` Introduction to Entrepreneurship 101 Presented by: Tony Redpath , Allyson Hewitt & Jennifer R. White MaRS Discovery District 30 September 2009

What is Entrepreneurship? An Entrepreneur : one who undertakes A Social Entrepreneur : Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change Key Distinctions : Business entrepreneur = profit and return & for profit structure Social entrepreneur = impact, profit & return & legal structure

An Entrepreneur :

one who undertakes

A Social Entrepreneur :

Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change

Key Distinctions :

Business entrepreneur = profit and return & for profit structure

Social entrepreneur = impact, profit & return & legal structure

What can MaRS do to help you …? We can’t create entrepreneurs – that desire is something that has to come from you. What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.

We can’t create entrepreneurs – that desire is something that has to come from you.

What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.

Who are we? Dr. Tony Redpath, Vice President Partner Programs for MaRS (www.marsdd.com) Jennifer R. White, Social Entrepreneur in Residence Allyson Hewitt, Director, Social Entrepreneurship at MaRS The speakers The MaRS team

Dr. Tony Redpath, Vice President Partner Programs for MaRS (www.marsdd.com)

Jennifer R. White, Social Entrepreneur in Residence

Allyson Hewitt, Director, Social Entrepreneurship at MaRS

The speakers

The MaRS team

Course Philosophy The course will follow a logical path through various topics relevant to starting a business The course is aimed at two groups: *science / engineering / medical researchers either in a university or hospital lab or in the private sector *social entrepreneurs The course will be of much greater value if you have a business/social case ( idea?) in mind

The course will follow a logical path through various topics relevant to starting a business

The course is aimed at two groups:

*science / engineering / medical researchers either in a university or hospital lab or in the private sector

*social entrepreneurs

The course will be of much greater value if you have a business/social case ( idea?) in mind

Three Threads 1) Lectures on specific topics (intellectual property, marketing etc.) 2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches) 3) The UpStart competition

1) Lectures on specific topics (intellectual property, marketing etc.)

2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches)

3) The UpStart competition

Course Outline 1. Introduction 2. Starting a business 3. Selling your products, your ideas, yourself 4. Business management 5. Raising money 6. Building a team 7. The pitch

1. Introduction

2. Starting a business

3. Selling your products, your ideas,

yourself

4. Business management

5. Raising money

6. Building a team

7. The pitch

Introduction Sept 30 th Introduction to the course Oct 7 th “Lived It” lecture: Harry Rosen Founder of Harry Rosen Inc. Oct 14 th Different types of Entrepreneurship Oct 21 st Intro to technology commercialization / business creation

Sept 30 th Introduction to the course

Oct 7 th “Lived It” lecture:

Harry Rosen

Founder of Harry Rosen Inc.

Oct 14 th Different types of Entrepreneurship

Oct 21 st Intro to technology commercialization / business creation

Starting a business Oct 28 th Basic nuts and bolts of starting a company Nov 4 th Building a Business Model Nov 11 th Negotiations Nov 18 th “Lived It” lecture : Steve Croft & Mark Bachman Better the World

Oct 28 th Basic nuts and bolts of starting a company

Nov 4 th Building a Business Model

Nov 11 th Negotiations

Nov 18 th “Lived It” lecture :

Steve Croft & Mark Bachman

Better the World

Selling your products, your ideas, yourself Nov 25 th Product Development Dec 2 nd “Lived It” lecture : Jed Emerson - Uhru Capital Management Dec 9 th Selling yourself –resume and interview skills Dec 16 th Introduction to Marketing break for the holiday season

Nov 25 th Product Development

Dec 2 nd “Lived It” lecture :

Jed Emerson - Uhru Capital Management

Dec 9 th Selling yourself –resume and interview skills

Dec 16 th Introduction to Marketing

break for the holiday season

Selling your products, your ideas, yourself … cont. Jan 6 th “Lived It” lecture: Michael McCain President & CEO of Maple Leaf Foods Jan 20 th Basics of Marketing (1) Jan 20 th Basics of Marketing (2) Jan 27 th Use of Social Media NB first stage of UpStart Competition starts in January

