Part of the MaRS Entrepreneurship 101 Event Series
"From Start to Finish Everyone's Talking, Everywhere, All the Time" - the evolution of mobile communications from a technology and marketing perspective.
A case review of the development of the cellphone industry, and how closely development has followed the archetypical development curve from Geoffrey Moore's "Crossing the Chasm".
Speaker: David Neale, Service Development, Rogers Communications Inc.
Download the audio presentation and post questions on the MaRS blog: