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Steve Croth presented at a Lecture on social entrepreneurship and Better The World, a social enterprise company. [1] Better The World provides social fundraising software and cause solutions to non-profits and companies. [2] They aim to engage more of the 99% of people online who are not currently donating to raise more money for charities. [3] Croth shared lessons learned from Better The World, including the challenges of fundraising, building the right team, and gaining market acceptance.
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Follow or Tweet: Better The World lecture recap
- 2. Better The World® Lived It Lecture, November 18, 2009 @ MaRS. Presented by Steve Croth, MBA Founding Partner
- 3. Agenda • Introduction to Better The World • Social Enterprise Landscape • Our Top 10 Lessons Learned • Q&A 3
- 4. The Cause Company Better The World is a technology, media and services company that provides social fundraising software and innovative cause solutions to for-profit and not-for-profit organizations. Social We provide a flexible, private label, social Fundraising fundraising platform for charities, associations, foundations and online cause Platform communities. + We have a permission based, online social Cause citizen network that is supported by a Media unique delivery model that converts Solutions corporate marketing dollars into donations, while driving superior results. + Cause We offer services that help firms develop and implement integrated cause strategies Services that improve engagement, drive new funding and raise awareness for a cause. 4
- 5. Problem 100,000,000 people online <1% donating there has to be a way to engage the other 99% to raise money for charitable causes 5
- 6. 6
- 7. Solution New Revenue for Charity $2.5B $200M Social Fundraising Redeploy Platform 5% $7M Total Donations Causes 2008 % Transaction Fee Global Cause Marketing Spend 2008 Sources: Giving USA, Cone Inc. 7
- 8. Consumers Free ways to raise money Compelling messages Greater Impact on Social Issues Freeraiser Platform New Fundraising Methods New Value Propositions Engagement & Awareness Social Citizen Engagement Superior Market Performance Give Marketing Companies Communities 8
- 9. What is Social Innovation? Defn’: Social Innovation: the process of developing new ideas, processes, products and services that are designed to address and resolve one or more social issue(s). 9
- 10. Where is Social Products Services Innovation? Technology Energy Charity Schools Government Finance 10
- 11. Trends Triple Helix Social Citizens C.S.R. Cause Marketing Technology Social Media Fundraising Innovation 11
- 12. Observations Scale Collaboration Structure Storytelling Think/Act Global 12
- 13. Do You Fit the Mold? Is the World a better place because of your product or service? 13
- 14. Why Social Entrepreneur? Impact Identity Imprint Innovation 14
- 15. What Have We Learned? Our Top 10 15
- 16. 1. Capital Plan to get none Bootstrapping Sales Building Value Big fish, small pond The LONG NO Gov’t Funding 16
- 17. 2. Outsourcing Quality Proximity Ownership Timeliness Agility 17
- 18. 3. Team Core Needs The Bus Do’ers Leadership Guts & Risk 18
- 19. 4. Vision Founders The Destination Common Direction Culture 19
- 20. 5. Market Acceptance Personas & Actors Proof of Concepts Pilot Feedback & Testing 20
- 21. 7. Volunteers & Advisors Need + Function + Role Managing Reciprocity 21
- 22. 8. Investments Bad Ones Non-Core, Legal, Financial Good Ones Core, Sales & Marketing 22
- 23. 9. Timing You Don’t Choose The Curve Trailblazing 23
- 24. 10. Management Discipline Modeling Strategy Partnering Dependencies Risks Constraints Short vs. Long Term 24
- 25. 10. Do Over Canada? Build Around Bootstrap Raise Money First Invest in More in Core Wait to Build Team Define When to Walk 25
- 26. Your New Life 26
- 27. The Different You 27
- 28. Questions & Answers Better The World® 28
- 29. Where Good Meets™ . To learn more, visit http://bettertheworld.com or contact your Better The World representative. Better The World® CANADA USA 1.800.928.9135 488 Wellington Street West 1025 Connecticut Avenue NW 1.647.827.0412 Suite 501 Suite 1000 info@bettertheworld.com Toronto, Ontario M5V 1E3 Washington, DC 20036 http://bettertheworld.com 29