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Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
Comprehensive Guide On Photo Editing Business
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Comprehensive Guide On Photo Editing Business

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The book tells readers almost everything they need to know to run a photo editing business.

The book tells readers almost everything they need to know to run a photo editing business.

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  • 1. ^Back To Index 12009-2011 © Brainware Consultancy Pvt. Ltd.
  • 2. INDEXSrl No. Topic Page 1 Acknowledgements 4 2 Introduction 5 3 About Webguru-india.com 6 4 Purpose of This Book 7 5 What is Photo/Image Editing 8 6 Basics of Image Editing 9 7 What is Photo Manipulation or Retouching 10 8 Types of Photo Editing Services 11 9 Photo Enhancement 13 10 Photo Retouching 16 11 Photo Restoration 19 12 Photo Pop Art 21 13 Photo Vector Conversion 23 14 Photo Image Masking 25 15 Photo Manipulation 27 16 Photo Background Removal 29 17 Photo Montage 31 18 Detailed Competition Analysis 33 ^Back To Index 2 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 3. INDEXSrl No. Topic Page 19 Detailed Competitor Keyword Analysis 36 20 Photo Editing Business Pricing Analysis 44 21 Promotion Suggestions 48 22 Future Prospects 50 23 Copyright Alert and Disclaimer 51 ^Back To Index 3 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 4. AcknowledgementsWebGuru India is pleased to bring out this photo editing ebook, which we believe will proveextremely beneficial for those who want to collate authentic information on photo editingbusiness. Painstaking efforts have been taken for making this e-book as informative and error-free as possible. The credit goes to our team who has done extensive research. Hope this willserve as a great resource for all the readers. – Web Guru India www.webguru-india.com ------------ ^Back To Index 4 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 5. IntroductionThe flourish of photo editing industry in recent years has turned turtle the commonconcept that photo editing is not a lucrative business. It fact, image editing industry hasexpanded manifolds over the years and thereby offering a unique growth opportunity forthose entrepreneurs who want to try their luck in this industry. However, none woulddare to invest in a business without garnering authentic information about the verynature and the future possibility of a business. A marketing analysis of the photo editingindustry is all we need before making a final decision. But we know how hard is it tocollate statistic on market analysis and market condition. We are aware of this difficultyand this is what prompts us to release “Comprehensive Guide on Photo EditingBusiness”, which will offer a unique solution to all your problems.“Comprehensive Guide on Photo Editing Business” is specifically written for thoseentrepreneurs, who want to reap the benefits of this promising photo editing industry.This e-book is crafted in the hands of the veteran marketing professionals at Quality WebSolutions and they made extensive market research and collated accurate details afterfollowing market trends very carefully. Here in this e-book you will get all the informationon the specification of service, analysis of market trend and competitor. In fact, you canterm this e-book a one-and-all photo-editing manual, where you will get all the resourcethat you need to unlock the door to success.No fluff, no unnecessary information – it is absolutely a professional guide on imageediting tailored specifically for professional people only. However, people with aninquisitive set of mind can check out this e-book for garnering useful and authenticinformation on various aspects of image editing industry. The language of this e-book isabsolutely simple and no unnecessary jargon is used. Every single aspect of photo editingservice and industry is illustrated with ample example and care has been taken to free itfrom errors as far as possible. We hope that this e-book will prove extremely effective foryou all. ^Back To Index 5 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 6. About Webguru-india.comWebGuru India is one of those few web design and development companies, whichhave managed to deliver quality service to its clients without increasing the cost ofproduction. By harnessing the power of latest technology and its vast experience,WebGuru India has succeeded in curving out a niche for itself even in this competitivemarket. WebGuru India does not believe in just delivering cost effective solutions rather;it strongly believes in winning the trust of its clients by exceeding their expectations inevery possible ways.Over the years, WebGuru has managed to consolidate its position in the field of websitedesign and development by sticking to its core value that includes: Honesty, Integrityand Quality. With an aim to build and retain long-term relation with its clients, WebGuruIndia strives hard to ensure mutual growth.Creative is the core value of WebGuru India’s corporate culture. It encourages creativityand originality at work and strongly denounces any attempt of cheap imitation. We havea team of experienced professionals, who are experts in their respective fields. Ourcorporate office is located in the heart of Kolkata’s IT hub Salt Lake Sector V and it isequipped with all modern amenities and features that are indispensable for deliveringingenious solutions to complex problems.Our professionals at WebGuru India are all conversant with the latest trend of the webdesign industry and this is the reason why we have succeeded in shaping the variedrequirements of our worldwide clients by fusing creativity and professional approach andby capturing the very essence of the ongoing trend. We also offer 24/7 customer supportfor our esteemed clients. ^Back To Index 6 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 7. Purpose of this bookIf perfecting picture is the purpose of photo editing, the purpose of this e-book is tooffer a perfect solution to all your business need. As it has already been mentioned thatthis e-book is targeted for mainly business professionals and entrepreneurs, ourmarketing professionals at Webguru India toiled hard to enrich this e-book by providingaccurate information pertaining to photo editing industry so that it proved extremelyhelpful those who do not have a slight idea about the very nature of this e-book.Photo editing industry is now undergoing a major transition stage. No longerphotography and photoshop are treated differently and this new trend has opened up anew vista of opportunity for those entrepreneurs who are raring to scale a new height.However, before you start investing in a business, you will definitely have to collate asmuch information about the nature, possibilities and the recent trend of that industry aspossible. Failing to do so may frustrate your attempt and your ambition might be nippedin the bud.Collating information about the market trend, analyzing them and then making a finaldecision is almost impossible for a person, who does not have any professional exposurein the domain of photo editing. We are aware of this problem and this is the reason whywe come up with a sound solution. You will find a complete and comprehensive report onthe market trend of photo editing industry, its possibility of growth in near future and itscompetition in this e-book. No need of making a diligent search, just go through this e-book carefully and you will find all the answers of your queries.We have not included any unnecessary details just for sake for increasing the volume ofthis e-book rather; we have aimed at providing accurate information based on ourmarket research which is conducted by some of leading online marketing professional. ^Back To Index 7 