Jan 6 th “Lived It” lecture:

Michael McCain

President & CEO of Maple Leaf Foods

Jan 20 th Basics of Marketing (1)

Jan 20 th Basics of Marketing (2)

Jan 27 th Use of Social Media

NB first stage of UpStart Competition starts in January

Business Management Feb 3 rd IP Management Feb 10 th Budgeting Feb 17 th Written tools for building a business Feb 24 th “Lived It” lecture : TBD NB Selection of top 12 UpStart entrants will be made by the end of February

Feb 3 rd IP Management

Feb 10 th Budgeting

Feb 17 th Written tools for building a business

Feb 24 th “Lived It” lecture : TBD

NB Selection of top 12 UpStart entrants will be made by the end of February

Raising Money Mar 3 rd Terms of investments Mar 10 th What do Investors Look for ? Mar 17 th “Lived It” lecture : Bill Young - Social Capital Partners

Mar 3 rd Terms of investments

Mar 10 th What do Investors Look for ?

Mar 17 th “Lived It” lecture :

Bill Young - Social Capital Partners

Building a Team Mar 24 th Human resources management Mar 31 st The role of Boards, Advisory Panels, Service Providers Apr 7 th Building Technology Teams / Building Sales Teams Apr 14 th Generating Sales Apr 21 st Creating and Developing a Sustainable Business

Mar 24 th Human resources management

Mar 31 st The role of Boards, Advisory Panels, Service Providers

Apr 7 th Building Technology Teams / Building Sales Teams

Apr 14 th Generating Sales

Apr 21 st Creating and Developing a Sustainable Business

The Pitch Apr 28 th Building a pitch for your idea May 5 th Up-Start competition

Apr 28 th Building a pitch for your idea

May 5 th Up-Start competition

Communications Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website All lectures will be available on the MaRS website: http://marsdd.com/ent101 [email_address] Join our Facebook Group There is a weekly blog (mars.blog.com) where you can ask questions

Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website

All lectures will be available on the MaRS website:

http://marsdd.com/ent101

[email_address]

Join our Facebook Group

There is a weekly blog (mars.blog.com) where you can ask questions

Additional resources Many speakers include references in their presentations, which can be checked on the video of the lecture that will be posted on the MaRS website MaRS is about to launch a comprehensive package of reference materials for entrepreneurs, ranging from short articles on specific topics through to workbooks. These will also be available on the MaRS website. Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address: [email_address]

Many speakers include references in their presentations, which can be checked on the video of the lecture that will be posted on the MaRS website

MaRS is about to launch a comprehensive package of reference materials for entrepreneurs, ranging from short articles on specific topics through to workbooks. These will also be available on the MaRS website.

Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address:

[email_address]

Links and online resources Videos - http://vimeo.com/channels/ent101 Presentations - http://www.slideshare.net/tag/ent101 Blog – http://blog.marsdd.com Twitter – Follow #ent101, http://twitter.com/marsdd Facebook Group – http://www.facebook.com/group.php?gid=5544862297 Weekly email – Register to get the email http://mars-entrepreneurship101.eventbrite.com/ Website – http://www.marsdd.com/ent101

Videos - http://vimeo.com/channels/ent101

Presentations - http://www.slideshare.net/tag/ent101

Blog – http://blog.marsdd.com

Twitter – Follow #ent101, http://twitter.com/marsdd

Facebook Group – http://www.facebook.com/group.php?gid=5544862297

Weekly email – Register to get the email http://mars-entrepreneurship101.eventbrite.com/

Website – http://www.marsdd.com/ent101

Credit MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation This year we will offer certificates to those who have attended at least 21 of the 28 lectures You will have to register your attendance – either sign the attendance sheet in person at the lecture, or online by viewing the posted lecture and commenting on the video, signed with your name.

MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation

This year we will offer certificates to those who have attended at least 21 of the 28 lectures

You will have to register your attendance – either sign the attendance sheet in person at the lecture, or online by viewing the posted lecture and commenting on the video, signed with your name.