3 - Hosting Partner Ecosystem (18).ppt


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  • A lot of data to get through…can be customized to the local audiences such as adding local partners not mentioned in this deck.
  • Over the past year, Microsoft has reached out to the hosting community to find out more about how deployments are going and what hosters are struggling with. We listened. The result of that effort includes improvements to our existing partner programs and a new hosting partner engagement framework.
  • Part of this effort is a joint partner business plan (a “Go-to-Market” plan) that includes marketing support for the partner and what Microsoft expects in return. The long term joint go-to-market plan would include what promotional or development areas Microsoft will provide funding support for and where higher levels of technical support will be made available. EXAMPLE Provide joint promotional opportunities where partner: Presents product or solution details to Microsoft internal groups Provides battlecards to assist Microsoft account teams in understanding how to position the partner’s product or solution Creates other marketing materials that Microsoft sales team can use
  • Key partners are building tools to help hosters reduce TCO. Better operations management tools reduce TCO. One example of this is through the development of control panels. More talking points on Specific partners and solutions. WebHost Automation - Helm first and only hosting automation solution build from the ground up on the best of MS technology. Ensim – single server to datacenter control panels and hosting automation solutions Sphera – High-end Telco quality hosting automation solution SWsoft – single server to datacenter control panels and hosting automation solutions
  • SPEAKER IMPORTANT TO INRODUCE THE SPECIAL OFFERS AT THIS POINT! When you see the Special Offer tag, there are promotions related to this seminar series. We will go over more details on these offers during this presentation and in other talks throughout today. We will give you details about how to take advantage of these offers towards the end of the day. Note : Speaker can and should highlight specific partners in the country of the Seminar
  • Note : Speaker can and should highlight specific partners in the country of the Seminar Helm 3.2.9 is the first native Windows-based control panel.
  • Hosting is rapidly becoming a commodity, however with the Windows Platform and MS 3 rd Party Solutions, Hosters are able to pick and choose solutions that allow themselves to differentiate in a very fragmented market. The Windows Platform allows for greater upsell through making available to small-to-medium business added functionality that used to only be available to Enterprises with on premise deployments: Hosted Sharepoint and Hosted Exchange. All of the partners listed provide valuable opportunity to create differentiation and offerings to increase a hosters ARPU Additionally, if you are looking to deploy applications like sitebuilders, online forums, photo galleries, blogs, and Web-based portals for your customers, there are a number of companies which provide these applications. Microsoft is working with these companies and others to help create a broad ecosystem of administration tools, applications, and services for Web hosters who are interested in hosting Windows. Also, right now Microsoft has signed special agreements with each of these application vendors to let hosters deploy them free of charge.
  • Additional details on the solutions partners offering Windows-based Hosting solutions…
  • SMBLive offerings are based on Windows SharePoint Services features; thus this service needs to be enabled on Windows Server 2003. No need to purchase Windows SharePoint Services Server to implement these applications. You will hear more about SMBLive’s offerings later today.
  • There are number of companies providing solutions for Web hosters who are looking to deploy Windows-based Hosting services. This includes systems integrations partner such as…. Note: Can and should highlight specific partners in the country of the Seminar
  • Microsoft has an extensive list of Training Partner that offer either traditional classroom training or training through courseware. This is just a sample list of partners in the different regions. These partner offer all the Certified MS training allowing your staff to improve their competencies leading to certification. Existing certifications available include: List OUT MS Certifications CURRENTLY available. NOTE: Can highlight specific partners in the country of the Seminars
  • Microsoft has created a new support offering targeted at Hosters and service providers. Here are the details of the program which is currently being rolled out only in a pilot program. Broad launch of the program will be in the upcoming months. Hosting Trained Support staff for Readiness & Tuning Resources 24X7 Incident Management Technical Account Manager Specific Technical Support Online Tools with extensive Knowledge Base and Educational Resources Hoster Educational and Access Programs
  • Access to exclusive member content. Eligibility for the Service Provider License Agreement (SPLA). Receive notification of new webcast sessions, classroom-based technical training events, online information resources, and one-to-one feedback opportunities as they are made available. Highlight growing Technical Community– Hosting Evangelists who have experience hosting on Windows and other platforms. Highlight future webcasts.