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 8. What is Photo/Image EditingBe it an analog photograph or a digital photograph – image editing can be used foraltering both formats of photographs. By photo retouching process the analog imagescan be edited. There is a number of graphic software with which one can edit, alter andmanipulate the images. Both raster and vector image editors are used for this purpose.Image editing has become quite popular with the extensive use of digital cameras.Sometimes the basic features like cropping and rotating the photo are available with thedigital cameras. But photo editing is something more to it. The photos can be processedin the photo labs and can undergo manipulations with advanced software. Some of themostly used photo editing software are Adobe Photoshop, Corel Photo-Paint,Paint.NET, GIMP – only to mention a few. Sometimes different batch image processingtools are also used to edit the photos.Photo editing software can alter the pixels of the raster images to edit them. They canwork with altering the pixels individually or changing them in groups. In case of thevector images, the image editing software edits the texts and descriptions instead of thepixels.There was a time when you used to develop your films and simply pick up the prints. Itoften happened that you were not satisfied with the quality of the photos. There were nooptions to sharpen the photos or change their contrast and brightness. Neither they couldbe cropped or rotated. But with the advent of the photo editing software you can makethe necessary changes and give the photos the desirable effects.Digital photography profoundly helps the use of photo editing process. The old anddistorted photos can be scanned and they can also be edited. The faded memories can beenlivened from the old faded photographs with the use of photo editing software.With photo editors, the subject of one photo can be placed into another. The backgroundof the subject can be also edited in an image. An old picture can be modified byremoving certain objects from the picture or be given a new appearance by adding some.With a few click of the mouse, creativity and skill the forgotten days can be relived as the ^Back To Index 8 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 9. old photos are refreshed with photo editing. Basics of Image EditingPhoto editing is a process by which a photograph can be modified and given the desiredeffects. Both digital and analog photos can be treated using the photo editing software.The existing photos can be edited, manipulated and even transformed into a photo thatcan completely differ from the original photo. Initially the analog photos were edited byusing photo retouching tools. Raster graphics editor, vector graphics editor and 3Dmodelers are popularly in use to edit the photos.The raster images are stored in the form of pixels. If an image requires somemodifications, then the photo editor will work with the pixels to give the new effect as theinformation about the color and brightness of the photo are stored in these pixels. Thesephoto pixels can be edited either in group or individually. Unlike the raster graphics, thevector graphics are stored as texts or lines of descriptions. Compared to the rasterimages, the vector images are easier to modify. For photo editing, generally AdobePhotoshop, Corel Photo-Paint, Paint.NET, GIMP and other image editing software areused.With the photo editing services, you can bring new life to your old and damagedphotographs. The images can be cropped; their colors, brightness, contrast can beadjusted and sharpened with the use of photo editing software. If there are any flaws inthe picture, then they can also be removed and corrected with photo editing. ^Back To Index 9 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 10. What is Photo Manipulation or Retouching?Photo manipulation is one of the techniques of photo editing. By this process, aphotograph can be edited and modified with technical means and skills. This technique isapplicable for both digital and analog photos. Photo manipulation is not about editing thecolor balance or adjusting the brightness and contrast of the image. It is often used todevelop an illusion in the photo.Photo manipulation techniques are widely used and it is also considered as an art form.The use of digital camera has further enhanced its popularity as the digitalized imagescan be directly used for editing on a computer. Incase of the printed photos they can bedigitalized by scanning them.Image editing software can be used for photo manipulation or photo retouching. A photocan be warped to make the desired changes in it. The edited photo may appearcompletely different from the original photo after retouching.Before computers and software were in use, photo manipulation practice was carried outwith help of simple paint and ink. The negatives were doubly exposed or pierced to givethe desired photos. It was during 1980s that digital retouching was adopted. Initially theimage retouching was done with Quantel computers with Paintbox application and theSilicon Graphics computers using Barco Creator. These initial image editing tools werereplaced by much sophisticated and up-to-date software known as Adobe Photoshop.Photographs that have discolored and faded with time can be reset with photoretouching. The unwanted elements and spots can be removed from the old or affectedphotos with the help of photo editing software. With the help of photo manipulation thecolor balance and water color effects can be adjusted and added to a photo. Face touchup, body contouring and removing skin blemishes of a subject can be accomplished withphoto retouching. ^Back To Index 10 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 11. Types of Photo Editing ServicesPhoto editing is the process of making major or small changes in both traditional analogimages and digital photographs either for rectifying or for enhancing the their visualappearance. Over the years, this process has transformed and modified a lot and it hasnow emerged as a form of art. This is a unique form of art where creativity andprofessionalism are intertwined together for giving it a finessing touch and for makingimages more impressive and attractive. However, photo editing can be of different typesand each type has its own set of unique features, which differentiate it from its ilk. Someof the major types of photo editing are specified below: ● Photo Enhancement It is the process of improving and enhancing the damaged areas of a photograph without having any concrete information about the actual source of the damage. As you are not certain about the source of the denigration, you will not be able to restore its pristine form. The only thing you will be able to do is to fill those damage areas by exploiting the power of both image editing software and your creativity. ● Photo Restoration As the name suggests, photo restoration is the process of restoring the original form, color and the pattern of an image. However, you need to have concrete information about the source of the denigration otherwise; you will never be able to bring back its original form. The primary objective of photo restoration is not to enhance its visual artificially but to revive the pristine form of an image by using various features of photo editing software. In this process technological expertise play a dominating role but it also allows a unique opportunity to hone your creativity as well. ● Photo Retouching It is process where some effects are added to photos for making them more attractive and enticing. Attaining perfection in photography is no longer an issue because now we can change the visual appearance of an image without wasting long time. You need to use some cool tools of some photo editing software and you have almost done it. Creativity, professionalism and technical expertise all play decisive roles in the process of photo retouching. ^Back To Index 11 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 12. ● Photo Pop Art Photo pop art is the process of changing digital and analogue images into a unique form that was invented and flourished in 1950. The basic objective of photo pop art is to segregate an image or photograph from the rest of the other sections for making it prominent and for centralize the focus of attention. Here the image is tweaked, twisted and prodded endlessly until the desired effects.