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Introduction to
Entrepreneurship 101
Presented by:
Tony Redpath
MaRS Discovery District
01 October 2008

Definition
Entrepreneur:
- one who undertakes
Slide 3
MaRS

What can MaRS do to help you …?
We can’t create entrepreneurs – that
desire is something that has to come
from you.
What we can do is to help give you the
tools that will help you harness and
direct your entrepreneurial drive.
Slide 4
MaRS

Who are we?
 Dr.Tony Redpath, Vice President Partner
Programs for MaRS (www.marsdd.com),
 Prof.
Cynthia Goh, Professor of
Chemistry, founder of Axela Biosensors
and Northern Nanotechnologies
(www.axelabiosensors.com) and
Associate Director of the Institute of
Optical Sciences
 The speakers
 The MaRS team Slide 5
MaRS

Course Philosophy
 The course will follow a logical path
through various topics relevant to
starting a business
 The course is aimed primarily at
science / engineering / medical
researchers in a university or hospital lab
but is also relevant to non-academic
entrepreneurs
 The course will be of much greater value
if you have a business case in mind Slide 6
MaRS

Three Threads
1) Lectures on specific topics (intellectual
property, marketing etc.)
2) Lectures from entrepreneurs telling
their story – “Lived It” Stories (tales
from the trenches)
3) the UpStart competition
Slide 7
MaRS

Course Outline
1. Introduction
2. Starting a business
3. Selling your products, your ideas,
yourself
4. Business management
5. Raising money
6. Building a team
7. The pitch
Slide 8
MaRS

Introduction
 Oct 1st Introduction to the course
 Oct 8th Different types of Entrepreneurship
 Oct 15th “Lived It” lecture: Sean O’Dea
The Second Cup, Pro-Shred
 Oct 22nd Intro to technology commercialization
/ business creation
Slide 9
MaRS

Starting a business
 Oct 29th Basic nuts and bolts of starting a
company
 Nov 5th Negotiations
 Nov 12th Building a Business Model
 Nov 19th “Lived It” lecture
Slide 10
MaRS

Selling your products, your
ideas, yourself
 Nov 26th Product Development
 Dec 3rd “Lived It” lecture
 Dec 10th Selling yourself –resume and
interview skills
break for the holiday season
Slide 11
MaRS

Selling your products, your
ideas, yourself … cont.
 Jan 7th “Lived It” lecture – John Abele
founder of Boston Scientific
 Jan 14th Basics of Marketing (1)
 Jan 21st Basics of Marketing (2)
Slide 12
MaRS

Business Management
 Jan 28th IP Management
 Feb 4th Budgeting
 Feb 11th Written tools for building a business
 Feb 18th “Lived It” lecture
Slide 13
MaRS

Raising Money
 Feb 25th Terms of investments
 Mar 4th What do Investors Look for ?
 Mar 11th “Lived It” lecture
Slide 14
MaRS

Building a Team
 Mar 18th Human resources management
 Mar 25th The role of Boards, Advisory Panels,
Service Providers
 Apr 1st Building Technology Teams / Building
Sales Teams
 Apr 8th “Lived It” lecture
Slide 15
MaRS

The Pitch
 Apr 15th Building a pitch for your idea
 Apr 22nd Up-Start competition preparation
 Apr 29th Up-Start competition
Slide 16
MaRS

Communications
 Lecture
reminders, biographies of upcoming speakers
and short descriptions of the upcoming lecture will be
broadcast by email to all attendees who have registered
through the website
 All lectures will be available on the MaRS website:
http://marsdd.com/ent101
 entrepreneurship101@marsdd.com
 Join our Facebook Group
 There is a weekly blog (http://blog.marsdd.com)
Slide 17
MaRS

Credit
 MaRS is not a degree granting institution –
BUT in previous years we have had numerous
requests for Certificates of Participation
 This
year we will offer certificates to those who
have attended at least 18 of the 24 lectures
 You will have to register your attendance –
either in person at the lecture, or on-line if you
wish to view the posted lecture.
Slide 18
MaRS