  • New MCP certifications are currently under development and are expected to launch in 2007
  • Make note of these Web sites to get further information about what you have learned in this session. Explore.ms is only accessible through the passport account you use for access to the hosting partner program.
  • 3 - Hosting Partner Ecosystem (18).ppt

    1. 1. Windows Web Ecosystem Laurent Bonnet Hosting Solutions Architect Microsoft Corporation
    2. 2. Microsoft’s Commitment to Hosting <ul><li>Helping to Build a Vibrant Hosting Ecosystem to </li></ul><ul><ul><li>Enrich the overall Web hosting community </li></ul></ul><ul><ul><li>Enhance the value of the Microsoft Solution for Windows-based Hosting </li></ul></ul><ul><ul><li>Encourage development of Web applications with: </li></ul></ul><ul><ul><ul><li>Strong security </li></ul></ul></ul><ul><ul><ul><li>High availability and performance </li></ul></ul></ul><ul><ul><ul><li>Features customers will pay for </li></ul></ul></ul>
    3. 3. Hosting Solution Partner Enablement <ul><li>Apply the Solution Partner Engagement Framework by </li></ul><ul><ul><li>Investigating support and technical possibilities </li></ul></ul><ul><ul><li>Clearly identifying promotional requirements </li></ul></ul><ul><ul><ul><li>For solution partner and Microsoft </li></ul></ul></ul><ul><li>Develop joint “go-to-market” plan for solution partners </li></ul><ul><ul><li>Sales campaign specific to </li></ul></ul><ul><ul><ul><li>Partner solution/offering </li></ul></ul></ul><ul><ul><ul><li>Targeted region </li></ul></ul></ul><ul><li>Generate demand </li></ul><ul><ul><li>Press relations assistance for solution partner </li></ul></ul><ul><ul><li>Co-marketing programs </li></ul></ul><ul><ul><li>Joint account planning </li></ul></ul>
    4. 4. Reducing Total Cost of Ownership <ul><li>Control panels simplify operations: </li></ul><ul><ul><li>User management </li></ul></ul><ul><ul><li>Account and service provisioning </li></ul></ul><ul><ul><li>Monitoring usage in multi-tenant environment </li></ul></ul><ul><ul><li>Tracking system capacity </li></ul></ul>Partner Offering WebHost Automation Helm Ensim EnsimPro/Ensim Unify Sphera Data Center Manger SWSoft Plesk/PEM
    5. 5. Control Panel and Hosting Automation <ul><li>Ensim (Pro & Unify Express) </li></ul><ul><ul><li>EnsimPro is a single-server control panel solution for hosted web sites, e-mail and online applications </li></ul></ul><ul><ul><li>EnsimUnify Express is a service delivery platform enabling service providers to centrally create, control and deliver hosted IP and application services </li></ul></ul><ul><li>Sphera (HostingBusiness Suite) </li></ul><ul><ul><li>Integrated automation tools based on a modular and flexible product design </li></ul></ul><ul><ul><li>Automation tools for end-to-end provisioning and management of Web hosting and hosted applications </li></ul></ul>
    6. 6. Control Panel and Hosting Automation <ul><li>SWsoft (Plesk 7.5) </li></ul><ul><ul><li>Introduces an entirely new user interface </li></ul></ul><ul><ul><li>Is easy-to-use and convenient to install </li></ul></ul><ul><ul><li>Provides Windows-based hosting management tools </li></ul></ul><ul><ul><li>Builds on the strengths of Windows Server 2003 to deliver a superior and cost-effective server management system </li></ul></ul><ul><li>WebHost Automation (Helm 3.2.9) </li></ul><ul><ul><li>Includes an integrated billing system and allows for third-party billing solutions </li></ul></ul><ul><ul><li>Has an extensive community of developers and hosts </li></ul></ul><ul><ul><li>Supports all versions of ASP.NET and is fully extensible </li></ul></ul>