● Photo Vector Conversion Photo vector conversion is the process of converting a raster image into vector image for improving its visual appearance and for giving it a photogenic look. By converting an image, you will be able to scale up or down an image at your will.● Photo Image Masking Photo image masking is a process of bringing dramatic change in images by keeping intact certain portion and by completely removing or partially removing unwanted elements from images. Not loosing any detail is the main objective of photo image masking. What you have to do is to make it more attractive by adding missing parts or by removing unnecessary parts.● Photo Manipulation It is a process in which the very appearance of an image is altered for giving it a different look. Manipulated image can be drastically different from the original one and the main purpose of photo manipulation is to create a sense of allusion for giving a pleasant shock to the viewers. Photo manipulation is not just making slight changes in images; it is about bringing radical and drastic changes in images.● Photo Background Removals Removing background from images is not an easy task by any means. It becomes a necessity when an unwanted element pops up all of a sudden or an unnecessary element bobs up its head in the middle. The only way you will be able to get rid of this complex issue is by opting for photo background removals service.● Photo Montage Photo montage is a process where a number of images are dovetailed seamlessly that leads to the creation of a unique image. This is undoubtedly a typical task and demands a high level of technical expertise. However, creativity also plays a dominating role in this process. ^Back To Index 12 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 13. Photo EnhancementPhoto enhancement is the process of improving the quality of digital images withouthaving prior information about the exact nature of the degradation or the source ofdistortion. Digitally stored images are manipulated in this process for enhancing theappearance as far as possible. However, photo enhancement is not just making an imagedarker or lighter or just increasing and decreasing the contrast of an image, it is far morecomplicated. Without having a flair for perfection and a good command over some photoediting software packages such as Photoshop, Image Ready etc, you will never be able togive a new lease of life to a partially distorted and blurred image.A Rare Combination of Art and ScienceEnhancing a partially distorted image is all about maintaining a delicate balance betweenthe art and the science of photo editing. Though it is virtually impossible to enhance thequality of an image without exploiting the features of an image editing software package,art of photo enhancement should be not be discarded all together. Here lies thedifference between photo enhancement and photo restoration. In photo enhancement,images are not only restored to their original form but the images are also manipulatedfor giving them a perfect look.The Aim of Photo EnhancementThe main aim of photo enhancement is to improve the quality of an image for betteringits perception and interpretability so that human beings can appreciate it. The focus ofattention should not be solely on restoring the original form of an image rather; weshould concentrate on making it unique by harnessing the power of creativity and latesttechnology.Before you start enhancing an image, you need to have a fair concept of the future useof that image. A photo can be perfect for using in an exhibition but the same image mayappear outlandish, if it is used in a public place. You need to have a creative bend ofmind for differentiating images based on their suitability.Some Facts on Photo EnhancementOne might wonder why there are so many companies vying with each other in this field. ^Back To Index 13 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 14. Just check out search volume with the term “photo enhancement” in this picture: RegionsThis picture simply illustrate the fact that a large number of people search with this termfor getting reliable service to enhance the quality of their images. The next image depictsthe fact that the people of Asia tend to search with this term to get reliable service. ^Back To Index 14 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 15. Some Crucial Areas of Photo EnhancementThe ultimately aim of photo enhancement service is to make a photograph its best. Allwe need is good look but the problem is that different people have different perceptionabout what looks good and what looks bad and therefore you must make sure the factyou have the in thing in your that will help you to make a difference in this field byexploiting your expertise and experience and by blending them into a harmonious whole.There are a number of options available that you can use for improving the standard ofimage but just having knowledge of their usage would not be sufficient. You need toblend your creative inputs for making the most of it. ^Back To Index 15 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 16. Photo RetouchingPhotos are seldom perfect. This is a universal truth not because we do not have thatsophisticated technology that can capture the spirit of a precious moment preciously butbecause we are very fickle-minded in nature. We like one thing at one time and despisethe very same thing at the next moment. Thanks to enormous technologicaldevelopment, now we will be able to fix this issue, which often becomes a big issue. Nomatter how hard you may try, it is virtually impossible to attain perfection whilecapturing the essence of a moment in a digital or analogue frame. Giving finessingtouches to an image has become a must in the photographic industry, as therequirements of people tend to change in every now and then. But none but a hardcoreprofessional would dare to do this task because a slight mistake can spoil the entireeffort.The Purpose of Photo RetouchingThe basic purpose of photo retouching is to make it more appealing and more enticing tolook at without distorting the original features of the image as far as possible. Thoughmost of us usually associate the concept of photo retouching with only changing thebackground, increasing the brightness, contrast etc of an image, it is far more complexand intriguing. It is not just weeding out unwanted elements from images mechanically;it is also about making an image suitable for a particular purpose by harnessing thepower of latest technology and by unleashing your creative force.Basics of Photo RetouchingBefore start learning the ins and outs of photo retouching, you need to have a fair idea ofthe very basics of photo retouching. Removing wrinkles, smoothening skin, appropriatingskin tone, rectifying some common problems such as rash, acne, scars, spots etc,changing the background etc are some of the common areas that are intrinsicallyassociated with the concept of photo retouching. You can find the image editing optionsin some popular image editing software packages but it is you who have to make the realdifference.Popularity Trends of The Keyword Photo Retouching Along With Search Volume inDifferent Regions: ^Back To Index 16 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 17. Regions ^Back To Index 172009-2011 © Brainware Consultancy Pvt. Ltd.
