Maximizing social media

Robin Fay, robinfay.net 2011/10, COMO 2011 SLIDES AT SLIDESHARE.NET/ROBINFAY Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

Robin Fay, robinfay.net 2011/10, COMO 2011 SLIDES AT SLIDESHARE.NET/ROBINFAY robin fay / georgiawebgurl @ robinfay.net, twitter, linkedin, google+ Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

We’ll cover:

Maximizing your effort
Timesaver tools
Batch processing social media
How to get the best bang for the buck (or time!) in other words ROI

Best practices - do you NEED to be in every social space?

Engaging staff in social media & training Getting help!)
Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort Robin Fay, robinfay.net 2011/10, COMO 2011

Background
The UGA Libraries have been using social media since 2004 when we began blogging; tweeting and facebook have been more recent additions.

Popular Social Media spaces
Community: Google+, Facebook Pages, Twitter, LinkedIn

Blogging: Blogger.com, tumblr, or wordpress.com

Images/Photo Galleries: Picasa (Web Albums), Flickr

Movies/Audio: Youtube, Flickr,Itunes

Timesavers
Batch process

Automate when possible (one post> to multiple sites)

Schedule time for creating content and engaging with audience
Evaluate the most effective time to be online and use that time to network.
Often, it is M-F 9-6 during your time zone.
Use every tool at your disposal: Spellcheckers and other plugins, email, the web, everything

More timesaver tools
Use spam filtering software for blogging to help manage comments

Batch read email> skim, sort, and file

Use Google Reader for everything with RSS feed; read one article on a topic and if it suits your need; delete the rest (or file for later) - Search and sort instead of browse

Use meetingwizard or shared calendars to schedule meetings

Robin Fay, robinfay.net 2011/10,COMO Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort Robin Fay, robinfay.net 2011/10, COMO 2011

Timesaver tools
Focus on automation

Automatically send blog posts directly to a twitter account> http://www.twitterfeed.com

Selectively send twitter to post as facebook status: selectivetweets app in facebook ; then add #fb to the end of a tweet
Demo

Robin Fay, robinfay.net 2011/10,COMO Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

Timesaver tools: Focus on automation
Automatically post photos to facebook or twitter > Use Picnik.com

See Automating Your Social Media Presence: http://contentdivergent.blogspot.com/2011/06/automating-your-social-media.html

Demo

Robin Fay, robinfay.net 2011/10,COMO Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

Timesaver tools: Focus on batch processing

Schedule tweets ahead of time (futuretweets.com, hashable.com, or bufferapp.com)

Schedule blog posts – use the post date to schedule posts ahead of time

Use picasa or flickr to batch process images; Facebook also has some batch processing features

Timesaver tools: Focus on efficient workflows

Schedule a writing or content creation time and do as much work as you can in that time frame- reuse what you can

Search for content written about you - links to your posts, RT (retweets), newspaper articles, etc. to see if there is anything you can reuse (such as links, or presentations you can embed in your content)

Timesaver tools: crowdsource your content

Encourage your community - the more viral your content the less work you end up doing in the long run

Reach out to community - flickr photos of your library, guest posts

Incorporate social media into your events - not only create content but encourage user created content> photos, videos, reviews, ask to reuse materials created in workshops, etc.

Timesaver tools: crowdsource your content (more!)

Make social media your event - perhaps, a photo contest of library?

Not only provide community space, but also see how you can fit that into your social media strategy - a win win for everyone> more people at events, a better engaged community and you get more social media content

Timesaver tools : Evaluate your presence (What's your ROI?)

Evaluate when your network is online, focus time and energy then if possible

Check statistics, followers/friends and target to your audience

Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

Timesaver tools : Evaluate your presence (What's your ROI?)

Use google alerts (google.com/alerts) and google yourself

Keep an eye on reputation management tools like pbgrader and klout

Make it easy for users to share content across your sites

Timesaver tools: Be smart
Don't just broadcast; share, network, communicate & create

Don't make your presence private!

Engaging staff in social media & training(Getting help!)
Choose the best resource for your department - where your users are and what works best for you..
Provide support - training, time, tools!
Make it part of work – show staff how they contribute to the voice of your library. Focus on useful, timeshaving, and again, relevant.
Show them how it can help them - promote resources, communication tool, etc.
Provide guidance on how to participate in social media on behalf of an institution or department (do you need a social media policy?) and how to keep your private life private.
Make it fun but work related. ;-)
Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort Robin Fay, robinfay.net 2011/10, COMO 2011

Barriers:
Even staff who work in technology areas (databases, etc.) may have little experience or comfort with social media technologies.

Provide training and instructions, as needed.

Encourage!

Some staff may not be comfortable with social media - look for enthusiastic participants

Barriers:
Privacy issues - separating personal from work related social media is critical. Create generic department/library accounts. Use Pages if for Facebook.

Administration - need buy-in at all levels
Social media takes some work; keeping up with it can be a challenge.
People who do not feel comfortable using social media often have privacy concerns.

Overcoming Barriers
Not all departments or libraries may be quite ready for social media. It’s important to judge which social media works best.
However... social media is not going anywhere any time. Social media can provide a more friendly face to the library and be in the user's space.
If your institution or organization wants staff to participate in social media as part of your public voice, you need to encourage it at all levels.
Develop and provide guidelines for appropriate social media. These do not have to be overly long or wordy.
If you need to set up a review process, make sure it is part of the process. (and it shouldn’t take too long, either!)

Provide an official channel for work related blogging, tweeting, youtubing, facebooking, whatever social media you want to use…
… and on that note: be cohesive and pick the social media that works best for your organization and focus on that.

Social media on behalf of a department or organization:
Things to consider:
How will your organization be named in social media writing?
What is your brand and how is it represented?
Are there areas which are off-limits to discuss?
Are there particular areas to focus on? (events? Information bulletins? )
Who will write content? What style? Should headlines appear in a particular way?
What schedule?
Who will answer questions posted through social media?
What about copyright or legal issues?
Evaluation?

Resources to develop your own program: Social Media policies and training resources on the web
http://acfpl.org/blog/about/social-media-policy/
http://24369.vws.magma.ca/explore/about/policies/social_e.html
http://www.nflibrary.ca/LibraryInformation/Policies/SocialNetworkingSoftwarePolicy/tabid/443/Default.aspx
http://www.vancouver.wsu.edu/marcomm/social-networking-guidelines
Large listing of social media policy templates
http://socialmediagovernance.com/policies.php
robin fay (georgiawebgurl’s list):
http://delicious.com/georgiawebgurl/social_media_policy

Training : http://delicious.com/georgiawebgurl/social_media_training

Automating your social media presence;http://contentdivergent.blogspot.com/2011/06/automating-your-social-media.html
My blog on technology, libraries & social media:
http://www.contentdivergent.blogspot.com
Robin Fay, robinfay.net 2011/10, COMO 2011

Materials used All available at http://www.delicious.com/georgiawebgurl/social_media_training_materials Thanks! Questions? [email_address] @twitter @linkedin @delicious Robin Fay, robinfay.net 2011/09, Social Media for Government Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort

Maximizing social media

by Robin Fay aka georgiawebgurl

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