Creating and Developing a Sustainable Business

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    Creating and Developing a Sustainable Business - Presentation Transcript

    1. Harvey Coleman hcoleman@rogers.com 416 918 0944
    2. Autonomics SOS     Palm Computing Knowledge Park     Xaar CCUE     ARM Mass     Dell Canada Auction Exchange Corp’n     Autros Thriftopia     Stream Softshell     etc…  
    3. Product   People   Cash  
    4. Be hard on yourself (Answer, So what?)     Disruptive, with IP   WIFM, so differentiator (Benefit in their terms) or large niche Produce V1     Watch out for Large Customer syndrome   Watch our for permanent beta   Have a Roadmap   Really understand your markets (timing/ahead of the market)   Know how you intend to monetize A Launch is not an end in itself  
    5. The most important     People lend money to successful people   Respect not love   S/H Agreement:   Shares for REAL value Marketing and Finance as well as Product  
    6. Yes its King, but… Is there a market out there to preserve cash     Network   No longer YOUR business   Have a Plan:   Not a 100 pages   Immediately capture attention   It will be wrong   Understand your needs/Don’t keep on going back   Marketing costs real money   Understand your model = focus and priorities   It costs X2 and Revenue is 1/2
    7. Sell, sell, sell   Customer is king:     Includes your staff   Listen   Respond (sundown)   Want you to succeed   Customer experience (18:1)   Create Communities The impossible is possible   Guard your cash   Set targets/Metricise your business   All Manage Time  

    + Cathy BogaartCathy Bogaart, 6 months ago

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    Speaker: Harvey Coleman, MaRS Mentor

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