    7. 7. Increase Revenue Per User <ul><li>Value-added services: </li></ul><ul><ul><li>Enables differentiation </li></ul></ul><ul><ul><li>Meets customer needs </li></ul></ul><ul><li>Business features: </li></ul><ul><ul><li>Hosted Exchange </li></ul></ul><ul><ul><li>Hosted Live Communication Server </li></ul></ul><ul><ul><li>Hosted Windows SharePoint Services </li></ul></ul><ul><ul><li>Business Continuity Services </li></ul></ul><ul><li>Consumer Features </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Photo Galleries </li></ul></ul><ul><ul><li>Sitebuilders </li></ul></ul><ul><ul><li>Forums </li></ul></ul>Partners Offering SWSoft Virtuozzo, SiteBuilder v3 Akmin SiteGalore iRun Hosted Sitebuilder Telligent Community Server 2.0 Perpetual Motion DotNetNuke SMBLive SMBWorks/SMBApps
    8. 8. Hosting Value-Add Solutions Partners <ul><li>Akmin (SiteGalore) </li></ul><ul><ul><li>Build complete websites with custom branding or private labeling </li></ul></ul><ul><ul><li>Create Flash introductions, online shops, forms, and more </li></ul></ul><ul><ul><li>Present a polished image: sites are comparable to those professionally designed </li></ul></ul><ul><li>iRun (Hosted Sitebuilder) </li></ul><ul><ul><li>Allows ISPs to easily create private label web sites for customers </li></ul></ul><ul><ul><li>Provides plan and customer administration tools, including AutoResponder Manager </li></ul></ul>
    9. 9. Hosting Value-Add Solutions Partners <ul><li>Perpetual Motion (DotNetNuke) </li></ul><ul><ul><li>Provided free, as open-source software, and licensed under a standard BSD-style agreement </li></ul></ul><ul><ul><li>Web application framework ideal for creating and deploying projects such as commercial web sites, corporate intranets and extranets, online publishing portals, and custom vertical applications </li></ul></ul><ul><li>SMBLive (SMBWorks & SMBApps) </li></ul><ul><ul><li>Suite of hosted applications available to service providers </li></ul></ul><ul><ul><li>Allows addition of users and features on a pay-as-you-go model </li></ul></ul>
    10. 10. Hosting Value-Add Solutions Partners <ul><li>SWsoft </li></ul><ul><ul><li>SiteBuilder 3.0 for Windows </li></ul></ul><ul><ul><ul><li>Build web sites using this browser-based application </li></ul></ul></ul><ul><ul><ul><li>Includes drag and drop functionality </li></ul></ul></ul><ul><ul><li>Virtuozzo </li></ul></ul><ul><ul><ul><li>Creates isolated, secure virtual private servers (VPSs) or virtual environments on a single physical server to: </li></ul></ul></ul><ul><ul><ul><ul><li>enable server utilization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ensure guaranteed resources </li></ul></ul></ul></ul><ul><ul><ul><ul><li>prevent applications from conflicting </li></ul></ul></ul></ul><ul><li>Telligent (Community Server 2.0) </li></ul><ul><ul><li>Offers collaboration tools such as forums, blogs, file sharing, and more </li></ul></ul><ul><ul><li>Open source code is available as a free download </li></ul></ul>
    11. 11. System Integration Partners <ul><li>Planet Technologies (merged with eQuest) </li></ul><ul><ul><li>Specializes in Microsoft-based technology solutions for service providers, including: </li></ul></ul><ul><ul><ul><li>hosted services, provisioning, messaging </li></ul></ul></ul><ul><ul><ul><li>workflow and automation </li></ul></ul></ul><ul><ul><ul><li>data center operations </li></ul></ul></ul><ul><ul><ul><li>digital asset management </li></ul></ul></ul><ul><li>implement.com </li></ul><ul><ul><li>Provides end-to-end application and solution development </li></ul></ul><ul><ul><li>Creates technical, business and marketing content in variety of formats </li></ul></ul><ul><ul><li>Delivers systems engineering services and training </li></ul></ul><ul><li>CoroWare </li></ul><ul><ul><li>Specializes in integrating otherwise incompatible systems and applications, including legacy systems and the latest web-based technologies </li></ul></ul>
