Jumping the blog. Social media changes in european politics. @ Pdfeu

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Antonio Sofi, "Jumping the blog. What happens to political communication
when the web gets really social". Facebook and social media impact on new media environment and politics.

Presentation within the panel “Adapting and thriving in the new media environment” @ Personal Democracy Forum Europe http://personaldemocracy.com/personal-democracy-forum-europe Barcelona, 20/21 November 2009

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Jumping the blog. Social media changes in european politics. @ Pdfeu

  1. 1. Jumping the blog What happens to political communication when the web gets really social ANTONIO SOFI “Adapting and thriving in the new media environment” @ Personal Democracy Forum Europe Barcelona, 20/21 November 2009 Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it
  2. 2. EUROPEAN PARLIAMENT INTERNET USAGE MEPS: INTERNET USAGE 75% of MEPs (Member of European Parliament) use a personal website extensively Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it European Parliament Digital Trends. 110 MEPs (14% of the EP) responded to questionnaire during April 2009. www.epdigitaltrends.eu
  3. 3. EUROPEAN PARLIAMENT INTERNET USAGE MEPS: Internet Usage 62% of MEPs have either never heard of Twitter or have no plans to use it. 24% of MEPs use a blog extensively but only 26% who blog comment on other blogs once a week or more. Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it European Parliament Digital Trends 110 MEPs (14% of the EP) responded to questionnaire during April 2009. www.epdigitaltrends.eu
  4. 4. ITALIAN PARLIAMENT INTERNET USAGE POLITICAL DIVIDE /1 60% of MIPs (Member of Italian Parliament) use the Internet in some way Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/
  5. 5. ITALIAN PARLIAMENT INTERNET USAGE POLITICAL deputies online 51% of DIVIDE /2 use social network Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Digital Divide - Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/
  6. 6. ITALIAN PARLIAMENT INTERNET USAGE 58% of MIPs online who POLITICAL DIVIDE use SN uses Facebook /3 Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/
  7. 7. EUROPEAN UNION FACEBOOK GROWTH Facebook growth Facebook grew 314% last year in all EU countries Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Comscore.com, 04/09
  8. 8. EUROPEAN UNION FACEBOOK GROWTH “Facebook Ranks as Top Social Networking Site in European Countries” Facebook growth Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Comscore.com, 04/09
  9. 9. Jumped the blog (some) NETWORKED POLITICS JUMPED THE BLOG Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it …getting directly to social network
  10. 10. FIRST EFFECT: POLITICS GETS MORE LOCAL Quali gli effetti di questo social shift in political communication? LOCAL POLITICIANS ARE Tre scenari: 1: More link to local issues and battleground grassroots campaign “FORCED” TO GET SOCIAL (esempio: Emiliano, piccolo paese diego). In parte una novità considerato l'elemento di voto d'appartenenza che ha contraddistinto la politica europea/mediterranea Antonio Sofi BY THEIR OWN VOTERS antonio.sofi@gmail.com Webgol.it | Spindoc.it
  11. 11. FIRST EFFECT: POLITICS GETS MORE LOCAL LOCAL: Florence FLORENCE / RENZI. 34 y.o., FB addicted, run a successful campaign for major. Facebook was the production and distribution center of political issues and multimedia content FACEBOOK AS A Antonio Sofi COMUNICATION antonio.sofi@gmail.com Webgol.it | Spindoc.it TOOL
  12. 12. FIRST EFFECT: POLITICS GETS MORE LOCAL FACEBOOK AS AN LOCAL: Bari ORGANIZING TOOL BARI / EMILIANO. Emilab, a volunteer organization of under 30: 16 Fb groups hyper-local based on city areas, 7 open contests for Antonio Sofi antonio.sofi@gmail.com cultural projects (video, music, etc), Webgol.it | Spindoc.it 2000 people involved in Facebook. Emilab lives on.
  13. 13. FIRST EFFECT: POLITICS GETS MORE LOCAL LOCAL: Cupra Marittima CUPRA MARITTIMA. 5000 inhabitants. Local elections. All the lists had a Facebook groups. Many political discussion on issues were on a fan page dedicated to the electoral competition. Antonio Sofi FACEBOOK AS AN AGENDA TOOL antonio.sofi@gmail.com Webgol.it | Spindoc.it
  14. 14. SIDE EFFECT: THE REVENGE OF BLOGGING AND CONSULTANT Blogging, EFFECTS SIDE the revenge 1. BLOGS COULD MAKE A COMEBACK (as a place to make micro content deeper) 2. CONSULTANT COULD BRIDGE THE GAP (and even in a local perspective, making online politics Antonio Sofi more equilibrated) antonio.sofi@gmail.com Webgol.it | Spindoc.it
  15. 15. thanks Thanks! Antonio Sofi Webgol.it | Spindoc.it antonio.sofi@gmail.com Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it

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