How I became a Web Analytics Ninja

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Authentic story : How I became a Web Analytics Ninja

Authentic story : How I became a Web Analytics Ninja

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  • 1. Authentic story : How I became a web analyticsninja
    By Fiona De Brabanter
    18th September 2010
  • 2. This is my house
    consideritmyhomebase
    imagineit’smywebsite
  • 3. This is me groomingmyself in mymarketing department, building mybrand
  • 4. Home alone, I have installed a custom alert to alarm me of unwantedvisitors
  • 5. Enter unexpectedevent
  • 6. Custom alert is directlymailed to myinbox; analysisyieldsactionableinsights
  • 7. Review web strategies
  • 8. 1. Callfor back-up2. Panick3. Go samourai actuponyour data
  • 9. Luckily, the intrudersbounced. There was a clear gap betweenvisitors’ intentionsand mywebsite’spurpose.
  • 10. Analyzetrafficsource. This is not the kind of audience I willbedoing business with.
  • 11. Visitor enteredthrough wrong channel.
  • 12. High bounce + low conversion
  • 13. It’s all aboutreach; the unwantedvisitorsdidn’tbelong to my target audience.
  • 14. Time to review website macro objectives and rethink online strategy.
  • 15. a. InsightsfromSources (URL’s, Keywords, Campaigns) always keep backdoor locked.
  • 16. b. InsightsfromWebsite Visitors (onexit survey tools) askneighbours to keep a keen eyeonsuspiciousmovements
  • 17. c. InsightsfromExperimenting & Testing (A/B and multi-variate tests) takeself-defensecourse
  • 18. What is yourmaingoal ? 100% ROIdriven. Let’s have a cup of coffeetogether.