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Entrepreneurship 101: Marketing Communications with Mark Evans
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Entrepreneurship 101: Marketing Communications with Mark Evans

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This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited …

This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, sales promotion, public relations and sales. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.

For more information check out: http://www.marsdd.com/events/details.html?uuid=846dd1e8-c958-4090-b221-3563b6fa9cda

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Transcript

  • 1. Hey, Pay Attention to Me! Marketing for Startups
  • 2. Marketing Goals
  • 3. Who Are You?
  • 4. Who Are You?What Do You Do?
  • 5. Who Are You?What Do You Do?What Problem Do You Solve?
  • 6. Who Are You?What Do You Do?What Problem Do You Solve?What’s In It For Me?
  • 7. The “Mom Test”
  • 8. A Good Foundation
  • 9. Competitive Positioning
  • 10. Your Web Site(aka The Workhorse)
  • 11. Home PageInstant Gratification
  • 12. Home PageInstant GratificationNo Grit
  • 13. Home PageInstant GratificationNo GritClear Calls to Action
  • 14. Home PageInstant GratificationNo GritClear Calls to ActionUser-friendly navigation
  • 15. Love Your Data
  • 16. What about Social Media?
  • 17. The Benefits Thought LeadershipCustomer Feedback ServiceMedia/PR CompetitiveRelations Intelligence Content Creation
  • 18. Key Considerations Target Audience Bang for theResources Buck Why? Competitors
  • 19. PR
  • 20. Rule #1PR = Media/Blog Coverage
  • 21. Rule #2Don’t Hire a PR Agency….at least not right now
  • 22. Rule #3Do Your Own PR
  • 23. Tools
  • 24. The Best PR Pitch is……
  • 25. Branding
  • 26. Creativity Counts
  • 27. Give Away Your Insight

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