  • 18. Photo Retouching To Stand OutEvery photo has a story to tell and your job as a photo-retouching expert is to spice upthat story by blending your creative inputs seamlessly in it. If an image is supposed to beplaced on the front page of a magazine or newspaper, it has to be different. Now makingan ordinary image a little bit different is your main task that has to be done precisely andwith great care and caution. It should be arresting and the same time it should have thein thing in it to seize the attention of the viewers. The concept of photo retouching gets awhole new dimension, as it is now employed for promotional purpose. Here you have toinfuse the concepts of creativity and advertising tactics into a unique whole for oozing outthe best possible impact at the end. ^Back To Index 18 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 19. Photo RestorationPhoto restoration is the process of restoring original shape, color and pattern of animage, which has damaged badly or which has become worn out over the years. Themain objective of photo restoration is not to enhance its quality artificially rather; themain objective of Photo restoration is to restore the original form, color etc of an image.In photo restoration process technological knowledge plays a vital role as opposed tophoto enhancement, where creativity plays the pivotal role. However, photo restoration isnot all about playing it safe, it is also about maintaining a perfect balance by addingcreative touches when it needs most and shunning it altogether when it does not need atall.The Basics of Photo RestorationRemoving scratches, damages, aging effects etc from images are performed in the photorestoration process for giving an image a new lease of life. However, the images shouldnot be in a position where it might become impossible for the viewers to make anassumption about the original shape or form of those images. Either Photoshop or ImageReady is used in this process for performing this task. However, without havingprofessional exposure in this domain, it is virtually impossible for a person to bring backthe pristine form and color combination of an image accurately.Photo Restoration ProcessIn fine, photo restoration is the process of pinpointing those damaged areas of an imagethat can be restored. At the first stage, damaged areas of an image should have to belocated. After the completion of this task, you should gear up for restoring those spots orareas by exploiting the power of any photo editing software.Reincarnating MemoriesPhotos are saved for revving up our memories when we are in solitude. We love to keepalive our memories as long as we can by capturing them in either digital format oranalogue format. However, time takes its toll on them and they become blurred and theirpristine color starts waning with the course of time. The only way you will be able tobring them back in their pristine form is by opting for photo restoration service. Theprocess should be done meticulously and arduously if you are longing for the bestpossible results at the end. ^Back To Index 19 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 20. Popularity Trends of The Keyword - Photo Restoration Along With Search Volume inDifferent Regions : Regions ^Back To Index 20 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 21. Photo Pop ArtWhat is Photo Pop Art?It is nothing but converting an analogue or digital image into a form or shape that conformswith the tradition of pop art that was flourished in the middle of 1950 against the prevailingideas of abstract expressionism. Here an image or photo is alienated from other objects andfrom the context itself for drawing the attention of the viewers. Though this form of art haschanged a bit in the past few decades, people still loves it dearly. Therefore, it is no wonderwhy people still have a craving for transforming their photos into a unique form of pop artimage. As a pop art image looks amazingly different from the original one and as it is astutelyupholding and blending the charm and the charisma of the pop art of 50s, people still loves itdearly.Technological Development and The Tradition of Pop ArtThings have changed drastically from the past. No longer, you need to hire a professionalartist for the entire day for having a pop art image. Now you can don that smartly by tryingout some cool features of some image editing software for example PhotoShop, Image Readyetc. These image editors have facilitated this task by blending the power of art andtechnology. In fact, pop art is offering us a unique opportunity for to showcase our creativityby exploiting the advantages of this unique platform.Use of Photo Pop ArtPhoto pop art is now being used extensively in different areas. It has succeeded inrevolutionizing the concept of advertising. A number of companies are flaunting pop artimage in their product labeling. Some even have gone extra miles by using pop art culture intheir companies’ logos. This shows the enduring appeal and popularity of photo pop art.Nowadays, a large section of people are using photo pop art to decorate their home, whichdefinitely adds to its appeal. This has become so common that people, who do not have anyfaint idea of photo pop art, appreciate its visual appeal unabashly. Those who are gettingbored of seeing their same portrait photo over and over again, photo pop art can offer them awelcome deviation from the set norms. Just convert your portrait photo into a pop art portraitartwork and see the difference.Popularity Trends of The Keyword - Photo Pop Art Along With Search Volume in DifferentRegions : ^Back To Index 21 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 22. Regions ^Back To Index 222009-2011 © Brainware Consultancy Pvt. Ltd.
  • 23. Photo Vector ConversionIt is customary to categorize computer graphics into two parts - vector graphic andraster graphics. You can scale up or down a vector image without compromising with itsquality as lines and curves are mathematically defined in vector images. But the samething can’t be said of restore images, as restore images are made up of pixels andtherefore, you will not be able to scale them up or down at your will. However, thisproblem can easily be fixed by converting a raster image into a vector image. However,photo vector conversion should be done with meticulous attention for keeping intact theeffects and for improving the picture quality of the existing images.A Colorful PresentationIf you want to capture the hottest trend of the image editing industry, you should tryyour best to mix photo and vector into a unique whole for giving it a cool and modernlook. In a bid to catch up with this changing trend, an increasing number of photo editingexperts are making a beeline for garnering authentic information pertaining to this issue.Photo vector conversion can be a fulfilled activity if you can manage to blend these twocontradictory concepts seamlessly. Though photo vector conversion demands a high levelof accuracy and professional exposure otherwise; you will never able to explore thepower of this colorful art.Advantages of Photo Vector ConversionBy converting an image into vector image, you will be able to increase or decrease thesize of an image without compromising with its quality. Resolution of an image can alsobe changed without loosing any details. Besides that, photo vector conversion will allowyou to change the color of a photo with ease.Use of Photo Vector ConversionThe concept of photo vector conversion is now being widely used in different medium forpromoting cheerfulness look that helps a lot to seize the attention of the viewers at thevery first glance. CD artworks and club flyers are the latest to join in this bandwagon asphoto vector conversion has successfully added a new dimension by investing them witha brand new look. If this is not enough, photo vector conversion is now foraying intoother fields as well, as it popularity is continuously on rise. ^Back To Index 23 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 24. Popularity Trends of The Keyword - Photo Vector Conversion Along With Search Volume inDifferent Regions Regions ^Back To Index 24 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 25. Photo Image MaskingPhoto masking or image masking is a process that allows a person to keep intact certainparts of an image while making radical changes in the other parts of the image forproducing a unique effect. Photo masking is used widely for removing background froman image without loosing a single detail. Therefore, photo image masking is offering twinbenefits: greater image clarity and magnificent effect. Masking is mainly done fortransforming an ordinary photo or image into a unique piece of artistry by adding somecool effects and weeding out unwanted parts.The Advantages of Image MaskingThe main advantage of photo image masking is that it helps image-editing expert tomake changes in images without affecting the quality of an image. If an image comprisesintrinsic details, you might find yourself in a struggling situation while introducing a slightchange in it. The only way you will be able to fix this issue is by opting for image mask.Some Common Photo Image Masking Techniques ● Complex Layer Masking: This image masking technique is applied for removing background from fine objects of an image. This technique is widely used for masking those objects, which are translucent or semi transparent in nature. Images with smoke, hair, features etc are mostly used in this technique. ● Photoshop Transparency Masking: If you are trying to remove transparent objects from an image, you should try out this image masking technique. Smooth removal of transparent objects such as glass etc can be achieved in this image masking technique. ● Alpha channel masking: This masking technique is often termed as “raster masking”. When you are facing immense amount of difficulty to mask an image by creating a new layer over it. By using this technique, you will be able to smooth the edges of those images, which are semi-transparent or translucent in nature. ● College Masking: This masking technique is widely used for removing background from those images, which are mainly used in commerce websites, catalogues, brochures etc.If you aspire to be an image editing professional, you need to ensure a professionaltouch at the end. Just removing background or transparent objects from the imagesshould not be your soul objective rather; you should concentrate on giving it an artisticfinessing touch that will differentiate an original image from the masked one. ^Back To Index 25 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 26. Popularity Trends of The Keyword - Photo Image Masking Along With Search Volume inDifferent Regions Regions ^Back To Index 26 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 27. Photo ManipulationPhoto manipulation is the process of changing the very appearance of an image forduping the viewers into believing something that does not exists in reality at all. It isabove and all a photographic technique that is being used for producing a sense ofallusion and for giving a pleasant shock to the views by tweaking and prodding someimages until they produce the desired effect at the end. It is not just making a little bitchanges in an image or making corrections in a photo for brining back its pristine form, itis far more complex. It demands creative inputs but without having technical skills, youwill never be able to make any powerful impact.Objective of Photo ManipulationThe concept of photo manipulation is smeared with controversies. Some argue that thistechnique is marring the purity of images by altering original form of images blatantlyand this concern is somewhat justified. However, it can be said that manipulation of animage is acceptable as far as it does not cross the moral and ethical boundaries.However, if your soul aim is to play with this art or if your aim is to impress the viewersby showing a presentation of your skill and creativity through this visual medium, thereshould be no cause of concerned.History of Photo ManipulationPhoto manipulation is not the brainchild of digital imagery. Before the computers cameinto being, this technique was widely used for producing desired effects by using somesimple tools such as piercing photos, double-exposure, paint, ink etc. However, it used totake awfully long time and often the result was not absolutely perfect and impressive.With the advent of technology, the concept of photo manipulation has changeddramatically. No longer you will have to work for days for bringing radical change in thevisual appearance of an image, you can now do that smartly by trying out some cooltools of an image editing software for example Photoshop or Image Ready.As a Form of ArtPreviously photo manipulation was not considered as a form of art but the concept haschanged a lot in the past few years. Today, it is deemed as a unique form of art whereboth creativity and technological skill play dominating roles. The final result of imagemanipulation can be drastically different from the original one but you should make sureone thing that the final result will be powerful enough to seize the attention of the viewer. ^Back To Index 27 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 28. Popularity Trends of The Keyword - Photo Manipulation Along With Search Volume inDifferent Regions Regions ^Back To Index 28 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 29. Photo Background RemovalThose, who are in the pursuit of perfect picture, know very well how hard it is to capturea rare moment. No matter how hard you may try, something always goes wrong. Either,a stranger emerges all of a sudden or an unwanted wire or object comes in between. Ifyou are tired of all these nagging trivialities, you should opt for photo backgroundremoval, as it is highly effective in eliminating disturbing elements from images.Photoshop, Image Ready etc are some of the common image editing software packagesthat are widely used for this purpose.The Purpose Photo Background RemovalThe main purpose of photo background removal is to bring perfection in an image byremoving unwanted elements from an image or by removing the background of an imagecompletely. Another objective of background removal is to change the focus of the imageto get desired result. Backgrounds are moved from images for using them from forpromotional purpose. Apart from that, new background is added in lieu of the existingone for improving the visual appearance of that image and for endowing it with aprofessional look.Conjugation of Efficiency and CreativityPreviously removing background from images were done manually but with the massivedevelopment in the field of technology, this can smartly be done by using some simpletools such as background easer tool, magic eraser tool, magic wand tool etc of Photoshop(an image editing software package). What you need to have is a creative bend of mindand good command over some popular image editing software. However, you have tohone your skill and have to keep yourself updated about the latest development in thefield of image editing otherwise; you will find yourself lagging behind others. An idealcombination of creativity and efficiency can make all the difference. It can transmute anordinary image into a unique one by removing unnecessary elements from that imagewith utmost care.However, you should make sure that only unnecessary elements are removed and therest of the areas of the image remain intact.Popularity Trends of The Keyword - Photo Background Removal Along With SearchVolume in Different Regions ^Back To Index 29 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 30. Regions ^Back To Index 302009-2011 © Brainware Consultancy Pvt. Ltd.
  • 31. Photo MontageThe history of photo montage dates back to the Edwardian and Victorian era when the artcame into being. The art started primarily as a welcome break from the traditional way ofpresenting image. It is somewhat whacky and different in pattern because the basic aim ofphoto montage is to dovetail two or more images seamlessly in such a way that creates adifferent picture altogether. Though the art of photo montage was flourished in the 18thcentury, it still captivates the senses of modern people and appeals to those, who areengaged in the eternal pursuit of beauty and novelty.Tradition and TechnologyThe pattern and the style of the art of Photo Montage have undoubtedly changed a lot. Theart of photo montage has become much more complex and the scope of exercising originalityhas definitely broaden in the past few decade because of the massive development in thefield of technology. Technology has made several inroads into this field and at the same timeit has endowed us with an opportunity to bring radical changes in its look and feel withoutaltering its basic pattern.Not Mere Juxtaposition of ImagePhoto Montage is not just the mere juxtaposition of a number of images rather; it is a uniquemode of visual representation by collating and presenting the essence of diverse types ofimages into a unique whole. Therefore, the task is far more complex and intriguing thancreating a new image because here you will not be able to give full swing to yourimagination. What you have to do is to choose some pictures with meticulous care (be carefulbecause this will be going to shape the future of your endeavor) after gauging their creativeappeal astutely.Next comes the most vital stage of Photo Montage. Here in this stage, you will have to mergethem into a unified whole for producing the desired effect. But remember that the final resulthas to be aesthetically pleasant and creative to the core. But what if you have to portray amessage through this visual medium? It obviously takes some time. Be sure to a take step-by-step approach and for God’s sake do not be in a hurry because ultimately you will mess upthe entire thing.Creativity Coupled With Technological TouchThe most vital objective of Photo Montage is to cross the limit and the boundaries of cut-upimages by creating a surreal atmosphere from which the viewers will be able to view andunderstand what the exact thing you want to convey. Actually technology holds the key butthe chest is obviously your creative inputs. You can be an expert in Photoshop or ImageReady but unless you have that creative bend of mind, you will never be able to succeed inthis complex creative endeavor. ^Back To Index 31 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 32. Popularity Trends of The Keyword - Photo Montage Along With Search Volume in DifferentRegions Regions ^Back To Index 32 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 33. Photo Editing Business Detailed Competition AnalysisA detail and comprehensive analysis of market condition and competition is all you needbefore you invest in any business. Like every business, you need to analysis the recordsof market competition of photo editing industry in advance in order to dissipate any kindof misunderstanding and to avoid possible loss in future. Being aware of this concern, ouronline marketing experts have done a detail and in-depth analysis of the ongoingcompetition in the market. If you are determined to make the most from this business,you need to make sure that you have targeted those keywords, which have good searchvolume.Choosing less competitive keywords can secure top ranking but they will not help yourbusiness in the long run. However those keywords, which have high search volume, areextremely competitive in nature. Just check out the chart inserted below. It clearly showsthat high competitive keywords always have high search volume and this simply meansthat if you can manage to rank top in those keywords, you are bound to get benefited.For example the very term “Photo Editing” is being competed by over 25,900,000companies in Google and 739,000,000 companies approximately in Yahoo. The searchvolume of this keyword is near a staggering 1000000. Therefore, it is clear that if youwant to make a difference in this regard, you have to toil hard. ^Back To Index 33 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 34. Photo Editing Business Detailed Competition Analysis Monthly Competition Search Keywords Google Yahoo MSN Volume image editing 217,000,000 528,000,000 36,100,000 673000 photo editing 25,900,000 739,000,000 33,300,000 1000000 picture editing 22,900,000 274,000,000 76,900,000 135000 digital photo enhancement 192,000,000 15,100,000 2,450,000 1000 photo enhancement 24,900,000 43,500,000 6,160,000 14800 picture enhancement 2,670,000 28,600,000 6,120,000 2900 photo editing service 27,500,000 408,000,000 17,800,000 1000photo editing services 27,400,000 227,000,000 17,800,000 880 photo background editing 639,000,000 132,000,000 3,810,000 1600advanced photo editing 28,100,000 207,000,000 6,460,000 880 easy photo editing 29,500,000 133,000,000 9,860,000 2400 professional photo editing 29,400,000 112,000,000 7,340,000 5400 image photo editing 24,900,000 277,000,000 17,600,000 3600 ^Back To Index 34 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 35. digital photo edit 93,500,000 228,000,000 56,700,000 1300 edit digital photos 35,100,000 199,000,000 22,800,000 1000 1,540,000,00 photos editing 0 757,000,000 135,000,000 27100 online photo edit 269,000,000 439,000,000 56,500,000 18100 photoshop editing 14,300,000 141,000,000 13,700,000 40500photoshop photo editing 23,800,000 48,100,000 8,290,000 9900 digital photo editing 25,700,000 182,000,000 24,900,000 14800digital photo retouching 776,000 7,170,000 1,190,000 1300digital photo restoration 6,260,000 23,300,000 2,480,000 1000photo retouching service 406,000 6,260,000 1,050,000 720 photo enhancement services 1,280,000 9,490,000 4,130,000 210 image editing services 27,100,000 126,000,000 17,500,000 320 image processing services 62,200,000 84,200,000 23,300,000 590 photo restoration services 3,460,000 19,800,000 5,430,000 1300 ^Back To Index 35 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 36. Detailed Competitor Keyword AnalysisAnalyzing the strength and the position of your rival is the most vital thing that youshould not ignore at any cost. Without having any fair idea about the position of yourwould-be competitors, you will never be able to make any difference in the long run. Ouronline marketing experts are aware of this vital issue and this is the reason why we havetried to present a detail and in-depth analysis of various aspects of the leading photoediting service providers. Just check them out carefully and you will definitely be able tocurve out a niche for your organization. Pix SharpLets start with Pix Sharp. The chart that is inserted below simply shows that thiscompany has managed to secure 4th position in a competitive keyword - photoenhancement and this keyword has a decent search volume as well. Another importantfact is that Pix Sharp has not only targeted high competitive keywords but it has alsotargeted those keywords, which do not have high search volume. www.pixsharp.com Keywords Avg Search Volume Competition Google Ranking photo enhancement 14800 24,700,000 4 picture restoration 5400 11,600,000 10 digital photo enhancement 1000 190,000,000 21 photo enhancement services 210 1,280,000 1 photo enhancement servics 0 3,860,000,000 42 picture enhancement service 0 1,110,000 6 picture enhancement 2900 2,670,000 81 photo editing services 880 27,400,000 8 ^Back To Index 36 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 37. photo restoration source code 0 772,000 1 Lilac DigitalLilac Digital is another eminent name in the field of photo editing. Just check out whattype of keywords, it has targeted. The chart clearly dictates the fact that it has opted forboth high competitive and low competitive keywords. It has managed to grab 8th and 9thpositions respectively in the keywords photo retouching and photo restoration, which arefairly good, in Google and they have both 40500 average search