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Part of the MaRS Entrepreneurship 101 Event Series
Building a business model
Thinking carefully about economics and business strategy can make the difference between having great technology versus having a great company. While MBAs can be famously dim-witted, scientists and engineers can be famously stubborn and insensitive to market forces. We’ll discuss the most common commercialization traps that befall otherwise “way smart” inventors.
Speaker: Ajay Agrawal
Ajay is the Peter Munk Professor of Entrepreneurship at the Rotman School of Management.
Download the audio presentation and post questions on the MaRS blog: