Jan Vlček: Gamifikace 101

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Komu můžou herní mechaniky pomoct a jak je využít i pro svůj projekt.

Více na http://webexpo.cz/praha2012/prednaska/gamifikace-101/

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Jan Vlček: Gamifikace 101

  1. 1. Gamification 101 Jan Vlček @vlki
  2. 2. YOU HAVE COME TO SEEPRESENTATION, CONGRATS! GAMIFICATOR LEVEL 1
  3. 3. YOU HAVE JUST EARNEDA BADGE, HERE’S ANOTHER ONE! BADGEMASTER LEVEL 1
  4. 4. Let’s start with gamification!
  5. 5. 1. YOU SHOULD HAVE A GOAL.
  6. 6. INCREASE WEB TRAFFICSuch AS ... INCReASE LOYALTY INCReASE SALES OF SPECIFIC PRODUCT
  7. 7. 2. DOES IT MAKE SENSE FOR YOU?
  8. 8. CIRCLES OF MARKETING BY SETH GODIN
  9. 9. MASlOW PYRAMID OF WEBDESIGN
  10. 10. MASLOW PYRAMIDHIERARCHY OF NEEDS
  11. 11. GAMIFICATION
  12. 12. FOR B2C
  13. 13. 2. DOES IT MAKE SENSE FOR YOU?
  14. 14. 3. DEFINE TARGET GROUP
  15. 15. MEN vs. WOMEN AGE
  16. 16. PLAYERS BY BARTLEACHIEVERS EXPLORERS KILLERS SOCIALIZERS
  17. 17. KIM’s SOCIAL VERBS EXPRESS EXPLORE COMPETE COLLABORATE
  18. 18. MODCLOTH
  19. 19. 4. FIND INTRISTIC MOTIVATIONS
  20. 20. ... AND CHOOSE EXTERNAL TOSUPPORT THEM
  21. 21. 5. USE GAME ELEMENTS.
  22. 22. CombosAchievements Ownership CommunityAppointments Points CollaborationBehavioral Progression CountdownMomentum Quests Epic MeaningBlissful Reward Free LunchProductivity Schedules InfiniteBonuses Status GameplayCascading Urgent LevelsInformation Optimism Loss AversionTheory Virality Lottery
  23. 23. DEPENDS ONWAY OF ENGAGEMENT
  24. 24. TEACH SOMETHING KEEP IN LOOP
  25. 25. TEACH SOMETHING
  26. 26. KEEP IN LOOP
  27. 27. 6. PROFIT! AND MEASURE
  28. 28. OuR PROJECT: TEAHOUSE
  29. 29. THANKS! Jan Vlček @vlki

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