This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, sales promotion, public relations and sales. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.
For more information check out: http://www.marsdd.com/events/details.html?uuid=846dd1e8-c958-4090-b221-3563b6fa9cda