Google Semantic Search: Why SEO Experts Should Rethink Their Strategy
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Google Semantic SearchTime for SEO Experts to Rethink Their Strategy
Google introduced Semantic Search on March2012 as a more thoughtful and meaningful attempt to make SEO processes advanced and take it beyond content and targeted keywords.
The Purpose of Semantic Search Semantic search aims to improve search resultaccuracy through considering various points such as- location, intent, variation of words,special queries, synonyms, concept matching, and natural language queries.
What Makes it Special?Semantic search seeks to discern the meaning of the contextual terms in a database to generatemore appropriate results. For instance, Google will comprehend two different meanings on writing“their” and “there”. It will differentiate the meaningof words like “New” and “New York” while trying to interpret the relation between words.
Google Knowledge Graph Google’s Knowledge Graph acts as a support system for semantic search. It will respond to queries of users by providing them exact information. With Knowledge Graph, Google will no longer be just a search engine. It will also try answering for requested informationinstead of simply relying on websites for information. For example- if you type “weather California” in Google, it will provide weather condition of California immediately.
Suggestion for SEO Experts Keywords are an integral part of SEO. To rank higher in semantic search, it is essential to use appropriate keywords in the right places in addition to ensuring the structure and quality of content. Keyword research also focuses on what the user actually means while looking up keywords. So, one has to keep in mind that an article consists well researched keywords.
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