Jumping the blog. Social media changes in european politics. @ Pdfeu

Jumping the blog What happens to political communication when the web gets really social ANTONIO SOFI “Adapting and thriving in the new media environment” @ Personal Democracy Forum Europe Barcelona, 20/21 November 2009 Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it

EUROPEAN PARLIAMENT INTERNET USAGE MEPS: INTERNET USAGE 75% of MEPs (Member of European Parliament) use a personal website extensively Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it European Parliament Digital Trends. 110 MEPs (14% of the EP) responded to questionnaire during April 2009. www.epdigitaltrends.eu

EUROPEAN PARLIAMENT INTERNET USAGE MEPS: Internet Usage 62% of MEPs have either never heard of Twitter or have no plans to use it. 24% of MEPs use a blog extensively but only 26% who blog comment on other blogs once a week or more. Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it European Parliament Digital Trends 110 MEPs (14% of the EP) responded to questionnaire during April 2009. www.epdigitaltrends.eu

ITALIAN PARLIAMENT INTERNET USAGE POLITICAL DIVIDE /1 60% of MIPs (Member of Italian Parliament) use the Internet in some way Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/

ITALIAN PARLIAMENT INTERNET USAGE POLITICAL deputies online 51% of DIVIDE /2 use social network Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Digital Divide - Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/

ITALIAN PARLIAMENT INTERNET USAGE 58% of MIPs online who POLITICAL DIVIDE use SN uses Facebook /3 Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it Stefano Epifani and Antonio Sofi. 952 members of Italian Parliament. Released on April/May 2009. http://www.spindoc.it/category/spindoc/political-divide/

EUROPEAN UNION FACEBOOK GROWTH Facebook growth Facebook grew 314% last year in all EU countries Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it Comscore.com, 04/09

EUROPEAN UNION FACEBOOK GROWTH “Facebook Ranks as Top Social Networking Site in European Countries” Facebook growth Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it Comscore.com, 04/09

Jumped the blog (some) NETWORKED POLITICS JUMPED THE BLOG Antonio Soﬁ antonio.soﬁ@gmail.com Webgol.it | Spindoc.it …getting directly to social network

FIRST EFFECT: POLITICS GETS MORE LOCAL Quali gli effetti di questo social shift in political communication? LOCAL POLITICIANS ARE Tre scenari: 1: More link to local issues and battleground grassroots campaign “FORCED” TO GET SOCIAL (esempio: Emiliano, piccolo paese diego). In parte una novità considerato l'elemento di voto d'appartenenza che ha contraddistinto la politica europea/mediterranea Antonio Soﬁ BY THEIR OWN VOTERS antonio.soﬁ@gmail.com Webgol.it | Spindoc.it

FIRST EFFECT: POLITICS GETS MORE LOCAL LOCAL: Florence FLORENCE / RENZI. 34 y.o., FB addicted, run a successful campaign for major. Facebook was the production and distribution center of political issues and multimedia content FACEBOOK AS A Antonio Soﬁ COMUNICATION antonio.soﬁ@gmail.com Webgol.it | Spindoc.it TOOL

FIRST EFFECT: POLITICS GETS MORE LOCAL FACEBOOK AS AN LOCAL: Bari ORGANIZING TOOL BARI / EMILIANO. Emilab, a volunteer organization of under 30: 16 Fb groups hyper-local based on city areas, 7 open contests for Antonio Soﬁ antonio.soﬁ@gmail.com cultural projects (video, music, etc), Webgol.it | Spindoc.it 2000 people involved in Facebook. Emilab lives on.

FIRST EFFECT: POLITICS GETS MORE LOCAL LOCAL: Cupra Marittima CUPRA MARITTIMA. 5000 inhabitants. Local elections. All the lists had a Facebook groups. Many political discussion on issues were on a fan page dedicated to the electoral competition. Antonio Soﬁ FACEBOOK AS AN AGENDA TOOL antonio.soﬁ@gmail.com Webgol.it | Spindoc.it

SIDE EFFECT: THE REVENGE OF BLOGGING AND CONSULTANT Blogging, EFFECTS SIDE the revenge 1. BLOGS COULD MAKE A COMEBACK (as a place to make micro content deeper) 2. CONSULTANT COULD BRIDGE THE GAP (and even in a local perspective, making online politics Antonio Soﬁ more equilibrated) antonio.soﬁ@gmail.com Webgol.it | Spindoc.it

thanks Thanks! Antonio Sofi Webgol.it | Spindoc.it antonio.sofi@gmail.com Antonio Sofi antonio.sofi@gmail.com Webgol.it | Spindoc.it

http://www.spindoc.it	84
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http://www.slideshare.net	7
http://www.memesphere.it	2
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Jumping the blog. Social media changes in european politics. @ Pdfeu

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