BEST	  PRACTICES	  IN	  SOCIAL	  TECHNOLOGY	  FOR	  FUNDRAISING	     Kirs%n	  Beardsley,	  CanadaHelps	  
Social	  technology	   isn’t	  just	    another	    channel	  
TradiEonal	  charitable	   model	  is	   changing	    (thank	  goodness!)	  
Build	  relaEonships	  
The	  rule	  of	    thirds	  
Be	  real	  
Transparency	  
Storytelling	  
Encourage	  ParEcipaEon	  &	  AcEon	  
Peer-­‐to-­‐Peer	  
Measure	  What	    MaRers	  
Let	  Go!	  
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Best Practices of Social Tech for Social Change - MaRS Best Practices Series
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Best Practices of Social Tech for Social Change - MaRS Best Practices Series

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Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.”

Matt Thompson discusses social technology with regard to advocacy and social movements.

Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy.

Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

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Best Practices of Social Tech for Social Change - MaRS Best Practices Series

  1. 1. BEST  PRACTICES  IN  SOCIAL  TECHNOLOGY  FOR  FUNDRAISING   Kirs%n  Beardsley,  CanadaHelps  
  2. 2. Social  technology   isn’t  just   another   channel  
  3. 3. TradiEonal  charitable   model  is   changing   (thank  goodness!)  
  4. 4. Build  relaEonships  
  5. 5. The  rule  of   thirds  
  6. 6. Be  real  
  7. 7. Transparency  
  8. 8. Storytelling  
  9. 9. Encourage  ParEcipaEon  &  AcEon  
  10. 10. Peer-­‐to-­‐Peer  
  11. 11. Measure  What   MaRers  
  12. 12. Let  Go!  

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