volume. www.lilacdigital.com Keywords Avg Search Volume Competition Google Ranking photo retouching 40500 1,620,000 8 photo restoration 40500 3,800,000 9 photo retouching restoration 1300 129,000 1 photo restoration service 720 3,720,000 4 retouching service digital 0 167,000 1 digital photo retouching 1300 766,000 2 image retouching services 91 494,000 3 photo retouching service 720 406,000 4 retouch photos 2900 1,670,000 9 photo retouch service 170 640,000 1 ^Back To Index 37 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 38. Amer PhotorestorationAmer Photorestoration is making a splash in the image editing industry by topping thelist in Google in the term “photo restoration”. This keyword is fairly competitive and theaverage search volume of this keyword is approximately 40500. This website has toppedthe chart in Google search when you search with some localized keywords such asphotograph restoration service Los Angeles, photograph restoration Los Angeles etc. amerphotorestoration.com Google Keywords Avg Search Volume Competition Ranking photo restoration 40500 3,800,000 1 fixing old photos 260 38,800,000 8photograph restoration los angeles 0 5,990,000 1photograph restoration service los angeles 0 665,000 1 photo restoration services 1300 3,480,000 1 photo restoration service 720 3,770,000 1 picture restoration 5400 11,700,000 1 Outsourcing Services IndiaOutsourcing Services India is one of those few companies, which have targeted thosekeywords whose average search volumes are all less than 1000. It has secured 5th rankin the keyword – “image process services” whose average search volume is 590 andwhich is competed by nearly 73,600,000 service providers. ^Back To Index 38 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 39. Keywords Avg Search Volume Competition Google Ranking photo editing services 880 27,400,000 8 photo enhancement services 210 1,280,000 8 image editing services 320 26,900,000 10 image processing services 590 61,900,000 5 pop art services 0 73,600,000 3 IipvapiIipvapi is an eminent photo editing service provider, which has managed to grab topranking only in those keywords, which do not have high search volume but which arehighly competitive in nature. It has grabbed 2nd position in the keyword “photoretouching India” which is being competed by more than 90,700 and whose averagesearch volume is 170. www.iipvapi.com Keywords Avg Search Volume Competition Google Ranking photo retouching 40500 1,620,000 59 photo restoration 40500 3,800,000 53 old damaged photo 480 74,500,000 1 clipping path service 720 293,000 25 clipping path 14800 679,000 19 ^Back To Index 39 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 40. photo retouching india 170 90,700 2 illustrator convert to vector 1900 3,530,000 12 photo enhancement 14800 24,700,000 14 photo retouching portfolio 110 190,000 5 Clipping ImagesClipping Images is an image editing company, which has mainly targeted keywords that are associatedwith the term clipping and has succeeded in securing top ranking in both high competitive and averagecompetitive keywords. For example, in the keyword – image clipping, it has managed to grab 7thposition in Google, which is all very good. Approximately 59,000 websites are vying with each other inthis keyword. www.clippingimages.com Keywords Avg Search Volume Competition Google Ranking clipping path 14800 679,000 27 clipping path service 720 293,000 3 clipping path services 590 367,000 6 image clipping path 260 357,000 14 image clipping path services 0 181,000 49 handmade clipping paths 0 59,600 7 masking service 480 3,130,000 1 image clipping 2400 7,150,000 7 ^Back To Index 40 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 41. FixuppixFixuppix is making its presence felt in the world of photo editing industry by mainlytargeting those keywords, which are being competed by a large number of photo-editingservice providers. However, it has not succeeded in securing its position in the first pageof Google in most of these keywords. Still, it is doing a good business. www.fixuppix.com Keywords Avg Search Volume Competition Google Ranking photo retouching 40500 1,620,000 30 photo restoration retouching 1300 97,200 17 retouch photos scanning 0 140,000 1 photo retouching service 720 406,000 18 photo retouch service 170 638,000 17 photo coloring sservice 0 853,000 10 photo coloring service 0 90,900,000 - photofix service 0 44,000 24 fix wedding photos 22 4,160,000 1 ^Back To Index 41 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 42. My SeogalMy Seogal is another renowned photo editing company, which has managed to curve aniche for its business organization in this fiercely competitive market. Though it hasdiversified its business, it is mainly getting visitors who are looking for backgroundremoval service. Though its targeted keywords for example background image removalservices, photo background removal etc are highly competitive in nature but they do nothave huge search volume. www.myseogal.com Google Keywords Avg Search Volume Competition Ranking background image removal services 320 3,800,000 1 photo background removal 260 71,000,000 11 affordable background removal 0 307,000 8 photo background removal services 0 551,000 1 Azure9 MontageAzure9 Montage has ranked top in those keywords, which are not highly competitive. It has rankedwithin top thirty in Google in some less competitive keywords such as photo montage slideshow,wedding photo montage ideas etc. ^Back To Index 42 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 43. www.azure9montage.com Keywords Avg Search Volume Competition Google Ranking montage photo 368000 11,800,000 10 photo montage 368000 6,420,000 23 wedding photo montage 2400 170,000 5 photo montage slideshow 320 211,000 4 wedding photo montage ideas 28 139,000 5 wedding video montage 1900 130,000 14 photo video montage 9900 955,000 13 3-d photo montage 0 4,550,000 84 chicago video montage 0 120,000 1Now, it can be said that you have formed a fair concept of the market position of some ofthe leading photo editing service providers. We hope that this will definitely help you toprepare a marketing strategy. ^Back To Index 43 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 44. Photo Editing Business Pricing AnalysisPricing is the most important factor in online industry as well as in the photo editingindustry. As people can compare the rates of different service providers without facingany hassle or without wasting any time, your offered price should be attractive andcompetitive enough to lure the possible clients. You can’t fleece a customer nor you cancharge a client exorbitantly because this will definitely tarnish your marketing reputation.You can either make your pricing flexible or you can make it fix but it all depend on you.However, the first and the foremost thing that you have to do, is to check out the rates ofyour competitors. Go through the ins and outs of their pricing policies before finalizingthe pricing of your photo editing company.In order to assist you in this regard, we have reviewed the pricing policies of someleading photo editing service providers. Just go through them before making any decisionin haste. Company Website www.lilacdigital.comLilacdigital.com is a leading photo retouching service provider whose minimum pricing is$45. Its charge varies with the requirements of the clients. For example, if anyone wantsa detailed restoration of his images, he will have to pay more than $90. Services Price General Retouch /Enhancement $45+ Detailed Retouching $75+ Simple Restoration $45-$60 General Restoration $60-$80 Detailed Restoration $90+ ^Back To Index 44 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 45. Company Website www.pixsharp.comPixsharp.com is a well-known name in the field of photo restoration. Its starting price is$15 but this can change depending on the specific requirements of the clients. Services Price Basic Photo Restoration Starting - $15 Company Website amerphotorestoration.comAmerphotorestoration.com is another leading photo editing company. Its basic chargefixes at $39 but it can vary depending on the requirements of the clients. Services Price Digitally Restored Photo $39 Color