domains that will be valuable in the future for resale </li></ul><ul><ul><li>Be sure not to violate intellectual property rights. </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Existence of a trademark does not necessarily mean you have no right to the domain </li></ul></ul></ul><ul><li>Become a domain name reseller </li></ul><ul><ul><li>Make extra money from your website with’s affiliate program </li></ul></ul>
  8. 9. The New Domains <ul><li>.tv </li></ul><ul><li>.biz </li></ul><ul><li>.info </li></ul><ul><li>.name </li></ul>
  9. 10. .tv <ul><li>.tv is the country code of Tuvalu </li></ul><ul><ul><li>.tv sales help to improve the quality of life for Tuvalu’s citizens. </li></ul></ul><ul><ul><li>The country is a significant minority shareholder of the .tv company and holds a place on its board. </li></ul></ul><ul><li>A domain immediately associated with media. </li></ul><ul><ul><li>In use by major media companies – e.g. , , </li></ul></ul><ul><li>Available to anyone anywhere. </li></ul><ul><li>One of the fastest growing domains anywhere </li></ul>
  10. 11. .biz <ul><li>.biz is for business </li></ul><ul><ul><li>.biz is the first domain specifically for business </li></ul></ul><ul><ul><li>‘biz’ is a widely known abbreviation for business, almost everyone knows the word showbiz </li></ul></ul><ul><ul><li>.biz is a perfect domain space upon which to launch a new e-commerce website. </li></ul></ul><ul><li>Your website could be available immediately </li></ul><ul><ul><li>.biz and .info domain names resolve in minutes! </li></ul></ul>
  11. 12. .info <ul><li>.info is for everyone </li></ul><ul><ul><li>Like .com, .info is free for registration by anyone </li></ul></ul><ul><li>Many great domain names are available </li></ul><ul><ul><li>.info domain space is still young </li></ul></ul><ul><ul><li>Land rush 2 period to return many valuable domain names to the market. </li></ul></ul><ul><li>.com commonly perceived as an American domain, .info is truly international </li></ul>
  12. 13. .name <ul><li>Get an easy to remember e-mail and web address. </li></ul><ul><ul><li>Get a permanent e-mail address that your friends and family won’t forget </li></ul></ul><ul><ul><li>.name is the perfect name space for a personal website </li></ul></ul><ul><ul><ul><li>Write an online journal or newsletter to let friends and family keep in touch </li></ul></ul></ul><ul><ul><ul><li>Have an online photo album </li></ul></ul></ul><ul><ul><ul><li>Put your resume online </li></ul></ul></ul>
  13. 14. Other Coming Attractions <ul><li>.dj, .cc, .bz, .nu </li></ul><ul><li>Domain name back-ordering </li></ul><ul><li>RealNames Keywords </li></ul><ul><li>Web Hosting and E-mail Services </li></ul><ul><li>Multiple Currency payment system </li></ul><ul><li>.pro </li></ul><ul><li>.jp </li></ul>
  14. 15. Expected Availability Second Quarter 2002 Multi-currency payments First Quarter 2003 .dj, .cc, .bz, .nu Fourth Quarter 2002 RealNames Third Quarter 2002 Web Hosting Third Quarter 2002 E-mail Services Depends on Registry Domain Back Ordering Depends on ICANN .pro Very Soon! .name
  15. 16. <ul><li>Questions? </li></ul>