Entrepreneurship 101 - Course introduction


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Course introduction for the MaRS Entrepreneurship 101 program.

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Entrepreneurship 101 - Course introduction

  1. 1. Steps for Success for Women in Technology Recommended event: Joanne Moretti, CA Canada The Future of Enterprise Software Join us for an insightful look at the future of enterprise software with Joanne Moretti, General Manager, CA Canada. Joanne will be sharing her vision and views on the future of enterprise software and what is driving the market. Joanne Moretti, who has doubled sales at CA since 2003, will also highlight how the effective use of communication strategies helped to advance the business agenda, inspire teams and successfully launch and sell software products and services in an increasingly competitive market. Date: Tuesday, October 10, 2006 Time: 8:15 a.m. - 10:00 a.m. (Breakfast included) Location: MaRS Discovery District MaRS Centre Auditorium, 101 College St., Toronto, ON Fee: $40 Members* $50 Non-members* $10 Students* Special Promotion: Members introducing friends and colleagues can register at the member rate of $40* * plus GST Register online at http://www.catawit.ca or by calling Register: Muriel Debroy at: 613-236-6650 This is the second Toronto Chapter event, following our successful launch in June 2006. CATA WIT Forum is a new initiative of the Canadian Advanced Technology Alliance with the goal of helping women in technology companies and women entrepreneurs advance in their careers and businesses through mentoring, networking, professional development and advocacy.
  2. 2. Entrepreneurship 101
  3. 3. Definition Entrepreneur: a) the director or manager of a public musical institution. b) one who undertakes
  4. 4. We can’t create entrepreneurs – that desire is something that has to come from you. What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.
  5. 5. Who are we? • Dr. Tony Redpath, Business Advisor for MaRS (www.marsdd.com), Managing Partner Primaxis Technology Ventures Inc. (www.primaxis.com) • Prof. Cynthia Goh, Professor of Chemistry, founder of Axela Biosensors (www.axelabiosensors.com) and Associate Director of the Institute of Optical Sciences • The MaRS team
  6. 6. Our Sponsors Chris Sullivan Vice President csullivan@idc.com Jim McDermott Partner jmcdermott@heenan.ca
  7. 7. Course Philosophy • The course will follow a logical path through various topics relevant to starting a business • The course is aimed at science / engineering / medical researchers in a university or hospital lab • The course will be of much greater value if you have a business case in mind
  8. 8. Three Threads • 1) Lectures on specific topics (intellectual property, marketing etc.) • 2) Lectures from entrepreneurs telling their story – Success Stories (tales from the trenches) • 3) Business case development + mentoring - special classes, regular after lecture sessions, etc. – the UpStart competition
  9. 9. Course Outline 1. Introduction 2. Starting a business 3. Selling your products, your ideas, yourself 4. Business management 5. Raising money 6. Building a team 7. The pitch
  10. 10. Introduction • Oct 03rd Intro to course • Oct 10th Science and business do mix – success story case study • Oct 17th Intro to technology commercialization / business creation • Oct 24th One-on-one sessions (CR4)
  11. 11. Starting a business • Nov 1st Different forms of entrepreneurship – various (NB Wed.) technology business structures • Nov 7th Negotiations • Nov 14th One-on-one sessions (CR3) • Nov 21st Building a business model • Nov 28th Science and business do mix
  12. 12. Selling your products, your ideas, yourself • Dec 05th One-on-one sessions (CR2) • Jan 07th Marketing 101 • Jan 16th Marketing – tales from the trenches • Jan 23rd Selling yourself –resume and interview skills
  13. 13. Business Management • Jan 30th IP Management • Feb 06th Science and business do mix • Feb 13th Budgeting • Feb 20th One-on-one sessions (CR4) » NB. Reading Week
  14. 14. Raising Money • Feb 27th What do investors look for ? • Mar 06th Written tools for building a business • Mar 13th Science and business do mix
  15. 15. Building a Team • Mar 20th Human resources management • Mar 27th The role of Boards, Advisory Panels, Service Providers • Apr 03rd Building Technology Teams / Building Sales Teams
  16. 16. The Pitch • Apr 10th Building a pitch for your idea • Apr 17th Science and business do mix • Apr 24th Work session • May 01st Up-Start competition
  17. 17. Resources
  18. 18. Lecture notes • Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast to all attendees who have registered through the website • All lectures will be available (slides plus audio) on the MaRS website (www.marsdd.com/Ent101)
  19. 19. Platforms for Convergence Innovation Physical & Virtual Platforms Provide Core Infrastructure
  20. 20. Innovation Gap  Cultural gap remains (lack of market experience, focus)  Mismatch of offerings to VC/market needs  No business focused management  Lack of seed capital and operational support to launch technology companies
  21. 21. MaRS Venture Group MaRS Venture Group Team MaRS Staff, Advisors and Mentors Networks Business Resources MaRS Industry Expert Networks  Market and opportunity evaluation  (market intelligence tools and MaRS Capital Networks  databases) MaRS Scientific Research   Business tools, templates and best MaRS Portal  practices Companies, Entrepreneurs, Scientists, Tech Transfer, RINs, MaRS Residents and Non-Residents
  22. 22. MaRS BioEntrepreneurship Series Details  Monthly series:  Insight specifically into the bio-industry and the elements necessary to effectively commercialize life sciences research (therapeutics, devices, diagnostics)  Taught by industry professionals  In-depth Q&A session where participants are encouraged to discuss their specific projects  Speakers will answer questions from participants on MaRS BioEntrepreneurship Blog at blog.marsdd.com.  The series is aimed for anyone who wishes to learn more about what is required to commercialize in the life sciences industry:  Graduate students, Post Docs, MDs, Technicians, Professors,  Investors, Tech Transfer and other interested in the commercialization of life sciences. NEW MaRS BioEntrepreneurship Series Registration is required www.marsdd.com/bioent Begins Oct 16th Cost $25/ session *Complimentary for grad students and post docs!
  23. 23. Upcoming BioEntrepreneurship Events  The Business of Biotech – Oct 16 ‘06 Dr Lynne Zydowsky- Zydowsky Consultants  Market Assessment: Great new product or just really cool science? - Nov13 ‘06 Kelly Holman and Damian Lamb- Genesys Capital  Intellectual Property Strategy– Dec 4 ‘06 Linda Kurdyduk- Transition Therapeutics/ Mt Sinai Hospital  Navigating the Global Regulatory Path for New Drugs- Jan15 ‘07 Ann Tomalin- Can Reg  Clinical trial strategies – Feb 12 ‘07 Wendy Hill- Gap Strategies  Project Management – Mar 12 ‘07 To be announced  VCs and CVs: managing the people profit equation – Apr 16 ‘07 Joanne Harrack- Snelgrove Associates  Strategic financing in Biotech – May 14 ‘07 Boris Chebursky-SHI  Building the VC pitch in Biotech– June 12 ‘07 Wayne Schnarr-Equicom NEW MaRS BioEntrepreneurship Series Registration is required www.marsdd.com/bioent Begins Oct 16th Cost $25/ session *Complimentary for grad students and post docs!
  24. 24. Opening Seminar October 16th The Business of Biotech Speaker: Dr. Lynne Zydowsky  Addresses the process of drug and medical device development starting with building new devices or identifying candidate drugs and taking these through the development process. Participants will discuss The risks inherent in bringing drugs and devices to market strategies that companies use to compete across the value chain to mitigate those risk. Insight specifically into the bio-industry and the elements necessary to effectively commercialize life sciences research (therapeutics, devices, diagnostics)  About Dr Lynne Zydowsky, SanFrancisco CA Advisor to founders, investors and management teams on how to build the foundations of young life science companies. 20+ years in industry including: NIH Post Doctoral Researcher Senior Reseacher GSK Co-founder of Renovis seeing it through its $50MM fundraising, First employee and senior BD exec with Exelixis all the way through the IPO NEW MaRS BioEntrepreneurship Series Registration is required www.marsdd.com/bioent Begins Oct 16th Cost $25/ session *Complimentary for grad students and post docs!
  25. 25. Contact Us • entrepreneurship101@marsdd.com • www.marsdd.com/Ent101