Successful Entrepreneurship - The Trinity of Strategy, the Business Model Canvas, and the Environment.

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Chicago NW Suburbs Entrepreneurs Meetup - 06/17/2014 …

Chicago NW Suburbs Entrepreneurs Meetup - 06/17/2014

During this event we would have a special presentation by successful Entrepreneur and Business Leader, Tom Caprel, who will enlighten us by discussing the three key absolute things every entrepreneur must know before heading into any venture. Additionally Tom will introduce the audience to the Business Model Canvas as an invaluable tool that every small business owner and entrepreneur must add to their survival toolkit. Think of the Business Model Canvas as the modern day Business Plan for the fast-paced world we live in.

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  • 1. WELCOME Tuesday, June 17th, 2014 What Does It Take To Become a Successful Entrepreneur? Meetup Sponsored by:
  • 2. Successful Entrepreneurship
  • 3. AGENDA I. Introduction II. Curriculum for Being an Entrepreneur III. Introduction to the Business Model Canvas IV.Understanding the Canvas Through the Discipline of Market Leaders V. Groupon VI.Tips for using the Canvas
  • 4. Speakers Tom Caprel was a successful entrepreneur for more than 20 years, starting and growing several businesses prior to founding BreakThough Results, Inc. As an innovative entrepreneur, he developed a passion for the leading trends in organizational and leadership development which led him to step out of his last technology business and create a powerful executive coaching and strategy practice that has served clients for the past 14 years. He has cultivated individual and corporate transformations using his Breakthrough Moments methodology.
  • 5. Curriculum for Being an Entrepreneur 1. Strategy definition and effective implementation 2. A deep understanding of the importance of the decision-making process. (Effective decisions are created from the future so as not to re-create the past.) 3. Navigating the entrepreneurial lifecycle with ease.
  • 6. Strategy; a definition ● Strategy is how a company or an individual gets to its desired future state from the present ● A company does this by seeking to manipulate and shape the environment around it
  • 7. The Trinity of Strategy, the Canvas, and the Environment Strategy The Environment Social Technical Economic Political The Canvas
  • 8. The Business Model Canvas Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams
  • 9. The Business Model Canvas Key Partners Strategic alliances Coopetition Joint ventures Buyer supplier Key Activities Production Problem solving Platform / network Customer support Key Resources Physical Intellectual Human Financial Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams
  • 10. The Business Model Canvas Key Partners Key Activities Key Resources Value Proposition Customer Relationships Personal assistance Dedicated pers. Asst Self service Automated service Communities Co-creation Channels Direct Sales Web Stores Indirect Partner store Wholesale Customer Segments Mass market Niche market Segmented Diversified Multi sided platform Multi sided markets Cost Structure Revenue Streams
  • 11. The Business Model Canvas Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Fixed costs Variable costs Economies of scale Economies of scope Revenue Streams Asset sales Usage fees Subscription fees Lending renting leasing License fees
  • 12. The Business Model Canvas Key Partners Key Activities Key Resources Value Proposition Newness Performance Customization Getting the job done Design Price Cost reduction Accessibility Convenience Customer Relationships Channels Customer Segments Cost Structure Revenue Streams
  • 13. Understanding the Canvas through Discipline of Market Leaders Y Product Leadership Customer Intimacy Operational Excellence
  • 14. Understanding the Canvas through Discipline of Market Leaders Y Product Leadership Customer Intimacy Operational Excellence Customer Relationships Personal assistance Dedicated pers. Asst Self service Automated service Communities Co-creation Channels Direct Sales Web Stores Indirect Partner store Wholesale Customer Segments Mass market Niche market Segmented Diversified Multi sided platform Multi sided markets
  • 15. Understanding the Canvas through Discipline of Market Leaders Y Product Leadership Customer Intimacy Operational Excellence Customer Relationships Personal assistance Dedicated pers. Asst Self service Automated service Communities Co-creation Channels Direct Sales Web Stores Indirect Partner store Wholesale Customer Segments Mass market Niche market Segmented Diversified Multi sided platform Multi sided markets Key Partners Strategic alliances Coopetition Joint ventures Buyer supplier Key Activities Production Problem solving Platform / network Customer support Key Resources Physical Intellectual Human Financial
  • 16. Understanding the Canvas through Discipline of Market Leaders Y Product Leadership Customer Intimacy Operational Excellence Customer Relationships Personal assistance Dedicated pers. Asst Self service Automated service Communities Co-creation Channels Direct Sales Web Stores Indirect Partner store Wholesale Customer Segments Mass market Niche market Segmented Diversified Multi sided platform Multi sided markets Cost Structure Fixed costs Variable costs Economies of scale Economies of scope Revenue Streams Asset sales Usage fees Subscription fees Lending renting leasing License fees Key Partners Strategic alliances Coopetition Joint ventures Buyer supplier Key Activities Production Problem solving Platform / network Customer support Key Resources Physical Intellectual Human Financial
  • 17. Value Proposition Understanding the Canvas through Discipline of Market Leaders Y Product Leadership Customer Intimacy Operational Excellence Customer Relationships Personal assistance Dedicated pers. Asst Self service Automated service Communities Co-creation Channels Direct Sales Web Stores Indirect Partner store Wholesale Customer Segments Mass market Niche market Segmented Diversified Multi sided platform Multi sided markets Cost Structure Fixed costs Variable costs Economies of scale Economies of scope Revenue Streams Asset sales Usage fees Subscription fees Lending renting leasing License fees Key Partners Strategic alliances Coopetition Joint ventures Buyer supplier Key Activities Production Problem solving Platform / network Customer support Key Resources Physical Intellectual Human Financial
  • 18. Open innovation, open sourcing, and co-creation ● Key activities and key resources are split between key partners and customer segments
  • 19. Strategic dissonance ● Change in the value proposition for a customer segment results in other building blocks being out of date
  • 20. Disintermediation ● Customer relationships and channels change which changes the value proposition for a given segment
  • 21. Groupon
  • 22. Some tips to using the Canvas ● Have 2 canvases for your company; current state and future state ● Use the canvas to better understand what is happening within your industry by doing what if modeling ● Use the canvas to better understand your competitor business models and business models of companies in general ● Use the canvas to better understand the evolution of business models
  • 23. Q & A
  • 24. THANK YOU! Stay Tuned For Future Meetups If you would like to speak at a future MeetUp or if you have any topic suggestions please contact: Jaime.Velez@webforce1.com