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    A Slide! A Slide! Presentation Transcript

      • Website Administration
      • For Business Owners
      • Jason Flenniken
      • Owner, Cadence Interactive, LLC.
      • [email_address]
    • What?
      • What type of hosting do I need?
      • Where should I host?
      • What tools can I use to manage my site(s)?
      • What’s the best platform?
      • How can I prepare for disaster?
      • Resources
    • Types of Hosting
      • Shared
      • Semi-dedicated (Virtual Hosting)
      • Full dedicated server
    • A hundred’s a crowd.
      • Shared hosting involves lots of accounts on a single server.
      • Pros
        • Cheap. That’s about it.
      • Cons
        • You don’t know where that hard drive has been.
        • One bad apple spoils the bunch.
      • Big Players
        • 1and1.com
        • Hostgator.com
        • Godaddy
        • Dotster
    • Plays well with others.
      • Virtual (Called VPS or Semi-Dedicated) allows a few people to share their own “server” inside a server. Its sliced up 2-5 ways.
      • Pros
        • Benefits of a dedicated server. You can install anything you want. Acts like a real stand alone server.
        • Cost is more than shared, but very reasonable.
        • If done right, disaster recovery is easy.
      • Cons
        • Shared hardware resources with others.
        • Other Virtual hosts can slow down the machine
      • Big Players
        • Godaddy
        • ThePlanet.com
        • Aplus.net
        • Hostgator
    • Look Ma, My Own Box.
      • Your very own machine. Isn’t it shiny?
      • Pros
        • Complete control.
        • All the hardware resources are yours.
      • Cons
        • Management can be tricky.
        • Cost.
      • Big Players
        • Theplanet.com
        • Rackspace
        • Hostway.com
    • Where to host
      • Big boys
        • Hostway.com
        • Theplanet.com
        • Aplus.net
        • Hostgator.com
        • Rackspace.com
        • Godaddy.com
      • Be wary of resellers
        • If it looks fishy, it probably is.
      • You get what you pay for.
      • Tophosts.com
      • The best indicator? Check user forums at the company first. Don’t trust sponsored sites or ones with ads littered all over them.
    • Management Tools
      • Types of Sites
        • Static vs. Dynamic
        • Specialized
      • Publishing tool, IDE, or platform?
      • WYSIWYG. WYSIWhat? Website building for the HTML challenged.
    • Static Sites
      • Consist of HTML Files
      • Manage with editors or publishing tools.
      • Editors / IDEs
        • Dreamweaver
        • Microsoft’s Expression Web
      • Publishing Tools
        • Contribute
    • Dreamweaver CS3
      • Most popular Editor/IDE
      • Integrates with other Adobe products
      • Code and WYSIWYG editing
      • Medium Learning Curve
    • Adobe Contribute
      • The “Microsoft Word” of publishing tools
      • No HTML knowledge needed
      • Easy workflow between authors
      • Post from other office tools
    • Microsoft’s Answer – Expression Web
      • Also known as “Front Page 2.0”
      • Entire suite of products
      • Good for MS environments
      • Medium learning curve
      • Code and WYSIWYG editing
      • Platform Choices
      • OS
      • Web and Database server
      • How will my files be served?
        • Static HTML
        • Dynamic
      • Content Management Systems
      • Specialized Systems
      • Control Panels
      • Open Source or Commercial?
    • Linux or Windows?
      • Only really matters in semi or dedicated hosting
      • Linux is the most common shared hosting platform
      • On dedicated hosting:
        • Linux has much larger learning curve
        • Windows “familiar” interface, easy to manage
    • Infrastructure Choices
      • Web Servers
        • Apache (50% of all web servers)
        • IIS (36% of web servers)
      • Databases
        • MySQL
        • MSSQL
      • Programming Languages
        • PHP
        • ASP
        • Java
    • Content Management Systems
      • Do you need one?
      • What is a CMS?
      • CMS vs. Blog software vs. ?
      • Popular CMS’s
        • Joomla
        • Drupal
    • Joomla
      • History
        • Formally Mambo
        • Around since
      • Community and Add Ons
        • 100k plus sites, very large community
        • 2k+ add ons, many commercial
      • What it’s best for
      • What it lacks
      • Joomla and SEO
    • Drupal
      • History
      • Community and Add ons
        • Powers many popular high visibility sites
        • 2k+ extensions, all free
      • What it’s best for
      • What it’s not
      • Drupal and SEO
    • Specialized Platforms
      • Blog it out
        • Wordpress
        • Movable Type
      • Blog software as a CMS
      • E-commerce
        • Magento
        • OSCommerce
      • CRM
        • SugarCRM
        • Vtiger
        • Salesforce
      • Many host providers will offer “software in a can” – easy to deploy on your site(s)
    • Blog O’Rama
      • Ideal for specific purposes
      • Can be modified to use as a CMS
      • Wordpress, Movable Type most popular
      • Many themes available
    • Sell Your Stuff
      • Hosted or Roll Your Own
      • Popular Tools:
        • OSCommerce
        • Magento
        • Monster Commerce from Network Solutions
    • Who’s Selling? CRM Tools
      • What's a CRM? Do I need it?
      • Open Source vs. Hosted
    • Business Needs
      • What if I need a blog, CMS, and a CRM?
      • Where the lines start to blur
      • Difficulties of having multiple systems
    • Control Panels
      • Types
        • Domain
        • Hosting/Reselling
      • Major Players:
        • Cpanel
        • Plesk
    • Cpanel
      • Pros
        • Full featured
        • Very common in shared hosting
      • Cons
        • Interface can be overwhelming
        • Messy on dedicated servers
        • Hosting interface is very confusing
    • Plesk
      • Pros
        • Very clean, easy to use
        • Smaller footprint on dedicated hosts
        • Great backup and migration tools
      • Cons
        • Not quite as flexible as plesk
        • Requires more system knowledge to tweak underlying sever
    • Open Source or Commercial?
      • Why Open Source
        • You want lots of options
        • Variety of solutions
        • Customization
        • Cost
      • Why Commercial
        • Guaranteed Support
        • Trust, Availability of actual humans
        • Need the power of enterprise level solution
      • Preparing for the Worst
    • Oh that would never happen to me…
      • Until it does.
      • What can go wrong?
        • Software problems.
        • Site hacked.
        • Server hacked.
        • Hardware failure.
        • Data center problem.
        • Evil trolls.
    • Basic precautions
      • BACKUPS.
        • Did I mention backups?
        • No matter what the platform, get some solution:
          • 2 nd hosting account
          • 2 nd hard drive
          • Something off-site, off ISP
          • All the above (this is the correct answer)
        • Most control panels offer different levels of packaged backups
      • Be thoughtful of where you host DNS:
        • Host it at a high level
          • Most domain registrars offer DNS hosting (GoDaddy, Network Solutions, etc)
        • Why?
        • Avoid DNS at a dedicated server level
      • Be very clear of your ISP’s backup and recovery policies. Don’t assume ANYTHING.
      • Only go with a host that provides 24/7 support, and test it.
      • Consider Google Apps for mail.
      • Use a monitoring service like pingdom.com
    • Resources
      • Reviews:
        • Tophosts.com
        • Opensourcecms.com
        • Cmsmatrix.com
        • Forums at any ISP
      • Tools:
        • www.adobe.com
        • http://www.microsoft.com/expression/
        • www.joomla.org
        • www.drupal.org
      • Pingdom.com
      • Webmasterforums.com
      • forums.devshed.com
      • Questions?