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Lived it Lecture with Dorothy Engelman: Entrepreneurship 101
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Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

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Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder, Getinvolved.ca …

Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder, Getinvolved.ca

Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients.

An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of getinvolved.ca, a social web community that matches organizations and individuals who want to make a difference.

This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.

Published in: Business, Technology

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Transcript

  • 1. Dorothy EngelmanCo-Owner, Sr. Partner
  • 2. Innovation (social or not)Innovation is a formula with noright or wrong answers. So whileit’s based on math, for me, it’sreally a mysterious alchemy of…
  • 3. nA+T+RN =SI
  • 4. A= AccidentsT= Timing nRN = Relationshipbetween nature to thepower of nurture= SI Innovation or socialinnovation
  • 5. A= Accidents
  • 6. T= Timing
  • 7. n RN =Relationship between nature
  • 8. to the Power of n: nurture
  • 9. Starting q media with my husband which lead to development of our business model= SI Social Innovation
  • 10. 7?’s7 Lessons
  • 11. Question 1What is the value of your idea? If you build it will they come?
  • 12. Lesson 1: The idea is not the big idea.Execution is the big idea. Execution makes the big idea successful.
  • 13. Question 2Is there an entrepreneur in your DNA?
  • 14. Lesson 2: Know yourself and figure out who and what skills/expertise you are missing. Age? Experience? Or someone that balances orcomplements you for, or against risk.
  • 15. Question 3What is your risk tolerance?
  • 16. Lesson 3: You have to take risks, emotional, personal, professional and financialrisks to build a business, or create an innovation.
  • 17. Question 4 Do you have theperseverance to make it over the long-haul?
  • 18. Lesson 4:It’s hard. It’s okay,it might take you 2 or 3 attemptsbefore you find your way.
  • 19. Question 5Do you know how to collaborate?
  • 20. Lesson 5: Collaborating internally and with like-minded partners is critical to succeed in a social enterprise.Funding /Outreach /SustainabilityEngage all potential stakeholders Private/Public/NFP
  • 21. Question 6Do you know why you want to start a business? What do you want from the business?
  • 22. Lesson 6: Before you start a venture with group, or on your own, reflect onyour own values. Know what you want out of the business. Fame? Fortune? Change the world?
  • 23. Question 7What kind of business do you wantto build? What kind of culture do your want to create?
  • 24. Lesson 7: It’s not personal. It’s business. Wrong. Ridiculous.Your enterprise is an extension of who you are and your values.
  • 25. Conditions for Success 1. Technology. 2. Network. 3. Team. 4. Research. 5. Resources.

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