Speaker: Veronika Litinski, MaRS Advisor
High tech entrepreneurs need 5 essential communication tools:
* the "elevator pitch"
* the executive summary
* the presentation
* the technical white paper
* the business plan
This lecture focuses on how to create them, and how to use them effectively to grow your business from an idea to a funded business plan.
Part of the CIBC Presents Entrepreneurship 101 lecture series. For more information on this event, including video see http://www.marsdd.com/Events/Event-Calendar/Ent101/2009/written-tools-02112009.html