Geoff Mulgan - The Paradoxes of Ageing


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Geoff Mulgan, CEO of Nesta UK's presentation on The Paradoxes of Ageing and How to Overcome Them at the Business of Aging Summit 2012 held on April 30, 2012 at the MaRS Discovery District.

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  • There has been an explosion in these sorts of challenge prizes being used for social innovationSome of these will be very familiar to some of you The X-Prize foundation perhaps the most well established, largely science and technology prize, such as the ambitious Ansari X Prize: $10m to the first private-sector group able to fly a reusable spacecraft 100km (62 miles) into space twice within two weeksOr $10m Progressive Automotive X Prize, for green cars that are capable of achieving at least 100mpg, or its equivalent. InnoCentive – online platform that runs challenge prizes on behalf of partners. Chicago city transport challenge; NESTA education prize; diabetes drug development InnoCentive run US ‘challengegov’ platform – govt opening out challenges to the public, NHS innovation prizes, And demand from UK Govt to implement as part of innovation strategy Euclid Naples competitions challenged entrants to develop sustainable solutions to community issues in the Italian cityDell social innovation challenge launched recently closes early next year
  • Skills NESTA programme CC MunicipalitiesRadical innovationAppetite E.g. Havering Stoke
  • You can see that very clearly in a field like waste and recycling where over the last 20-30 years our whole systems have shifted from collecting paper, bottles, glass and metal and then burying it underground in landfill sites to much higher proportions of recycling or use of waste for energy. If we look at what makes this sort of systemic change happen, it turns out they require many things to change in tandem.
  • The workplaceThe school, hospitalPrivate lifeCommunity No obious boundaries
  • Geoff Mulgan - The Paradoxes of Ageing

    1. 1. The Paradoxes of Ageing – and how to overcome them Geoff Mulgan Business of Ageing, Toronto 30 April 2012Slide 1
    2. 2. Active ageing: a policy challenge or an innovation challenge? Is a salutogenic world possible?Slide 2
    3. 3. Could we turn the participation trends around?
    4. 4. Michael Young (1915-2002) ‘probably the world’smost successful entrepreneur of social enterprises’Pioneer of new thinking about age; creator of OU,U3A, Grandparents plus and many others...With Peter Laslett, developed the idea of third andfourth ages – adding years not to the end of the lifebut the middle
    5. 5. The end of chronologism
    6. 6. The good news? 7
    7. 7. • Employment between the ages of 55 and 69 has increased in recent years (2002/3 to 2008/9); amongst men (65-69 yrs) from 15.7% to 23.7% and amongst women (60-64 yrs) from 29.5% to 35.0%• Over 800,000 65+ now employed, 3.0% of all workers; doubled in ten years• Of 3,000 high growth start-ups - 25 or more employees – over a third founded by over-50s• A big motivator for over-50s to set up a new business: the opportunity to work beyond official retirement age – 30%• Over-65s the fastest growing age group for self-employment - last year number setting up in business increased by 48 per cent, from 224,000 to 332,000 Slide 8
    8. 8. – B&Q retail chain long-standing policy of recruiting older workers– Sainsbury’s offer a 25 year window for retirement between ages 50 and 75. Within this window employees can reduce their working hours and claim part of their pension while continuing to accrue further pension entitlements– Ernst and Young - ‘boomerangs’ – allows former employees and retirees to return to the organisation 9
    9. 9. John Browne: a salutary warningSlide 11 The Young Foundation 2010
    10. 10. Little or no narrowing of the morbidity gap Life expectancy, healthy life expectancy and EU–healthy life expectancy at birth, Great Britain 1981–2006 Source: ONS
    11. 11. The paradox 13
    12. 12. The things older people say they want are made hard by our systems and structures: •to be useful and recognised •to be helped at home when frail by a circle of support •to end life at home surrounded by loved onesSlide 14
    13. 13. Innovation 15
    14. 14. Health spend as % GDP versus adult mortality rate 16 15 Health spend as % GDP 14 13 12 11 10 9 8 7 6 40 60 80 100 120 Adult mortality rateSource: OECD Health Data 2010
    15. 15. Change in health spend share of GDPversus % improvement in adult mortality rate 3.0% % growth in share of GDP (p.a.) 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% % improvement in mortality rate (p.a.)
    16. 16. • US Congressional Budget Office: health spending to rise from 16% of GDP in 2007 to 25% in 2025, 37% in 2050 and 49% in 2082.• European Union ageing predicted to drive public spending up by 4 percentage points between 2004 and 2050.• Purchasing power of 60+ generation in Germany nearly one third of total private consumption and will grow to over 40% by 2050
    17. 17. More deliberate innovation andexperiment – not just in technologies and clinical solutions 19
    18. 18. Specialised parks prosthetics implants Elder universities Employment (U3A) agencies Brain gyms Co-housing Career switches (ALI) Home hospices Care villages Volunteer transport (ITN) TimebanksSlide 20
    19. 19. Changing tools for innovation suitable for ageing User innovation Innovation in services Social innovation Open innovation
    21. 21.
    22. 22. Building capacity to develop andspread radical social innovations inlocal government – care/acuteinterface a priority
    23. 23. Innovation networks to speed mutual learning
    24. 24. Age Unlimited: supporting older socialentrepreneurs in Scotland
    25. 25. From projects to systems … 30
    26. 26. To get from here... here......many things need to change in tandem
    27. 27. Transforming the system?New technologies, products and Recalibrated marketsservicesNew policies and regulations Behavioural change
    28. 28. Transforming the system? Whole System Demonstratorsas promising but partial example …New technologies, products and Recalibrated marketsservicesNew policies and regulations Behavioural change
    29. 29. Transforming a system?New technologies, products and Recalibrated marketsservices Social Impact Bonds Age Unlimited Scotland People Powered HealthNew policies and regulations Behavioural change
    30. 30. Happiness 35
    31. 31. WellbeingMental attitudes to ageing have a significant impact on health. Median Survival (years) Those with :- positive attitude to ageing 22.5 negative attitude to ageing 15.0 Gain 7.5Impressive when compared to improvements in:- - Blood Pressure, Cholesterol: Gain 4 years - Obesity, Smoking, Exercise: Gain 1-3 years‘Longevity Increased by Positive Self-Perceptions of Ageing’, Becca R. Levy et al,Journal of Personality and Social Psychology, 2002, Vol. 83, No. 2, 261-270
    32. 32. Resilience and well-being -2 -1 0 1 21012141618 Divorce Widowed Remained married
    33. 33. High sociability associated with less cold symptoms Cohen et al, 2003
    34. 34. Peckham and thesalutogenic workplace? 41
    35. 35. What kind of economy allows us to thrive allour lives? What economy makes people a renewable asset not a disposable one? 42
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