Photo Restoration $39 Colorized Photo $39 B&W Digitally $39 ^Back To Index 45 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 46. Company Website iipvapi.com and clippingimages.comThe pricing policy of Iipvapi.com and Clippingimages.com is somewhat different fromothers. They charge barely $13 and $6 maximum per image for offering basic photoediting or restoration service. However, the rate can increase if a client wants to addsome extra effects in his images. Services Price All Work $13 ( Per Image ) All Work $0.90 To $6.00 per image Company Website fixuppix.comFixuppix.com demands different charges depending on the complexity of the project. Itscharge for basic image enhancement or minor correction starts at $9.99 whereas itcharges $39.99 for providing extensive or severe photo restoration services. Services Price Basic image enhancement or minor correction $9.99 Medium photo correction $19.99 Major photo correction or repair $29.99 Extensive/Severe Photo Restoration $39.99 ^Back To Index 46 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 47. Company Website azure9montage.comThe pricing policy of Azure9montage.com is quite different from others. Instead ofcharging each image separately, it charges for $200 editing for 50 images at a time. Services Price 50 Picture -Photo Montage $200Now, you have definitely form a fair understanding of the pricing policy of different photoediting service providers. So go ahead with your plan. But be sure to not to offer a price,which will force you to comprise with the quality of your service because this can haveserious backlash in future. ^Back To Index 47 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 48. Promotion SuggestionsMuch has been discussed and talked about the endless business opportunities of photoediting business. But if you fail to promote your business properly in the online industry,your ambition of becoming a leader in this domain might nip in the bud. In order to avoidthis situation, you need to remain aware of some vital promotion tips that are oftentermed as surviving tips in the photo editing industry.Create A Sub DomainIf you have an existing website and are offering services that are related to photoediting, you should create a sub domain dedicated to photo editing service as oppose tocreate a separate website. As you have already established yourself in the onlineindustry, there is no point of creating a separate website for this purpose. However, ifyour existing business has nothing to do with photo editing, you have to create a newdomain. But this simply means that you have to start from the scratch. But there is noother option available.Exploit the Power of Blog and ForumsBlog can be your thing or not but one thing is sure that blogging is the best way to makepeople aware of your organization. You should update your blogs regularly and withinformative content because it will represent the brand image of your organization. Donot ignore the importance of forums. Forum is another popular way of promoting thebrand image of your organization. Under no circumstance, you should not violate therules and regulation of any forum because this can have serious backlash.Get Socialized in Social Networking SitesSocial networking is the next big thing after search engines. They are the best place topromote your website. However, you should not be in a hurry while promoting yourorganization in various social networking sites because you will eventually mess up theentire thing. A slow and steady approach is all needed in this process for ensuring long-term success. Try to build up a community first and then you can try to promote yourorganization. But you should violate any terms and conditions at any cost. ^Back To Index 48 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 49. Banner ExchangeIt is another popular way of polishing the online identity of your organization. However,you should not ignore the importance of link exchange, instead you should try both ofthem. Banners are graphically enticing and therefore people tend to click them asopposed to text links.Create Video For Your BusinessVideo is a unique visual platform, which is highly interactive in nature. You should createa video based on your organization, which helps your visitors to form a fair concept aboutthe very nature of the organization. You can submit of your video to different videosharing website which will definitely help you to promote the brand value of yourorganization and at the same time, it will help you to get inbound links to your website.These are some of the common promotional tips that you should integrate with yourmarketing strategy if you want to make a difference in the domain of photo editingindustry. ^Back To Index 49 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 50. Future ProspectsBefore investing, you need to make a through analysis of the future prospect of thatbusiness. This is vital issue because no one wants to lose his hard earned money. Beforeinvesting in the photo editing industry, you need have a fair idea of the growth and futureprospect of photo editing industry because your financial stability is intrinsicallyassociated with it. So before you make a final decision, check out these facts:It is Flourishing SectorThe demand of photo editing or image editing has shoot up drastically in the past fewyears and thereby making it the best place to earn revenue. This is the reason why anumber of companies are vying with each other to lure possible clients. But still, there isa chance to curve out a niche for new business organization as this industry is expandingrapidly day-by-day. Just try to deliver the best quality service as per the requirements ofthe clients and nothing all.Popularity of Digital PictureDigital pictures have become a rage among young generation. People use to take picturewhenever they want and wherever they want. But pictures rarely appear in perfect formand shape. In order to get them in perfect shape and form, they have to be modified insome photo editing software. This is what increases the demand of the photo editing andthis is the reason why this market has registered a robust growth in the past few years.Stable MarketPeople like to preserve their memories in the form of images but images get worn outwithin one or two years and therefore, they have to be retouched for bringing back theirlost glory. Now, this is a perpetual process and therefore, you will not have to care forrecession or slump in the economy.It can be said that it is a sun rising industry and therefore, you will find endlessopportunities here to utilize and exploit. ^Back To Index 50 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 51. Copyright Alert and DisclaimerComprehensive Guide on Photo Editing Business – the Photo Editing e-book byWebGuru-India is all rights reserved. Our intellectual property is an asset to ourcompany and we have the sole right to utilize it for the benefit of an individual or for asocial cause. We will take strict measures for any issue of copyright violation, third partyinfringement, scams or illegal publication/use of any part of the book without our priorpermission. Legal actions will be taken for violating any of the above mentioned cases. DisclaimerThe information provided in this ebook does not necessarily reflect the view or the opinion ofWebGuru India or that of its management. WebGuru India will not be responsible for anyerrors, omissions contained in this ebook and it reserves the right to change or update thisebook whenever it wants.We have analyzed various facets of some leading photo editing service providing websitesbased on the data available online for free. No private data of any organization has beenincluded in this e-book. We have used mainly Google Adword(http://adwords.google.com/), Alexa (http://www.alexa.com/) and Google Trend(http://www.google.com/trends) for this purpose. The research work was completed on July16, 2009 and therefore information may differ from that of the present. ^Back To Index 51 2009-2011 © Brainware Consultancy Pvt. Ltd.
  • 52. ^Back To Index 522009-2011 © Brainware Consultancy Pvt. Ltd.

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