The Eco Laundry RoomPaul J Bichler, CEO & Founder
Problem:The laundry industry is a mature one with high utility expenses andwater consumption. They are often dull and unattractive.
The Eco Laundry RoomIs a revamp of the traditional coin laundry mat. Our goal is toprovide a comfortable space with many amenities saving customersmoney by greening up many aspects of the business.
Solution:• By greening up the laundry mat, we are able to dramatically reduce monthly utility prices and consumption• We save customers time and money in a self serve laundry mat• The business is promoted through social media, publicity and networking
Underlying Magic:• Solar heated water• High speed, low energy, low water use Spanish made front loading machines• Intermittent heat natural gas dryers• Free WiFi and TV lounge• Kids play area and family friendly washroom• Environment friendly cleaning products• Green building products
Marketing Strategy & Competition:• Competition is reluctant to change• Our advantage is our machinery, speed and price point• Customers go out of their way to use facility• Becomes a place for social gatherings that is also convenient for parents to bring their children
Management Team:Paul Bichler………..…marketing and promotionBrant Kelso………………….building and design
Milestones Achieved & Future Plans:• 1st location…..Peterborough 2007• 2nd location…..Toronto 2010• Looking to build 2 more Toronto stores in 2012
Revenue (in 000s)140120 115100 8780 74 61604020 0 Year 1 Year 2 Year 3 Year 4
Recognition:• Media coverage: CBC s Dragons Den, BNN The Pitch, Toronto Star,Yonge Street Media, CP24, Green Heroes, Green Living Online, American Coin Magazine and many others• Awards: Peterborough Chamber of Commerce, Commercial Restoration Award, Best Coin Laundry, Peterborough 2008, 2009 & 2010