Newstin Real-time Web
Content Categorization
Presentation to WebExpo 2008
October 18, 2008

Company Background
 Newstin a.s. founded in 1998 as I2S in Prague
 Team of 30 employees
 26 engineers
 14 nations
 Since 2005
 Real-time semantic content
categorization
 Multiple patent filings
on cross-language solution
 Past activities
 Business & government projects in
information management and security
 Partnership with Business Objects/SAP
 RedHerring Europe 100 Winner Award

What is Newstin?
 Patented technology
 Largest news database, catalog of news in the world
 150,000+ information sources in 11 languages
 250,000+ articles daily fully processed into 1,000,000+ categories
 US, UK, Indian, French, German, Italian, Spanish, Mexican, Portuguese,
Brazilian, Czech, Russian, Arabic, Chinese
 Japanese, Korean, Turkish coming in Q4 2008
 Newstin.com
 Popular user applications
 Business Intelligence
 Enterprise content organization

What is Newstin? (Details)
 Newstin is an innovative technology that incorporates a completely new approach to content
organization. Newstin technology and its service-oriented architecture is the foundation of a unique
system that features fully scalable real-time semantic, multi-language and cross-language document
categorization. Newstin patented technology has the potential to become the core platform for
organizing any unstructured textual data, including data from all sources on the Internet and potentially
including the hidden Web.
 Newstin is a powerful engine which harnesses a variety of cutting-edge technologies and implements
linguistic processing with semantic analysis, multilevel content categorization and cross-language
taxonomy structures. The applications of Newstin technology utilize an inherent capability to make use
of context in addition to conventional key word approaches.
 Newstin is the largest news database/catalogue in the world currently comprising 40 Million documents
& 2.2 Billion metadata items and constantly growing. Newstin article collection is continuously updated
from over 160,000 global and weighted sources selected from a pool of over 3 Million preprocessed
sources in 12 languages. Daily up to 200,000+ articles are fully processed into 1.1 Million categories in 15
supported editions: US, UK, Indian, French, German, Italian, Spanish, Mexican, Portuguese, Brazilian,
Czech, Russian, Arabic, Chinese and Korean; with more languages and editions coming soon.
 Newstin is a complex system incorporating content retrieval, metadata processing, analysis and
visualization. The extensive operation behind Newstin makes it a perfect platform for SaaS solutions.
 Newstin is a bi-directional application of its own. By imposing order on unstructured data Newstin
leverages its own extensive metadata collection for business intelligence and enterprise performance
management. It is inevitable to organize content first to maximize knowledge mining capability.

Web Content Chaos
 An inspiration for Newstin to develop a solution for organizing web content

Semantic Web 2.0 Organization
 A portion of Newstin’s taxonomy structure – a step toward organizing web content

Live Demonstration – Newstin.com

Live Demonstration – NewstinMap

Live Demonstration - Connecting VIP

Live Demonstration – BI Example

Live Demonstration – BI Example

Live Demonstration - EmergingStories

B2B: Online Categorization
Firewall
Enterprise
Intranet
Unstructured
Semantic

Data
Newstin Organization
Contextual Search
Categorization 
Visual Navigation

Metadata
Engine
Cross-language

Mash up

internal/external
Semantic / Web 2.0 Capability
SaaS
to Enterprise Market
Standard for Tagging
 Product synergy /
enhancement
 Competitive advantage

Cross-language Information Retrieval
 Newstin enables to reach a particluar topic in all supported languages through original definitions

Life Cycle
 Newstin is a comprehensive information system

Shrnutí Prezentace - CZ
Hlavní téma: Kategorizace webového obsahu v reálném čase
Newstin a.s. je česká technologická firma se sídlem v Praze,
zaměstnávající 30 inženýrů z 15 zemí. Během 3,5 roku vytvořila
unikátní technologii na real-time organizování textových dokumentů s
využitím sémantických a lingvistických technologií. Stěžejní a
patentovanou součástí Newstin technologie je tzv. cross-lingvální
řešení umožňující propojovat internetový obsah v různých jazycích bez
použití překladů.
Newstin vytvořil největší aktuální databázi článků internetového
zpravodajství v 11 světových jazycích včetně češtiny, která obsahuje 37
milionů článků za posledních 9 měsíců a 2 miliardy metadat. V
současnosti servery Newstin denně zpracují 250 tis. unikátních článků
ze 160 tis. nejdůležitějších zdrojů po celém světě.
Další využití technologie Newstin leží v oblasti mediálních analýz a
organizaci podnikových dat.

Real-time Web Content Categorization
Thank you.
Julius Rusnak
CTO
Newstin a.s.
Lomnickeho 9
140 00 Prague
Czech Republic