Your SlideShare is downloading. ×
0
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Jan Vlček: Gamifikace 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jan Vlček: Gamifikace 101

793

Published on

Komu můžou herní mechaniky pomoct a jak je využít i pro svůj projekt. …

Komu můžou herní mechaniky pomoct a jak je využít i pro svůj projekt.

Více na http://webexpo.cz/praha2012/prednaska/gamifikace-101/

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
793
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Gamification 101 Jan Vlček @vlki
  • 2. YOU HAVE COME TO SEEPRESENTATION, CONGRATS! GAMIFICATOR LEVEL 1
  • 3. YOU HAVE JUST EARNEDA BADGE, HERE’S ANOTHER ONE! BADGEMASTER LEVEL 1
  • 4. Let’s start with gamification!
  • 5. 1. YOU SHOULD HAVE A GOAL.
  • 6. INCREASE WEB TRAFFICSuch AS ... INCReASE LOYALTY INCReASE SALES OF SPECIFIC PRODUCT
  • 7. 2. DOES IT MAKE SENSE FOR YOU?
  • 8. CIRCLES OF MARKETING BY SETH GODIN
  • 9. MASlOW PYRAMID OF WEBDESIGN
  • 10. MASLOW PYRAMIDHIERARCHY OF NEEDS
  • 11. GAMIFICATION
  • 12. FOR B2C
  • 13. 2. DOES IT MAKE SENSE FOR YOU?
  • 14. 3. DEFINE TARGET GROUP
  • 15. MEN vs. WOMEN AGE
  • 16. PLAYERS BY BARTLEACHIEVERS EXPLORERS KILLERS SOCIALIZERS
  • 17. KIM’s SOCIAL VERBS EXPRESS EXPLORE COMPETE COLLABORATE
  • 18. MODCLOTH
  • 19. 4. FIND INTRISTIC MOTIVATIONS
  • 20. ... AND CHOOSE EXTERNAL TOSUPPORT THEM
  • 21. 5. USE GAME ELEMENTS.
  • 22. CombosAchievements Ownership CommunityAppointments Points CollaborationBehavioral Progression CountdownMomentum Quests Epic MeaningBlissful Reward Free LunchProductivity Schedules InfiniteBonuses Status GameplayCascading Urgent LevelsInformation Optimism Loss AversionTheory Virality Lottery
  • 23. DEPENDS ONWAY OF ENGAGEMENT
  • 24. TEACH SOMETHING KEEP IN LOOP
  • 25. TEACH SOMETHING
  • 26. KEEP IN LOOP
  • 27. 6. PROFIT! AND MEASURE
  • 28. OuR PROJECT: TEAHOUSE
  • 29. THANKS! Jan Vlček @vlki

×