Harvey Coleman
hcoleman@rogers.com
416 918 0944

Autonomics SOS
 
Palm Computing Knowledge Park
 
Xaar CCUE
 
ARM Mass
 
Dell Canada Auction Exchange Corp’n
 
Autros Thriftopia
 
Stream Softshell
 
etc…


Product

People

Cash


Be hard on yourself (Answer, So what?)

 Disruptive, with IP
 WIFM, so differentiator (Benefit in their terms) or large
niche
Produce V1

 Watch out for Large Customer syndrome
 Watch our for permanent beta
 Have a Roadmap
 Really understand your markets (timing/ahead of the
market)
 Know how you intend to monetize
A Launch is not an end in itself


The most important

 People lend money to successful people
 Respect not love
 S/H Agreement:
 Shares for REAL value
Marketing and Finance as well as Product


Yes its King, but…
Is there a market out there to preserve cash

 Network
 No longer YOUR business
 Have a Plan:
 Not a 100 pages
 Immediately capture attention
 It will be wrong
 Understand your needs/Don’t keep on going back
 Marketing costs real money
 Understand your model = focus and priorities
 It costs X2 and Revenue is 1/2

Sell, sell, sell

Customer is king:

 Includes your staff
 Listen
 Respond (sundown)
 Want you to succeed
 Customer experience (18:1)
 Create Communities
The impossible is possible

Guard your cash

Set targets/Metricise your business

All Manage Time
