Smart Social Media for Small Businesses - MaRS Best Practices

Where? What? Who(m)? Smart Social Media for Small Businesses Your Host: Melanie Baker

•  Let s assume that the answer to Should my business get social? is Yes ...•  Who is our audience?•  What sites should we be using?•  What content should we publish?•  Whose job is this?•  Did we win?

Q&A Protocol•  For quick questions, ask throughout.•  For bigger questions, ask at the end.•  Judge of the size of your question will be me.

Who is our audience?•  Good news: Knowing this will answer almost all of the other questions.•  Bad news: The answer is not Everyone .

What sites should we be using?•  Good news: All of them! is not the answer.•  Bad news: There s no one-size-fits-all answer…

What content should we publish?•  What sites are you using?•  What does your business need?•  What does your audience like?

Whose job is this?•  Good news: Everyone is probably not the answer.•  Bad news: The right person may not work for you… yet.

Did we win?•  Good news: Yes, you can determine this.•  Bad news: There is no one-size-fits-all answer…

Questions? Comments?If you think of something later… @melle mcbaker@gmail.com

Smart Social Media for Small Businesses - MaRS Best Practices

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