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My presentation 2

  1. 1. IntroducingA WEB PRESENCE OUT OF THE BOX
  2. 2. A WEB PRESENCE OUT OF THE BOXPhases of a web presesence rollout PPC Social Media Search Engine Optimization Website Development
  3. 3. A WEB PRESENCE OUT OF THE BOXWebsite Development – The BasisIts the foundation so you better do it right andchoose a solution that is: – Flexible – Scalable – Easy to maintain – Easy to keep up-to-date (both content- and function-wise) – Always available
  4. 4. A WEB PRESENCE OUT OF THE BOXThe PastBoth the website developmentand content managementwere in one camp: webprogrammer.All the content was built in thecode; usually HTML.If changes were to be made,even a slightest one, thecustomer had to wait for theprogrammer to do it......if he was still around!
  5. 5. A WEB PRESENCE OUT OF THE BOXThe PastOther challenges: – The websites were static, no animation, no effects, boring designs; – Multimedia and rich media were not supported; – Limited back-end database operation; – Limited interaction; – Limited capability to build online communities.
  6. 6. A WEB PRESENCE OUT OF THE BOX What do you expect fromyour website? I want my business represented online in a way to reflect my corporate standards: – I want a beautiful design but without useless gimmicks; – I want animation, graphics, movies, audios that I can upload directly to my website;
  7. 7. A WEB PRESENCE OUT OF THE BOX I want interaction: I want to get feedback from my visitors; I need them to complete forms; I want them to contribute to my content; I want them to have different user rights with different access levels; I need B2B and B2C E-commerce; I want to build a community. And BTW: I want to manage my content! Fromanywhere!
  8. 8. A WEB PRESENCE OUT OF THE BOXThe AnswerContent Management System – CMS or WebContent Management System - WCMSWhat is WCMS? ● A web content management system (WCMS) is a software system that provides website authoring, collaboraation, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. (Source: Wikipedia)
  9. 9. A WEB PRESENCE OUT OF THE BOXNowadays – Online CMSThe most up-to-date utility. Centrally maintained and alwaysavailable. – 1. DIY – Do It Yourself: ● simple and easily configurable; ● limited features; ● templates to be chosen from a limited pool; ● suitable for hobby sites – 2. Professional Online SaaS platform: ● feature-rich; many functions/modules; ● fully configurable; ● constantly being kept up-to-date; ● customized and unique template for each and every website
  10. 10. A WEB PRESENCE OUT OF THE BOXWebFactories – An Integrated ApproachThe best SaaS technology + professional valueservices = Complete WebPresence– The better and more complex an online CMS is, the more customization and work needs to be done. We will do that for you.– We make sure your website: ● offers the right functions and modules; ● has the design in line with your corporate standards; ● has the optimal structure and content; ● has its business logic properly loaded; ● has quality traffic built up so that your business objectives are met.– Thats what we have been doing for years with many successful projects behind us.– You can focus on what you do best: Your Business
  11. 11. A WEB PRESENCE OUT OF THE BOX So Why WebFactories?The most cost- and time-effective solution to establish a web presence and get trafficIntegrated web, email, hosting and traffic generation services from one sourceStrong framework that can power many websites from one central location.Centrally hosted yet custom tailored solution to meet any customer demand.The content and structure of the website can be easily edited by any person with a minimumcomputer literacy.Tons of modules and functions that can be activated with just a click of the mouse.Future-proof: It is constantly being developed/enhanced by a team of programmers. All the newdevelopments and enhancements are instantly made available to all the websites powered by ourengine to make sure that every website we ever built is running on the latest technology.We have powerful search engine optimization (SEO) tools and services, and all major socialmedia functions integrated for quality traffic generation.
  12. 12. A WEB PRESENCE OUT OF THE BOXTons of Functions/ModulesMenu editor Event calendarPage creator NewslettersConfigurable content structure NewsSecure login Timed content publishingMembers only content BannersAJAX file manager Movable boxesContact form Share itSEO tools SlideshowsGoogle Analytics Audio-, video-, and picture galleriesSite map Picture playerRSS Table BuilderMulti-language support MediaLeadBoxWidgets Shopping cart w/ multi-currencyMaps CommonCart – multi-shops – one cartForum FastCart – shop w/o logonBlog Payment integrationSocial Media Business DirectorySports Module Mobile version
  13. 13. A WEB PRESENCE OUT OF THE BOXIs That All?No, we dont stop here!Once your business is present on the web, you need to generate qualitytraffic.We have a solid hinterland that works for you and help you achieve yourbusiness goals with the most efficient tools. – On-Page SEO – Search Engine Marketing (SEM) – Social Media & PPC Campaigns
  14. 14. A WEB PRESENCE OUT OF THE BOX On-Page Search EngineOptimization The whole website as such can be optimized for search engines The following elements can be embedded as meta-tags: – Keywords; – Website definition; – Detailed website description whith relevant content; – H2 headings Every single content page can be optimized with different keywords and page definition
  15. 15. A WEB PRESENCE OUT OF THE BOX Search Engine Marketing - SEMSearch engine marketing, (SEM), is a form of Internet marketing that seeks to promote websitesby increasing their visibility in search engine result pages (SERPs) through the use of paidplacement, contextual advertising, and paid inclusion. (Source: Wikipedia)We focus on the following activities: in directories and classifieds, both local and global post comments in relevant forums signature posting in forums create mini blogs profile building social media profile building and bookmarking post a relevant article to your business to more than 100 article databases (monthly) post a press release for you in all relevant online press release databases (monthly) post 1 video per month for you on all relevant social video sharing sites like YouTube Monthly reports
  16. 16. A WEB PRESENCE OUT OF THE BOX Social Media & PPC CampaignsWe will work closely with you to define target audience profiles and work out thebest combo for your social media presence and set targetting criteriaWe will set up and run your accounts on: – Twitter – Facebook – Google+ – LinkedIn – PinterestWe can set up eficient PPC campaignsAll the above to generate quality inbound trafficWe will monitor your business target conversion using the most up-to-dateanalyticsMonthly reports