    12. 12. General Microsoft Training Partners <ul><li>North America </li></ul><ul><ul><li>New Horizons Computer Learning Centers </li></ul></ul><ul><ul><li>Absolute Solutions Inc </li></ul></ul><ul><ul><li>CDI Education/Polar Bear </li></ul></ul><ul><li>EMEA </li></ul><ul><ul><li>New Horizons Computer Learning Centers </li></ul></ul><ul><ul><li>Pygmalion Computer Group - UK </li></ul></ul><ul><ul><li>Com Center - Germany </li></ul></ul><ul><ul><li>Capgemini Educational Services B.V. </li></ul></ul><ul><ul><li>Brain Force Software S.p.a </li></ul></ul><ul><li>LATAM </li></ul><ul><ul><li>New Horizons Computer Learning Centers </li></ul></ul><ul><li>North America </li></ul><ul><ul><li>Element K Courseware </li></ul></ul><ul><li>EMEA </li></ul><ul><ul><li>Microsoft Courseware Fulfillment Center (Bertelsmann) </li></ul></ul><ul><li>LATAM </li></ul><ul><ul><li>Docuprint </li></ul></ul><ul><ul><li>Cargraphics </li></ul></ul><ul><li>ASIA PAC </li></ul><ul><ul><li>Arvato Service Asia Pacific Pte Ltd </li></ul></ul><ul><li>JAPAN </li></ul><ul><ul><li>Media Communication Inc. </li></ul></ul>CLASSROOM COURSEWARE
    13. 13. Microsoft Support for Hosters <ul><li>A tiered program of offerings designed specifically for our hosting partners </li></ul><ul><li>Direct access to Microsoft Support </li></ul><ul><li>Designed to work within your business model </li></ul>Featured Offering Premier Support Custom Solutions Support $60,000 + Annual MSPA for Hosting - Pilot Full Launch in late 2006 Pricing starts at $1,300/ Month Forums and Pay-by-Incident
    14. 14. How Do I Start? <ul><li>Microsoft Hosting Program </li></ul><ul><ul><li>Free membership open to all service providers </li></ul></ul><ul><ul><li>Download the Microsoft Solutions for Hosting </li></ul></ul><ul><li>ASP.NET Hosting Advantage Program </li></ul><ul><ul><li>Tools and resources to deploy and host ASP.NET– based offerings </li></ul></ul><ul><ul><li>Promotion in the Microsoft ASP.NET Hosting Directory </li></ul></ul><ul><li>Visit http://www.microsoft.com/hosting </li></ul>
    15. 15. Microsoft Partner Program <ul><li>Microsoft Partner Program – Hosting Specialization </li></ul><ul><ul><li>Under the Advanced Infrastructure Competency </li></ul></ul><ul><ul><li>https:// partner.microsoft.com/US/program/competencies/aiprogram </li></ul></ul><ul><li>Certification Requirements </li></ul><ul><ul><li>Reporting 75 processor licenses or 3,000 SALs under the Services Provider License Agreement (SPLA) in previous 12 months </li></ul></ul><ul><ul><li>2 Microsoft Certified Professionals (MCPs) on staff </li></ul></ul><ul><ul><ul><li>New certifications featuring Microsoft Hosting Solutions-related training currently under development for 2007 launch </li></ul></ul></ul><ul><ul><li>3 customer references </li></ul></ul>
    16. 16. Resources <ul><li>Microsoft Partner Program http://www.microsoft.com/partner </li></ul><ul><li>Hosting Specialization https:// partner.microsoft.com/US/competency/aisolutions/hosting / </li></ul><ul><li>Service and Support http://www.microsoft.com/serviceproviders/solutions/windowsbasedhostingsupport.mspx </li></ul><ul><li>Windows Hosting Forum http:// www.microsoft.com/ hostingforums / </li></ul><ul><li>Service Provider Licensing Agreement (SPLA) http://www.microsoft.com/ serviceproviders/licensing/default.mspx </li></ul>
    17. 18. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.